BusinessWoman May 2013

28
May 2013 How WINNING WORKS FIBROMYALGIA Is That What All This Pain Is? Deborah Bogar Uniquely Supported Deborah Bogar Uniquely Supported

description

Deborah Bogar, succession planning, bring out the best in your team, women and retirement, womens expo, kids activities, colorful flowers for your yard, networking

Transcript of BusinessWoman May 2013

Page 1: BusinessWoman May 2013

May 2013

How

WINNING

WORKS

FIBROMYALGIA

Is That What All

This Pain Is?

Deborah

Bogar

Uniquely

Supported

Deborah

Bogar

Uniquely

Supported

Page 2: BusinessWoman May 2013

It’s the Startof a Lifetime.

From your first breath, you deserve the best. Youdeserve to have your mom with you at every moment.You deserve privacy and personalized care. You deservea comfortable environment for feeding, cuddling, and justgetting used to your new world.

And your mom deserves a chance to feel pampered andcared for, because this is a new beginning for her, too.

PinnacleHealth is the place to get your best start andso much more. Whether mom and dad need help withfertility issues, support for a possible high-risk delivery,or advice from a lactation consultant—we guide themthrough the process and provide you with just the rightcare for your arrival.

We’ve helped moms and dads bring new lives into theworld for more than a century. Wouldn’t you like to arrivehere too?

pinnaclehealth.org/maternity(717) 231-8900

Let PinnacleHealthmake it a great one.

Know us before you need us.

Page 3: BusinessWoman May 2013

Homeowners say their Four Seasons Sunroom

is the happiest room in the house!

PAsunrooms.comLoans provided by EnerBank USA (1245 Brickyard Rd., Suite 640, Salt Lake City, UT 84106) on approved credit, for a limited time.

800.222.7724

Design Centers:

• Inside SKH, Rohrerstown Rd., Lancaster

• 7831 Paxton St., Harrisburg

• Conservatory Display at SKH, Mechanicsburg

PA 8287

Sunlight has magical powers to improve your energy level and your mood.

Let our patented glass work its magic by filtering out the harmful rays

to deliver the healthy, sun-drenched lifestyle you always wanted.

Call today for your FREE design consultation!

SAVE30%

NO

W!

up to

3

4 LETTER FROM THE EDITOR

7 THE CASE FOR SUCCESSION PLANNING

Do you have a plan in place for key talent?

9 HOW WINNING WORKS

Bringing out the best in your team.

11 WOMEN AND RETIREMENT

It’s never too late (or early) to begin.

12 WOMEN’S EXPO

A sneak peak at some of the day’s highlights.

14 THE ANSWER TO THE “I’M BORED” DILEMMA

Fun learning experiences for kids.

18 THE FLOW, THE SHOW, AND THE SPLENDOR

Spruce up your yard this year with lots of color.

22 FIBROMYALGIA

Is that what all this pain is?

26 WOMEN TO WATCH

New hires and promotions.

26 ACHIEVEMENTS & APPLAUSE

Awards and accomplishments.

27 MEET AND GREET

Regional networking events and meetings.

WHAT’SInside

5 COVER STORY

Deborah Bogar knows all too

well the effects of degenerative

disabilities on one’s mobility.

She put her artist’s eye to work

to create something that was not

only functional, but also

fashionable for persons who

require the use of a cane.

Pictured on an easel to

Deborah’s left is a beautiful

watercolor of vegetables that she

painted.

Cover photo courtesy of Camera Box Photography, Camp Hill.

BusinessWomanPA.com | May 2013 ~

Page 4: BusinessWoman May 2013

ast month at this time I thought for sure

that we’d be experiencing warmer spring

temperatures. Cooler weather seems to

be going out kicking

and screaming all the

way. I, for one, am

ready to pick weeds, plant flowers, and

mulch the beds. If you are too, we’ve asked

a couple of nurseries to give us some

insight into what flowers most of us will

find success with by considering your soil,

the temperature, the location, and, of

course, your green thumb. Go for it this

year and splash your yard with all kinds of

colors!

Do you know someone who requires

the use of a cane? He or she could

personalize it to not only reflect their

personality, but also become a talking

point that takes the focus away from their

mobility issues. Meet a person who

exudes enthusiasm and who has found positive ways to

confront and meet challenges head-on.

In our jobs, we work with people every day who don’t

seem to live up to their potential. Learn how looking at

those people in a different way and striving to find their

talents can help that person become an important part of

your team. Play to their strengths. Whether it’s a team goal

or a personal goal, having strong teammates is important

to your success.

Have you experienced tingling or

numbness in the hands or feet, headaches,

and pervasive pain lasting more than three

months? It could be fibromyalgia. Read

about treatments that can help alleviate or

reduce the symptoms so you can continue

to enjoy life.

We’ve included a sneak peek of

the second annual Lancaster Countywomen’s expo. You’re going to love it!

Check it out and then go to

www.aGreatWayToSpendMyDay.com

and register to get in free! Like us on

Facebook to receive updates and let your

friends know, too. Everything’s more fun

with a friend!

P R E S I D E N T A N D P U B L I S H E R

DONNA K. ANDERSON

E D I T O R I A L

Vice President and Managing Editor

CHRISTIANNE RUPP

Editor MEGAN JOYCE

Contributing Writers

ROBYN BENINCASA

LESLIE FELDMAN

MONICA GOULD

LYNDA HUDZICK

STEPHANIE KALINA-METZGER

DEBORAH PAJAK

A R T D E P A R T M E N T

Production Coordinator JANYS CUFFE

Production Artist RENEE MCWILLIAMS

P R I N T / O N L I N E S A L E S

Account Executives

KARLA BACK

ANGIE MCCOMSEY JACOBY

VALERIE KISSINGER

DOUG KLINE

PATRICK MCCONNELL

DEBBIE MEASE

RANEE SHAUB MILLER

SUE RUGH

Events Manager KIMBERLY SHAFFER

Project Coordinator LOREN GOCHNAUER

Sales & Event Coordinator EILEEN CULP

A D M I N I S T R A T I O N

Business Manager ELIZABETH DUVALL

A D V E R T I S I N G O F F I C E S

Corporate Office: 3912 ABEL DRIVE

COLUMBIA, PA 17512

PHONE 717.285.1350

FAX 717.285.1360

Chester County 610.675.6240

Cumberland County & Dauphin County

717.770.0140

Lancaster County, Lebanon CCounty

& York County 717.285.1350

E-mail: [email protected]

Website: www.BusinessWomanPA.com

Member Of:

BusinessWoman is published monthly by On-Line Publishers, Inc.,

3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line Publishers,

Inc. 2013. All rights reserved. Reproduction or use without permission of editorial or

graphic content in any manner is strictly prohibited.

Views expressed in opinion stories, contributions, articles and letters are not

necessarily the views of the Publisher. The appearance of advertisements for products

or services does not constitute an endorsement of the particular product or service.

Although every effort is made to ensure factual information, BusinessWoman cannot be

held responsible for errors in contributors’ material, nor does the editorial material

necessarily reflect the opinions of the publisher. On-Line Publishers, Inc. reserves the

right to revise or reject any and all advertising.

Subscription information: $14 per year for home delivery of 12 monthly issues.

Subscribe online at www.BusinessWomanPA.com or call 717.285.1350.

May 2013

Vol. 10 - No. 5

omanWcareer ~ lifestyle ~ wellness ~ connections

B U S I N E S S

EDITOR’SNote

For advertising information:

717-285-1350 or

[email protected]

L

”Christianne Rupp

Vice President and Managing Editor

Overcoming barriers to

performance is how

groups become teams.

~author unknown

June 6, 20139 a.m. – 2 p.m.

Church Farm School1001 East Lincoln Highway

Exton

May 28, 20139 a.m. – 2 p.m.Hershey Lodge

West Chocolate Avenue& University Drive, Hershey

717.285.1350717.770.0140610.675.6240

Limited SponsorshipOpportunities Available

~ May 2013 | BUSINESSWoman4

Page 5: BusinessWoman May 2013

CA

REER

BusinessWomanPA.com | May 2013 ~ 5

ne of the nicest things

about having an unusual

cane is that it helps you

steer the conversation away from your

disability,” Deborah Bogar, the owner

of Cool Cane Graphix, said.

“People tend to remark on the cane

instead of asking what’s wrong with

you. It lets you talk about the cane and

then steer the conversation in a

different direction.”

And that, she believes, is a key to the

great success of her company—the way

her distinctive, handcrafted canes can

help her clients focus on the right

things: their uniqueness as individuals,

not their disabilities.

Bogar was born in Harrisburg, and

after moving to Camp Hill area, she

graduated from Cedar Cliff High

School and then went on to attain a

teaching degree from then

Shippensburg State College. She taught

in Middle Paxton Elementary School

for 28 years, meeting her husband of 37

years through a teaching colleague

there.

“I loved teaching, but after 28 years,

I was forced to retire because of

disability,” she explained.

Since earliest childhood, Bogar had

enjoyed a passion for art, and so in

retirement, she renewed that passion

by taking “watercolor classes to refresh

my drawing, painting, and colorist

skills,” she said.

“I continued these weekly classes for

several years until increasing disability

made it too painful to continue. In

2002, I joined with two other women

watercolorists to open the Art and Soul

Gallery … we operated for seven years

until life took each of us in a different

direction.”

It was during her time at the gallery

that another creative opportunity arose

for Bogar: the opening of her second

business, Cool Cane Graphix.

“I have been blessed to have the

complete support of my family and

friends in this endeavor,” she said. “My

husband has been behind me all the

way. He knows how painful and

debilitating my condition is. He knows

it makes it all the more challenging to

deal with the physical and mental stress

of running a business but he never

wants my spirit, personality, or drive to

be stifled.”

Bogar suffers from degenerative

disabilities stemming from patella

femoral syndrome, possibly the result

of a birth defect.

“Briefly, it means that my kneecaps

do not fill the sockets correctly—the

parts don’t match, which creates great

instability,” she explained. “Early on in

life, my body began to slowly turn its

lower parts inward or outward, forward

or back, trying to stabilize the body

platform and produce the best

function.”

Simply put, the older she got, the

“more crooked” she became.

“This has brought with it numerous

problems bilaterally, from the top of

the cervical spine all the way down to

the toes I can no longer feel,” Bogar

said. “Starting in my 20s, I walked with

a cane whenever I had a flare-up, but

six years ago, I had to start using one

full time.”

It was a difficult time for her,

because, as she said, traditionally when

an actor is meant to look older, the hair

is whitened and the actor is given a

cane.

“In real life, hair can be dyed to

hide the gray, but there’s nothing you

can do about the cane,” Bogar said. “So

I used this strategy: If I’m going to

have a cane, then I’m going to have a

cane! It’s not like no one is going to

see it, so I might as well act like I want

it there.”

But to her dismay, she found that all

the “walking aids” looked like “bent

aluminum tubes or Grandpa’s old

COVERStoryCOVERStory

niquelyupported

UU

SSBy LYNDA HUDZICK

O“

“”I used this strategy: If I’m going to

have a cane, then I’m going to have a cane!

Page 6: BusinessWoman May 2013

CA

REER

~ May 2013 | BUSINESSWoman

wooden crook,” Bogar recalls. “So I

bought a black Ortho-Nova off-set

handle cane and decorated it with big,

white vinyl dots.”

And quoting her website, she said

that “almost immediately perfect

strangers stopped me on the street—

sometimes they literally grabbed me—

and demanded, ‘Where did you get

that cane? Where can I get one?’ These

nice people had relatives or friends

who just had hip or knee surgery, or

they had debilitating arthritis. Some

were leaning on those bent aluminum

tubes or old wooden crooks. But they

all wanted the same thing: a cane with

style and personality.”

And thus, the idea for Cool Crane

Graphix was born.

“I know how people feel about

using a cane and the changes and

upheaval disability causes in your life,”

Bogar said. “That’s why I only sell the

cane I personally use, the Ortho-Nova

off-set handle cane, but I offer 174

different combinations of different-

colored canes, graphics, and graphics

colors from which to choose.”

This offers her clients the

opportunity to have a distinct cane to

match his or her personality.

“It’s a one-of-a-kind or at least

probably the only one like it in

Montana or New Mexico or Maine,”

Bogar said. “Each person designs his or

her cane on the website using a simple

three-step process. Choose the cane

color, choose the style of graphic, and

choose the color you want the graphic

to be.”

Clients can see a sample of the cane

they’ve designed before placing the

order, and for a small fee, initials can

be added.

“Each cane I sell has hand-applied,

sturdy vinyl graphics and a personal

note from me on the receipt.”

When she started the company,

Bogar was able to be more physically

active than she is now.

“I’ve come to realize that new

hurdles arise as time passes and

symptoms worsen,” she said.

Although she would like to

participate in more widespread

community-involvement oppor-

tunities, she is somewhat limited by

her disability, so she looks much closer

to home for ways to serve.

“I create handmade books

containing my artwork, quotes I find

inspiring, and short essays,” Bogar said.

“I enclose them in boxes I make and

decorate too. If I know someone who

needs solace, inspiration, comfort, etc.,

I make a book-outreach project for

them. Each book is different in color

combination, embellishment, and type

of quoted material because I hold the

person in my mind and heart while I’m

creating it.

“This intimate outreach has been

very rewarding for me. This is

especially true since the little books,

once given, seem to take on a life of

their own. They have been shared at

work, in meetings, at choir practice,

over coffee, as well as with friends

and/or family who also need solace.

They have been loaned, borrowed, and

occasionally read to grandchildren in

the quiet time just before bed.”

Because her business is almost

entirely Internet based, Bogar doesn’t

get the opportunity to meet her clients

in person but does enjoy exchanging

emails with them as they go through

the process—and she isn’t just referring

to the process of ordering a cane.

“The most heartbreaking ones are

the young people with debilitating

conditions,” she said. “My youngest

client was 16 at the time. She explained

that having multiple sclerosis often

caused her to fall down, so she was

using her grandfather’s old wooden

cane. She was going on an important

school-sponsored field trip and wanted

a frosted pink cane with black cats. I

was able to ship the cane in time for the

trip.

“Imagine being in high school and

falling down all of a sudden in front of

everyone. Yet her attitude in her emails

was so positive and uplifting.”

Bogar is happy to have been able to

share insights into how to handle

disabilities, imparting advice over the

years about how she has managed and

about how to try to keep a positive

attitude.

“I know how it feels,” she said.

6

Page 7: BusinessWoman May 2013

BusinessWomanPA.com | May 2013 ~ 7

CA

REER

By MONICA GOULD, MBA, CMC

he average age of the

workforce in the U.S.

has shifted. Now, one in

five of all senior executives in the

Fortune 500 are eligible for retirement;

about 50 percent of the entire

U.S. government workforce is

eligible to retire; within the next five

years, 75 percent of nonprofit

leadership will be of retirement age;

and 55 percent of today’s registered

nurses can be expected to retire

by 2020.

With this mind, you might be

thinking: How do I know if I need a

succession plan?

Several common symptoms, if they

appear in an organization, may indicate

the need for a more systematic

approach to succession planning.

• The organization projects

departures of senior leaders and

critical functions, due to retirement

or other reasons, in the next three to

five years.

• The organization has no way to

respond quickly to sudden, surprise

losses of key talent. If a key person

is suddenly lost due to death,

disability, or resignation, it may take

a long time to find a suitable

replacement.

• The time it takes to fill positions is

unknown or is perceived by

managers to be too long.

• Managers at one or many levels

complain that they have trouble

finding people ready for promotion

or else have trouble finding people

who are willing to accept

promotions as vacancies occur.

• Workers complain that promotion

decisions are made unfairly

or capriciously.

• Women, minorities, and other

groups protected by law are not

adequately represented at various

levels and in various functions

throughout the organization.

• Critical turnover—that is, the

percentage of high-potential

workers leaving—is higher than the

number of fully successful (average)

workers leaving.

10 Key Steps to Succession Planning

Think of implementing systematic

succession planning as making a long-

term organizational change. Succession

planning requires more of a

commitment to a longer-term, strategic

view of how to meet talent needs than

short-term, and sometimes panic-

driven, efforts to fill vacancies as they

occur.

Step 1. Clarify the senior leaders’

expectations and preferences for a

succession program.

A fundamental mistake, and a

formula for disaster, is to dump the

responsibility for the succession effort

on the human resources department.

While the human resources

function or other parts of the

organization must participate, the

leadership responsibility for succession

planning rests with the CEO. If he or

she does not favor systematic

succession planning, it cannot be

successful.

Step 2. Establish competency models

by talent pool, considering the

positions that will be fed by that pool.

A competency model is a narrative

description of the knowledge, skills,

attitudes, and other abilities that lead to

exemplary performance.

T

Page 8: BusinessWoman May 2013

Competency models provide

blueprints of the talent to build at

present and in the future. In short, a

competency model describes “what

should be” for such hierarchical levels

as executives, managers, supervisors,

salespersons, technical professionals,

or other groups.

Step 3. Conduct individualized, full-

circle assessment.

The idea is to assess individuals

against the competencies required for

success in an organization. The results

of a full-circle assessment usually

indicate gaps between what

competencies an individual currently

possesses and what he or she should

possess to be successful.

Step 4. Establish (or reengineer)

an organizational performance-

management system.

One fact of life is that individuals

are seldom eligible for promotion,

advancement, or other developmental

opportunities if they are not

performing successfully in their

current jobs. Individuals must thus be

measured, as objectively as possible,

against the performance expectations

for their current level of responsibility.

Step 5. Assess individual potential

for success at higher levels of

responsibility.

Unlike past- or present-oriented

performance management, potential

assessment focuses on the future.

Some means must exist to examine the

talent available for future

possibilities—and advancement.

Regular potential assessment provides

the means to do just that.

Step 6. Establish a means of regular,

ongoing individual development

planning.

Once it is clear what present and

future gaps exist for individuals as a

result of performance assessment and

potential assessment, some means

should be established to help them

prepare for the future by narrowing

those gaps.

To that end, individual workers—and

their immediate supervisors—devise a

plan to help individuals develop

themselves and thereby prepare for

possible future promotions.

Step 7. Implement individual develop-

ment plans (IDPs).

Establish leadership and

management-development programs

that provide specific developmental

suggestions for individuals.

Examples of developmental

suggestions might include books to read,

classroom courses to attend, online

courses in which to participate, on-the-

job assignments to seek out, and action-

learning projects that bring together

groups of people to solve practical

business problems while simultaneously

permitting the means by which to build

competence in new areas.

Step 8. Establish a talent inventory.

Increasingly, decision makers must

be able to find the organization’s talent

on short notice. To that end, they must

have information about the pools of

talent that the organization is developing

and has readily on tap so that teams can

be marshaled on short notice to fight

fires, seize opportunities, outdraw

competitors, and fill vacancies.

Step 9. Establish accountability for the

systematic succession-planning effort.

Individuals—and their bosses—must

be held accountable for cultivating their

talents over time and closing

developmental gaps. Otherwise,

individual development plans will not be

realized.

Periodic meetings may be held in

which individuals must report on how

well they are implementing their

individual development plans, and

senior executives may report to the

CEO or the board on how well their

employees have been progressing

toward realizing their individual

development plans.

Step 10. Evaluate the results of

the systematic succession-planning

effort.

Often, the time-to-fill metric is a key

measure of success. How long does it

take to fill positions with qualified

applicants? While not directly a

financial measure, the time to fill does

translate into financial terms.

Productivity is lost, and so are

opportunities when vacancies exist in

today’s right-sized corporate settings.

Monica Gould, MBA, CMC, president,

Strategic Consulting Partners.

www.yourstrategicconsultant.com

CA

REER

synergize! helps you build great teams!

We help you know what to look

for when you’re hiring, objectively

evaluate your applicants so you know

what you’re getting, and overcome

dysfunctions that impact performance.

Take advantage of our

BUSINESSWoman special:

25% OFF any team session!

Call or email today to schedule a

FREE consultation and learn more!

717.575.0942 • [email protected]

2148 Embassy Drive, Suite 207 • Lancaster PA 17603

717.575.0942

EnergizeYourWorkforce.com

Marcille Crossland, LUTCF, CLTC

Designing Long Term Care Insurance Plans

around today’s Sensitive Budgets.

*Long Term Care SpecialistsThe Greatest Financial Risk you face today is the

Cost Associated with Long Term Care.

1560 Lititz Pike, Lancaster, PA 17601

717.394.4287 • [email protected]

*Division of Integrated Business Consultants, Inc.

“”

Several common symptoms, if they appear in an

organization, may indicate the need for a more systematic

approach to succession planning.

8 ~ May 2013 | BUSINESSWoman

Page 9: BusinessWoman May 2013

BusinessWomanPA.com | May 2013 ~ 9

CA

REER

am a two-time world

champion Eco-Challenge

adventure racer and

Guinness World Record kayaker.

Through those experiences (and

others) I have gleaned some very good

insight into the importance of

teamwork and the power of human

synergy.

Human synergy is that magic that

makes us better together than any of us

could ever be alone. It says that we are

better, stronger, faster, more

productive, and more successful

because of one another versus despite

one another. Having teammates

around you is not incidental to your

success; it’s instrumental to your

success, whether you are striving for a

team goal or a personal one.

Part of empathy and awareness of

teammates is the ability to put yourself

in another’s shoes. We are all very

much in our own heads most of the

day, working out problems, working on

goals, on a mission ... so when we

interact with others on our day’s

journey, it’s important to realize that

the other person may have a completely

different goal, agenda, or recent

experience that they bring to the table.

It’s an important life skill to seek to

understand first, and to be understood

second.

For example, when we race, my

teammates and I are in our own

universe, hauling at top speed, trying to

win. Our ground crew, on the other

hand, would pull up from driving for

up to two days to meet us with food

and gear, and they would have a

strategy for how they thought the

“transition area” should be run. They

would have everything all set up based

on their game plan for us.

But we would have our own game

plan and would try to mesh ours with

theirs. In the end, the entire plan would

be a mess of conflicting goals and

means.

After one race, I had it out with my

boyfriend and ground crew member,

Jeff. And we came to the conclusion

that when my team arrived next time,

we would all stop and listen to his plan

before we were allowed to do anything

or ask any questions. That worked a

whole lot better.

Bottom line is that we were coming

from two different realities when we

would meet: a team of racers who had

been in their own bubbles for days and

a crew that had their ears to the ground

and knew a lot about the course ahead

and how to be successful.

Yet we did a terrible job of listening

to one another and having the respect

to give the other party the floor. We all

want to be understood, but I believe we

get a lot more out of an interaction and

build better connections when we seek

to understand first!

Now you ask: But what if you are a

leader and one or more of the members

of your team are weak links? Indeed,

sometimes we are given teammates that

aren’t perhaps the best, and this is

where you earn your paycheck as a

great leader.

Very often we get stuck in thinking

that people like us are clearly brilliant,

and people not like us need some work.

This isn’t always the case. A great

leader will do their best to find a core

competency in the person perceived as

the “weak link,” something that that

person, uniquely, can offer the team—

and then create ownership in that

person by letting them shine.

For example, someone on your team

may not be exceptional at face-to-face

client meetings, but you discover they

have a talent for writing great copy, or

for graphic design, or they’re fantastic

with strategy. Keep digging until you

find the gold that is within that

member of the team. And let them lead

based on their strength versus their

title.

If, at the end of the day, this person

isn’t cutting it on any level, you have to

do the rest of the team justice and move

that person off of your team before

overall team morale is diminished.

That’s another important leadership

skill: when to inspire, when to instill

tough love, when to coach, when to lay

down the law, when to get out front and

show your team the way, or when to let

them lead ... and when to cut bait.

Leaders will naturally surface in any

team situation. This is where it’s

important to understand the difference

between management and leadership.

A manger is a facilitator of their

teammates’ success. That is a constant.

The manager on a team never changes.

But a great manager will allow

different leaders on the team to emerge

based on their strengths and what they

bring the team. Leaders on great teams

change constantly—it builds ownership

and an entrepreneurial spirit, which are

two very strong motivators that inspire

a “whatever it takes” mentality when it

comes to goals.

Great mangers don’t hold the

leadership role with an iron fist or feel

less-than if someone else is leading. In

fact, the job of a manager is to create

other leaders!

All great leaders face adversity. I

have had four hip-replacement

surgeries. A lot of moving past

adversity is your attitude. Once you

embrace the fact that change is the only

thing that stays the same, you realize

that who you are as a leader is based on

your response to that change.

I love to partner with people who

see “challenges vs. roadblocks” and

those who are “ruled by the hope of

I

Two-time world champion Eco-Challenge adventure racer, Guinness World Record kayaker,

fulltime firefighter, and motivational speaker Robyn Benincasa.

By ROBYN BENINCASA

How

WW

orks

inning

Page 10: BusinessWoman May 2013

10

CA

REER

~ May 2013 | BUSINESSWoman

www.hallmediasolutions.com

Hall Media Solutions is a “medium-size” advertising agency: BIG enough to handle a multi-market, multi-state campaign, SMALL enough to represent local companiesof all sizes here in the Lancaster-York-Harrisburg region.

We proudly represent some of the finest and most respected companies in the marketplace.

success versus the fear of failure.” In

other words, are you doing what it

takes to “win” or to simply “not lose”?

Leaders focus on how it will feel to

succeed instead of consistently

obsessing about avoiding failure.

A big conflict seems to be: It seems

natural to want to take credit for one’s

accomplishments, but that can run

counter to the idea of teamwork. How

does one learn to put the team first?

Of course we all want to get credit

for our accomplishments. And on a

great team, in which each of the

members brings something unique and

valuable to share with the rest of team,

you are absolutely recognized and

applauded for your contributions. If we

weren’t, we wouldn’t be there for very

long!

It’s a common misconception that

teambuilding is a completely selfless

endeavor. But while it is true that great

team members must wrap their egos

around the team’s success instead of

their own individual glory (egos must

be left at the start line, but not

confidence!), the whole point of

“strategic teambuilding” is to seek out

people who have strengths that you

don’t possess and to share your core

talents with them, all for mutual gain.

For example, over a few years of ups

and downs with teams, I formulated a

recipe for success in my sport. The four

team members who would travel

together, day and night, non-stop for

six to 10 days had to be great

teammates first.

Then I needed two of the team

members to be world-class navigators,

two to be solid mountain bikers, two

had to be very strong paddlers, and one

had to be an excellent strategic thinker

who was great with interpreting the

road rules we were given.

As you can imagine, everyone on

the team got to be the hero when it

came to their unique strength, and they

were recognized and applauded by

everyone on the team for their efforts.

Then it would be another team

member’s time to shine as we switched

sports, took care of one another,

navigated successfully through the

dark of night, etc. We genuinely needed

one another and openly appreciated

and applauded individual effort, and

we were on the podium race after race

as a team.

The 8 Essential Elements of Human

Synergy

T – Total commitment

E – Empathy and awareness of

teammates

A – Adversity management

M – Mutual respect

W – “We” thinking (vs. “me”

thinking)

O – Ownership of the goal

R – Relinquishment of ego

K – Kinetic leadership

Robyn Benincasa is the most winning

female in the sport of adventure racing, a

fulltime firefighter, a New York Times

bestselling author of How Winning Works,

and the founder and CEO of the Project

Athena Foundation, which helps survivors

live their adventurous dreams. Benincasa is

also a keynote speaker for companies who

want to inspire the world-class teammates

and leaders in their employees.

www.worldclassteams.com

Robyn Benincasa, second from the left, with her all-female fire crew at

San Diego’s Station 46 firehouse.

Page 11: BusinessWoman May 2013

$

$

$

etirement has become a

word that many

women simply do not

want to think about. Perhaps it is

because we lead very busy lives and

don’t want or need one more item on

the proverbial “to-do” list.

Or, it may be that it is a topic we

will address “someday” or one that

scares us, so that thinking about being

sufficiently funded is too

overwhelming.

So what is the best approach to

reaching that retirement milestone? I

would suggest you think in terms of

the letter “S.” Taking the steps

delineated below may also help you

arrive at other achievements

beginning with that letter, those being:

satisfaction, sufficiency, and success.

Start early to examine your

particular situation. Ask yourself what

the timeframe is until you wish to

retire. Look at how much you have

saved now and what additional assets

you can amass between now and your

anticipated retirement date.

By taking a hard look at the reality

of your situation prior to the end of

your working years, you maintain the

opportunity to take steps to

potentially improve your bottom line.

Study and understand all you can

regarding topics such as your

employer’s pension and retirement

benefits. Knowing the formula used in

your defined benefit plan, if one

applies, can provide you with an idea

of how much guaranteed income you

can expect from that resource.

Fully understanding any defined

contribution plan offering, such as a

401(k) or 403(b), is also important.

Does your employer match your

salary deferral contributions? Are you

participating in the plan so that you

take advantage of that match?

Additionally, learn more about

Social Security by visiting

www.ssa.gov. On that site you can use

calculators and other resources to

learn more about your future benefit.

The more informed you become, the

more empowered you may be. That

involvement in your future may pay

off in one that is more closely aligned

with your hopes and dreams.

Seek advice from professionals. A

financial planner will work in your

best interest, crafting your blueprint

for your financial future. Establishing

that relationship at least two to five

years before your retirement provides

time to create the plan, review the

plan, and fine-tune through the years.

By acquiring that snapshot ahead

of your goal, you can compare your

goal with your current situation and

take steps to make any adjustments

necessary.

Save to increase your assets. If you

have not begun a savings program,

doing so is important.

If you have already begun to put

additional funds aside, now is a good

time to assess the percentage you are

saving to determine if you have

additional funds to contribute. If you

are age 50 or over, the IRS allows you

to contribute up to $23,000 in 2013 to

your 401(k) plan ($17,500 if younger

than age 50).

In addition, if you are age 50 or

over, you can contribute up to $6,500

in an IRA ($5,500 if younger than age

50). If you have income categorized as

“1099 income,” there are other

opportunities to save for retirement.

With future Social Security benefits

uncertain, the onus is on the

individual to become a serious saver.

Also, don’t forget that if you have

changed jobs, or even have several

past employers, you may wish to

consider consolidating those 401(k)s

into an IRA. The transfer from your

employer’s plan to your own IRA is a

nontaxable event, if done correctly. By

consolidating your retirement assets,

you decrease paperwork and can

monitor your balances and

performances more effectively.

However, there are other potential

considerations prior to moving

forward with a “rollover,” so discussing

those implications with a financial

advisor is always best.

Sacrifice by saving a portion of

your income today so that you have

savings for tomorrow. It sounds

simple, and many may remember the

children’s fable about the grasshoppers

and ants. The ants worked hard to put

away for the winter while the

grasshoppers lived for the moment.

Our culture romanticizes the life of

the grasshopper, and we certainly live

in an immediate-gratification

environment. Perhaps we all would be

better positioned at retirement if we

had a bit more of the “ant mentality”

and prepared for the years when

earning a salary will not be a part of

the equation.

Earl Nightingale, a motivational

speaker and writer, said it best: “As in

all successful ventures, the foundation

of a good retirement is planning.”

By committing to the steps outlined

above, you provide yourself with the

much-improved opportunity of living

the kind of retirement you strive for

and one that may help put the Midas

touch in your “golden years.”

Deborah E. Pajak, CFP®, ChFC®, CLTC,

CDFA™, is a registered representative of

and offers securities, investment advisory,

and financial planning services through

MML InvestInvestors Services, LLC,

member SIPC. 100 Corporate Center

Drive, Suite 201, Camp Hill, PA 17011.

717.760.5398. CRN201307-150428

CA

REER

Women and Retirement –

It’s Never Too Late (or Early!) to Begin

By DEBORAH PAJAK, CFP®, ChFC®, CLTC, CDFA™

R

11BusinessWomanPA.com | May 2013 ~

Page 12: BusinessWoman May 2013

LIFESTYLE

12 ~ May 2013 | BUSINESSWoman

Don’t miss the second annual Lancaster County women’s expo. There will

be so much to do and see that day, exhibitors to meet and chat with, and

activities that you can take part in!

We’re so excited to be holding the women’s expo at the brand-new Spooky

Nook Sports in Manheim (north off Route 283 at the Salunga exit) on May 18,

from 9 a.m. to 3 p.m. You’ll have to come and check out both the expo and

Spooky Nook at the same time.

Lancaster General Health is the Presenting Sponsor of this year’s Lancaster

County women’s expo. They will have a lot of activities going on within the expo

that will help you live happy, healthier lives.

On the mezzanine level, Lancaster General Health will be offering seminars

on a variety of interesting topics. Dr. Warsaw will discuss how to freeze away fat

(just in time for summer!), Dr. Chatha and Dr. Cheshty will help women learn

about heart and digestive health respectively, and Dr. Wieger will help women

realize that being overweight is not just about appearance; it affects our health as

well.

Please stop by Lancaster General Health’s booths and chat with their

representatives. They will be providing screenings that they encourage everyone

to take advantage of and will be sharing information about their new cancer

center and many other vital programs and services available to our community.

With 100+ businesses under one roof, you’ll find many more exhibitors

who are looking forward to sharing information

for all aspects of your life: finances,home improvements, leisure activities,

technology, and nutrition.

And plan to do some shopping that day.

Vendors will be offering an array of the

things we women love, including jewelry,

handbags, cosmetics and skin care, home

décor, and fashions.

Enjoy live demonstrations

throughout the day. Dutch

Apple Dinner Theatre will

present a scene from Andrew

Lloyd-Webber’s hit musical

CATS. You’ll love the music,

costumes, and dancing!

Bob Carey will be talking

trees, a Ladies Tree in

particular (I have to find out

what that is!); Mitzi Jones will

give insight as to what your handwriting really says about you; and, new,

Michelle Wohlfarth from Healthy Living Kitchen

will give an overview of the basics on whole foods and

then do a quick and easy recipe with delicious

samples to taste afterward.

You’re in luck! This year

there are two fashion shows!

All your favorite brands and

others you may not be familiar

with will be strutted on the

runway. From daywear to

evening wear and everything

in between, Clemintines from Lititz and Brighton

Collectibles and Girls Day Out in Kitchen Kettle

Village will be showing the latest in styles and colors.

Like to read? We have two local celebrity authors

appearing at the women’s expo! Casey Allyn will be signing free copies

of Cooking with Casey—A Taste of Pennsylvania from 9 to 11 a.m., and

Maria Snyder, international bestselling novelist, will be greeting fans and

signing books from noon until 2 p.m.

omen’s xpoLancaster County

EMay 18, 2013

9 a.m. – 3 p.m.Spooky Nook Sports

2913 Spooky Nook RoadManheim

(Just off Rt. 283 at the Salunga exit)

BBRACELET SPONSOR

PANDORA Park City

SUPPORTING SPONSORS The Fertility Center • MIRUS Financial Partners

Regional Gastroenterology Associates of Lanccaster (RGAL) • synergize!

MEDIA SPONSORS 101 THE ROSE • abc27

Blue Ridge Communicationss • WDAC • WHP580

VISITOR BAG SPONSOR

Home Climates Heating & Cooling

a G r e a t Wa yTo S p e n d M y D a y. c o m

Page 13: BusinessWoman May 2013

BusinessWomanPA.com | May 2013 ~ 13

LIFESTYLE

And if you’re the top winner of the Hula Hoop Contest, you’ll be taking

home $100 in cash! That’s right. We’ll provide the hula hoops, you provide the

entertainment. So get those hips movin’ and groovin’ now so you can be ready

to spin your way to a prize.

Visitors will have a chance to participate in the Great Cash

Grab. You’ve seen it on TV and we’re bringing the money cube

to the women’s expo.

Throughout the day you’ll be

able to unwind while enjoying

mini spa treatments. Never

had a mini massage? Take

advantage of this

opportunity; it’s free and

you’ll love it!

GeorJean Photography will once again have their

Fun Foto Booth. Stop by, grab some accessories,

make some funny faces, and say “cheese.”

And last but certainly not least, we’ll be holding a Help Our Furry Friends

Collection. Please bring much-needed supplies, and all donations collected will

be given to local animal shelters. Our four-legged friends need your help!

All women who love to have fun and would

like to spend some time at an event designed

just for them are specially invited to the second

annual Lancaster County women’s expo.

Please go to

aGreatWayToSpendMyDay.com

for all the details and register today for

your FREE entry ticket ($5 at the door).

Hula

HoopContest!Top Prize

$100!

Guest

Emcee

:

Michelle Cruz

101 THE ROSE Help Our

Furry Friends

Collection!

FREE

Registration

Online

($5 at the door)

CA$H

GRAB!CA$H

GRAB!

Page 14: BusinessWoman May 2013

LIFESTYLE

848-8759

700 W. Market St., York

Mon, Wed, Fri 9-6; Tues & Thur 9-5; Sat 9-3

www.FurnitureFinesse.com

The Lighter Side of Living

Savings Event

Mail-in rebates and Free Upgrades

4/3/13-6/14/13

Silhouette®

Window Shadings

~ May 2013 | BUSINESSWoman14

• Carpet & Upholstery

• Ceramic Tile & Grout

• Marble, Granite, &

Wood Floor Rejuvenation

Professional Cleaning Services

717-761-4444 • www.gelcopa.com

The Answer to the Dilemma‘I’m Bored!’

The kids will soon be out of school for the summer and they’ll be looking for things to do.

Below, we’ve listed a few destinations they will not only enjoy visiting, but will also provide a fun learning experience.

Haines Shoe House

195 Shoe House Road

Hellam, PA

www.shoehouse.us

Don’t miss the chance to tour this one-of-a-kind house built in the shape

of a shoe. It has three bedrooms, two baths, a kitchen, and a living room.

Army Heritage Trail

950 Soldiers Drive

Carlisle, PA

www.visitcumberlandvalley.com

A 1-mile interactive trail loop highlighted by a Cobra

helicopter, Sherman tank, interpretive exhibits from

the French & Indian War era through the present, a

wildflower garden, and a butterfly sanctuary.

Fire Museum of York County Inc.

7 W. Market St.

York, PA

www.yorkheritage.org

Stationed in the historic Royal Fire House, the museum holds

collections from 200+ years of firefighting in York County,

including horse-drawn fire carriages, vintage firetrucks,

firefighter uniforms, and more.

Zip Line Canopy Tour

455 Camp Road

Stevens, PA

www.refreshingmountain.com

Participants are harnessed to a pulley that rides a cable that

traverses the rider through forests and wildlife and “zips” from

platform to platform through the “canopy” of trees.

Middletown &

Hummelstown Railroad

136 Brown St.

Middletown, PA

www.mhrailroad.com

Passengers board 1920s vintage Delaware, Lackawanna

and Western railroad coaches at the 1891 Freight Station.

Riders enjoy an 11-mile train ride along the Swatara

Creek, while learning the history of the area.

Page 15: BusinessWoman May 2013

15

LIFESTYLE

15% OFF

30% OFFany complete 2nd pair

for you or a loved one!

offer expires 6/30/13

any complete pair

Let Campus Opticians

create a fresh new you!

Choose a new fashion frame ...

or maybe two!

TRUNK SHOW

Featuring

Be sure to stop by our booth at at the

2108 Harrisburg Pike, Suite 101

Lancaster, PA 17601

717.544.3937

Friday

May 10th

beginning at 10 a.m.

Saturday, May 18

Spooky Nook Sports in Manheim.

848-8759

700 W. Market St., York

Mon, Wed, Fri 9-6; Tues & Thur 9-5; Sat 9-3

Off street parking

“Like” us now & love us forever.

www.FurnitureFinesse.com

National Watch and Clock Museum

514 Poplar St.

Columbia, PA

www.nawcc.org

The museum covers the history of

timekeeping technology from early non-

mechanical devices to today’s atomic and

radio-controlled clocks. It is home to the

largest collection of 19th-century American

clocks and watches.

Steam into History Museum

2 W. Main St.

New Freedom, PA

www.steamintohistory.com

This three-story museum

houses rich and varied

collections that include

everything from archaeology

to zoology. The exhibits in

the museum surround

south-central Pennsylvania’s

largest planetarium.

A brand-new exhibit, this is a

replica of a Civil War-era train

and will serve as a rolling history museum. It will combine the history

of the Northern Central Railway and the Civil War in York County.

North Museum

400 College Ave.

Lancaster, PA

www.northmuseum.org

BusinessWomanPA.com | May 2013 ~

Page 16: BusinessWoman May 2013

16 ~ May 2013 | BUSINESSWoman

Page 17: BusinessWoman May 2013

BusinessWomanPA.com | May 2013 ~ 17

I have been truly overwhelmed by all the emails and phone calls I received since

being featured in January’s issue [of BusinessWoman magazine]. I had no idea

that their circulation was so far-reaching! The quality of the articles are both

meaningful and purposeful. What a great resource we have in this publication!

~ Jewel CooperRetail Executive, PA RS Capital Region

Susquehanna Bank

For information about advertising opportunities, contact us at

717.285.1350 or [email protected]

The weather was beautiful and the women were

energized. They came to POWERLUNCH in anticipation of

meeting other dynamic women, making new connections

through networking, learning about products and services

that could assist in their daily lives, and hearing from an

expert who could help them grow professionally. And their

expectations were met.

For those who find it a little difficult to start

conversations with people they don’t know, speed

networking sessions were held. Participants found this to be

an easier way to network because of the structured setting,

time limitations, and the ability to meet more people in a

short amount of time.

A challenge for any speaker is to keep their audience’s

attention and to deliver a message they want to hear. Soni

Dimond, brand-development expert, author, and owner of

Soni Dimond Media, had us from “hello.” She artfully

explained how important it is for us to be able to promote

ourselves effectively and how to

engage other people when

networking.

POWERLUNCH exhibitors said they

had a great day talking to the

guests. Representatives for career

development, finances, home

improvement, leisure, and retail all had

a chance to share information and

hopefully gain some new clients.

And of course, what’s POWERLUNCH

without lunch! Altland House always sets

an excellent buffet. Lunch was wonderful

and dessert was scrumptious!

If you missed POWERLUNCH York, you’ll

have another chance in the fall at

POWERLUNCH Capital Region. Check the

website for updates at BusinessWomanPa.com.

Making Connections in a More

Personal and Effective Way

Making Connections in a More

Personal and Effective Way

By Christianne Rupp

Thank you to our sponsors!

Page 18: BusinessWoman May 2013

LIFESTYLE

ome say the grass is

always greener on the

other side. That may be

the case if your neighbor has a green

thumb. If so, then her flower garden

may also put you to shame, which

probably makes her a bit smug.

Smugness is definitely not attractive,

so if you spruce up your yard this year,

you’ll definitely be doing her a favor,

don’t you think?

Folks who have green thumbs

didn’t fall into that distinction

overnight. More than likely, they

learned what works and what doesn’t

through years of trial and error. Since

few of us have that kind of time, it’s

easier to cut to the chase with advice

from the experts.

Ask Yourself the Important

Questions

Losing a few flowers during the dog

days of summer is a common

occurrence in many households.

Many shoppers who stroll down the

aisles of the local nursery tend to

choose plants that appeal to their

aesthetic sense without asking

themselves the important questions:

How much sunlight does my garden

get? How much shade? Is it a north,

south, east, or west exposure? Am I

following the directions on the label?

No doubt more than a few Gerbera

daisies have been lost to the heat by

well-meaning gardeners who might

have glanced at the “care instructions”

but planted them in direct sunlight

anyway. Know your garden basics

before visiting the garden store to help

the staff in assisting you. Most

importantly, follow the directions on

the label. They are there for a reason.

Know Your Soil

If your soil feels lumpy and sticky

when wet, then you likely have clay

soil. If it’s gritty and dries out easily,

you most likely have sandy soil. If it

retains moisture and is smooth to the

touch, your soil is silty. You have peaty

soil if it is dark in color and retains

water. Chalky soil is usually stony and

not optimal for plants. Loamy soil

drains well, is easy to cultivate, and is

considered the best of all the soils to

have.

If you’re unsure how to diagnose

your soil, you can learn more about

do-it-yourself soil testing at

http://organicgardening.about.com/

od/soil/a/easysoiltests.htm.

It’s highly likely your soil will need

to be amended. Jennifer Hollenbaugh,

greenhouse manager at Esbenshade’s

Garden Center in Lititz, recommends

Bumper Crop™.

“It’s a great amendment to add

nutrients and improves drainage,

which is excellent for annuals,” she

said.

~ May 2013 | BUSINESSWoman18

S

The Flow,

the Show, and

the Splendor

By STEPHANIE KALINA-METZGER

Annuals That Beat the Heat

Rarely does one summer go by without a drought or a heat wave. Here are

Hollenbaugh’s comments and recommendations for heat-resistant annuals for

those who want a great, low-maintenance summer garden.

Portulaca. “It’s a low-growing,

succulent-type annual, with bright

flowers in various shades of red, orange,

pink, white, and yellow,” said

Hollenbaugh.

Vinca. “It’s good in the landscape

and resembles an impatiens. Vinca loves

the sun, the heat, and is somewhat

drought tolerant once it’s established.

Water it amply at first until it gets rooted.”

Lantana. “It has really pretty bi-

color flowers, shades of reds and

oranges and pinks and purples. It

attracts butterflies and late in the

summer, and into the fall, the birds will

eat the dark purplish-black berries it

forms.”

Page 19: BusinessWoman May 2013

BusinessWomanPA.com | May 2013 ~ 19

LIFESTYLE

Amaranthus. “This is sometimes

known as summer poinsettia. It

doesn’t flower like the traditional

annual. Its leaves are a combination of

bright red, yellow, and orange. It grows

to be 24 to 36 inches tall and is

something you plant in the back of

your bed.”

Straw Flower. “These flowers are

very stiff and straw-like and are

orange/yellow/reddish and excellent

for drying.”

Gomphrena. “Available in red, white,

and purple and can be dried.”

Sun-Loving Perennials

If planting annuals every year doesn’t appeal to you, perennials may be an

attractive option. Steve Norman, plant buyer at Lititz-based Stauffers of

Kissel Hill, has a few recommendations for low-maintenance bloomers that

will thrive in the sweltering summer sun.

Daylilies. “Daylilies are a must-

have for your gardens and are really

easy to grow, with lots of color choices.

The plants get better each year,

producing more and more flowers. You

can choose from reds, purples, pinks,

yellows, whites, and bi-colors.”

Echinacea. “Otherwise known as

coneflowers. Choose these if you want

great color in your garden.”

Page 20: BusinessWoman May 2013

LIFESTYLE

20 ~ May 2013 | BUSINESSWoman

Coreopsis. “Try the new ‘Big Bang’

Mercury Rising™ for red flowers with a

bright-yellow center.”

Gaillardia. “Otherwise known as

blanket flower, this native wildflower

is brilliantly colored and easy to grow.”

Norman also recommends trying

your hand at a container garden.

“Sedums, succulents, and

sempervivums (often called hens and

chicks or cats and kittens) love the

heat and are great in patio container

gardens, which are becoming very

popular,” he said. Norman said that

Pinterest is chock full of container-

garden ideas.

Hollenbaugh added that “pizza

gardens” do well in containers.

“You can plant marjoram, thyme,

oregano, cilantro, and basil in the pot,

placing a big tomato plant in the

center. All of those plants take full sun,

so they interact well with each other,"

she said.

Digging in the dirt can be

therapeutic after a long day at the

office, and now that you know some of

the tips and tricks to having a

successful garden, you can start your

summer out right. With these simple

recommendations, you can coax the

best from your plants, create great

curb appeal, and in no time flat

become the envy of your block.

Page 21: BusinessWoman May 2013

BusinessWomanPA.com | May 2013 ~ 21

LIFESTYLE

Now Women Have a Choice

Women’s Digestive

Health Center

Introducing a facility designed exclusively for women,

and staffed completely by women.

Dr. Sadiya Cheshty

Medical Director

www.RGAL.com

Dr. Sadiya Cheshty of

RGAL is board certified in

Gastroenterology and Internal

Medicine and specializes in

women’s digestive health.

For more information about the

Women’s Digestive Health

Center visit www.RGAL.com.

To schedule an appointment

with Dr. Cheshty call

717.544.3406.

Women’s Digestive Health Center

694 Good Drive

Suite 23

Lancaster, PA 17601(Adjacent to Women & Babies Hospital)

Don’t

miss

another

issue!

Get BUSINESSWoman

delivered right

to your door.

Subscribe online at

BusinessWomanPA.com

Page 22: BusinessWoman May 2013

LIFESTYLE

22 ~ May 2013 | BUSINESSWoman

inda was just 30 years

old when her active life

seemed to come to a

halt. She had a strange, puzzling array

of symptoms: pain, fatigue, headaches,

nausea, dizziness, and brain fog.

Normally, she was always high-energy,

and could easily stay up late. But it

quickly became obvious that

something wasn’t right.

That something was diagnosed as

fibromyalgia. Like Linda, many of the 5

million Americans affected by the

incurable disorder don’t arrive at a

diagnosis for months or years. People

with fibromyalgia have “tender points”

on the body. The symptoms of the

condition mimic many diseases,

including lupus and rheumatoid

arthritis.

The Centers for Disease Control

(CDC) states that fibromyalgia is found

more commonly in women than in

men; a whopping 3.4 percent of

American females meet the criteria for

diagnosis, compared to just 0.5 percent

of males.

How Does Someone Get

Fibromyalgia?

The causes of fibromyalgia remain

unknown, but development of the

disorder has been loosely associated

with stressful or traumatic events,

repeated injuries, illnesses (viral

infections), obesity, and genetic

predispositions. Most people are

diagnosed during middle age, and

cases are seen increasingly with age.

What Does Fibromyalgia Feel Like?

Most fibromyalgia patients

experience all or some of the following

symptoms: morning stiffness, tingling

or numbness in the hands and feet,

headaches, irritable bowel syndrome,

sleep disturbances, cognitive problems

with thinking and memory (this is

frequently referred to as fibro fog), and,

for females, painful menstrual periods.

Among other eye-opening statistics

reported by the CDC is that individuals

suffering from fibromyalgia are 3.4

times more likely to have major

depression.

CDC reports indicate that, on

average, fibromyalgia patients undergo

hospitalization once every three years.

A patient spends approximately $3,500

per year on medical costs and an

average of nearly $6,000 per year on

direct and indirect expenses.

They miss an average of 17

workdays per year, while non-

fibromyalgia sufferers typically miss

only six days. Considering that

comparison, it is not surprising that

fibromyalgia patients tend to exhibit

reduced productivity in the workplace.

How Does Someone Get Diagnosed?

Fibromyalgia is a diagnosis of

exclusion. That means that before

doctors can give a fibromyalgia

diagnosis, they need to rule out other

conditions with similar symptoms.

Typically, they’ll order blood tests

for hypothyroidism, infections,

polymyalgia rheumatica, rheumatoid

arthritis, or lupus.

“Doctors may also order other lab

and imaging tests. A doctor familiar

with fibromyalgia, however, can make a

diagnosis based on two criteria

established by the American College of

Rheumatology: a history of widespread

pain lasting more than three months

and the presence of tender points,” said

pain management physician Dr. David

Simons of Pain Specialists of Lancaster.

According to Simons, pain is

considered to be widespread when it

affects all four quadrants of the body;

that is, you must have pain in both your

right and left sides as well as above and

below the waist to be diagnosed with

fibromyalgia.

Are There Effective Treatments?

There are many treatment options

for fibromyalgia patients. Among the

most frequently used are medication,

muscle strengthening, aerobic exercise,

relaxation techniques, and cognitive

behavioral therapy.

L

“”

A whopping 3.4 percent of American females

meet the criteria for diagnosis,

compared to just 0.5 percent of males.

continued on page 24

By LESLIE FELDMAN

Page 23: BusinessWoman May 2013

23

WELLN

ESS

Let Us Help You FEEL BETTER

& Get Your Life Back, so you can

Enjoy Life’s Precious Moments

• Migraines

• Vertigo

• Dizziness

• Fibromyalgia

• Chronic Pain

• Mystery Illnesses

• Concussions

• MTBI (mild traumatic

brain injury)

Resolving

chronic pain is

our passion and

our mission.

Treating With

Brain Based

Therapies:

Dr. Sullivan’s

2012 clinical migraine

study has been accepted for

publication in the FNRE

(Functional Neurology,

Rehabilitation, and

Ergonomics) Journal.

BOARD CERTIFIED

CHIROPRACTIC

NEUROLOGIST

No Drugs!

No Surgery!

Dr. David Sullivan

From a Current Patient:

“To have found you was like finding my ‘Dr. House,’

that one doctor who not only has the knowledge to

cure me, but also the compassion and patience to

explain what had been overlooked by so many

(minimum 12 years in my case). My quality of life has

changed dramatically, all of which I owe to you and

my husband for insisting that I keep looking for a

WORLD CLASS DOCTOR, which you clearly are!”

Among many clinical skills, Dr. Sullivan

is also an excellent problem solver. He

loves to put the pieces together in

solving your health issues. If you’ve

been shuffled around from office to

office and still have “missing pieces,”

this is the place for you to be!

Call Alexis Today And Start Living

The Life You Deserve!

(717) 697-0589

Keystone Chiropractic Neurology LLC

1001 S. Market St. Suite B

Mechanicsburg, PA 17055

KeystoneChiropracticNeurology.com

BusinessWomanPA.com | May 2013 ~

Page 24: BusinessWoman May 2013

WELLN

ESS

24 ~ May 2013 | BUSINESSWoman

Most practitioners, including

Simons and chiropractor Dr. Katy

Hughes of Hughes Family

Chiropractic, recommend a

combination of therapies because

patients respond uniquely to each. Just

as symptoms manifest differently,

courses of treatment affect individuals

differently.

Simons explains that most of his

patients (who, supporting CDC

statistics, are typically women

between the ages of 20 and 50) arrive

in his office because they are

experiencing severe pain but have not

yet been diagnosed or because they

are receiving treatment that does not

provide enough relief.

Pain Specialists of Lancaster offers

a variety of pain-management

programs, including physical therapy,

acupuncture, medication, exercise,

weight loss, stress management, and

trigger-point injections.

“We have an extremely progressive

philosophy on pain management,”

said Simons. “This is illustrated by the

many cutting-edge procedures we

perform on patients whose bodies do

not respond favorably to conventional

therapies.”

Simons advises fibromyalgia

patients “to continue to explore all the

different treatment options available

and to not give up hope.” He further

explains that their “patients have

learned to manage their pain by using

multiple therapies.”

Other Treatment Options

At Pain Specialists of Lancaster,

osteopathic manipulation therapy,

which is similar to chiropractic care,

has shown to be effective in many of

their patients.

Osteopathic medicine is an

alternative to allopathic medicine and

has become well accepted as an

effective choice for patients wanting

and requiring less conventional and

medication-based care. It brings a

patient-centered, holistic, hands-on

approach to diagnosing and treating

illness and injury.

“This therapy is based on the fact

that the human body has a

Call your representative or 717.285.1350 or email [email protected].

Articles • Directory of Providers

Ancillary and Support Services

• Your focused message reaches its

targeted audience

• Multi-venue promotion — in print,

online, and social media platforms

• Year-round distribution — annual

women’s expos and 50plus EXPOs, local

offices of aging, and other popular venues

Why advertise?

Deadline to Reserve Space is May 17, 2013

View the 2012 edition online at

BusinessWomanPA.com

Deadline to Reserve Space is May 17, 2013

A key resource for individuals whowork and provide care to a loved one.

CAREGIVER

SOLUTIONS

CAREGIVER

SOLUTIONS

Support, assistance, and services

for today’s caregiver —

Let them know there’s help

Inserted into the July issue of BUSINESSWoman magazine.

Support, assistance, and services

for today’s caregiver —

Let them know there’s help50%Almost 50% of the workforce expects to be

providing eldercare in the coming five years.

Dr. David Simons demonstrates an injection treatment for fibromyalgia.

continued from page 22

Page 25: BusinessWoman May 2013

tremendous capacity to heal itself

when the musculoskeletal system is

properly aligned and functioning at its

best,” explained Simons.

Another alternative approach

to resolving the pain associated

with fibromyalgia is transdermal

medication, a topical cream applied to

the painful areas of the body several

times daily.

“They penetrate the skin and reach

the deeper tissues, making them very

effective for fibromyalgia sufferers,”

Simons added.

Hughes said patients seek

treatment from her because “what

their primary-care physicians are

doing for them is helping, but they are

not completely pain-free. So I

encourage them to continue whatever

it is they are currently doing in

conjunction with what I will be doing

for them. That combination gives

them more frequent pain-free days,

and the days that they are

experiencing pain are less severe.”

Benefits of Chiropractic Care for

this Condition

Hughes explained the mechanics

behind chiropractic treatment and

how it benefits pain sufferers.

“Fibromyalgia is classified as

having 11 of 18 predetermined trigger

points that induce pain upon

palpation, occurring for longer than

three months. The muscles with these

trigger points are attached to all of the

bones of the body and, more

importantly, the spine.

“When the spine is improperly

aligned, those muscles that are

attached can become inflamed and

spasmodic from being stretched

constantly and improperly overused.

The chiropractic adjustment aligns the

spine, allowing the muscles attached

to relax and be used in the natural

position intended. This can give relief

to the tender areas of the patient.”

Hughes added that chiropractic

care improves central nervous system

functioning, which is often a problem

source in fibromyalgia cases. She uses

the analogy of a person’s brain being

the power source and the spine being

the circuit breaker for the body. When

the spine is misaligned, it cannot

transport messages from the brain; the

breaker has blown and cuts off power.

Since chiropractic adjustment aims

to realign the spine, when successful, it

restores the spine’s ability to send

signals from the brain.

Hughes points out that chiropractic

and massage are highly effective ways

to alleviate symptoms without

chemicals.

“I encourage individuals to do

research and ask questions when it

comes to treatment choices.”

She cautions people from stopping

with the first option presented because

there are so many alternatives.

Living with fibromyalgia or any

type of chronic fatigue syndrome is

challenging, necessitating a variety of

skills to help the individual make it

through each day with a sense of

satisfaction. With the right medical

care, a good attitude, and a support

network, it is possible to enjoy life.

“There certainly is much more to

learn about many of the chronic pain

syndromes,” said Simons. “But, I

always explain to my patients that they

should never give up hope for living a

pain-free and happy life!”

BusinessWomanPA.com | May 2013 ~ 25

WELLN

ESS

BUSINESSWoman online is pleased to introduce eXPERT eXCHANGE!

Experts from a variety of fields share their tips and strategies for success.

You probably know this month’s contributor!

Check it out today! BusinessWomanPA.com/expertexchange

• Church Events • Concerts

• Sale Days • Car Shows • Grand Openings

Ultra Bright LED

Hi Definition

Seen at a greater distance

w w w . s p o t - l i g h t m e d i a . c o m

Dr. Katy Hughes works on a common area of pain for fibromyalgia patients.

Page 26: BusinessWoman May 2013

CO

NN

EC

TIO

NS

26 ~ May 2013 | BUSINESSWoman

Jennie Weinhold, corporate salesassociate for Stoner BuntingAdvertising Agency in Lancaster andowner/CEO of Nolt & Co., has beennamed the 2013 Woman of the Year bythe Lancaster Area Express Network ofthe American Business Women’sAssociation.

WOMEN TOWatch

ACHIEVEMENTS &Applause

Amanda K. M. Smith, CPA, hasachieved the designation of CertifiedPublic Accountant. A graduate of PennState University, Smith works as a senioraccountant in the Harrisburg office ofSF&Company, CPAs and BusinessAdvisors.

Cynthia Coakley, independent salesdirector of Mary Kay, earned a sportynew Ford Mustang as a result of heroutstanding achievements in operatingher independent Mary Kay business.

Karen L. Choukas has joinedSF&Company, CPAs and BusinessAdvisors, as an administrative assistantin the Harrisburg office. Her previouswork experience includes service as anexecutive assistant, fund liaison, andlegal assistant in New York, N.Y.

Sally D. Groome has been promoted tovice president for philanthropy forLuthercare. Groome’s promotion alignswith Luthercare’s strategic pathways andinitiatives, one of which is the buildingof a robust and complete philanthropicculture and program.

Nikki V. Gerrick has been hired as a staff accountant at theYork office of SF&Company, CPAs and Business Advisors.She is a graduate of Duquesne University with a bachelor’sdegree in business administration and a concentration inaccounting.

Julia Tighe Howey has been hired to the Financial AidAdvisement Team at YTI Career Institute – Lancaster.Howey will be responsible for awarding and processingfederal and state financial aid and will hold an important roleassisting prospective students with financial aid processes.

Beverly Korman has been hired to theadmissions department at ConestogaView Nursing and Rehabilitation.Korman brings several years ofhealthcare experience to her position,including employment at Person-Directed Supports and CommunityServices Group.

Jessica Stankovich has been appointed to the position ofadministrative assistant for the Lebanon Valley Chamber ofCommerce. Stankovich will be responsible for providingadministrative support, assisting in the design of programand event marketing pieces, and coordinating a number ofthe organization’s programs and events.

While We Were Out ...While We Were Out ...

Lancaster Plumbing

supports Clare House

Lancaster Plumbing & Heating’s Second

Annual Pajama Party, a networking event,

was recently held to support the women of

Clare House. From left: Jennifer Powell,

director, The Clare House, and Michele

Weiss, business development manager,

Lancaster Plumbing & Heating.

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to [email protected]. Electronic photos should be saved as a tiff, jpeg, pdf or

eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

From left: Susan Eveland, honoree,

and Angie Streett.

Tribute to Women of Excellence

From left: Rae Brown; Elizabeth Bates, honoree;

Deb Ferguson; and Tracy Sinopoli.

SEND US YOUR PICTURES!

BusinessWoman would love to share what’s happening while you're out and

about. Send your picture(s) and descriptions to:

[email protected].

Page 27: BusinessWoman May 2013

American Business Women’s Association (ABWA)

Camelot Chapter

6 p.m.

3rd Monday of the month

The Radisson Penn Harris Hotel & Convention Center,

Camp Hill

Tania Srouji, President

[email protected]

www.abwacamelot.com

Continental Yorktowne Chapter

6 p.m.

4th Tuesday of the month

The Roosevelt Tavern

400 W. Philadelphia St., York

Jeanne Weicht

[email protected]

Ephrata Charter Chapter

6 p.m.

ist Monay of the month

Olde Lincoln House

1398 W. Main St., Ephrata

Carol Gilbert, President

[email protected]

Lancaster Area Express Network

7:15 – 9 a.m.

3rd Wednesday of the month

Lancaster Country Club

1466 New Holland Pike, Lancaster

Kathleen King

717.305.0206

[email protected]

www.LAEN-ABWA.com

Lebanon Valley Chapter

6:30 p.m.

4th Wednesday of the month

Hebron Hose Fire Company

701 E. Walnut St., Lebanon

Penny Donmoyer

717-383-6969

www.abwalebanonpa.com

Penn Square Chapter

11:45 a.m. – 1 p.m.

2nd Thursday of the month

Hamilton Club

106 E. Orange St., Lancaster

Dottie Horst

717.295.5400

[email protected]

Women at Work Express Network

11:30 a.m. – 1:15 p.m.

2nd Thursday of the month

Heritage Hotel

500 Centerville Road, Lancaster

Virginia Klingensmith

[email protected]

Yellow Breeches Chapter

6 p.m.

4th Wednesday of the month

Bob Evans

1400 Harrisburg Pike, Carlisle

Leslie Shatto

[email protected]

Central PA Association for Female Executives (CPAFE)

May 8 (Spring Social)

5:30 – 7:30 p.m. (Registration Required)

Pennsylvania State Capitol

Main Rotunda, Harrisburg, PA

Carol Fastrich

717.591.1268

[email protected], www.cpafe.org

Executive Women International

Harrisburg Chapter

5:30 p.m.

3rd Thursday of the month

Rotating location

Cynthia A. Sudor

717.469.7329

[email protected]

www.ewiharrisburg.org

Harrisburg Business Women

11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month

Best Western Premier Central Hotel & Conference Center

800 E. Park Drive, Harrisburg

Lynne Baker

717.975.1996

[email protected]

[email protected]

www.harrisburgbusinesswoman.org

Insurance Professionals of Lancaster County (IPLC)

5:45 p.m.

3rd Tuesday of the month

Heritage Hotel

500 Centerville Road, Lancaster

Krista Reed

717.945.4381

[email protected]

www.naiw-pa.com/lancaster.htm

International Association of Administrative Professionals

Conestoga Chapter

5:30 p.m.

4th Tuesday of the month

Woodcrest Villa

2001 Harrisburg Pike, Lancaster

Barbara Tollinger

[email protected]

www.iaaplancaster.com

Harrisburg Chapter

5:30 p.m.

3rd Monday of the month

Holiday Inn Harrisburg East

Lindle Road, Harrisburg

Karen Folk, CAP-OM, President

Jodi Mattern, CAP, Webmaster

[email protected]

www.iaap-harrisburg-pa.org

White Rose Chapter of York

6 p.m.

3rd Wednesday of the month

Normandie Ridge

1700 Normandie Ridge Drive, York

Dorothy Keasey

717.792.1410

[email protected]

Mechanicsburg Business Women

11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month

Flavours ETC Catering

5222 E. Trindle Road, Apt. D, Mechanicsburg

Abeer Srouji

[email protected]

www.mechanicsburgbusinesswomen.org

Pennsylvania Public Relations Society

5:30 p.m.

Last Thursday of the month

Kim Barger, President

717.979.8792

[email protected]

www.pprs-hbg.org

Shippensburg Women’s Area Networking (SWAN)

Noon

1st Wednesday of the month

Rotating location

Lisa Mack

717.609.3781

[email protected]

Women’s Business Center Organization (WBCO)

11:30 a.m.

2nd Tuesday of the month

Alumni Hall, York College of PA

Mimi Wasti

[email protected]

Women’s Network of York

11:30 a.m.

3rd Tuesday of the month

Outdoor Country Club

1157 Detwiler Drive, York

Jennifer Smyser

717.495.7527

[email protected]

W O M E N ’ S N E T W O R K I N G G R O U P S

BusinessWomanPA.com | May 2013 ~ 27

CO

NN

EC

TIO

NS

Do you have an event you would like to post on our online events calendar?

It’s easy to do … and it’s free! Just go to BusinessWomanPA.com and click on the “events” link, or email your info to [email protected].

MEET ANDGreet

Page 28: BusinessWoman May 2013

PR

SR

TS

TA

ND

AR

D

U.S

. PO

STA

GE

PA

ID

PE

RM

IT2

80

LA

NC

., PA

17

60

4

W

3912 Abel Drive

Columbia, PA 17512

businesswomanpa.com

~ career

~ l i festy le

~ wellness

~ connect ions

omancareer ~ lifestyle ~ wellness ~ connections

B U S I N E S S

Board Certified Fertility Specialists for over 27 years!

1059 Columbia Avenue, Lancaster PA 17603

L t F tilit 717 517 8504

• In Vitro Fertilization (IVF)

• Intracytoplasmic Sperm Injection (ICSI)

• Assisted Hatching

• Blastocyst Culture and Transfer

• Autologous Endometrial Coculture of

embryos for IVF

• IUI (Intrauterine insemination)

• Donor Insemination

• Donor Egg

• Ovulation Induction

• Genetic Counseling

• Preimplantation Genetic Diagnosis

(PGD)

• Gestational Carrier

• Surrogacy

• LGBT Family Building

• Fertility Preservation - egg and sperm

freezing/storage

• Recurrent pregnancy loss

• PCOS (polycystic ovary syndrome)

• Endometriosis

• Andrology Services

• Reproductive urologist for male

infertility

• Da Vinci Robotic Surgery - uterine

fibroids / tubal ligation reversals

• Management of ectopic pregnancy

We provide comprehensive female & male infertility evaluation/treatment: