Independant Cambridge Consultants - 13th May '14
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Transcript of Independant Cambridge Consultants - 13th May '14
Cambridge Weight Plan
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Using Facebook to directly increase sales
Promote the business generally
Provide a hub for your customers
Search Engine Optimisation
General Do’s and Don’ts
Useful resources
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80% of Facebook
users prefer to connect
with brands on Facebook
Facebook has over a
Billion active users –
with more than half
on a mobile device
23% of users check
facebookmore than
5 times per day
* Effects of good Social Media
Easy to find
Great at what you do
ConversationPersonality
Measurable Results
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This must inform what you’re posting
AND the tone of voice you use
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• Is there structure?
• Do you use applications?
• How much time does it take up?
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Social Media by definition is personable
Mimic real life
How do YOU define your brand?
Some Housekeeping: Each of your social media pages needs
EVERY relevant contact detail
Working Website
Links
Email Us
Call Us
Like on Facebook
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Visuals
Description
UpdatesPictures
Apps
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*Caption every visual with the right information,
link or phone number
*Use the provided Cambridge visuals
*Only use the Independent Consultant logo – not
the over-arching Cambridge Weight Plan one
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*Tell people why you are great at what you do
*Share your personal story and background
*Let people know you can empathise with them
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Keep them:
*Relevant
*Timely
*Engaging
*Useful
*Purposeful
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*Follow the cambridge guidelines regarding before and after photos
*Post picture of the products or your visual aids frequently
*Photos are far more likely to be engaged with than text alone
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Visuals Videos Music Text Website
Links Blog posts
Outside resources
WHY?
Each of your potential customers will take in information in different ways
Encourage Sharing
Every time one of them ‘likes’ a post, ‘Retweets’ a tweet or mentions you on
Facebook or Twitter it is shared with their own friends and followers
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Build Loyalty
Post special ‘offers’
Say thanks to
fans
ALWAYS reply to incoming messages
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•Dedicate a certain amount of time every week to
coming up with ideas for posts. Write them up and
set them to automate with a tool like Buffer
•This way you canl post pictures too and autoshrink
links
•Buffer and Facebook will also give you analytics to
see what is most popular and WHEN to post
•Don’t post TOO often – no one like constantly being
bombarded
•Check for messages and responses at least every
day – quick response is key
•69% of messages to companies on social media are
ignored!