Cambridge Consultants' success factors for smart appliances

Commercially Confidential 7 March 2011 S3908-P-135 v0.11

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Introduction to Cambridge Consultants

Smart Appliance solutions

Richard Williams, Rachel Harker

Commercially Confidential 2 7 March 2011 S3908-P-135 v0.11

A world leader in technology and product innovation

Over 300 engineers, designers, scientists, and consultants based in UK and USA

The majority of our business is fee-for-service product development

70% of our work is repeat business – our team members become trusted partners for our clients

Our work is typically on strategic projects requiring detailed technical and market knowledge

Our clients often benefit from technology transfer between our key markets such as telecomms, consumer products, medical and industrial/manufacturing – creating breakthrough products

We’ve spun out >20 successful companies in markets such as ultra low power wireless silicon and inkjet printing

Who we are


Understand consumer

need

For our clients we create products to delight consumers......and deliver business results

Evaluate design options

Deliver robust

designs

Integrate technology

What we do

We develop breakthrough products fast in highly competitive markets

Being first to market is important, but so is getting to market with the right product, and protecting it – the combination can deliver huge market share

Our innovation processes are proven over hundreds of successful projects and are re-used by our clients

We are self managing and collaborative – our teams are hand picked for their skills and experience

We complement our skills by partnering strategically – e.g. with other suppliers and subcontractors

Create innovative concepts


We have worked with many clients in diverse, high volume markets including consumer goods, consumer electronics, utility metering and security

Background to Cambridge Consultants


Agenda

What are the key requirements for successful Smart Appliance Products ?

Working with the wider Ecosystem– Turning connectedness into value– Defining your product boundary to maximize market share

Providing real benefits to the consumer– Significant cost saving by reduced energy consumption and use of lower cost energy– Added convenience– Minimal required change of behavior– Positive environmental benefits (Green credentials)– Ease of use

A Roadmap and System Design– Ready for the future, consumers don’t want technical obsolescence – Flexible with the ability to evolve built-in– Every product is designed to follow its route on the roadmap – Maximize the value from your R&D spend


Work with the wider Ecosystem

Smart Appliances will be part of a wider ecosystem

Will the Smart Energy market be:– Utility led?

– Internet company led?

– Consumer product company led?

Answer: All of these

Collaboration will be required

Which System Configuration?– Basic: Appliances and Smart Meter

– User: Appliances to UI devices inside and outside the home

– Intelligent: Appliances with HEMS (Home Energy Management System)

Broadband Router

Home Energy Management

System Smart Meter, Time of Use

Pricing

Smart Appliances

PC and TV, Alternative User

Interfaces

Smartphone

Service Functions:- Analytics- Peer groups- Energy advice- Data presentation

Service Providers:- Utility- Internet Co (e.g. Google)- Consumer goods Co- New Vendor (Start-up)

Internet


Provide real benefits to the consumer

Optimise and Schedule

Energy Source:Micro-generationImport

User requirements:Which appliances to runPriority and urgencyBudget/Spend limit

PlusLearned behaviour

From the Utility:Time of Use tariffDemand limit to

less than x kWhLoad control /

Code Red

Appliance characteristics:Energy consumption profileProgramme options

Save energy and cost for the consumer

Consumer’s interest won’t be sustained long term with a manually controlled system. Automation with intelligence is required.

– Optimize and schedule the appliance operation taking inputs from users, utilities and HEMS

– Incorporate heuristics - every consumer is different

– Give the consumer prioritization choices which are relevant to their lifestyle and values. For example:

– Lowest cost– Stick to a budget– Eco priority



Source:

IHD = In Home Display

Evidence of consumer behaviour

• Providing consumers with simple displays requiring manual intervention does not result in significant savings

• Every Consumer is different, automation systems must learn and adapt for each household.



Enhanced User Experience

Multiple UI choices:– At the appliance

– Via other devices in the home

– Via mobile devices for consumers who are out-and-about

Motivation: Positive feedback and fun– “You saved $ today, keep it up and you’ll

save $$$$ in a year”

– “You’re am Eco Winner with the lowest 5% of carbon emissions”

Ease of use and installation– Auto registration and connect for networks

– Intuitive operation

– Common look and feel across all appliances, and other components in the product range => Brand image


A Roadmap and System design

Func

tiona

lity

Time

Product Roadmap

A System Design is required which is flexible and future proof

Consumers want long life from their appliances (not technical obsolescence) => Appliance manufacturers must offer new services and applications as they emerge (and keep pace with the Ecosystem) without retrofit

Appliance Manufacturers must meet the requirements of both Retail and Utility driven markets=> The requirements and standards for these market will differ for some time (they may converge in the future)

A platform approach is required with easy (remote) in-home upgrade

“A well planned roadmap enables the quick development of new variants (necessary for a rapidly changing market) and maximises the value of R&D expenditure.”

=> Will an Open standards approach maximize the market opportunity?

To cope with this Appliance Manufacturers will need to plan flexible product platforms with much longer product lifecycles


Next Step

How can Cambridge Consultants help?

Product roadmapping– Helping you to orientate your product development for a new eco-system

System architecture – options and definition– Ecosystem, Standards, Interoperability– Defining market scenarios and capturing their requirements

Mapping technical and functional capability to consumer’s needs and behavior– By considering the human factors you can select the technologies that will work for the

consumerUI and ergonomics design

– Ensuring a consistent user experience for your consumers to encourage them to engage and realise the benefits of your products and services

Product development support to cover technical issues beyond your core competence

– Proof of Concept Demonstrators

– Design & development services


Contact details:

Cambridge Consultants Ltd Cambridge Consultants IncScience Park, Milton Road 101 Main StreetCambridge, CB4 0DW Cambridge MA 02142England USA

Tel: +44(0)1223 420024 Tel: +1 617 532 4700Fax: +44(0)1223 423373 Fax: +1 617 532 4747

Registered No. 1036298 England

[email protected]@CambridgeConsultants.comwww.CambridgeConsultants.com

© 2011 Cambridge Consultants Ltd, Cambridge Consultants Inc. All rights reserved.

Commercially Confidential This Presentation contains ideas and information which are proprietary to Cambridge Consultants Limited and/or Cambridge Consultants Inc: it is given to you in confidence. You are authorised to open and view any electronic copy we send you of this document within your organisation and to print a single copy. Otherwise the material may not in whole or in part be copied, stored electronically or communicated to third parties without the prior written agreement of Cambridge Consultants Limited and/or Cambridge Consultants Inc.

Cambridge Consultants is part of the Altran group, the European leader in Innovation Consulting. www.Altran.com

mailto:[email protected]

mailto:[email protected]

http://www.cambridgeconsultants.com/

Cambridge Consultants' success factors for smart appliances

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