Case Study: C4C
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Think Think, Nudge Nudge Communications Conference May 22, 2015
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Transcript of Case Study: C4C
Think Think, Nudge Nudge Communications ConferenceMay 22, 2015
C4C Mission and Objective
Mission: build capacity to communicate in ways that will impact behaviour to increase compliance
Core Objective: create a community of practice through:
– Series of activities: workshop and learning events– Series of tools: practical guides and other implementation
tools– Series of projects– Documenting and sharing learning e.g. through website
which contains resources, links– Integration: into everyday work of regulatory ministries
C4C website
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Go to C4C in 6 Steps Template
MGCS C4C Application: Payday Loans
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C4C Tool #7 – Used Vivid, Concrete Information(visual form)
MGCS required that this poster be displayed in all payday loan outlets, and that a handout-sized version of the poster be provided to all payday loan borrowers, as of April 1
MOECC C4C Application: Toolkit for
Source Water Protection• All source protection plans
to be approved this year; implementation phase beginning
• 50+ page tool kit to support implementation of education and outreach policies
• Action: to have implementers use toolkit
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MOECC C4C Application: Toolkit for
Source Water Protection
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Before
MOECC C4C Application: Toolkit for
Source Water Protection
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After C4C Tool #7: Vivid and concrete info
Purpose and benefits of using toolkit up front and clear
C4C Tool #7: Vivid and concrete info
Purpose and benefits of using toolkit up front and clear
C4C Tool #1: Make It Easy
•Document divided into four sections based on knowledge level•Each section is explained so readers know which section to go to based on what they need•Included hyperlinks to jump to templates if knowledge is advanced
C4C Tool #1: Make It Easy
•Document divided into four sections based on knowledge level•Each section is explained so readers know which section to go to based on what they need•Included hyperlinks to jump to templates if knowledge is advanced
Simplify to remove anything that doesn’t motivate the action, or isn’t immediately useful in helping to complete it•Removed unnecessary content•Simplified and re-positioned ADM message
Simplify to remove anything that doesn’t motivate the action, or isn’t immediately useful in helping to complete it•Removed unnecessary content•Simplified and re-positioned ADM message
C4C Community of Practice
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Over 300 members from 19 different ministries
Contact Us
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Paul ChallenMinistry of Government and Consumer [email protected]
Brenda KorbeeMinistry of the Environment and Climate [email protected]
http://intra.moe.gov.on.ca/environment/c4c/
