c4c Engagement and Commerce

8/16/2019 c4c Engagement and Commerce

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CLOUD FORCUSTOMERENGAGEMENT

AND COMMERCE

AGROSUPER


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APIs

SAP HANA

C u s t o m e r E n g a g e m

e n t a n d C o m m e r c e

C

o r e O p e r a t i o n s

Commerce & ExperiencePlatform

CEC Foundation (hybris, SAP hybris Marketing, CAR)(Master Data, Interactions, Pricing, Workflow, etc.)

SAP Cloud fSales

S

digitalgoods

emdigital adsweb In store/branch

contactcenter

mobile socialmarketplace Searchkw/ads

IoT sms/notifications

@

Marketing Commerce

SAP ERP SAP SCM

Master

Data

Platform

Experience

Mgmt

Order

Management

Omni-Channel

Commerce Logic

SAP CustomerEngagement

Intelligence (CEI)

Big Data Insightsfor Marketing

MarketingOptimization

CustomerEngagementManagement

Omni Channel Commerce and Customer EngageCEC Vision


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© ©2015 SAP SE or an SAP affiliate company. All rights reserved.

LAS VIEJAS RECETAS NO ESTÁN SIRVICRM debe evolucionar más allá de nuestra oficina.

E s t r a t é

g i c o

T á c t i c o

EFICIENCIA en misCanales

Ganando el Juego

Foco en el cliente

INSIDE-OUT

Mantenerse en juego

Foco Interno

INSIDE-OUT

EFICACIA en misCanales

EXPEdistintiv

Cambia

OUT

Foco en la

con e


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© ©2015 SAP SE or an SAP affiliate company. All rights reserved.

SAP Cloud for Cu

Nuevas versiones/func

cada quarte

SAP HANA

Live


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Por qué nos eligen nuestros clientes?

Mobilidad

Colaboración CRM Integración

ERP Integración

UsabilidadIntegraci

Análiticos

Velocidad

Marca SAP

Offline

Tiempo Rea

Industria

Predictivo

HTML5

Simp

Asequible

SeguridadArquitectura Moderna (HANA)

Innovaciones Trimestrales

Futuro


6/26© ©2015 SAP SE or an SAP affiliate company. All rights reserved.

SAP Cloud for Customer – Diseñado teniendo en mente las necesnegocio

Mejor

PRODUCTIVIDAD del ejecutivo

Reportería en Tiempo

Real

Venta Colaborativa Vista 36Herramienta SIMPLE y

AMIGABLE

InteN

http://c/Documents%20and%20Settings/D045950/Desktop/WorkshopIsrael/Android/Android_Account.pptxhttp://c/Documents%20and%20Settings/D045950/Desktop/WorkshopIsrael/Android/Android_Account.pptxhttp://c/Documents%20and%20Settings/D045950/Desktop/WorkshopIsrael/Android/Android_Account.pptx



1. Belleza

2. Detallado

3. Móvil4. Online y offline

5. Predictivo

6. Colaborativo

7. Integrado8. Seguro

9. Mirada de futuro

10. Tecnología Líder

SAP CLOUD FOR CUSTOMER TOP 10 HIGHLIGH

http://c/Documents%20and%20Settings/D045950/Desktop/WorkshopIsrael/Android/Android_Account.pptx



1. No es necesario invertir $ en una reimplementación o uC4C.

2. Upgrades automáticos cada 3 meses.3. Mayor facilidad y flexibilidad en su user interface, por lo

mayor productividad.

4. C4C es automáticamente móvil.

5. Offline/Online en múltiples dispositivos.

6. Analíticos en tiempo real al estar montando sobre HANA

POR QUÉ SAP C4C vs CRM On Prem?



POR QUÉ SAP C4C vs CRM On Prem?

Costo HW NuevoCosto Upgrade

Implementación Movilidad

Adecuaciones en usabilidad

Costo de Mantenimiento

>Renta mensual

Costo implementacion

- Costo Mantenimiento

CRM C4C


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Algunas pantallas


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© 2013 SAP AG or an SAP affiliate company. All rights reserved.


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© 2013 SAP AG or an SAP affiliate company. All rights reserved.

Visit Planner


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© 2013 SAP AG. All rights reserved.

Customer Service


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INTEGRACIÓNLEVERAGE ON-PREMISE WITH PRE-BUILT INTEGRATIONS (IFLOW

C l o u d S o l u t i o n s

Cloud + CRM

SAP CRM

SAP ERP

Two-tier CRM

Headquarters

Subsidiaries

O n - p r e m i s e S o l u t i o n s Pre-Built and Maintained Integrations (iFlows)

Cloud for Customer

Cloud forCustomer

Cloud forCustomer

SAP CRM

SAP ERP

Cloud + ERP

SAP ERP

Cloud for Customer

Clou

3r

Clo

Cloud for Customer, CRM, and ERP can all run in HANA Enter


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• Real-time integration of master data (accounts, prospects, contacts, products)

• Real-time integration of transactional data (opportunity real-time pricing, quote and sal

quote to sales order request), recent orders update

• Additional real-time master data integration for currency conversion rates, account hier

hierarchy etc. and call to ERP SD pricing supporting the full pricing flexibility of ERP SD

• Real-time PDF preview of multiple ERP Documents.

SAP Cloud for Customer Integration with SAP ERPSAP Cloud for Customer

Accounts &

Contacts

Accounts &

Contacts

Products

Pricing

Currency

conv. rates

Currency

conv. rates

Account

Hierarchy

Customer

Hierarchy

Sales Org

Hierarchy

Sales Org

Hierarchy

Employee

Materials*

Billing R

G

Ti

Adv. Shi

Retu

Quote Inquiry Quote

Order Inquiry Sales Order

Deliveries

Customer Invoice

Employee

SAP ERP

ATP & Credit

Limit Check

Opportunity

Quotation

Sales Order

* Including CustomerMaterial Info Records

Installation Points,

Regist. Products

Functional Locations

Equipments


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SAP Cloud for Customer

Accounts

Business

Partner

Material

ProductCategory

Product

Category

Marketing Attributes

Marketing

Attributes

SAP Cloud for Customer Integration to SAP CRM

•Real-time integration of master data (accounts, prospects, competitors, contacts, accoterritory assignment, products, employees, social media profiles)

• Real-time integration of transactional data (campaign header, leads, opportunities, act

requests)

• Integration of attachments bi-directional for opportunities, attachments for leads from C

• Integration of marketing attribute definitions (CRM -> C4C) and marketing attributes as

customers

• Real-time call to from C4C oppty, quote, order to CRM pricing supporting the full pricing

pricing

Product

SAP CRM

Territories

Territories

Installation Points,Regist. Products

Campaign

Header

Campaign

Promotion

Promotion

Activities

Activity

Lead

Lead

Opp

Pricing

Sale

Sale

Opp

Sale

Sale

Sales Org

Hierarchy

Sales Org

Hierarchy

Social MediaProfiles

Social Media

Profiles

Functional Locations

Equipments


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S P’s Cloud Integration Strategy

SAP HANA CloudIntegrationtechnology

iFlows(prepackagedintegrations)

Op

depc

Cloud-based multi-tenant

technology for real-time processintegration and data integration

Design time with graphical flows and

mappings

Centralized monitoring and

administration

Community marketplace (planned)

Prepackaged integration flows with

prebuilt logic for integrationscenarios, routings, and mappings

for

o SAP Cloud-SAP On-Premise

o SAP Cloud-SAP Cloud

o SAP Cloud-3rd Party Clouds

iFlows developed on SAP HANA

Cloud Integration, NW PI, or pointto point

Rich set o

based APintegratio

To provid

customer

offering o

technolog

connecto

party inte

MuleSoft,


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SAP Cloud for Customer Integrations

Provides many types of pre-packaged integrations

ER

Market

Inside View

Cloud forSales

Cloud forSocial

Cloud forService

SocialMedia

Analytics

Outlook

LotusNotes

Twitter

Facebook

FanAppz

NetBase

Snap Engage

Mashups

Xactly

Vendavo

Savo

MindTouch


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Prepackaged Integrations iFlows)

iFlows are the standard integration content from

SAP

iFlows run on HCI and Netweaver PI

Each iFlow contains logical and technical

routings

User defined functions required fo

integration delivered. Customers

iFlows contain predefined mappin

mapped and several user defined

routing rules.

430+ CLIENTES C4C en 49 PAÍSES y 25 INDU


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430+ CLIENTES C4C en 49 PAÍSES y 25 INDU

CPG & Life

Sciences

Manufacturing Retail &Wholesale

High Tech &Telco

Media, Sports,

Entertainment,

Travel

M h G i

http://sales.ondemand.com/the-buzz/boosting-sales-effectivness-sales-ondemand/


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Muchas Gracia

Felipe SilBusiness Solutio

Customer Engagementfelipe.silva01@s

Gabriel UgarteSales Specialist

Customer Engagement and Commerce [email protected]

c4c Engagement and Commerce

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