BEEHIVE MASTER BEEF BEEHIVE MASTER BEEF MANAGER PROGRAMMANAGER PROGRAM – –

MEETING THE EDUCATIONAL NEEDS IN RISK MEETING THE EDUCATIONAL NEEDS IN RISK MANAGEMENT OF UTAH BEEF PRODUCERSMANAGEMENT OF UTAH BEEF PRODUCERS

C. Kim ChapmanC. Kim ChapmanExtension Animal ScientistExtension Animal Scientist

Curriculum-based ProgrammingCurriculum-based Programming

Allows development of better rapport Allows development of better rapport between producers and Extension facultybetween producers and Extension faculty

Allows for more in-depth programmingAllows for more in-depth programming Provides an opportunity to measure Provides an opportunity to measure

impacts over an extended time and over impacts over an extended time and over extended subject matterextended subject matter

Program GenesisProgram Genesis

Originally developed and funded as a Originally developed and funded as a Beef Quality Assurance (BQA) Pilot Beef Quality Assurance (BQA) Pilot project through NCBAproject through NCBA

Piloted in two counties with about 30 Piloted in two counties with about 30 producersproducers

Scope needed to expand to cover more Scope needed to expand to cover more areas than just BQAareas than just BQA

Program GenesisProgram Genesis

Need for a multi-disciplinary approach was Need for a multi-disciplinary approach was identifiedidentified

Modifications were implemented Modifications were implemented Program was expanded to three new Program was expanded to three new

geographic regions in Utah & offered to a geographic regions in Utah & offered to a larger producer pool in the pilot locationslarger producer pool in the pilot locations

Teaching TeamTeaching Team C. Kim Chapman, Project Director – Breeding & C. Kim Chapman, Project Director – Breeding &

Genetics/Ranch Business PlanningGenetics/Ranch Business Planning Dale ZoBell, Co-Project Director – NutritionDale ZoBell, Co-Project Director – Nutrition Bruce Godfrey – Risk Mgmt./Ranch Mgmt.Bruce Godfrey – Risk Mgmt./Ranch Mgmt. Dillon Feuz – MarketingDillon Feuz – Marketing Clell Bagley – Animal HealthClell Bagley – Animal Health Roger Banner – Natural Resource Mgmt.Roger Banner – Natural Resource Mgmt. County Faculty – Locally-Targeted Issues & County Faculty – Locally-Targeted Issues &

Local site coordinationLocal site coordination

Program ObjectivesProgram ObjectivesI.I. Introduce cattle producers to the concept Introduce cattle producers to the concept

and types of risk.and types of risk.II.II. Teach producers how to recognize Teach producers how to recognize

different types of risk in their operation.different types of risk in their operation.III.III. Provide producers with tools which assist Provide producers with tools which assist

them in managing risk and implementing them in managing risk and implementing Best Management Practices in their Best Management Practices in their

operation.operation.

MethodologyMethodology

Support from local county-based Support from local county-based Extension faculty is essentialExtension faculty is essential

AdvertisingAdvertising Past Extension participantsPast Extension participants Direct-mail piecesDirect-mail pieces Newsletter articlesNewsletter articles State Cattlemen’s Association ParticipationState Cattlemen’s Association Participation

Initial MeetingsInitial Meetings Timely production topic of interest (carrot)Timely production topic of interest (carrot) Introduction to RiskIntroduction to Risk Right RiskRight Risk™™ educational educational

softwaresoftware Producers assess their Producers assess their

educational needs/ establish educational needs/ establish “Curriculum Priorities”“Curriculum Priorities”

Beehive Master Beef Manager Program Location: ________________________    

Curriculum priorities      

      Core Producer

Subject matter CCMG References Topics priorties

Nutritional Management     3

  Supplementation on the Range CL 303, 317,318, 322,1170   2

  Mineral Nutrition CL 327, 381   3

  Feed Quality and Safety Cl 305, 306,365,370, 608, 609 X 1

         

Animal Health and Quality Assurance     1

  Calfhood disease managementCL 607, 644, 645, 646, 648, 649, 654,

678   1

  Herd Health Progarm Design and Calendar CL 118, 132, 602, 605, 650, 747, 748 X 2

  Disease management in mature animals CL 600, 601, 639, 640, 690, 691   1

  BQA Best management practices CL 200, 213, 290 X  

  Handling facilities and design CL 210, 791, 792   3

  Preventing Quality defects UT BQA Manual    

  National animal ID program CL 285    

  Biosecurity CL 602    

         

Business management and planning     4

Curriculum DevelopmentCurriculum Development

Establish site-specific educational Establish site-specific educational prioritiespriorities

Reference Materials Reference Materials Cow-Calf Management Guide Cow-Calf Management Guide

& Cattle Producers Library& Cattle Producers Library

Curriculum DevelopmentCurriculum Development

Reference MaterialsReference Materials Team-developed MaterialsTeam-developed Materials

Program DeliveryProgram Delivery

Workshop SeriesWorkshop Series Monthly (3-5 per site)Monthly (3-5 per site) According to producer’s schedulesAccording to producer’s schedules Taught by one or more team membersTaught by one or more team members

Producer ParticipationProducer Participation

More than 70 cattle producersMore than 70 cattle producers Management of >27,500 headManagement of >27,500 head 18 workshops have been held to date in 18 workshops have been held to date in

five teaching sitesfive teaching sites

Program EvaluationProgram Evaluation

Pre- & Post-Workshop EvaluationsPre- & Post-Workshop Evaluations Self-assessed understandingSelf-assessed understanding Immediate impacts to workshop presentationsImmediate impacts to workshop presentations

Statistical AnalysisStatistical Analysis T-test: Two sample assuming unequal T-test: Two sample assuming unequal

variancevariance

Pre/Post Evaluation ResultsPre/Post Evaluation Results

Significant increases in understanding Significant increases in understanding occurred in nearly all topics taught. occurred in nearly all topics taught. (P<0.05)(P<0.05)

Individual implementation will be evaluated Individual implementation will be evaluated at a future time to measure long-term at a future time to measure long-term impactsimpacts

Program EvaluationProgram Evaluation I-ClickerI-Clicker

Interactive Electronic evaluationInteractive Electronic evaluation Each producer logs his/her Each producer logs his/her

answers to topic-specific answers to topic-specific questions questions

Provides for very dynamic Provides for very dynamic sessionssessions

ConclusionsConclusions The BMBM program is an effective avenue The BMBM program is an effective avenue

to convey risk management information to to convey risk management information to cattle producers.cattle producers.

The greatest strength of the program is The greatest strength of the program is that producers establish the curriculum in that producers establish the curriculum in accordance with their educational needs accordance with their educational needs relative to the perceived risks on their own relative to the perceived risks on their own

operations.operations.

Special Thanks!Special Thanks!

Questions???Questions???