CALS Green
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Transcript of CALS Green
CALS Green
Energy Conservation and Sustainability Initiative
at the Cornell College of Agriculture and Life Sciences
Sticker Shock
• Cornell uses the equivalent of .1% of NY state electricity
• College of Agriculture and Life Sciences is the largest college consumer of energy
Motivating Behavioral Change
Phases of Behavioral Change:
Education
Motivation
Repetition
Understanding AudiencePre-Pilot Construction Survey Highlights
• 64% response rate • Consistent support for conservation and high levels
of awareness• Opportunity: “It is not my responsibility to help Cornell reduce
it’s energy use.” 85% disagreed or strongly disagreed• Challenge: “If I wanted to, I could reduce my
energy use at work.”12% disagreed, 30% neutral, 45% agreed
Sample Building Profile (Bradfield Hall)
Partnerships
Institutional challenge: Time a scarce resource/competing demands
Education• Social Networks; Facebook vs. Twitter• Leverage Internet to motivate personal
change • Embedded Research Elements;
several disciplines including behavioral science, environmental engineering, and computer science
Repetition: Web/Individu
al Inter-action
(Web partners: CMU, NSF, Google, Intel)
Motivation: Friendly
Competition
• Participation in Stepgreen
• Carbon reduction as measured by personal actions
• Spot checks• Energy savings
Higher Goals• Wine and Cheese• Saving the planet• High Visibility Maintained by:– Weekly updates on building competition communicated in
publicly visible way – Video competition– Recognition for individuals who go above and beyond– Branding– Buy-in by central– Building awards – party for winners at end of year