(c) J.C. Manheimer & Company, Ltd
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(c) J.C. Manheimer & Company, Ltd
Transcript of (c) J.C. Manheimer & Company, Ltd
(c) J.C. Manheimer & Company, Ltd
(c) J.C. Manheimer & Company, Ltd
(c) J.C. Manheimer & Company, Ltd
(c) J.C. Manheimer & Company, Ltd
(c) J.C. Manheimer & Company, Ltd
(c) J.C. Manheimer & Company, Ltd
(c) J.C. Manheimer & Company, Ltd
(c) J.C. Manheimer & Company, Ltd
(c) J.C. Manheimer & Company, Ltd
Have you also seen these direct mail sales letter examples by legendary direct mail copywriter, J.C. Manheimer?
TEN MINUTE TECH "Your direct mail package indexed 340! Unbelievable!"
Kim Souza Marketing Manager
Affinity Group MORE MAGAZINE "Your direct mail package for More Magazine indexed at 200 doubling response. That doesn't happen too often in magazine history, and is the first time it's happened at Meredith."
Ellen de Lathouder V.P. of Creative Services
Meredith Corporation
RODALE’S EVERYDAY HEALTH HINTS "Your Trigger package now tops our winner's list as the best-ever direct mail package for Rodale books with results 2 to 1 over the standard! In fact, response was so high, we had to change the print run."
Kathy Ramsdell, Promotion Manager Rodale Press
COOKING LIGHT "JOSH: 10.55%! Bill Jayme: 7.06% Congratulations!"
Ellen de Lathouder Cooking Light
MARY JANE’S FARM "Not sure if anyone's mailing these days. And I'm really not sure anyone's posting 10% response rates. Anyone, that is, but MaryJanesFarm!"
G.K., Senior V.P. Circulation Belvoir
THE ASIAN WALL STREET JOURNAL "Wow! Gross is 4 times and net is double!"
Cynthia Zhao Circulation Director
The Asian Wall Street Journal
WRITER’S DIGEST "I've never written a letter to a direct mail copywriter before. But your subscription package for Writer's Digest was super."
Bob Bly, Author The Copywriter's Handbook
NEW ENGLAND MONTHLY "The four-page letter for New England Monthly is a masterpiece of exclusivity, highly personal copy, mystery, irresistible teases, bold promises. It pulls a dazzling 35% cash with 80% pay-up!"
Denison Hatch, Editor Who’s Mailing What
PLAYBOY "Your Yellow Poly direct mail package has been the control at Playboy for at least 12 seasons!"
Phyllis Rotunno Playboy
VERMONT MAGAZINE "You are still winning big. Still by a factor of 2 to 1. In fact, BOTH of your packages (regular pkg and double card) are winning big."
James Barker Publisher
Vermont Magazine
HORTICULTURE
"The improvement in p(1) net subs was a whopping 45%!"
Chris Salem Circulation Director
GOOSEBERRY PATCH CHRISTMAS "Your Gooseberry Patch package is making Oxmoor House direct mail history! It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing, thinking that it would be wasted money!"
Julie Doll Marketing Manager
OxMoor House
STORY "A 14% response is perfectly incredible!”
F&W Publishing
TRAIL RIDER "Just wanted to let you guys know that your package killed the control by more than 50%! Nice job!"
Dean Lage Belvoir Media Group
(c) J.C. Manheimer & Company, Ltd
(c) J.C. Manheimer & Company, Ltd
