“This Time I’m (Not) Voting”

Campaign engagement and voter turnout in the2019 European Parliament Elections

Franziska Marquart

EuropCom 2019Session 2 – The European elections campaigns: What worked, what did not?

89%

23%

N = 12,388

Never Sometimes (Very) often70%

60%

50%

40%

30%

20%

10%

0%

Seeing political posters(very often)

Active search forinformation online

Reading party material

Talk with familyand friends

Trying to convince others

Positive effects of campaign engagement onelectoral participation

Negative effects of campaign engagement onelectoral participation

Information from ‘traditional’ mediaSeeing party ads on social media

Talk with others online

Event attendance Active communication online

A ‘toxic’ online campaign environment?

Flash Eurobarometer 464, February 2018

Hameleers, M., Brosius, A., Marquart, F., Goldberg, A. C., van Elsas, E. J., & de Vreese, C. H. (2019).Mistake or Manipulation? Conceptualizing Perceived Mis- and Disinformation Among News Consumers in Ten European Countries.

Scale 1 (lowest) through 7 (highest)

Perceived communicative untruthfulness

Thank you!

@franzimarquart@andigole@claesdevreese

»Europinions: Causes and consequences of change in public opinion about Europe«polcomm.org/research/erc-europinions/