BusinessWoman June 2013

June 2013

The ‘Grow

or Die’ Lie

EASY

STEPS

Kae

Wagner

Right

On Par

5to an Eco-Friendly

Landscape

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3

4 LETTER FROM THE EDITOR

7 FEEL GUILTY ABOUT DELEGATING? DON’T!

How to delegate to maximize your time and empower your employees.

8 THE ‘GROW OR DIE’ LIE

Some common business-growth beliefs may not be true.

10 CONSULTING THE EXPERTS TO HELP FILL THE EXECUTIVE GAP

What to look for in an executive-search firm.

13 LANCASTER COUNTY WOMEN’S EXPO REVIEW

A look at some of the day’s highlights.

14 FIVE EASY STEPS TO A LOW-MAINTENANCE, ECO-FRIENDLY LANDSCAPE

A bit of planning and easy strategies.

16 REUSE, RECYCLE, REPURPOSE

Transform discarded items and yard-sale finds into useful treasures.

19 LET THE SUNSHINE IN

What you need to know about vitamin D deficiency.

22 WOMEN TO WATCH

New hires and promotions.

22 ACHIEVEMENTS & APPLAUSE

Awards and accomplishments.

23 MEET AND GREET

Regional networking events and meetings.

WHAT’SInside

5 COVER STORY

Kae Wagner, president of

North Star Marketing, knew

when she was just a young girl

living on a dairy farm that she

wanted to be in the creative

world of advertising and

marketing. From the early days

in her career to owning her own

business for the past 24 years,

she has seen the marketing

industry change and has

evolved along with it.

Cover photo courtesy of GeorJean Photography, Lancaster.

BusinessWomanPA.com | May 2013 ~

FOR A MEMORABLE WALKDOWN THE AISLE

Choose Royer’s Flowers’ Floral Experts To CreateThe Wedding of Your Dreams

A 4th generation, family-owned companyoperating since 1937 Visit royers.com/weddings

or call 888-2-ROYERS for details

ummer is finally here, although it seems

that this year we’ve skipped spring! Many

of you will be contending with children

out of school and home for the summer,

rearranging work schedules to cheer

them on at sporting activities, and

attending graduation celebrations for

friends and family.

Add that to what you’re already

managing and it can lead to a sense of

feeling overwhelmed. What can you do?

Take some time for yourself … perhaps

a vacation (even if it’s just for a few days

or a weekend) or just a day at a local golf

course. Don’t know how to golf? Ask at

the pro shop about personal instruction.

Kae Wager, our cover story, loves to golf.

Find out how Wagner got to where she

is today in business and what one fun

goal she and her husband have set for

themselves in their personal lives.

You should also learn how to

delegate at home and at work to reduce

stress. Many of us feel guilty if we hand

off projects to others. You’ve

surrounded yourself with capable associates; don’t be afraid

of utilizing their talents and expertise.

This issue of BusinessWoman includes a couple of eco-

friendly articles that I think you’ll find interesting. One

article explains a few simple ways to repurpose common

household items and the other article talks about creating

low-maintenance, environmentally conscious landscapes.

They’re down-to-earth ideas that you may want to try

yourself!

I’m sure you’re aware of the dangers of too much sun, but

did you know that just 15 minutes in the sun could provide

enough exposure to protect against a

multitude of health problems? Find out

what a deficiency in vitamin D could

result in … and then find a book, even a

Nook, and get outside.

A big thank-you to all who

participated in or attended the

Lancaster County women’s expo. It

was a wonderful day with many happy

exhibitors and guests alike. Please

see page 13 for a brief review. I hope

you’ll plan now to attend one of our

fall events. We’d love to see you! Go

to aGreatWayToSpendMyDay.com for

more information.

P R E S I D E N T A N D P U B L I S H E R

DONNA K. ANDERSON

E D I T O R I A L

Vice President and Managing Editor

CHRISTIANNE RUPP

Editor MEGAN JOYCE

Contributing Writers

CLAIRE YEZBAK FADDEN

ED HESS

LYNDA HUDZICK

STEPHANIE KALINA-METZGER

MELINDA MYERS

CYNTHIA WAKEMAN

Editorial Intern JESSICA JOHNS

A R T D E P A R T M E N T

Production Coordinator JANYS CUFFE

Production Artist RENEE MCWILLIAMS

P R I N T / O N L I N E S A L E S

Account Executives

KARLA BACK

ANGIE MCCOMSEY JACOBY

VALERIE KISSINGER

DOUG KLINE

RANEE SHAUB MILLER

SUE RUGH

Events Manager KIMBERLY SHAFFER

Project Coordinator LOREN GOCHNAUER

Sales & Event Coordinator EILEEN CULP

A D M I N I S T R A T I O N

Business Manager ELIZABETH DUVALL

A D V E R T I S I N G O F F I C E S

Corporate Office: 3912 ABEL DRIVE

COLUMBIA, PA 17512

PHONE 717.285.1350

FAX 717.285.1360

Chester County 610.675.6240

Cumberland County & Dauphin County

717.770.0140

Lancaster County, Lebanon CCounty

& York County 717.285.1350

E-mail: [email protected]

Website: www.BusinessWomanPA.com

Member Of:

BusinessWoman is published monthly by On-Line Publishers, Inc.,

3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line Publishers,

Inc. 2013. All rights reserved. Reproduction or use without permission of editorial or

graphic content in any manner is strictly prohibited.

Views expressed in opinion stories, contributions, articles and letters are not

necessarily the views of the Publisher. The appearance of advertisements for products

or services does not constitute an endorsement of the particular product or service.

Although every effort is made to ensure factual information, BusinessWoman cannot be

held responsible for errors in contributors’ material, nor does the editorial material

necessarily reflect the opinions of the publisher. On-Line Publishers, Inc. reserves the

right to revise or reject any and all advertising.

Subscription information: $14 per year for home delivery of 12 monthly issues.

Subscribe online at www.BusinessWomanPA.com or call 717.285.1350.

June 2013

Vol. 10 - No. 6

omanWcareer ~ lifestyle ~ wellness ~ connections

B U S I N E S S

EDITOR’SNote

“

For advertising information:

717-285-1350 or

[email protected]

S

”Christianne Rupp

Vice President and Managing Editor

It’s incredible how nature

sets females up to take

care of people, and yet it is

tricky for them to take care

of themselves.

~ Bjork

~ June 2013 | BUSINESSWoman4

Don’t miss

another

issue!

Get BUSINESSWoman delivered right to your door.

Subscribe online at BusinessWomanPA.com

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BusinessWomanPA.com | June 2013 ~ 5

Right

on Par

By LYNDA HUDZICK

COVERStoryCOVERStory

Kae Wagner, president of North Star Marketing

ow do you keep

yourself amused

when you’re behind

the wheel of a

tractor? Perhaps you make up stories

and poems to amuse yourself. Well,

Kae Wagner remembers doing just

this as a young girl, the eighth of 10

children raised on a dairy farm on the

eastern shore of Maryland.

“I guess that’s when my creativity

flourished,” she recalls. “I was in 4-H

and wrote a radio script that won me a

state 4-H award and ever since, I’ve

gotten a lot of rewards from creative

endeavors.”

Today, as president of North Star

Marketing, Wagner has ample

opportunities to use that creative

ability.

“I started my career in television

[and became] producer of PM

Magazine, and then went to work for

an ad agency,” she said. “After a few

years with that agency, I started North

Star Marketing.”

In the 24 years since she opened for

business, Wagner has recognized the

dramatic changes in the marketing

industry, and so, “we’ve had to

reinvent ourselves many times,” she

said. “Our work currently is almost all

digital marketing, which includes

website design and development,

digital marketing campaigns, Google

ADwords campaigns, HTML

campaigns, banner ad campaigns, etc.”

Her company creates a lot of

original content for their clients who,

she explained, “have a content

marketing strategy in place. Our

social media work involves

strategizing and executing on

Facebook, Twitter, Pinterest, YouTube,

and others.”

There are three components,

Wagner said, to making her workday

a good one.

“First, spending time with clients;

second, spending time on creative

work; and third, spending time

on selling or new business

development.”

Of course, on the flip side,

there are days when she has to

spend valuable time tracking

down receivables, doing healthcare

paperwork, or troubleshooting

a server issue and “that’s not a

good day,” she admits.

“Overall, though, most of my days

are good. I have always thought that

being in business has a lot more to do

with people and relationships than

widgets and commerce. I love

business for that aspect, but I also

love the business of business because

I love strategy.”

This successful businesswoman

has published two books, won top

creative awards, and landed a

national food client, winning ahead

of 16 other top agencies.

But she’s also had some “stellar”

days, as she called them, in her

personal life that include witnessing

her son’s induction into the Air Force,

working with her very creative

daughter, and “marrying Dwight, the

love of my life on 5/5/05 at 5:55 and

having him as a wonderful husband,

best friend, and best golfing buddy

ever. When I married Dwight, I also

became a stepmom and Nana Kae to

three great families who have added

to the depth and breadth of richness

in my life.”

Obviously, one-on-one relation-

ships are important to her, be it

family, friends, or clients, and she

H

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enjoys working with people but also

admits that “because my work is very

intense, I also need solitude, so I have

to build both aspects into my day. If I

have a crazy workday, I make sure I

have quiet time in the evening.”

And even when it gets a little

overwhelming, the time spent with

clients is still of utmost importance

to her.

“Out of everything I do, I would

say client interaction is the most

energizing for me,” Wagner said. “I

love collaborating on new strategies

and ideas and then seeing them come

to life and providing revenue, profit,

and jobs for people …”

Another rewarding part of her

work has been her public speaking

career in which she is able to share

her love of marketing, branding, and

teaching businesspeople how to

market better.

“It’s also important to me to be a

productive part of the community

and to serve when it’s appropriate,”

Wagner said.

In particular, her church and her

Rotary club hold a special place in

her heart, and she feels that both

have given her much more than she’s

given to them.

“I would love to be move involved

when I am able.”

Success in the marketing industry

has certainly been an outcome of

Wagner’s hard work and dedication,

but are there times when she feels

being a woman has helped, or

hindered, that success?

“I can probably count the times

when I knew I lost the account

because I was female and equally

won accounts because I was female,”

she said. “Some of my consulting

work has happened specifically

because the client wanted a female

marketer’s point of view.”

In sharing her secrets to

success, Wagner would encourage

professional young women to be

“willing to work really hard,” she said.

“Not long hours, but smart hours. Be

willing to do whatever it takes to get

the job done, stay out of the fray of

corporate politics, and be willing to

move on if your work is not

appreciated or if you are working in a

culture that is counter to your values

and integrity. Don’t forget what you

want in life and be true to that.”

She also shares two pieces of

unconventional advice that have

proven very valuable in her

experience … learn to play golf and

learn to tell a joke!

“Doing both of these will make

you memorable and attract

opportunities to you,” Wagner said.

“I got into golf after many years of

being a non-golfing snob, thinking

that business was not actually done

on the golf course and that it was just

an excuse for guys to get out of the

office and let the women do the work

… sorry, I was wrong!”

Wagner and her husband, who

own Tanglewood Golf Course, are

both avid golfers.

“Golf is an amazing business tool

and an amazing social scene that has

given me so much richness to my

life,” she said. “I started playing

before Dwight and I met, and we

have this golf thing in common

because we both love it. Our goal is to

play the top 100 public golf courses

(that’s our bucket list), and Pebble

Beach was No. 1 on that list. We

played it on our honeymoon. So far, I

think we have played about 20 of the

top 100.”

Which just goes to prove that not

only has Kae Wagner set goals for

herself and her business over the

years, and met and surpassed them,

but she and her husband happily look

forward to their personal goals too.

And those just might be even more

fun to achieve.

“

”

I have always thought

that being in business

has a lot more to do

with people and

relationships than

widgets and commerce.

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elegation doesn’t mean

simply pawning your

work off on other

people who are already

as busy as you are. Rather, it’s a vital

aspect of leadership. And remember,

you’re not the only person capable of

doing the task if you’ve surrounded

yourself with smart people.

Here’s how to delegate to maximize

your time and empower your

employees:

Think ROI (return on investment).

Manage your time and resources—

and those of your organization—by

asking yourself, “Is this truly the best

use of my time and talent, or is there a

less expensive way to get this task

completed?”

Delegate anything that you would

not pay yourself your own salary and

benefits to accomplish. Vice presidents

making their own copies in order to

appear an equal member of the team is

a gross misuse of resources.

Think development.

Have a development plan in place

for each of your direct reports, and

delegate with an eye toward their

growth potential. Ask yourself which

person could learn and benefit most

from the assignment.

Use delegation as a gift—a

wonderful opportunity for your people

to develop new skill sets and

confidence.

Think strengths.

Honestly ask yourself if you are

truly the best person to perform the

work or if there is someone stronger in

that area who could do it better. Tap

into the strengths of others and swap

work for what plays into your

strengths.

Think outside of your staff.

Is this work you can delegate to your

customers? Can they provide the

information needed? Is this work you

can delegate to other departments or

project teams? Often work can be

delegated outside your team with great

success.

Avoid setting up others to fail.

Delegate as quickly as you can so the

individual has the greatest amount of

time to complete the task. Too often we

wait until the last minute to ask others

for help, leaving them at a

disadvantage.

Avoid dumping.

Connect delegation to employees’

individual development plans so they

see a personal benefit in tackling the

work. Otherwise, they only see the

benefit of your getting it off your own

plate.

Avoid delegating unprocessed work.

Prior to delegating, ask yourself if

the work can be eliminated or

automated. Ask yourself, “What is

required exactly?” Then you can be

very clear on what the next action truly

is prior to passing it on—and you can

communicate that well to someone else.

Avoid micromanaging.

Clearly define expectations, set up

predefined progress checkpoints, and

use the time you freed up to get

o t h e r

t h i n g s

d o n e .

Resist the

urge to med-

dle; it is no

longer your work.

Avoid confusion and

frustration.

Inform others that

you have not only

delegated the task to

another, but have also

delegated the authority

to them as well. Refrain

from stepping in to

accept information or

hosting a dialog on their behalf.

•

Cy Wakeman is a significant thought leader

and expert blogger with groundbreaking

ideas featured on Fastcompany.com

and Forbes.com. Her first book,

Reality-Based Leadership, radically changed

the way people lead, and her newest book is

Reality-Based Rules of the Workplace.

www.realitybasedleadership.com

BusinessWomanPA.com | June 2013 ~

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8 ~ June 2013 | BUSINESSWoman

ll growth is good. Bigger

is better. All businesses

must either “grow or

die.”

If you’re a small-business owner,

you might have been nodding along as

you read those business mantras,

agreeing wholeheartedly with each one.

After all, it’s what you’ve always

been taught. And, in fact, these popular

business axioms are routinely lauded

on Wall Street, at business schools, and

by some of the most well-respected

business consultants of the day. Few

question their validity.

Those common growth beliefs are

just not true. They are actually contrary

to business reality in many cases.

The best way to illustrate the

downside of growth is by looking at

well-known, public companies.

You may remember a few years ago

when Starbucks aggressively opened

new store locations and made several

operational changes that diluted its

customer value proposition, diluted its

high employee-engagement culture,

violated its real estate site-selection

controls, and weakened its high value-

added “experience” business model.

Another example is Toyota. Their

quality issues lead to multiple recalls

that resulted from too much growth

too quickly.

I believe in the “gas pedal” approach

to managing processes. Let up on the

growth gas pedal as needed to give

your people, processes, and controls

time to catch up.

Instead of “grow or die,” be

motivated by this motto: “Improve or

die.” Every business must continually

improve its customer value proposition

better than its competition in order to

stay viable. That’s where real success

lies.

Growth is evolutionary.

Sometimes tough decisions are

required if you’re going to keep up.

Growth requires the evolution of the

entrepreneur and the management

team and more sophisticated processes

and controls. Often, if not always, the

business model and customer-value

proposition evolve, too.

Furthermore, this evolution is

continuous, and anticipating and

responding to it can require making

some fairly dramatic—and difficult—

changes.

One surprising finding of my

research was that companies

frequently had to upgrade their

management teams as they grew. Often

managers who operated effectively at

one revenue level of the business were

unable to manage effectively at a much

higher revenue level. The jobs simply

outgrew their skills.

The need to upgrade managers to

fit the expanding job demands was gut

wrenching for many entrepreneurs

because the now-ineffective manager

had often had a successful history with

the business but was now in over his or

her head.

Growth requires continuous

learning and constant improvement.

The entrepreneur and employees must

be constantly open to learning and

adapting and improving in an

incremental, iterative, and

experimental manner. No matter how

big you get or want to get, continuous

improvement is required.

I found that one factor in all high-

growth companies they all share is a

“be better” DNA. Their “be better”

focus was the underpinning of every

growth initiative, whether it was top

line, bottom line, or developing new

concepts.

Continuous improvement is the

DNA of growth. Improving your

product or service, how you deliver it

to your customers, and every customer

touchpoint is necessary to stay in

business and to grow your business.

The good news is that continuous

improvements lead to more loyal

customers, who can be your best

advertising.

Growth requires disciplined focus

and prioritization. The entrepreneur

must strategically focus the business

on a compelling, differentiating

customer-value proposition and

achieving daily operational excellence

and consistency.

Every entrepreneur has limited

resources and time. To be successful,

businesses must prioritize their focus.

This is critical because any growing

business has resource constraints:

limited people, time, and capital. So it

is critical that the entrepreneur spend

his or her time on the most important

areas that can drive success.

These priorities, however, may vary

with the type of business or the phase

of growth.

To set priorities, entrepreneurs

must have concrete and useful data

about their business, communicate the

priorities to their personnel, and

implement processes to ensure that

these priorities are carried out.

One entrepreneur I interviewed

prioritized his focus simply as

customers, quality, and cash flow. He

stated that if an issue did not impact

directly and materially one of those

three areas, it could wait.

By ED HESS

A

The ‘Grow or Die’ Lie


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9

Growth is process intensive.

Growth requires implementing

processes, which include controls.

Processes are like recipes for baking a

cake. They are the step-by-step

instructions for how to do a task.

Processes are necessary to hire

employees and train them, to

minimize mistakes and institution-

alize quality standards, and to deliver

products and services on time,

99 percent defect-free. Controls are

necessary to set boundaries on

allowable behavior and also alert

management to deviations from

processes.

Processes are the “how” part of

doing business. As businesses grow,

the entrepreneur loses the ability

to be hands-on with all aspects

of the business. There is simply

too much to do. So, the challenge is for

the entrepreneur to increase the

probability that others will do

the tasks as he or she would like

them done. To accomplish this goal,

the entrepreneur implements

processes.

There are two basic types of

processes. The first type includes

directions, recipes, instructions, and

standards for how to do specific tasks.

These include rules or controls for

mitigating financial and quality risks.

Most processes are designed to

instruct an employee how to do

something or what not to do.

The second type has a goal of

producing reliable, timely data or

feedback that will reveal variances or

mistakes. These data-collecting

processes are designed to get the key

data in the hands of the entrepreneur

quickly as the business grows.

Growth creates business risks that

must be managed. Growth stresses

people, processes, quality controls,

and financial controls. Growth can

dilute a business’s culture and

customer-value proposition and put

the business in a different competitive

space. Understanding these risks is

critical to managing the pace of

growth and preventing growth from

overwhelming the business.

To get a better handle on growth

risks, consider how your strategic

space will change as you get bigger.

You will probably enter a new

competitive space, facing bigger and

better competitors than you did

previously. Those new competitors

may be better capitalized than you and

be able to engage in price competition,

driving down your margins.

The good news is that you can

minimize this and other big risks by

planning for growth, pacing growth,

and prioritizing what controls and

processes you need to put in place

prior to taking on much growth. I call

it “what can go wrong” thinking, and

entrepreneurs can’t indulge in too

much of it.

I am not anti-growth. Growth can

be good and growth can be bad—it

depends. Aggressive, untimely, or

poorly managed growth can hurt a

business and even destroy value. And,

in some cases, too much growth can

lead to business failure.

Don’t make growth for growth’s

sake your business’s goal. Understand

that growth, if not properly managed,

can undermine the fundamental

strengths of a business.

Respect growth. Carefully consider

the timing and whether you have the

right people, processes, and controls

in place to manage the growth. When

you approach growth carefully, you

can take your business to greater and

greater heights.

•

Ed Hess is author of Grow to Greatness:

Smart Growth for Entrepreneurial

Businesses (named a Top 25 business book

for business owners by Inc. magazine) as

well as 10 other books and numerous cases

and articles. He is professor of business

administration and Batten Executive-in-

Residence at the Darden Graduate School

of Business. www.darden.virginia.edu

“”

Every business must continually improve its customer-value

proposition better than its competition in order to stay viable.

That’s where real success lies.

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Consulting the

Experts

to Help

Fill the

Executive

Gap

By STEPHANIE KALINA-METZGER

o you want to hire an

executive and you know

what skills are needed,

but you are unsure of

how to proceed. Your company’s track

record in selecting the perfect

candidate is less than stellar. After

conducting meetings with top staff to

decide what leadership skills are

needed to fill the position, you’ve

interviewed dozens of candidates and

settled on one who seemed to be the

perfect fit, only to have that perfect fit

fizzle.

You are now in search of a

candidate who is not only

intellectually prepared to handle the

position, but emotionally prepared as

well. You want an employee who is

interested in a long-term relationship

and who will learn and grow with the

company.

In order to achieve this goal, you

may consider enlisting the help of

individuals skilled in “best practices”

when it comes to the art of pairing

employees with organizations.

Successful executive-search firms

make it their business to seek out top-

shelf talent specifically suited to not

only the job description, but to the

company culture, too.

Establishing a Relationship

When you hire an executive-search

firm, one of the first orders of business

will be to meet with a representative to

provide the firm with valuable

information to aid them in their

search.

Shelly Wendeln, co-owner at The

Carlisle Group in Carlisle, stresses the

importance of understanding and

trust for a successful relationship

between a company and a search firm.

“We want to work with companies

who view our search firm as an

extension of their human resources

department, where our relationship is

more of a partnership, rather than

being merely transactional. We prefer

to establish a trust factor,” she said.

Conducting a Needs Assessment

After the initial meeting, executive-

search firms may perform a compre-

hensive needs analysis. It is important

to take a lot of time to understand an

organization in order to select the

right person to fill their needs.

“The best way to get a feel for the

organization is to ask a lot of

questions,” said Wendeln. “We use

questions that have been developed

over the course of 60 years to best

make that determination,” she said.

Matching Skills to Needs

Most search firms will have access

to a comprehensive database of talent,

which enables them to home in quickly

on a treasure trove of top-shelf

candidates, saving companies time

spent on advertising for the position,

poring over resumes, and selecting and

interviewing candidates.

Some executive-search firms have

worldwide offices and networks, which

open up the enormous opportunity to

share information with offices.

Testing Candidates

Often the executive-search firm will

employ the use of time-tested

assessments to determine if the

candidate is a good fit for the position.

“We give candidates a proprietary,

behavioral-based assessment to

evaluate their behavioral DNA. Then,

if they do well on that, we proceed with

S

“”

Successful executive-search firms make it their business to

seek out top-shelf talent specifically suited to not only the

job description, but to the company culture, too.

CA

REER

11BusinessWomanPA.com | June 2013 ~

emotional quotient testing, which is useful

in ultimately determining success,” said

Wendeln.

Executive firms will not only interview

and test the candidates, but also do

background checks on potential employees.

It is the agency’s job to take this time-

consuming hassle from the organization

and narrow the selection down to three to

four individuals to introduce to the

organization.

Presenting the Candidates

“The organization ultimately picks the

person,” said Wendeln, saying that they will

select the people whose skills best match

the job and culture of the company and

then present them to the hiring authority.

“Before they agree to interview them,

they are given a write-up on each candidate,

so they have an idea on who they are and if

they even do want to proceed with an

interview,” she said.

Assisting with Newly Created Positions

For newly created positions, an

executive search firm can assess needs,

prepare job descriptions, and even make a

salary recommendation. A good agency

will do market research to determine who

earns what in specific geographical areas

and then make a salary recommendation

based on research.

Hiring an Interim Executive

If your company doesn’t want to take the

plunge and hire a permanent executive,

search firms can aid in finding a short-term

solution.

“We are seeing more of a need for an

interim executive,” said Wendeln. “It’s a

win-win for the firm, as well as the

candidate. An employee might be out on

family/medical leave and [executive-search

firms] can assist in finding someone with a

skill set to fill that void during a particular

timeframe, and for the candidate, it helps

build their resume,” she said.

Using Best Practices to Keep Up with the

Times

From using an extensive network to

conduct database searches on candidates, to

getting the word out on the appropriate job

boards, to screening, vetting, testing,

interviewing, selecting, and finding the best

employee for your business, the executive-

search firm is not just a time saver—it just

might be invaluable in your quest for the

best.

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E

Please, Join Us!The first annual Lebanon County

women’s expo and the second annual

Cumberland County women’s expo

will be held this fall. Women of all

ages have enjoyed these fun-filled

events that include fashion shows,

demonstrations, free spa treatments,

great door prizes, and loads of fun.

You are invited to be one of the

sponsors or exhibitors that offer

information about:

717.285.1350

FREE advance guest registration online! ($5 at the door)

To reserve space or for more information, go to:

a G r e a t Wa yTo S p e n d M y D a y. c o m

October 5, 2013

9 a.m. – 3 p.m.Lebanon Expo Center

80 Rocherty Road

Lebanon

omen’s xpo

Cumberland County

EEvent partner

November 9, 2013

9 a.m. – 3 p.m.Carlisle Expo Center

100 K Street

Carlisle

Beauty • Home

Health & Wellness

Fashion • Finance

Nutrition • Technology

and more!

First Annual

Second Annual

Sponsorshipand exhibitorapplications

now beingaccepted.

BusinessWomanPA.com | June 2013 ~ 13

OLP Events, producer of BusinessWoman

magazine and host of the Lancaster Countywomen’s expo, extends a warm thank-you to

all of the exhibitors and guests who attended

the women’s expo, recently held at Spooky

Nook Sports in Manheim.

At 8:30 a.m., women were already gathering

to enter the exhibit floor and by 9 a.m., I am

comfortable in saying

that we had a throng of excited and energized women

ready to chat with exhibitors, catch a fashion show or

two, watch a demonstration, or squeeze in a free

massage!

The day was filled

with activities for our

guests. Dutch Apple

Dinner Theatre artistes

performed scenes from CATS and their audience

loved it! Clemintines and Brighton Collectibles

each put on a fashion show,

displaying trendy women’s

wear for the season.

Michelle C. Wohlfarth with

Healthy Living Kitchen demonstrated

how to make a delicious salad using

healthy fruits and vegetables.

GeorJean Photography’s Foto Booth

was a huge success and provided lots

of laughs and giggles.

Bob Carey finally disclosed what The Ladies Tree is—a

Paulownia tomentosa—and handwriting expert Mitzi Jones

filled the crowd in on what the strokes of your pen really

mean.

For women who love to

cook, Casey Allyn signed

complimentary copies of her

latest book, A Taste of

Pennsylvania, while Maria V. Snyder, an

international novelist, met, chatted with, and

signed books for fans

And what would a women’s event be

without mini massages? Various exhibitors

offered their services and I can tell you, many, many

women took advantage of it. There was even a

winery offering tasting samples to those of legal age.

Lancaster General Health, the presenting

sponsor of the women’s expo, had a tremendous

turnout for their seminars and Internet café. We

thank them and all of our other sponsors for their

support and

for working

with us to

bring this

event to the

community.

to our generous sponsors for making

such a great success!

omen’s xpo

Lancaster County

E

• Church Events • Concerts • Sale Days • Car Shows • Grand Openings

Ultra Bright LED • Hi Definition • Seen at a greater distance

w w w . s p o t - l i g h t m e d i a . c o m

Women of All Ages Enjoyed the Day

By CHRISTIANNE RUPP

Mark your calendars now, ladies, for the two fall women’s expos:

the Lebanon County women’s expo, Oct. 5, 9 a.m. to 3 p.m., at the Lebanon Expo Center, and the

Cumberland County women’s expo, Nov. 9, 9 a.m. to 3 p.m., at the Carlisle Expo Center. You don’t want to miss them!

Than

k yo

u!

LIFESTYLE


t’s possible to create a

beautiful landscape and

be kind to the

environment even

with a busy schedule and

while staying within budget.

All it takes is a bit of

planning and these five

strategies to create a

low-maintenance, eco-

friendly landscape this

season.

1. Be Waterwise

Save money on

the water bill, time

spent watering, and

this precious resource:

water. Start by grow-

ing drought-tolerant

plants suited to your

growing environment.

Once established, they

will only need watering

during extended dry spells.

Mulch beds with shredded

leaves, evergreen needles,

woodchips, or other organic

matter to conserve moisture, reduce

weeds, and improve the soil as they

decompose.

Fertilize with a low-nitrogen

fertilizer, like Milorganite, which

promotes a slow, steady growth instead

of excessive greenery that requires more

water. Plus, it won’t burn, even during

drought. Put rainwater to work all

season long by using rain barrels to

capture rainwater off your roof or

directly from the sky.

2. Recycle Yard Waste in the

Landscape

Minimize the amount of yard waste

produced, reuse what can be in other

areas of the landscape, and recycle the

rest as compost. These are just a few

strategies that will save time bagging,

hauling, and disposing of yard debris.

And better yet, implementing this

strategy will save money and time

spent buying and transporting soil

amendments, since it will be

created right in the backyard.

Start by leaving grass clippings

on the lawn. The short clippings

break down quickly, adding

organic matter, nutrients, and

moisture to the soil.

Grow trees suited to the

growing conditions and available

space. That means less pruning and

fewer trimmings that will need to

be managed.

3. Make Compost at Home

Recycle yard waste into

compost. Put plant waste

into a heap and let it rot.

Yes, it really is that simple.

The more effort put into

the process, the quicker

the results.

Do not add insect-

infested or diseased

plant material,

perennial weeds like

quack grass, annual

weeds gone to seed, or

invasive plants. Most

compost piles are not hot

enough to kill these pests.

And do not add meat,

dairy, or bones that can

attract rodents.

4. Manage Pests in Harmony

with Nature

A healthy plant is the best defense

against insects and disease. Select the

most pest-resistant plants suited to the

growing conditions and provide proper

care.

Check plants regularly throughout

the growing season. It is easier to

control a few insects than the

hundreds that can develop in a week or

two.

And when problems arise, look for

the most eco-friendly control. Start by

removing small infestations by hand.

Consider traps, barriers, and natural

products if further control is needed.

And, as always, be sure to read and

follow label directions carefully.

5. Energy-Wise Landscape Design

Use landscape plantings to keep

homes warmer in the winter and

to a Low-Maintenance,

Eco-Friendly Landscape

By MELINDA MYERS

I

5Easy

Steps

“”

Incorporating these changes into gardening

routines will soon help save time and money

while being kind to the environment.

15

LIFESTYLE


BUSINESSWoman online is pleased to introduce eXPERT eXCHANGE!

Experts from a variety of fields will share their tips and strategies for success.

Visit BusinessWomanPA.com/expertexchange.

cooler in the summer. Homes will have

a more comfortable temperature

throughout the seasons and energy

costs will be reduced.

Plant trees on the east and west

sides of a house to shade windows in

the summer and let the sunshine in to

warm it up through the south-facing

windows in winter.

Shade air conditioners so they run

more efficiently and be sure to collect

and use any water they produce for

container gardens.

Incorporate these changes into

gardening routines and habits over

time. Soon these and many more

strategies that help save time and

money while being kind to the

environment will seem to occur

automatically.

•

Melinda Myers has a master’s degree in

horticulture and is a certified arborist with

more than 30 years’ experience. She has

written more than 20 gardening books,

including Can’t Miss Small Space

Gardening, and is a columnist and

contributing editor for several

publications. Myers also hosts the

nationally syndicated Melinda’s Garden

Moment. www.melindamyers.com

LIFESTYLE

16

’m always on the lookout for

new ways to use old things. I

love finding a second life for

still-serviceable items.

And I’m not alone. Women are

conscious of how much we put in the

trash bins each week. We want to

think green and minimize waste. So

it’s a victory when we find ways to

reuse, recycle, and repurpose.

Thinking green also offers financial

benefits. When you restructure an old

dresser or find a new use for wine

corks, you save on something you

might have bought. Here are some of

my favorite projects that breathe new

life into items I would have thrown

out, donated, or offered for pennies at

our cul-de-sac’s annual yard sale.

And the best part: You don’t have to

be a design maven to pull off any of

these re-dos.

The Great OutdoorsPatio Privacy Partition – Sitting at

our patio table treated us to a

panoramic view of our trash bins. I

didn’t like that, but I also didn’t want

to spend hundreds of dollars

purchasing an outdoor patio screen. I

tried blocking off the area with plants,

but you could still see the trash bins.

Luckily, I noticed my neighbor

leaving a large bookshelf wall out on

trash day. She gave it to me and, after a

few coats of outdoor house paint, it

became the perfect divider to hide

unsightly garbage cans. I attached

plastic lattice to entice my morning

glories to climb, and it provides

hidden storage for gardening

equipment and other items.

Summer Entertaining – “As

summer comes and entertaining

moves outdoors, you don’t have to go

out and buy all-new tableware,

centerpiece, or serving containers,”

says Emmy-winning host, lifestyle

expert, and bestselling author

Christopher Lowell. “You might

already have what you need in the

laundry room, garage, or basement.”

Lowell suggests using galvanized

tin buckets collecting dust in the

garage or down in the basement to

create a great backyard barbecue

buffet.

“Clean them out and then invert

one on top of the other, varying their

heights for interest. Line with brightly

colored dishtowels or greens and fill

with easy, premade takeout like fried

chicken, pasta salads, coleslaw, etc. in

their containers. When the event is

over, everything goes back in utility

storage,” he says.

“Those glass containers you have

filled with food on the kitchen counter

can be recycled for summer too,” adds

Lowell. “Empty them and refill with

seashells and sand; then arrange them

in a cluster. They’ll give that instant

beach feel to any room or surface

they’re placed.”

For more ideas from Christopher

Lowell’s The Hassle-Free Host, visit

www.christopherlowell.com.

Chair Planter – You can easily turn

an old wooden, lawn, or wicker chair

into a beautiful display for climbing

ivy, vines, and seasonal flowers.

Simply remove the seating and replace

it with chicken wire,

dried moss, and some

burlap to contain the

soil.

An even easier option

is to cut a hole into the

seat and insert a pot. If

you don’t want to go to

that much work, you

can place an existing

planter on the seat and

achieve the same effect.

Pinterest, the online

bulletin-board site,

offers more than 70

variations of chair planters. Visit

http://pinterest.com/shysue/chair-

planters for more ideas and photos.

Easy Indoor IdeasWine Cork Bulletin Board – If

you’re not a wine drinker, invite your

friends and family who are to

contribute their extra corks for this

handy, practical project.

Decide what size bulletin board

you want. (Collect about forty corks

for a 10-inch by 14-inch board.) In

whatever pattern you choose, glue

corks to a piece of core board,

cardboard, plywood, or even a

discarded photo frame. Attach to the

wall with nails and start pinning.

Or, another great use for wine corks

is to make your own trivets that can be

used for hot dishes or as moisture

absorbers under plants. Of course, you

can only use real-cork wine corks, as

the newer plastic wine corks will melt

if using as a hot pad. Great way to

display the wines you love!

Cord Control – Are your cell-

phone cords getting the better of you?

Grab some wine corks, a mini-pipe

clamp, and an extra-large serving fork,

and combine them to produce an

attractive electronic cord organizer.

In his crafty book Upcycling: Create

Beautiful Things with the Stuff You

Already Have, Danny Seo shares way

to take recycling to a new level with

unique and eco-friendly ideas like this

one. The book is filled with 100 of

Seo’s favorite upcycling projects for

decorating, entertaining, and giving.

There are fun and easy-to-do ideas

for kids and ideas to incorporate

leaves, shells, and other elements from

the great outdoors, too.

Home DecoratingVintage Meets Modern –

Sometimes the perfect item ripe for

repurposing isn’t hanging around the

house. You have to find it. That’s what

interior designer Adrienne Faulkner

did with three sets of Asian doors she

spotted in a warehouse.

Faulkner, CEO of the interior and

architectural design firm Faulkner

Design Group, refashioned the vintage

doors into a modern presentation to

create a unique entrance to her master

bathroom.

To restore the old doors, Faulkner

needed 11 hand-sandings, four

coatings of stain, and then a final coat

of varnish for the doors.

“To refurbish older items and bring

Reuse, Recycle, Repurpose

Transform discarded furniture and yard-sale finds into new, useful treasures

By CLAIRE YEZBAK FADDEN

I

~ June 2013 | BUSINESSWoman


LIFESTYLE

17

out their intrinsic beauty, you must

invest a considerable amount of time,

patience, and elbow grease,” said

Faulkner. “I worked on the project on

the weekends, and altogether it took

about two months to complete the

finished look.”

To differentiate the doors leading

into her baby’s room, Faulkner applied

plaid fabric with trim on the window.

Room to Play – Convert an old

coffee table to a play center for the kids.

Purchase a chalk board, a dry-erase

board, or larger sheets of Lego building

plates and secure them to the top of an

old coffee table. Chalkboard paint works

too and comes in any color. Paint the

surface, including the legs, for an all-

over approved drawing site.

Convert an old card table for the

same purpose. When it’s not in use, it

can be easily stored away or relocated

outside for summer fun.

Wine Station – Always wanted a

freestanding wine rack, but never had

the time or money to find the perfect

one? You can use an old bookcase (one

that’s as deep as the length of a wine

bottle) to create your own.

Remove the first shelf and attach

under-cabinet wine glass tracks to the

underside of the top. Position the next

shelf so you have room to insert a stand-

alone bottle rack to store your wine. The

bottom shelf can be used for other liquor

or to add a small wicker basket to corral

your wine opener, an aerator, wine

charms, stoppers, or any other small

items.

•

Claire Yezbak Fadden has important

reminders and favorite photos pinned to her

handy wine-cork bulletin board. Follow her

on Twitter @claireflaire.

LIFESTYLE


Now Women Have a Choice

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Dr. Sadiya Cheshty of

RGAL is board certified in

Gastroenterology and Internal

Medicine and specializes in

women’s digestive health.

For more information about the

Women’s Digestive Health

Center visit www.RGAL.com.

To schedule an appointment

with Dr. Cheshty call

717.544.3406.

Women’s Digestive Health Center

694 Good Drive

Suite 23

Lancaster, PA 17601(Adjacent to Women & Babies Hospital)


WELLN

ESS

19

arie grabs a novel and

heads to her backyard.

“I’ll be on the deck,

reading,” she calls to her

husband. “Doctor’s orders.”

After a battery of tests to understand

why she was always tired, Marie’s doctor

discovered a vitamin D deficiency. Along

with some nutritional adjustments, her

doctor prescribed 15 minutes of sitting in

the sunshine each day as part of her

treatment.

Concerns about contracting skin

cancer can force many of us to ply our

bodies with sunblock or avoid the sun

altogether, thus depriving ourselves of the

benefits of vitamin D. Along with other

dietary considerations like milk allergies,

or following a strict vegetarian meal plan,

individuals may unintentionally

contribute to vitamin D deficiency.

“You get vitamin D either through your

diet or from sun exposure,” says Lona

Sandon, a registered dietitian at UT

Southwestern Medical Center. “People

who live in areas with less sun, those who

don’t get outside much, and those with

dark skin may not get adequate vitamin D

from the sun.”

Sandon says elderly and overweight

people are also at a higher risk.

“Older adults are less efficient at

making vitamin D,” she adds, “and those

with a BMI greater than 30 may need

more vitamin D, as it can become trapped

in fatty tissue and not get circulated

throughout the body as well.”

Health Risks

Because the “sunshine” vitamin helps

the body use calcium from food, it is

necessary for strong bones. For centuries,

vitamin D deficiency was associated with

rickets, a disease in which the bone tissue

doesn’t properly mineralize, leading to

soft bones and skeletal deformities.

But increasingly, research is revealing

the importance of vitamin D in protecting

against a host of health problems.

Symptoms of bone pain and muscle

weakness can signal a deficiency. Often,

however, the symptoms may go

unnoticed. According to the National

Institutes of Health, the health risks posed

by too little vitamin D can include

“increased risk of death from

cardiovascular disease, cognitive

impairment in older adults, severe asthma

in children, and cancer.”

Low levels of vitamin D may be linked

to depression, according to University of

Texas Southwestern Medical Center

psychiatrists working with the Cooper

Center Longitudinal Study.

Let the

Sunshine InWhat you need to know about

vitamin D deficiency

By CLAIRE YEZBAK FADDEN

M

(cont’d on page 21)

Testing

According to the National Institutes of Health, the 25-hydroxy

vitamin D blood test is the most accurate way to measure how

much vitamin D is in your body. A level of 20

nanograms/milliliter to 50 ng/mL is considered adequate for

healthy people. A level less than 12 ng/mL indicates vitamin D

deficiency.

You’re at higher risk if …

• You follow a strict vegetarian diet.

• Your exposure to sunlight is limited.

• You have dark skin.

• Your kidneys cannot convert vitamin D to its active form.

• Your digestive tract cannot adequately absorb vitamin D.

• You are obese.Courtesy of www.nih.gov

How much vitamin D do I need?

Birth to 12 months: ........................................400 IU

Children 1–13 years: ........................................600 IU

Teens 14–18 years:............................................600 IU

Adults 19–70 years: ..........................................600 IU

Adults 71 years and older: ..............................800 IU

Pregnant and breastfeeding women: ............600 IU

To download a vitamin D fact sheet, visit the National

Institutes of Health’s Office of Dietary Supplements at

www.ods.od.nih.gov/factsheets/VitaminD-QuickFacts.


WELLN

ESS

21

“Our findings suggest that

screening for vitamin D levels in

depressed patients—and perhaps

screening for depression in people

with low vitamin D levels—might

be useful,” said Dr. E. Sherwood

Brown, professor of psychiatry and

senior author of the study, “but we

don’t have enough information yet

to recommend going out and taking

supplements.”

More research is also needed to

determine if vitamin D could play a

role in the prevention and

treatment of other conditions,

including type 1 and type 2

diabetes, hypertension, glucose

intolerance, and multiple sclerosis.

Treatment

It’s commonly believed that your

skin produces all the vitamin D

your body needs with 15 minutes of

daily sun exposure.

“For those who are at high risk of

skin cancer or are concerned about

overexposure, however, dietary

vitamin D offers a solution,” says

Dr. Jo Ann Carson.

“Foods rich in vitamin D include

fatty fish like salmon and tuna,

shiitake mushrooms, egg yolks,

and vitamin D-fortified dairy

products. Taking a vitamin D

supplement every day can also

help, but don’t take more than 1,000

IU per day,” advises Carson, a

clinical nutritionist at UT

Southwestern Medical Center. “Be

sure to take the form called

cholecalciferol, or vitamin D3,

because it results in the most active

vitamin D in the body.”

•

Pennsylvania native Claire Yezbak

Fadden enjoys soaking in the California

sunshine for a few minutes every day.

Retractable Awnings Custom Showers

Sunrooms Patio Rooms

(cont’d from page 19)

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If you suffer from irregular bleeding

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Sara Gellatly has been appointed tothe Dauphin County Library Systemboard of trustees. Gellatly has been theSteelton Borough manager since April2012 and previously held the position ofstaff accountant with ZelenkofskeAxelrod, LLC, of Harrisburg.

WOMEN TOWatch

ACHIEVEMENTS &Applause

Annie Garner has been appointed to theDauphin County Library System boardof trustees. Garner currently serves asthe vice president of professionalservices and global account managementat Mzinga, a social media solutionscompany based in Mechanicsburg.

Wendie DiMatteo Holsinger, CEO of ASK Foods, Inc.,received the 2013 Refrigerated Food Processor of the YearAward by Refrigerated & Frozen Foods magazine.

Joan E. Dickinson has been named vicepresident and commercial loan officerfor Mid Penn Bank. Dickinsonpreviously was vice president andbusiness banking relationship managerat Sovereign Bank. She has more than27 years of financial services experience.

Kelly Malehorn of Annville was recently appointed to theposition of finance and operations assistant with theLebanon Valley Chamber of Commerce. Malehorn, who alsoholds another similar part-time position with WeberBrothers Auto, was previously employed as office managerand bookkeeper at Lawn Munchers Landscaping.

Stephanie Jennings has joined theROCK Commercial Real Estate teamas accounting assistant. Jenningspreviously worked for a York-basedproperty-management company andwas an accounting clerk for James F.Knott Property Management.

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to [email protected]. Electronic photos should be saved as a tiff, jpeg, pdf or

eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

On-Line Publishers, Inc. has an opening for a highly motivated person with a professional

attitude to sell print and online advertising as well as niche events.

The successful candidate should:

• Enjoy building and maintaining your own long-term business relationships.

• Be highly motivated, detail oriented, and able to multitask.

• Have good communication skills.

• Show a willingness to learn and grow in a fast-paced environment.

We offer a competitive compensation plan with a benefits package that includes health

insurance and a 401(k) plan.

If you have sales experience and are interested in joining our growing sales team,

please send your resume and compensation history/requirements to [email protected].

is seeking an ACCOUNT REPRESENTATIVE

On-Line Publishers, Inc. • 3912 Abel Drive • Columbia, PA 17512 • 717.285.1350

www.onlinepub.com

American Business Women’s Association (ABWA)

Camelot Chapter

6 p.m.

3rd Monday of the month

The Radisson Penn Harris Hotel & Convention Center,

Camp Hill

Tania Srouji, President

[email protected]

www.abwacamelot.com

Continental Yorktowne Chapter

6 p.m.

4th Tuesday of the month

The Roosevelt Tavern

400 W. Philadelphia St., York

Jeanne Weicht

[email protected]

Ephrata Charter Chapter

6 p.m.

1st Monday of the month

Olde Lincoln House

1398 W. Main St., Ephrata

Carol Gilbert, President

[email protected]

Lancaster Area Express Network

7:15 – 9 a.m.

3rd Wednesday of the month

Lancaster Country Club

1466 New Holland Pike, Lancaster

Kathleen King

717.305.0206

[email protected]

www.LAEN-ABWA.com

Lebanon Valley Chapter

6:30 p.m.

4th Wednesday of the month

Hebron Hose Fire Company

701 E. Walnut St., Lebanon

Penny Donmoyer

717-383-6969

www.abwalebanonpa.com

Penn Square Chapter

11:45 a.m. – 1 p.m.

2nd Thursday of the month

Hamilton Club

106 E. Orange St., Lancaster

Dottie Horst

717.295.5400

[email protected]

Women at Work Express Network

11:30 a.m. – 1:15 p.m.

2nd Thursday of the month

Heritage Hotel

500 Centerville Road, Lancaster

Virginia Klingensmith

[email protected]

Yellow Breeches Chapter

6 p.m.

4th Wednesday of the month

Bob Evans

1400 Harrisburg Pike, Carlisle

Leslie Shatto

[email protected]

Central PA Association for Female Executives (CPAFE)

June 5

11:30 a.m. – 1 p.m. (Registration Required)

Giant Super Foods Community Room

2300 Linglestown Road, Harrisburg

Carol Fastrich

717.591.1268

[email protected], www.cpafe.org

Executive Women International

Harrisburg Chapter

5:30 p.m.

3rd Thursday of the month

Rotating location

Cynthia A. Sudor

717.469.7329

[email protected]

www.ewiharrisburg.org

Harrisburg Business Women

11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month

Best Western Premier Central Hotel & Conference Center

800 E. Park Drive, Harrisburg

Lynne Baker

717.975.1996

[email protected]

[email protected]

www.harrisburgbusinesswoman.org

Insurance Professionals of Lancaster County (IPLC)

5:45 p.m.

3rd Tuesday of the month

Heritage Hotel

500 Centerville Road, Lancaster

Krista Reed

717.945.4381

[email protected]

www.naiw-pa.com/lancaster.htm

International Association of Administrative Professionals

Conestoga Chapter

5:30 p.m.

4th Tuesday of the month

Woodcrest Villa

2001 Harrisburg Pike, Lancaster

Barbara Tollinger

[email protected]

www.iaaplancaster.com

Harrisburg Chapter

5:30 p.m.

3rd Monday of the month

Holiday Inn Harrisburg East

Lindle Road, Harrisburg

Karen Folk, CAP-OM, President

Jodi Mattern, CAP, Webmaster

[email protected]

www.iaap-harrisburg-pa.org

White Rose Chapter of York

6 p.m.


Normandie Ridge

1700 Normandie Ridge Drive, York

Dorothy Keasey

717.792.1410

[email protected]

Mechanicsburg Business Women

11:30 a.m. – 1:30 p.m.


Flavours ETC Catering

5222 E. Trindle Road, Apt. D, Mechanicsburg

Abeer Srouji

[email protected]

www.mechanicsburgbusinesswomen.org

Pennsylvania Public Relations Society

5:30 p.m.

Last Thursday of the month

Kim Barger, President

717.979.8792

[email protected]

www.pprs-hbg.org

Shippensburg Women’s Area Networking (SWAN)

Noon

1st Wednesday of the month

Rotating location

Lisa Mack

717.609.3781

[email protected]

Women’s Business Center Organization (WBCO)

11:30 a.m.

2nd Tuesday of the month

Alumni Hall, York College of PA

Mimi Wasti

[email protected]

Women’s Network of York

11:30 a.m.

3rd Tuesday of the month

Outdoor Country Club

1157 Detwiler Drive, York

Jennifer Smyser

717.495.7527

[email protected]

W O M E N ’ S N E T W O R K I N G G R O U P S


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MEET ANDGreet

It started as a decision of the heart.

To do more for my neighborhood …

dedicating myself to something I believe in.

By helping others, I’m building

a business that will last.

Imagine what you can build

if you put your mind to it.

Heart. Mind.

Linda Gomez DysterAgent – Gilbert, Arizona

An Equal Opportunity Employer

BECOME A STATE FARM® AGENT. statefarm.com/careers

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U.S

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80

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., PA

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3912 Abel Drive

Columbia, PA 17512

businesswomanpa.com

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B U S I N E S S

BusinessWoman June 2013

Documents

Transcript of BusinessWoman June 2013