Campaign Strategy &

Voter Turnout March 2016

How are campaigns run? •Candidate•Researchers•Campaign Manager - Our Brand is Crisis

•Press Secretary•Policy Expert•Event Coordinator•Fund Raiser•Political Consultant•Travel Planner

Could someone other than the candidate be at the top?

What tools do campaigns use?Television and internet campaigns

YouTube channels and websitesCampaign speeches and debatesState-by-state polling and Electoral math

Swing State pollingFund-raising, Super PACs, and war chestsTeams of individuals behind the scene

War Room TrailerPolitical Parties

Candidate Total Raised (in millions)Hillary Clinton $188.3

Ted Cruz $104.2

Bernie Sanders $96.3

Marco Rubio $84.6

Ben Carson $68

Donald Trump $27.3

John Kasich $27.3

Jeb Bush (out) $157.6

Scott Walker $39.5

So how do they achieve their goals?1.Use their resources to:

a.Create a common visionb.Understand the campaign’s

stakeholdersc.mobilize the electorate

Target Specific Groups2. Know interest groups

3. Use attack ads and issue ads

a.issue ads promote an issue without promoting a candidatei. mobilize the electorate, particularly those who may not know candidates or the

parties

b. attack ads either directly or implicitly critique the opponent

Voter Turnout - Civic EngagementREVIEW - � Rock the Vote - History

1870 - 15th Amendment: suffrage to African American males

�1920 - 19th Amendment: suffrage for women

�1961 – 23rd Amendment: voters in D.C. could vote in Presidential elections

�1964 – 24th Amendment: eliminated poll tax

�1971 – 26th Amendment: lowered voting age to 18

Why don’t people vote?ineligibleno timelack of interestindecisionfeeling that their vote does not countdistrust

Create a campaignGo this website to develop your own candidate and practice strategizing:

2008 Presidential Race

So how do we increase voter turnout?What has been tried?

mail-in ballots

early voting

extending polling hours

interest groupsrock the vote - we will

What other ideas are there?

Consider:

Do we want everyone to vote for the sake of voting?

Should there be a political competency test?

TodayIn the lab you and your group are going to evaluate 4 counties of voters in CA and determine how you will get their vote and campaign in their region based upon their preferences for the 3 main issues your campaign is focused on.