“Can our business do well by us doing good?

By: Hiran Cooray

What is our business?

• Tourism

Who are our stakeholders?

• There are many stakeholders within the tourism industry; these are:– Guests– Community – Hoteliers– Travel Agents– Tour Operators– General Suppliers

How can we do good?

• Example one: The Jetwing Youth Development Project– From barren land to a wetland with 25 dwellings– Harvesting of water thereby being sensitive to the

community

How can we do good contd.

– Trained a total of 120 young people in the surrounding area in hotel operations and English

How can we do good? Contd.

• Example two: The Jetwing Eternal Earth Program– Created a model of reforestation at Jetwing Hunas Falls. – Use the model, the process of its establishment and the

outcome, to educate the next generation.– Involve hotel guests, staff and the local communities in

learning, understanding their level of responsibility.

So, how can we do well?

• Reputation• Investment opportunities• Financial gain• Country contribution

Thank you