BusinessWoman magazine September 2013
28
September 2013 Pennsylvania is GREAT for WINING LIFE is a TRADESHOW Event Guide POWER LUNCH’13 POWER LUNCH’13 CAPITAL REGION
-
Upload
on-line-publishers-inc -
Category
Documents
-
view
223 -
download
4
description
Kristen Hertzog (cover story), wine trails and wine tasting in PA, as well as trade show suggestions, social media etiquette, weight loss and its benefits, affordable care act, and the PowerLunch Capital Region guide.
Transcript of BusinessWoman magazine September 2013
September 2013
Pennsylvania
is GREAT for
WINING
LIFE is a
TRADESHOWEvent Guide
POWER
LUNCH’13
POWER
LUNCH’13
CAPITAL REGION
What You WantNot a one-size-fits-all program, we help you achieve your best weight,where you are most comfortable, energetic and definitely healthier.
How We Help You Get ItPhysicians and dietitians who focus on healthy living and good nutrition Exercise physiologist, behaviorist and nurse available for guidanceand supportNutritional plans which are simple, safe, effective and affordableWeekly educational sessions with a variety of weight loss expertsDemonstration kitchen to teach you not just what to cook but how to cook it
best weight.Achieve your
best weight.
(717) 231-8900 pinnaclehealth.org/wlc
Scan to hear from Lori about how she reached her best weight.
Scan to hear from Stephanieabout how she reached her best weight.
To register for your free information session, please call (717) 231-8900.
Weight Loss Center
3
4 LETTER FROM THE EDITOR
7 MAKING AN EVENT A SUCCESS FOR YOU
Improve your visibility with these simple steps.
9 LIFE IS A TRADESHOW
A few tips and examples to have a more productive show.
10 THE SOCIAL MEDIA EFFECT
Are you really who you portray online?
12 COME, RELAX, BE PAMPERED, AND HAVE FUN
Find out what is in store for you when you visit the Women’s Expos.
PL1-PL4
POWERLUNCH’13 CAPITAL REGION Guide
Map, exhibitor list, speaker, and networking information.
14 PENNSYLVANIA IS GREAT FOR WINING
Visiting a winery provides a new experience.
16 A KISS FROM THE VINE
Wine-tasting tips from a winemaker.
18 THE AFFORDABLE CARE ACT
Provisions and small business in 2014.
20 WEIGHT CONTROL IS NOT ONLY FOUND IN THE GYM
The benefits of weight loss and some options to get there.
22 WOMEN TO WATCH
New hires and promotions.
22 ACHIEVEMENTS & APPLAUSE
Awards and accomplishments.
23 MEET AND GREET
Regional networking events and meetings.
WHAT’SInside
5 COVER STORY
Kristen Hertzog found that her
background in theater, modeling, and
acting was all “very me-focused.” Now,
however, she believes she has found
balance as one of the co-founders of the
Haitian Connection Network (HCN), an
organization that helps Haitian students
experience new learning opportunities
through an effective education-to-
employment model. She has a passion
for helping others and not only talks the
talk, but also walks the walk.
BusinessWomanPA.com | September 2013 ~
Cover photography courtesy of GeorJean Photography, Lancaster.
Need help?
• Are you an executive or manager who is
dissatisfied with your career?
• Do you have a burning desire to upgrade your
job performance but have no idea how?
• Do you want a promotion but aren’t sure how
to approach it?
• Do you need a total career change?
If any of these questions strike a chord inside
of YOU, the GOOD NEWS is that you are in the
RIGHT PLACE. You don’t need to figure it all out
on your own. Guidance and support are available.
UPGRADE JOB
PERFORMANCE
SEEK A
PROMOTION
PLAN/NAVIGATE
A TRANSITION
Sylvia Hepler
Owner and President
www.launchinglives.biz • 717-761-5457
22 offices to serve you in Central PennsylvaniaNorthwest Direct: 1-877-672-5678 • www.northwestsavingsbank.com
Business Banking
No matter what your business demands,Northwest delivers.
ou may recall that my youngest son graduated
from college this past May. Now my first
grandson, Caleb, just began kindergarten. All I
can think of is how time keeps moving on.
Caleb was so excited, equipped with his new
superheroes backpack and soft-sided lunchbox; he was off
with a big smile. And his mom (and dad) did really well.
Happy faces in front of Caleb but tears on the way to work as
they, too, feel the fleeing of time.
There are parts of the world that don’t
have the same educational opportunities
that the rest of us often take for granted.
Kristen Hertzog, our cover profile,
founded an organization that gives Haitian
students the promise of a higher
education, which is so important when
competing for jobs. Although she has
always had a giving heart, it is quite a
different calling from her other career,
which is modeling.
Fall is also the season for expos. Many
companies will take advantage of the
opportunities that these events present.
However, if the company doesn’t “set the stage” prior to the
event, or they send an unprepared representative, your
investment and the ROI are diminished. Find out how you
can better position your company to be successful.
I have battled weight all my life, as many of you have. For
some who are extremely overweight, diet and exercise don’t
help, and they’ve wondered what else they can do. We spoke
with a local doctor who talks about bariatric surgery and,
although it’s not for everyone, it may be the answer for some.
This is also a wonderful time of year to visit a winery.
Pennsylvania has 11 wine trails and, with a little research on
the varietal that is associated with each winery, you could
have a tasty time sampling wines. You may even discover a
new favorite.
I hope you will take a few minutes to check out the
information about our upcoming events. POWERLUNCH is a
smaller event directed at professional
women and includes the featured speaker
Julie Lichty and, of course, lunch (see page
PL3 for more information).
And the women’s expos have been
received so well that not only can women of
all ages attend the second annual
Cumberland County women’s expo, but
we’ve also added the premiere LebanonCounty women’s expo. There will be a
wide variety of exhibitors at each and
demonstrations and entertainment
scheduled throughout the day. I know you’ll
be saying it was “a great way to spend my
day” (see page 12 for more information).
Like us on Facebook and stay connected!
Member Of:
BusinessWoman is published monthly by On-Line Publishers, Inc.,
3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line Publishers,
Inc. 2013. All rights reserved. Reproduction or use without permission of editorial or
graphic content in any manner is strictly prohibited.
Views expressed in opinion stories, contributions, articles and letters are not
necessarily the views of the Publisher. The appearance of advertisements for products
or services does not constitute an endorsement of the particular product or service.
Although every effort is made to ensure factual information, BusinessWoman cannot be
held responsible for errors in contributors’ material, nor does the editorial material
necessarily reflect the opinions of the publisher. On-Line Publishers, Inc. reserves the
right to revise or reject any and all advertising.
Subscription information: $14 per year for home delivery of 12 monthly issues.
Subscribe online at www.BusinessWomanPA.com or call 717.285.1350.
September 2013
Vol. 10 - No. 9
omanWcareer ~ lifestyle ~ wellness ~ connections
B U S I N E S S
EDITOR’SNote
“
For advertising information:
717-285-1350 or
Y
”
Christianne Rupp
Vice President and Managing Editor
Each day comes bearing
its own gifts.
Untie the ribbons.
~ Ruth Ann Schabacker
~ September 2013 | BUSINESSWoman4
717.285.1350717.770.0140610.675.6240
Limited SponsorshipOpportunities Available
Sept. 18, 20139 a.m. – 2 p.m.
York Expo CenterMemorial Hall East
334 Carlisle Avenue, York
11th Annual
Oct. 24, 20139 a.m. – 2 p.m.
Carlisle Expo Center100 K Street
Carlisle
14th Annual
Nov. 6, 20139 a.m. – 2 p.m.
Spooky Nook Sports2913 Spooky Nook Road
Manheim(Just off Rt. 283 at the Salunga exit)
17th Annual
NEWLOCATION!
NEWLOCATION!
PP R E S I D E N T A N D P U B L I S H E R
DONNA K. ANDERSON
E D I T O R I A L
Vice President and Managing Editor
CHRISTIANNE RUPP
Editor MEGAN JOYCE
Contributing Writers JANA BENSCOTER
DR. R.K. GREEN
LYNDA HUDZICK
DENISE RYAN
AMY THORN
SYLVESTER E. WILLIAMS
A R T D E P A R T M E N T
Production Coordinator JANYS CUFFE
Production Artist RENEE MCWILLIAMS
Production Assistant JESSICA JOHNS
Web Development KAHLA LIVELSBERGER
P R I N T / O N L I N E S A L E S
Account Executives KARLA BACK
ANGIE JACOBY
VALERIE KISSINGER
DOUG KLINE
SUSAN KRIEGER
RANEE SHAUB MILLER
LORI PECK
SUE RUGH
Events Manager KIMBERLY SHAFFER
Project Coordinator LOREN GOCHNAUER
Sales & Event Coordinator EILEEN CULP
A D M I N I S T R A T I O N
Business Manager ELIZABETH DUVALL
A D V E R T I S I N G O F F I C E S
Corporate Office: 3912 ABEL DRIVE
COLUMBIA, PA 17512
PHONE 717.285.1350
FAX 717.285.1360
Chester County 610.675.6240
Cumberland & Dauphin County
717.770.0140
Lancaster, Lebanon & York County
717.285.1350
EE-mail: [email protected]
he’ll admit it. Kristen
Hertzog used to
pronounce Lancaster the
“wrong” way.
“I grew up in a suburb of New York
City in a multicultural neighborhood,”
she said. “And so, yes, I said things like
‘cawfee’ instead of ‘coffee’ and ‘Land-
Ceah-Stah’ instead of ‘Lancaster’ when
referring to vacation times my family
spent in Central Pennsylvania.”
Hertzog, who has lived in Lancaster
County for the past 20 years and is co-
founder of the Lancaster-based Haitian
Connection Network (HCN), loved
growing up in a multicultural area, she
said, and had friends of all ethnicities.
Her family is middle-class, second-
generation Italian-American, so
“getting a job in Lancaster County and
moving to Amish Country was quite a
stretch,” she said. “Then I went one step
further and married a Mennonite—
talk about culture shock!”
To complete her well-rounded
family, in April 2009, she and her
husband and 2-year-old biological son
welcomed their adopted Haitian
daughter into their home after four
years of waiting.
Hertzog’s background is in theater,
modeling, and acting, all “very me-
focused jobs,” she said. She likes to
believe that her work with the HCN
“counteracts the insanity placed on
looks and talent in those fields.”
According to their website, The
Haitian Connection Network (HCN) is
an organization providing a safe
student computer center location in
Montrouis, Haiti, that is “offering a
different and proven education-to-
employment model that empowers
students and donor/sponsors to begin
breaking the cycles of hopelessness in
Haiti.”
They “provide a full-circle,
education-to-gainful employment
solution for their students, offering a
real-world curriculum through USA-
based academic partners online,
including job placement assistance in
collaboration with organizations,
ministries, and businesses in Haiti.”
Prior to co-founding HCN, Hertzog
worked as a senior high school
representative for 44 colleges
throughout North America with
Education Management Corporation.
“I was a spokesmodel and
motivational speaker to high school
students … and earned the Summit
Award of Excellence and
Quintessential Goals Award five years
in a row,” she said. “I am also a
businesswoman: a co-owner of the
Hertzog Homestead Bed and Breakfast
in Ephrata.”
So what was the draw that made her
want to leave an already successful and
varied career to start a nonprofit
organization like HCN, and what
would cause her and her husband to
choose to adopt from that country?
Why Haiti?
“It all started when I was 16 years
old and took my first-ever mission trip
to Haiti with a medical group,” she said.
“I had no idea what to expect and really
had barely any idea where Haiti was on
a map. The sights, sounds, and smells
of a developing country and the abject
poverty made a striking impact on me.”
But Hertzog can clearly recall the
defining moment on that trip—the
moment she looks back on as the time
when she just knew that “one day I was
going to adopt a little Haitian girl and
be invested in this country where
people had so little opportunity.
“It was while walking through a
busy slum area of Port-au-Prince,” she
said. “A woman singled me out from
the crowd. She laid in my arms a dirty,
crumpled-up towel, looked at me, and
ran away. I looked down—the towel
started moving! I hesitantly peered
inside to discover that I was holding a
little baby girl. I started screaming
‘somebody help me’ … Several men on
our team sprinted in the direction of
the fleeing woman.”
Hertzog will never forget the look
on the child’s face.
CA
REER
BusinessWomanPA.com | September 2013 ~ 5
COVERStoryCOVERStory
S
“”
Help others and remember to also do your best to
make time for your family and yourself. When one
of these is off balance, everything suffers.
Making a Powerful Connection
Making a Powerful Connection
By LYNDA HUDZICKKristen Hertzog keeps in contact
with her staff in Haiti.
CA
REER
6 ~ September 2013 | BUSINESSWoman
“She had never seen a white person
before and was staring at me with her
big brown eyes … I couldn’t imagine
the desperation of the mother to give
her child to a complete stranger.”
The men on the team did catch the
woman, and as Hertzog handed the
child back to her mother, she
remembers that “the woman said in
Creole, ‘I thought you could give my
baby a better life in America.’”
As an adult, Hertzog began leading
short-term humanitarian trips to Haiti
with friends from Sight & Sound
Theatres, where she was an actress and
dancer.
“Each year, we would do seven-day
work projects,” she said. “In 2004 we
taught conversational English to
seniors in high school in Haiti. One
day after class a student stayed after.
He thanked me for teaching his class
and then told me he would have to
quit high school.”
When she asked him why, he
showed her the third-degree burns on
his arms that he suffered working the
graveyard shift at a local plastic
company making plastic jugs. He
explained that since there is no free
public education system in Haiti, he
had to work for tuition money so he
could attend high school. One night,
he was so tired he started falling asleep
and accidentally poured hot plastic on
his arm.
“He was fired,” she said. “He could
not afford to pay for his high school
tuition. That evening our mission
team put our resources together to pay
for the rest of his senior year and the
exams required to graduate.”
The following year, when visiting
Haiti again, Hertzog was thrilled to
meet the same young man, now a
proud high school graduate.
However, he had none of the
additional skills needed to make him
employable in Haiti’s economic
marketplace.
“His desire was computers and
technology,” said Hertzog. “So I, our
co-founder Curt Edwards, and other
friends raised the funds to send him to
a two-year computer college in
Petionville, Haiti. He graduated with
honors and two years later, dressed in
a business suit and armed with a hand-
me-down briefcase, he and I went
door to door to any organization we
could find that might offer him a job.”
They were successful and today, he
owns an office supply company,
employing other Haitians and
contributing to the economic
growth of his own country.
A true success story, or like “the
finish line at a marathon for me,”
Hertzog said.
The story of this young man is
proof of what a big difference
education can make in the lives of the
Haitian people. It is Hertzog’s desire to
hear more of these kinds of success
stories, and so she strives in her work
with HCN to help make them happen,
wearing many hats on any given day.
“One day I am in virtual meetings
with students in Haiti, the next I am
speaking to a foundation committee
about our funding needs. HCN is a
small organization and many people
still don’t know about the work we do
yet. Our resources are still growing,”
Hertzog said.
Frequently presented with the
opportunity to give presentations
about the work HCN is doing,
Hertzog said that her favorite groups
to speak with are “people who really
want to understand why an education-
to-employment model is so
critical for long-term sustainability
in Haiti.”
Recently, HCN held the first annual
Hope for Haiti Benefit Auction.
“I live in the middle of the Amish
Country, and our HCN office is
surrounded by local farms. When the
local Plain community heard about
HCN wanting to hold an auction,
people responded in droves,” Hertzog
said.
“They showed up at our door
donating quilts, storage sheds, gift
cards, and with so many volunteers …
almost all of this via word of mouth.
Our auction committee meetings
must have looked hilarious to
an outsider. Amish; Mennonites;
university interns; professional, white-
collar people—all trying to figure out
how much chicken barbecue one
needs to order at these things.”
In Haiti, Hertzog said that it is not
typical to find a woman in corporate
business circles.
“In some ways it has helped me
because people are curious about how
on earth I got into this,” she said. “I
think being engaging has proven more
helpful than the fact alone of being a
female.”
But she also has some advice for
women like her, women who have a
passion for helping others that could
easily become overwhelming.
“Help others and remember to also
do your best to make time for your
family and yourself,” Hertzog said.
“When one of these is off balance,
everything suffers.”
Far left: Haitian Connection Network’s (HCN) executive
director Kristen Hertzog poses with (right) Lubin Charles-
Fils, director of HCN Haiti, and (left) Donald Emerant,
corporate social responsibility manager of Brana.
Left: New HCN computer center at Life Connection
Mission with current students on top and bottom.
7BusinessWomanPA.com | September 2013 ~
hen working with a
marketing depart-
ment to promote
your business,
chances are, they are considering
participating in community or
networking events, such as expos.
Obviously, event promotion starts
with the event organization’s own
marketing plan. But there is one key
question that you must ask yourself:
What can you do to help promote the
event?
Once you’ve selected a few events
that might give your business valuable
access to the community, there are
questions that you should ask each
event’s sales representative before
making a final decision:
1. How will you be marketing the
event?
2. Are there any means to gain
additional exposure, such as
sponsorships, seminars, or
demonstration opportunities?
The promoters of an event should
make their marketing strategy
available to you. This gives you, the
potential exhibitor, a glimpse of the
variety of platforms used to promote
the event. These can include
traditional media—such as local and
regional print, radio, and television
ads; billboards; and press releases—as
well as social media and website ads.
But once you’ve made the decision
to participate, how can you help to
make the day successful not only for
yourself, but also for other vendors
who will be at the show? The simple
answer is to let your clients and
potential clients know that you will be
there, and there are various ways to
accomplish this.
For starters, ask the promoter of
the event for postcards that you can
mail as invitations; ask for free (or
reduced-price) tickets that you can use
to encourage potential clients to
attend the event; and create your own
social-media contest to bring more
attention to your participation in the
event, which may turn those on-the-
fence customers into actual customers.
The following measures allow you
be a larger part of the event and are
great ways to involve your staff by
collaborating on creative ways to let
your database know where you’ll be.
Newsletters
Whether you produce e-
newsletters or mail a printed
newsletter, include the event
information in a small corner box or
on the back page. Remember to
include the location, date and time, if
tickets are required and how the
attendees can obtain or purchase
them, and the event website.
A template for mentioning an event
in your newsletter could be:
Meet us at the XXX Expo on (fill in
date) from (fill in time). It will be held
at (provide the location and address).
We will be in booth #XXX and look
forward to seeing you there and
answering questions regarding (list
your products and/or services). We’d
love to tell you about our new product
or service (followed by a brief
description).
“I [include] an announcement in
our newsletter of what events we have
coming up,” said Judy Fry, marketing
coordinator at Susquehanna Dental
Arts. “Every three weeks I also send
out an e-blast reminder about the
event, how long it is until the event
takes place, or what our door prize is
going to be.”
Staying top-of-mind is key to
maximizing the dollars you invest in
community and business events.
Advertisements and Billboards
Print and online advertisements are
already a part of your marketing plan,
so why not include an event
announcement in the corner of any
ads already scheduled to run? It helps
to provide a congruent advertising
message from both your organization
and the event host.
Personally promoting the event
shows how dedicated your company
or organization is to the community
and its people.
“I have created and put up small
posters on our counter in our office,
along with any flyers/postcards we
may get from the entity doing the
event,” Fry said.
Social Media
Most, if not all, marketing plans
include social media across many
platforms to help generate awareness.
Social media can be essential for
getting “calls to action” to your
customers and clients—statements
that encourage your social-media
audience to do something or a
promotional enticement that will
drive traffic to your booth the day of
the event.
“Our most effective calls to action
for outside events have been
promotional gift cards,” said Jim
VanHorn, treasurer at Home Climates,
Inc., in Elizabethtown. “We also post a
picture of our display so it’s easier for
people to recognize us at the event.”
Here are a few tips for sharing your
event participation across several
social-media platforms:
Pinterest is primarily followed by
females, as they are the decision
makers for most home and family
issues. It is easy to pin photos,
demonstrations, entertainment
schedules, and sponsors directly from
the event website.
Pinterest has a Pin It button that
can be installed directly from their
website to your Internet browser. Pin
the map and layout of the event to
your Pinterest page with attention to
your booth number.
Facebook recently began using
hashtags, so when posting about the
event, use the event’s hashtag to
announce your presence. Follow and
tag the event’s Facebook page, stating
that your company will be present;
plus, use the opportunity to announce
your door prizes or new products and
services you may be debuting.
“Facebook has been our most
effective way to stay in front of our
customers,” said VanHorn.
Facebook posts can be exceedingly
valuable in letting your clients know
how they can be involved in any
charitable events in which your
company is participating, thus helping
W
Makingan Event a Success for You:
Improve Your VisibilityBy EILEEN CULP
CA
REER
CA
REER
~ September 2013 | BUSINESSWoman8
make the events successful.
“We also post information to let
people know that our company’s greatest
asset is great people,” VanHorn said. “For
example, we participated in the pajama
drive for the Connor M. Holland
Foundation. Posting our involvement on
Facebook allowed our customers to be
involved too. They could drop pajamas at
our office or give them to a technician
during a service call.”
If your schedule permits, post to
Facebook once a week, the day before,
and during the event, inviting attendees
to visit your booth and learn more about
your company.
First and foremost, be sure to use the
event’s hashtag with any of your related
tweets.
Follow the event itself on Twitter as
well as at least five of its followers.
Retweet their tweets that are pertinent to
the event or to your industry.
Additional Social-Media Platforms
Instagram, Tumblr, and Vine are great
resources for visually appealing content.
Post photos of the event location,
materials, and your company’s logo.
With the introduction of video on
Instagram and Vine, create short clips to
post.
For added exposure, post your
participation in an event to your
company profiles on both Google+ and
LinkedIn, which are searchable sites.
If you have an impressive door prize
to give away at the event, take a photo of
the item and spread it across your social-
media venues.
“We’re finding that pre-promotion
through social media and e-marketing
greatly improves our recognition at
outside events,” VanHorn said.
If your company participates in
community or networking events, make
sure that each event’s team is branding
your company through its advertising
and by marketing to the community and
your client base as much as the budget
will allow.
And be sure to do your part in
promoting the event—a successful event
means time well spent for you and your
business.
What do you do to promote your
company’s event participation? Post on
our BusinessWoman Facebook page at:
www.facebook.com/BWMagazine.
CA
REER
9BusinessWomanPA.com | September 2013 ~
‘ve been to two huge
tradeshows recently, so I have
them on the brain. And what
works on the tradeshow floor
works in life, like it or not.
1. You will be judged by your
appearance. Cheesy, ugly booths did
not attract the crowds that colorful,
well-designed booths did. I’m not
talking money—creativity works too.
But if you want to play in the big
leagues, you have to look like the big
leagues.
This means you have to dress
appropriately. And the better you look,
often the greater your success will be.
Know the No. 1 reason for rejecting a
job applicant? Poor personal
appearance.
You can lounge around all day in
your sweats at home, but if people are
going to see you, think about what
image you want to convey. Think twice
before wearing the baggiest jeans you
own or the lowest-cut top. You are
judged by your appearance
constantly—use this to your advantage.
2. Your body language will speak
more loudly than your words. Some
of the people manning the booths
apparently believed all the attendees
had swine flu. They talked only to each
other, avoided eye contact, and looked
generally put out.
If you are going to spend the day at
a tradeshow, work it, baby! Be nice to
everyone; have fun! You may think
you’re wasting time with a little fish,
but a big fish may be watching. This is
something that surprisingly few people
seem to get.
I can often pick out problem
employees in a training session after
just a few minutes. Their body
language is so negative, it screams.
Guess who will be the first to get laid
off?
Actions are everything—your facial
expression, your gestures, even the
movement of your eyes conveys a ton
of information to anyone who sees you.
Be more aware of what you’re
communicating. And as long as
another human can see you, you’re
communicating.
3. People love chocolate. Put out a
bowl of miniature candy bars and
people will not be able to stay away.
Tote bags? Eh, not so much. The candy
is easy—people like it enough to take
the risk of approaching you. You are
welcoming them.
What is your chocolate? A warm
smile and a compliment? A great
discount? Give them a reason to come
closer.
4. Love the one you’re with. If there
are 500 people at a show but only one
in your booth—hello! Treat them well!
I was so surprised at the number of
people who would ignore me while
there was no other customer in sight.
You don’t know who someone might
know or how much money they might
have.
Treat everyone you interact with
well—too often our judgments are
dead wrong and we hurt only
ourselves. Be open to everyone. You
never know who might place the next
big order or introduce you to the love
of your life.
The biggest mistake I think we
make nowadays is ignoring all the live
people around us to check our PDAs.
We’re losing the excitement of a chance
encounter—the opportunity to meet
someone new. We shut off the world
around us.
We also do this when we are with
people we love. We text, check
voicemail, and/or write emails. This is
utterly rude and clearly says to the
other, “This is more important to me
than you are.” Ouch.
5. Have fun! Some of the people
manning booths looked as though they
were serving a sentence in jail. Who
would want to stop and talk with them,
much less do business with them? But
some people were up and laughing, and
attendees were drawn to them.
Fun has taken a serious beating with
the recession—it’s as if anyone who has
fun while others are being laid off
should be ashamed. I say people want
to spend time with, do business with,
and hang around those who are having
fun. The guys who change my oil are
always having fun, and I love to go in
there. I’ll never go anywhere else, in
fact.
I’ve never equated misery with
quality, and you shouldn’t either.
Happy people usually get sick less and
do better work.
6. It’s really not about you. The
best booths were manned by people
who actually engaged me. They asked
what I did or where I was from. (These
are also good screening questions, by
the way.) The worst booths had
someone who went on and on about
themselves, shoved a business card in
my hand, and moved me out of the
booth. They didn’t even have any good
giveaways.
This is true in life—if you want to
connect with someone, you have to
realize it’s about them. We like those
who are interested in us. And if you’re
in business and you aren’t interested in
your customers … well, you may not be
in business for long.
Success in relationships is about
thinking about the other person—
clearly not at the exclusion of your own
needs, but we like people who like us.
Most people are far more interesting
than you can imagine. Pay more
attention to them; ask them some
deeper questions. You may be
surprised at what you learn.
You may also find they are paying
more attention to you and asking more
about you. And isn’t that what we all
want—to be known?
It’s simple: Look good, be friendly,
give chocolate, have fun, and focus on
others. Life is a tradeshow.
•
Denise Ryan is a motivational
pyromaniac—her infectious energy and
enthusiasm will set a room ablaze. You may
have heard her speak at PowerLunch! She
holds the title of Certified Speaking
Professional (CSP) and she is an author,
keynote speaker, and most notably, a fire-
starter extraordinaire. firestarspeaking.com
Life is a Tradeshow
By DENISE RYAN
I
CA
REER
10 ~ September 2013 | BUSINESSWoman
CA
REER
The
SOCIAL MEDIA
Effect:
Are You Really Who You
Portray Online?
By DR. R.K. GREEN
ver the past 15 years,
the world as we
know it has been
taken by storm
through the onset of social media.
According to Comscore (2011),
about 90 percent of U.S. Internet
users visit a social media site each
month.
Because we live in such a largely
global society, creating and
maintaining an online presence
has become most relevant in
promoting your brand and
expanding your social network.
As we know, perception is
everything, especially in the world
of social media. In terms of
perception, we all have an ideal
self. We all wish to maximize our
careers and aspire to be like those
whom we find most successful. As
the use of social media continues
to evolve, the concept of
presenting our ideal selves versus
our real selves has become more
and more prevalent on social
media platforms such as Facebook,
Twitter, Instagram, Google+,
Pinterest, and even LinkedIn.
As research suggests, your “real
self ” is what you are—your
attributes, your characteristics,
and your personality. Your “ideal
self ” is what you feel you should
be; much of it is due to societal and
environmental influences. From a
societal standpoint, many of
us are driven by competition,
achievement, and status; hence,
the creation and portrayal of our
ideal selves.
Consider the fact that on social
media sites, we consider our
profiles to be presentations of who
we are. Therefore, through
interaction with the social
medium, the real and ideal selves
intersect, and the ideal self is at
least partially actualized. In
essence, our online selves
represent our ideals and eliminate
many of our other real
components.
The question we have to ask
ourselves is: Are we really
presenting who we are or are we
presenting a hyper-idealistic
version of ourselves?
It has been argued that the
social-media effect creates a false
sense of self and self-esteem
through the use of likes, fans,
comments, posts, etc. For many
social-media users, it is an esteem
booster, which explains why so
many people spend so much time
on social media. It provides many
individuals with a false sense of
self and an inflated sense of who
they really are.
In considering these points,
here are three important factors to
consider while social networking:
1. Stop comparing yourself to
others. When you compare
yourself to others, you are
comparing yourself to the
perception of what you think the
person is. In reality, many people
are presenting only their ideal
selves online. Therefore, you are
comparing yourself to an ideal
figure, not a true representation.
2. Authenticity is key. Stay true
to your real self. Instead of creating
an inflated, unrealistic version of
yourself, examine who you are and
your best attributes. Determine
what makes you unique and focus
your attention on enhancing
yourself.
Ask yourself this question:
“Would you rather be 1,000 carbon
copies of replicas or one authentic
version of yourself?” People like
individuals who are relatable, yet
real. Do not be afraid to show who
you really are.
3. Align your “real” self with
your “ideal” self. If you are
portraying yourself as an ideal
figure or with an ideal career, why
not work toward those goals to
achieve your ideal status? As we
know, everything in life worth
doing takes time, effort, energy,
and persistence.
O
“
”
Are we really
presenting who we
are or are we
presenting a hyper-
idealistic version of
ourselves?
CA
REER
11BusinessWomanPA.com | September 2013 ~
2129 Market St., Camp Hill717.737.5400
M 10-5, T W F 10-6, TH 10-8, S 10-5
www.CreativeEleganceBoutique.com
Find us on Facebook “Creative Elegance Boutique” Follow us on Twitter @CEBoutique
YORK’S BEST KEPT SECRET
700 West Market Street, York, PA 17401
Mon, Wed, Fri: 9-6 • Tues & Thurs: 9-5 • Sat: 9-3
www.furniturefinesse.com • 717.848.8759
As a final point, if you’re consistent
and transparent in your online and
offline persona, you have nothing to
fear from exposure (Emily Magazine,
2013). Everything about your online
persona should be reflective of
your offline persona, e.g., your
background, experience, education,
etc.
Rather than focusing your
attention and effort into creating an
ideal online persona, use your time
and effort to accomplish the goals that
will align your real self with your ideal
self. By doing so, you will ultimately
become more fulfilled as you
accomplish the goals that will lead to
your path to self-actualization, i.e.,
becoming the best you … the “real”
you.
•
Dr. R. Kay Green is the CEO/president of
RKG Marketing Solutions, a professor of
marketing, and a popular keynote speaker
on marketing and business topics.
www.rkgmarketingsolutions.com
The Women’s Expo was by far our largest, most
energetic event we’ve participated in … The
coordination and planning for the day of the
event were executed perfectly. We will definitely
be back again!”
Sarah S.
Awakening Massage and Wellness Center
Ladies, send a text or an email,
make an old-fashioned phone call, or
however it is that you communicate
with your family and friends, but be
sure to plan to visit the upcoming
women’s expos in Lebanon andCumberland counties. They are
special events designed for women of
all ages.
New this year is the premiereLebanon County women’s expo.
We heard from many women who
said, “Why don’t you do something in
our area?” said Kimberly Shaffer,
events manager for On-Line
Publishers, Inc. “So we connected with
businesses and leaders in the
community to gauge their interest and
received a very positive response!”
The Lebanon Expo Center is an
excellent location with easy access to
and just east off Route 72. While at the
women’s expo, you can shop, enjoy
mini spa treatments, talk with
exhibitors, and watch a few
demonstrations.
Amaryllis Santiago, a professional
recording artist who
was born in
Lebanon, Pa., will
put on a special
mini-performance
for you, her friends
and neighbors. Most
recently, she shared the stage with
Maestro Jose Feliciano on his World
Tour 2013 as a special guest in
Harrisburg.
Of course, women love fashion.
Various boutiques will come together
to strut their fashions on behalf of
Domestic Violence Intervention of
Lebanon County in recognition of
Domestic Violence Awareness Month.
Check out what you’ll want
to be wearing next season!
Give your wardrobe a personal
touch with accessories. Sharon Embry-
Glick with Premier Designs will help
us learn how to accessorize our existing
wardrobe through the use of proper
jewelry techniques. We women love
our bling!
Having company for the holidays
or just want to give your kitchen or
bathroom a little pizzazz? A
representative from The Home Depot
will be demonstrating how to install
mosaic tile. What a great idea!
The Cumberland Countywomen’s expo is coming along nicely
as well.
We’re going to
kick off the day
with an energetic
display of Zumba.
If you have never
seen or tried
Zumba, join Red
102.3’s Sara Sage
and licensed Zumba Fitness Instructor
Lisa Oplinger as they work out to
Zumba’s lively music. You can dance
your way to fitness.
Another new craze in the fitness
world is Hot Hula. Michelle Bell from
the Carlisle Family YMCA is going to
show us how we can get a total-body
workout the Pacific Island way. Hot
Hula is a great alternative to
traditional exercises.
The holidays are quickly
approaching, and you’ll want to enjoy
some of the special
foods of the
season. Sylvia
Warner, GIANT
Food’s in-store
nutritionist, will
help us learn how
to lighten recipes
so health-conscious friends and family
can still enjoy your favorite dishes.
Your taste buds will be watering
when April Walsh, owner of Dinner
Knocks, gives us some edible gift
ideas (think gourmet hot chocolate
and chocolate-covered strawberries)
as well as time-saving tips for meal
preparation.
Coldwater Creek, a women’s
apparel and accessories retailer in the
area, will be
joining us on stage
this year to
present a sneak
peek at holiday
fashions and
trends for 2014.
Both expos
will have exhibitors
galore. We hope you will
stop by and learn about their
products and services and how
they can help you live a happier and
healthier life. Plus, you can get some
holiday shopping done and have a
mini spa treatment while you’re at the
women’s expo.
And prepare get your groove on
because the Hula Hoop Contest will
be in full swing at both women’s expos.
Yep, there’s a $100 cash prize to the
person at each event who can keep
their hula hoop swingin’ the longest.
Come to the women’s expo and
enjoy some time with other women.
It’s the way we women relax and
rejuvenate, and you’ll go home saying
it was … a great way to spend my day!
Visit our website now at
www.aGreatWayToSpendMyDay.co
m for free advance guest registration
($5 at the door).
Exhibitor space is limited, so contact
us today to learn more about how your
business can reach the women in your
community—those who make or
influence more than 85 percent of all
consumer purchases.
For guest registration, to reserve booth space, or for more information, go to:
a G r e a t Wa yTo S p e n d M y D a y. c o m
omen’s xpoCumberland County
E
November 9, 20139 a.m. – 3 p.m.Carlisle Expo Center, 100 K Street, Carlisle
Second Annual
Hula
HoopContest!Top Prize
$100!E
October 5, 20139 a.m. – 3 p.m.
Lebanon Expo Center80 Rocherty Road, Lebanon
Premiere
Come, Relax, Be Pampered,
and Have Fun
Luncheon Sponsor Transportation Sponsor Speed Networking Sponsor Marketing Sponsors
• Greater Carlisle Area Chamber of
Commerce
• Harrisburg Chamber of Commerce
and CREDC
Join likeminded women who want to create valuable relationships,
learn business skills, and network with other successful women.
PowerLunch – a powerful event that can enhance
your business, health, finances, and life.
PL2 ~ POWERLUNCH’13 Capital Region | BUSINESSWoman
PO
WER
LU
NC
H‘1
3 C
ap
ita
l R
eg
io
n G
UID
E
Exhibitors • Listing • Map
10 ADT Security Services, Inc.
3040 Industry Drive
Lancaster, PA 17603
717.475.8391
www.adt.com
1 Altland House Catering & Events
142 N. George St.
York, PA 17401
www.altlandhouse.com
4 Ameriprise Financial Services Inc.
Sara Neagley
2331 Market St., FL 3
Camp Hill, PA 17011
www.ameripriseadvisors.com/
sara.r.neagley
8 Bayada Home Health Care
4807 Jonestown Road, Suite 254
Harrisburg, PA 17109
www.bayada.com
12 Changes Salon & Day Spa
5121 E. Trindle Road
Mechanicsburg, PA 17050
www.changesdayspa.com
5 Harrisburg Regional Chamber & CREDC
3211 N. Front St., Suite 201
Harrisburg, PA 17110
www.harrisburgregionalchamber.org
18 Isaac’s Famous Grilled Sandwiches
354 N. Prince St., Suite 220
Lancaster, PA 17603
www.isaacsdeli.com
9 Jaffy Jewelry
Penn Street Farmers’ Market
380 W. Market St.
York, PA 17401
www.jaffyjewelry.com
T1 Julie A. Lichty, LLC
www.focusdiscoverachieve.com
13 Origami Owl Living Lockets by Amy
Amy Rehmeyer
160 Barnwell Lane
Palmyra, PA 17078
www.amyscharms.origamiowl.com
17 Paparazzi Jewelry by Melissa Jones
3 Pennsylvania Center for Wellness
313 Liberty St., Suite 225
Lancaster, PA 17603
www.PACenterforWellness.com
11 Pennsylvania Public Utility Commission
P.O. Box 3265
Harrisburg, PA 17105
www.puc.pa.gov
www.papowerswitch.com
20 PinnacleHealth
Multiple facilities in the region
www.pinnaclehealth.org
6 PPL Epower Solutions
1553 Mountain Road
Elizabethville, PA 17023
www.pplelectric.com/epower
7 Renewal by Andersen
4856 Carlisle Pike
Mechanicsburg, PA 17050
www.rbacentralpa.com
14 Sherman Werst & Co. Wealth Management
480 New Holland Ave., Suite 6204
Lancaster, PA 17602
www.shermanwerst.com
2 Shokti Leadership Coaching
Srirupa Dasgupta
527 W. Frederick St.
Lancaster, PA 17603
www.shoktileadershipcoaching.com
16 Take Shape for Life
Beth Ranck
www.branck.tsfl.com/explore
19 Unique Limousine
1900 Crooked Hill Road
Harrisburg, PA 17110
www.uniquelimousine.comTRANSPORTATION SPONSOR
MARKETING SPONSORLUNCHEON SPONSOR
Unique Limousine will be providing transportation
from the parking lot to the front door ... and back again!
Brought to you by
Speed
Networking
Entrance
Registration
SPEED NETWORKING SPONSOR
Stage AreaT1
BusinessWomanPA.com ~ POWERLUNCH’13 Capital Region PL3
PO
WER
LU
NC
H‘1
3 C
ap
ita
l R
eg
io
n G
UID
E
Speed Networking Session 1: 10:15 a.m.
Speed Networking Session 2: 11:15 a.m.
Meet more people,make more contacts,and generate more
business!
Reservations for Speed Networking will be taken at
POWERLUNCH’13 on a first-come, first-reserved basis.
For more information, please contact On-Line Publishers, Inc.
717.285.1350 • [email protected]
Authenticity is a rapidly growing cultural trend, and life balance is a hotly debated topic.
Life can be overwhelming, as many of us juggle families, homes, careers, and so much more. As
life speeds up, many women are looking for a way to slow down and find true personal fulfillment.
Do you often think about whether it’s possible to feel more anchored, more centered within
yourself? Do you wonder, deep down, if there is more? More time, more clarity, more confidence to
genuinely savor your life?
Join us at POWERLUNCH Capital Region, where keynote speaker Julie Lichty will share thoughts
about what it means to live authentically, to own your personal power, and to make choices that lead
to much-desired balance in your life.
www.julielichty.com
www.facebook.com/julielichtyllc
@BestCoachJulie
Blog: www.julielichty.com/wordpress
About Julie Lichty
Julie Lichty partners with clients to create more authentic lives—personally and
professionally.
She has extensive experience in business, personal development, and coaching. For many
years she held leadership roles with a prominent media/consumer products firm but knew
there was something “more” that was meant to be.
It is Julie’s personal mission to use words—written and spoken—to inspire and support
others in their quest to live more authentically. She enjoys connecting and invites you to do
so, via her website, Facebook, Twitter, or her blog.
Julie Lichty
Be sure to hear Julie’s
presentation at
12:30 p.m.
PL4
PO
WER
LU
NC
H‘1
3 C
ap
ita
l R
eg
io
n G
UID
E
~ POWERLUNCH’13 Capital Region | BUSINESSWoman
Register Today for this
Excellent Women’s
Networking Event!
BusinessWomanPA.com/powerlunch
BusinessWomanPA.com | September 2013 ~ 13
Welcome to ...
Exotic Oriental Thai Cuisine
Bangkok WokBangkok WokVoted
Best Thai Restaurantin Central PA for
22 years125 Gateway Drive, Carlisle Pike
MechanicsburgMechanicsburg location is across from Park Inn,
easily accessible from the 581 extender.
We do accept Visa, MasterCard & Discover.
OPEN Mon. thru Thurs. 11-9 • Fri. 11-10
Sat. noon-10 • Sun. noon-9
BYOB 795-7292 Take-out availablewww.BangkokWok.com
LIFESTYLE
14 ~ September 2013 | BUSINESSWoman
From top: Guest enjoy wine tasting at Pinnacle Ridge Winery in
Kutztown, Pa.; Vynecrest Winery in Breinigsville, Pa.; and Twin Brooks
Winery in Gap, Pa.
Pennsylvania is
Great for WiningBy JESSICA JOHNS
enerating more than $2.35
billion annually from vine to
glass, wine in Pennsylvania is
much more than an enjoyable
adult beverage.
With 12 distinct grape-growing and wine-
producing regions in the state, all containing
their own flair, Pennsylvania has become a
thriving hub within the wine industry. The
market is exploding at an exponential rate:
The number of wineries in Pennsylvania has
almost tripled over the last decade from just
64 in 2000 to more than 160 currently open
wineries today.
Pennsylvania harbors grape-growing
conditions that are unique to its particular
location. Within the state itself, there are
many different microclimates, or local
atmospheric zones, offering different soils,
temperatures, precipitation, etc.
“This range of growing conditions allows
for many varieties of grapes to flourish and,
therefore, a wider range of wine varietals can
be produced,” noted Jennifer Eckinger,
executive director of the Pennsylvania Wine
Association.
Different species of grape and growing
conditions help to create the slight variations
in wine flavor. The Niagara, Concord, and
Delaware grapes can all prosper naturally in
the Pennsylvania climate. Other regions of
the state utilize a special French hybrid grape
to help the grapes withstand the
Pennsylvania climate conditions.
Visiting a winery provides a new
experience over simply purchasing a bottle
from a store. For the professional sommelier,
an at-home connoisseur, or if you are simply
interested in learning more about the
beverage, a “wine trail” expands on the basic
winery experience.
Wine trails are groupings of local wineries
that are located within close proximity. They
offer a wide-ranging Pennsylvania wine
experience. On a wine trail it is possible to
compare and contrast not only varietals and
their flavor, but also the different wine-
making processes, agriculture, and scenery
that are exclusive to each location.
Each of Pennsylvania’s 12 trails is
distinctive, with the number of wineries
along a wine trail varying. The smallest trail
is a cluster of three wineries, while the largest
boasts more than 12.
Each trail showcases its own regional
varietals. For example, the Lake Erie Wine
Country, part of one of the largest grape-
growing regions in North America, is able to
exclusively highlight ice wine. Erie County
contains a 20-mile-long and 5-mile-wide sea
of native grapes, like Concord and Niagara,
along the Lake Erie shoreline. It is the state’s
sole producers of ice wine, noted Eckinger.
“Most of this fruit goes into juice
production, but much of it, along with other
hybrid and vinifera varieties, is made into
wine,” said Eckinger. “The lake moderates the
climate, which is cooler and drier than the
southeast and south-central areas [of the
state], and varietals like Chardonnay,
Riesling, Merlot, and Cabernet Franc, along
with hybrids like Vidal and Vignoles, thrive
in the gravel, silt loam, and sandy soils.
“Distance from the lake, local topography,
and the escarpment have a great influence on
local climate features,” she continued. “Inland
and south from the shore, the elevation rises
into hills and the climate cools, and cold-
tolerant hybrids make the most attractive
wines.”
Similarly to the Lake Erie Wine Trail, the
other 11 trails feature the wines that are best
produced in their particular region.
“Much like the differences seen between
wine trails, each trail contains many
individual wineries showcasing their own
specific wines, processes, and flavors,” said
Eckinger. “Trail travelers can choose to visit
only one or two wineries along the trail or
extend the trip to visit each one. Most wine
trails offer the option of a purchasing a
‘passport.’”
This passport program allows travelers on
the wine trail to space out their visit over the
period of a month, providing more time to
sample and savor all of the wineries along a
particular trail.
Each wine trail and each individual
winery projects its own personality. As a way
of presenting their local character, many of
the wineries host individualized special
events a few times each year,
perhaps a band or some other
incentive to accompany their
passport program. Many
events involve a chef tasting
or pairing sweet or savory
food with appropriate
wine samples.
In the next year, it
is projected that more
than 1 million people
G
• Carpet & Upholstery
• Ceramic Tile & Grout
• Marble, Granite, &
Wood Floor Rejuvenation
Professional Cleaning Services
717-761-4444 • www.gelcopa.com
LIFESTYLE
15BusinessWomanPA.com | September 2013 ~
will visit the wineries of
Pennsylvania. If you are thinking
about being one of them, the
Pennsylvania Wine Association offers
some advice on getting the most out
of your trip:
Plan ahead – Make sure that there
is a plan of action in place and review
the simple processes of the trail, like
directions between wineries.
Choose the correct time –
Weekends are busiest and may be
optimal for visitors looking to mingle
with other guests. But for someone
looking for a more private
experience, a weekday or early-
morning weekend visit may be more
appropriate.
Do your homework – A list of
every wine trail in Pennsylvania, with
extensive information about each
trail as well as the individual
wineries, can be found at
www.pennsylvaniawine.com. A few
minutes of research will answer
questions about sampling policies,
food, and if any special events are
being held at the time of your visit.
Make additional stops along the
way – The ultimate purpose of a wine
tour is to not only experience the
wine, but also the local history and
culture. Supplementing the winery
experience with a trip to a museum or
a local restaurant will allow for a
more holistic experience.
Eckinger recommends that
anyone wishing to learn more about
wine or the approach to and process
of wine making—or even just to
experience more of Pennsylvania
culture—should consider embarking
on a wine trail.
Each winery and trail may have its
own personality, but, much like the
proper pairing of a fine wine with the
right food, each winery highlights
and complements the others on the
trail, culminating in an exceptional
wine experience.
It’s harvest time at
Twin Brook Winery!
LIFESTYLE
~ September 2013 | BUSINESSWoman16
emember your first kiss? Or
the best kiss you’ve ever
experienced? Chances are,
you remember much more
than two lips meeting; you probably recall his
smile, his scent, and even the taste that
lingered on your mouth.
Truly tasting a glass of wine is a little bit
like experiencing a really great kiss. Let me
explain …
When a wine connoisseur tastes wine, she
does it with much more than her taste buds.
It’s a complex, sensual experience, and you
can learn how to enjoy wine in the same,
thoroughly enjoyable way. As one of a
handful of women winemakers in the United
States, let me share the experience of how I
taste a wine.
First, set the right ambiance. Strong
cooking smells or overpowering perfume will
interfere with your appreciation of a good
wine’s delicate aromas.
Likewise, any residual odors in the
glassware will also detract from the wine’s
flavor, so check them carefully for hints of
dishwashing detergent or mustiness. If you
detect a musty odor, swirl all sides of the
glass—not with water, but with wine—and
discard the wine. This is called conditioning
the glass.
Second, choose the proper glassware. The
traditional shapes of wine glasses capture the
wine’s bouquet for your enjoyment before you
even bring the glass to your lips. A wine glass
should be filled about one-third full to release
the wine’s aromas.
The right temperature is important, too. If
a wine is served to you too chilled, cup your
hands around the bowl of the glass, and let it
warm up a bit. It’s worth the wait.
Next, take a good look at the wine from
several angles. From the side, you can check
the clarity of the wine. If it’s murky, the
sediment may have been disturbed during its
pouring, or the wine is unfiltered, both of
which are not an issue. But sometimes, a
cloudy wine indicates a problem with its
fermentation. Wines, particularly whites,
should be clear and sparkle in the light.
R
By AMY THORN
BusinessWomanPA.com | September 2013 ~
LIFESTYLE
17
Tilt the glass and look at the wine from the side.
The color should be burgundy to deep ruby for reds,
and very light yellow to straw-colored for whites. If
you see orange or rusty brick in a red wine, or tan to
brown in a white, the wine may be oxidized and not
suitable for drinking.
Lastly, give the wine a gentle swirl in the glass.
This shows the wine’s “legs,” which are the lines that
run down the sides of the glass. Wines with good
legs usually mean a bigger flavor—more robust and
mouth-filling—and perhaps a higher alcohol
content.
Now you’re ready to use another sense, and it’s
not taste—yet. Sniff the wine. Yes, place your nose
above the glass, not in it, and inhale the aromas.
Then, name what you smell. Perhaps it is cherry or
blackberry for a red wine or melon or citrus for a
white. Fruit aromas are obvious and fun to identify.
Now how about the more obscure: chocolate,
apricot, hazelnut? In my “Ice” wine, for example,
hints of honey and apricots emerge, and nuances of
cocoa, blackberry pie, and nutmeg are detectable in
my Port-style wine. All delicious!
But there are also scents that give you a “heads
up” that a wine is past its prime. Scents of vinegar or
a musty basement? Uh-oh. This may be a wine not
worthy of drinking. Sulfur, on the other hand, may
be a temporary condition. Give it a hearty swirl for
a few moments, and the sulfur may dissipate to
reveal a fine wine.
At last, it’s time for the kiss! Put that beautiful
wine to your lips and sip, taking in some air along
with the wine. While your tongue will tell you
sweet, sour, salty, bitter, and savory, you’ve done the
preliminary “work” that will help you appreciate the
nuances of this magical liquid. The best wines—and
what I strive for in my wine-making work at Thorn
Hill Vineyards—dance in your mouth. It lingers on
your palate and changes as it does so. It evolves with
each sip, so you will want to slow down and savor
the journey.
As a winemaker, I believe that the greatest gift
Don’t
miss
another
issue!
Get BUSINESSWoman
delivered right
to your door.
Subscribe online at
BusinessWomanPA.com
you can give is to create a bottle of wine that is the purest
expression of each varietal, a wine that is a combination of
nature and nurture, resulting in a vintage that represents a
union between the fruit of the vine, the richness of the
earth, and the passion of the winemaker.
•
Amy Thorn is owner and winemaker of Thorn Hill Vineyards and
one of a handful of women winemakers in the United States. A
Lancaster resident, Amy divides her time between home and her
vineyards in Napa, Sonoma, and Lake County, Calif. Please visit
www.ThornHillVineyards.com for more information.
”
“
Truly tasting a glass of
wine is a little bit like
experiencing a really
great kiss.
WELLN
ESS
he Patient Protection
and Affordable Care Act
(ACA) was established
as a way to increase
access to affordable health coverage
using a myriad of provisions that shift
the obligation to employer-sponsored
health coverage.
The new law will directly impact
midsize (100 to 1,000 employees) and
large (more than 1,000 employees)
firms, but certain provisions will
indirectly affect small firms (fewer than
100 employees).
The new rules will require small
firms to decide whether or not to offer
health coverage, although making this
decision is going to necessitate analysis
of several variables on the firm’s part.
The ACA is set up using multiple
incentives and penalties to encourage
more small businesses to offer coverage.
Even though most elements of the
ACA affecting employers take effect in
2014, some of the provisions have
already gone into place and apply to
employers of any size that offer self-
insured and fully insured coverage.
These provisions include:
1. Extension of dependant coverage
for adult children up to age 26
2. Prohibition of health plans from
excluding children under age 19 from
coverage due to a preexisting condition
3. Requirement of health plans to
cover preventive services without cost
sharing
4. Nondiscrimination rules and
penalties for fully insured groups that
offer richer benefits to only select
employees
5. Excise tax on high-cost self-
insured and fully insured plans that
exceed annually adjusted limits for
individuals and families
Looking forward to 2014, there are
specific provisions of the ACA that will
apply to small firms. The ACA
separates the small firms using the
number of fulltime equivalents (FTE)
employed by the business.
Starting in 2014, depending on the
number of FTE employees, a small firm
will either offer affordable care
coverage or pay a statutory penalty.
Small firms with 50 or greater FTE will
be subject to the above-stated rule if 95
percent of their employees are not
provided affordable insurance.
More specifically, in 2014 a small
firm that fails to comply with the
compliance coverage provision will be
subject to a $2,000 penalty per fulltime
employee per year beyond the first 30
employees. However, this does not
include part-time or seasonal
employees.
Subsequently, going forward, the
penalty will increase by the rate of
premium inflation. So firms with 50 or
greater employees will need to make
some decisions about employee
coverage.
Under Section 1311 of the
Affordable Care Act, each state will
have a Small Business Health Options
Program (SHOP) that will be designed
to offer affordable insurance to smaller
businesses by spreading administrative
cost, providing greater purchasing
leverage, promoting employee choice,
and pooling the risk across multiple
firms. The implementation of the
SHOP Exchange is being phased in over
several years.
In the first year of the program,
federally facilitated exchanges will only
allow firms to purchase a single plan to
offer employees. Therefore, these plans
will not be required to aggregate
premiums. So in 2014, small firms
intending to use plans from federal
SHOP Exchanges will need to choose
one plan for all their eligible employees.
However, in 2015 and thereafter,
small firms will be able to select a
general coverage level, and employees
can choose a plan on the exchange
within that level. Additionally, a small
firm may elect to purchase a plan for
coverage of employees outside the
Exchanges, but the requirements
provided in the ACA still apply.
Another important provision to
small firms is Section 1321 of the
Affordable Care Act, which states that
health coverage under the ACA must be
considered “affordable” by employees.
Section 1321 sets forth a two-prong test
that employees must meet before being
eligible for a subsidy.
~ September 2013 | BUSINESSWoman18
The Affordable
Care Act
Provisions and
Small Business in
2014
By SYLVESTER E. WILLIAMS, IV, JD, MBA, CCLE
T
BusinessWomanPA.com | September 2013 ~ 19
WELLN
ESS
The first part of the test requires
employee premium contributions for single
coverage not exceed 9.5 percent of the
employee’s annual income. The second part
of the test requires that the plan must
cover at least 60 percent of healthcare
expenses.
If both requirements are not met, the
employee is eligible for subsidies to
purchase insurance on the exchange, and
the employer is subject to an annual $3,000
penalty for each employee receiving
subsidies.
Section 1321 stipulates that the penalty
for a small firm not providing affordable
coverage cannot exceed the amount of their
Section 1311 penalty. As a result, a small
firm with 50 or more FTEs cannot reduce
its penalty for an unaffordable plan by
dropping employee coverage altogether.
It is important to note that small firms
with fewer than 50 employees are exempt
from penalties for not offering coverage.
Although, if the firm with fewer than 50
employees decides to offer coverage, it can
purchase qualified health plans through the
SHOP Exchange to decrease otherwise
high administrative costs, pool their firm’s
risk with other small firms, and increase
their own purchasing power.
Most recently, the effective date of the
employer-shared responsibility provisions
of ACA was extended for employer-
sponsored health plans to prepare for
implementing the new requirements.
However, there was no extension given on
compliance dates for other ACA
provisions.
Furthermore, no modification was
made to the Health Insurance
Marketplaces, so they are on course to open
as originally mandated on Oct. 1, 2013.
The employer-shared responsibility
penalties create significant risk for
employers and insurers, but employers
should be mindful that the U.S.
Department of Labor is already including
ACA requirements in its benefit plan
audits.
This is not something that is going to go
away, so please make sure to understand
the incentives and penalties that apply to
small firms. Consult an accountant or
attorney who is familiar with the ACA
about the new regulations. Planning is
essential to avoid tripping one of the
penalties in the new ACA guidelines.
•
Sylvester E. Williams is the chair, Department of
Business, at Elizabethtown College.
WELLN
ESS
20 ~ September 2013 | BUSINESSWoman
nderstanding the
benefits of maintaining
a healthy lifestyle can
virtually guarantee
greater lifelong results. Exercise and a
balanced diet can reap advantages, but
if that isn’t enough to help achieve
weight-loss goals, bariatric surgery is
another safe option for certain people.
Obesity is becoming more
commonplace. Medical experts agree
that a person is treading in the danger
zone when they are 100 pounds
overweight. The Centers for Disease
Control and Prevention reported 2.4
million more adults were obese in 2009
than in 2007.
“The epidemic has affected every
part of the United States,” the center
reported. “In every state, more than 15
percent of adults are obese, and in nine
states, over 30 percent of adults are
obese. The medical care costs of obesity
in the United States are staggering.
Recent estimates of the annual medical
costs are as high as $147 billion.”
The number of obese
Pennsylvanians is an estimated 20 to
29.9 percent. A body mass index (BMI)
of over 40 is considered dangerous. It is
at that point a person should consider a
form of bariatric surgery. BMI is a
number calculated from a person’s
weight and height. BMI provides a
reliable indicator of body fatness for
most people and is used to screen for
weight categories that may lead to
health problems.
Being overweight jeopardizes your
health, and obesity severely
compromises it. Reducing your weight,
even in small increments, may improve
or resolve some health conditions you
are experiencing.
Among them, weight loss:
• Lowers the risk of heart disease by
47 percent for women and 67
percent for men
• Lowers the risk of colon, breast,
endometrial, kidney, and
esophageal cancers 25 to 30 percent
(when combined with physical
activity)
• Lowers your risk of diabetes by up
to 80 percent
• Increases your ability to get
pregnant by 43 percent
• Lowers your risk of developing
osteoarthritis, which could lead to
joint replacements; every 2-pound
loss decreases your risk 9 to 13
percent
• Lowers your risk of sleep apnea,
GERD (gastroesophageal reflux
disease), and depression
• Decreases the amount of money you
spend during your lifetime on
medications by 77 percent and your
need for healthcare services by 36
percent
Research by Drexel University’s
Department of Medicine determined
that “obesity is now regarded as a
chronic medical disease with serious
health implications caused by a
complex set of factors.” The
department estimates that an alarming
80 percent of women are either
overweight or obese.
“It is predicted that obesity may
soon become the No. 1 cause of
preventable death in the USA, having
already outranked tobacco use,”
Drexel medical staff calculated.
“Current U.S. statistics indicate that
approximately 400,000 people die each
year as a consequence of obesity and
obesity-related problems.”
Dr. Alan Brader, a surgeon at the
Bariatric and Metabolic Institute of
Lancaster, said bariatric surgery is a
successful way to lose weight.
Controlling the problem of obesity is
the lesson, though, that patients need
to learn. Nutritional, exercise, and
behavioral counseling, before and
after surgery, are vital parts of the
process.
“Once you control the problem,
that’s when the illness breaks,” Brader
said. “It is an elective surgery. We do it
for health. Obesity is a visual illness.”
Brader said there are three options
that are assessed individually with
each patient. A patient chooses the
surgery based on their eating habits
and answers to questions like, “What
drives you to eat? What type of eater
are you: boredom, nighttime,
chocolate?”
The surgeries are gastric bypass,
eight ontrol
is NOT Only Found in the ym
By JANA BENSCOTER
W C
G
U
“”
It is predicted that obesity may soon become the
No. 1 cause of preventable death in the USA,
having already outranked tobacco use.
Dr. Alan Brader with
the Bariatric and
Metabolic Institute
of Lancaster helps
patients through the
weight-loss process.
WELLN
ESS
21
sleeve gastroectony, and adjustable
gastric band. All of them are
performed laparoscopically, which is
a minimally invasive surgery, band-
aid surgery, or keyhole surgery. It is
a modern surgical technique in
which operations in the abdomen
are performed through small
incisions as opposed to the larger
incisions needed in laparotomy.
All three are intended for a
person to consume a lower caloric
intake. Gastric bypass is associated
with more extreme, genetic cases of
needing to lose 100 pounds for
health reasons. The surgery reroutes
digestive foods and juices.
Brader said he has witnessed
people with diabetes go through the
surgery and come out of it “48 hours
later near normal blood sugar levels,
without medication.”
He suggested a person wanting
portion control, or having more
difficulty with behavioral control, to
opt for the gastric band. Brader
compared the surgery to “narrowing
a four-lane highway into a single
lane.” It is simply a belt wrapped
around the upper portion of the
stomach that restricts volume.
The sleeve option is literally
removing part of the stomach. It is
ranked somewhere between gastric
bypass and the belt options.
“There are a lot of illnesses out
there caused by a number of
different things,” Brader said. “There
are people who are genetically
predisposed to this illness. This
illness flourishes. It is caused by
genetics and by environmental,
behavioral, and metabolic [factors].
I have to treat the illness,
recognizing those four things.
Surgery is not going to change when
someone goes to eat or what
someone puts in their shopping
cart.”
Brader said he believes surgery is
a step toward a healthier lifestyle. It’s
a safe procedure and is both life
changing and saving. The first step,
he said, is the surgery, but the
responsibility will ultimately remain
with the patient.
397-8177
maygrant.com
Main Office: Women & Babies Hospital
Other Locations: Brownstown, Columbia, Elizabethtown, Willow Street and Intercourse
OB • GYN • Infertility • 3D/4D Ultrasound • In-office Procedures
Urinary Incontinence • Osteoporosis Screening
BusinessWomanPA.com | September 2013 ~
CO
NN
EC
TIO
NS
22 ~ September 2013 | BUSINESSWoman
WOMEN TOWatch
ACHIEVEMENTS &Applause
Lisa A. Myers, a partner specializing in forensic accounting,fraud investigations, and more with Boyer & Ritter CPAs inCamp Hill, has been elected 2013-2014 treasurer of thePennsylvania Institute of Certified Public Accountants.
Kristen G. Appleby has joined F&M Trust as assistant vice
president – consumer lending manager. Appleby joins F&M
Trust with more than 15 years of experience in both the real
estate and banking industries.
Rachael A. Potts has joined theSF&Company, CPAs and BusinessAdvisors York office as a staffaccountant. She is a graduate of YorkCollege of PA with an accounting degreeand a minor in finance.
Donna Eyler has been promoted to compliance manager forMetro Bank. She has 18 years of banking experience and is aCertified Regulatory Compliance Manager, CertifiedInternal Auditor, and Certified Financial Services Auditor.
Do you have an announcement?
Please email your announcements of career advancements and professional new hires to
[email protected]. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to:
BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned.
Please – no duplicate releases.
Jeannie Sadaphal has been hired bythe Pennsylvania Dutch Convention &Visitors Bureau as its new salescoordinator. She will assist with theorganization’s daily marketing andpromotion of the Lancaster Countydestination.
Jane B. Tompkins will join F&M Trust’s management teamas senior vice president and risk management officer.Tompkins has an extensive background in creditmanagement, commercial services, and lending during her39 years in banking.
JP Shaw has joined CENTURY 21 Realty Services as a salesassociate. She will specialize in residential property sales inthe Cumberland County area.
While We Were Out ...While We Were Out ...Harrisburg Chapter of EWI
SEND US YOUR PICTURES!
BusinessWoman would love to share what’s happening while you're out and
about. Send your picture(s) and descriptions to: editor@ businesswomanpa.com
w w w . s p o t - l i g h t m e d i a . c o m
Church Events • Concerts • Sale Days • Car Shows • Grand Openings
The Harrisburg
Chapter of EWI
awarded $6,000 in the
2013 Adult Student in
Scholastic Transition
Scholarship (ASIST)
Program. The
Taylor/Cackovic
Scholarship recipients
are: Christine
Hollman, Jillisa
McCollum, and
Cassandra Guerrero.
From left: Christine Hollman, recipient; Dee (Cackovic)
Kolakowski; and Cassandra Guerrero, recipient.
American Business Women’s Association (ABWA)
Camelot Chapter
6 p.m.
3rd Monday of the month
The Radisson Penn Harris Hotel & Convention Center,
Camp Hill
Tania Srouji, President
www.abwacamelot.com
Continental Yorktowne Chapter
6 p.m.
4th Tuesday of the month
The Roosevelt Tavern
400 W. Philadelphia St., York
Jeanne Weicht
Ephrata Charter Chapter
6 p.m.
1st Monday of the month
Olde Lincoln House
1398 W. Main St., Ephrata
Carol Gilbert, President
Lancaster Area Express Network
7:15 – 9 a.m.
3rd Wednesday of the month
Lancaster Country Club
1466 New Holland Pike, Lancaster
Kathleen King
717.305.0206
www.LAEN-ABWA.com
Lebanon Valley Chapter
6:30 p.m.
4th Wednesday of the month
Hebron Hose Fire Company
701 E. Walnut St., Lebanon
Penny Donmoyer
717.383.6969
www.abwalebanonpa.com
Penn Square Chapter
11:45 a.m. – 1 p.m.
2nd Thursday of the month
Hamilton Club
106 E. Orange St., Lancaster
Dottie Horst
717.295.5400
Women at Work Express Network
11:30 a.m. – 1:15 p.m.
2nd Thursday of the month
Heritage Hotel
500 Centerville Road, Lancaster
Virginia Klingensmith
Yellow Breeches Chapter
6 p.m.
4th Wednesday of the month
Bob Evans
1400 Harrisburg Pike, Carlisle
Leslie Shatto
Central PA Association for Female Executives (CPAFE)
Sept. 4
7:30 – 9 a.m. (Registration Required)
Giant Super Foods, Community Room
2300 Linglestown Road, Harrisburg
Carol Fastrich
717.591.1268
www.cpafe.org
Executive Women International
Harrisburg Chapter
5:30 p.m.
3rd Thursday of the month
Rotating location
Cynthia A. Sudor
717.469.7329
www.ewiharrisburg.org
Harrisburg Business Women
11:30 a.m. – 1:30 p.m.
2nd Tuesday of the month
Best Western Premier Central Hotel & Conference Center
800 E. Park Drive, Harrisburg
Lynne Baker
717.975.1996
www.harrisburgbusinesswoman.org
Insurance Professionals of Lancaster County (IPLC)
5:45 p.m.
3rd Tuesday of the month
Heritage Hotel
500 Centerville Road, Lancaster
Krista Reed
717.945.4381
www.naiw-pa.com/lancaster.htm
International Association of Administrative Professionals
Conestoga Chapter
5:30 p.m.
4th Tuesday of the month
Woodcrest Villa
2001 Harrisburg Pike, Lancaster
Barbara Tollinger
www.iaaplancaster.com
Harrisburg Chapter
5:30 p.m.
3rd Monday of the month
Holiday Inn Harrisburg East
Lindle Road, Harrisburg
Karen Folk, CAP-OM, President
Jodi Mattern, CAP, Webmaster
www.iaap-harrisburg-pa.org
White Rose Chapter of York
6 p.m.
3rd Wednesday of the month
Normandie Ridge
1700 Normandie Ridge Drive, York
Dorothy Keasey
717.792.1410
Mechanicsburg Business Women
11:30 a.m. – 1:30 p.m.
3rd Wednesday of the month
Flavours ETC Catering
5222 E. Trindle Road, Apt. D, Mechanicsburg
Abeer Srouji
www.mechanicsburgbusinesswomen.org
Pennsylvania Public Relations Society
5:30 p.m.
Last Thursday of the month
Kim Barger, President
717.979.8792
www.pprs-hbg.org
Shippensburg Women’s Area Networking (SWAN)
Noon
1st Wednesday of the month
Rotating location
Lisa Mack
717.609.3781
Women’s Business Center Organization (WBCO)
11:30 a.m.
2nd Tuesday of the month
Alumni Hall, York College of PA
Mimi Wasti
Women’s Network of York
11:30 a.m.
3rd Tuesday of the month
Outdoor Country Club
1157 Detwiler Drive, York
Therisa La Cesa
717.495.7527
www.wnyork.com
W O M E N ’ S N E T W O R K I N G G R O U P S
BusinessWomanPA.com | September 2013 ~
CO
NN
EC
TIO
NS
23
Do you have an event you would like to post on our online events calendar?
It’s easy to do … and it’s free! Just go to BusinessWomanPA.com and click on the “events” link, or email your
info to [email protected].
MEET ANDGreet
PR
SR
TS
TA
ND
AR
D
U.S
. PO
STA
GE
PA
ID
PE
RM
IT2
80
LA
NC
., PA
17
60
4
W
3912 Abel Drive
Columbia, PA 17512
businesswomanpa.com
~ career
~ l i festy le
~ wellness
~ connect ions
omancareer ~ lifestyle ~ wellness ~ connections
B U S I N E S S
E
October 5, 20139 a.m. – 3 p.m.
Lebanon Expo Center80 Rocherty Road, Lebanon
omen’s xpoCumberland County
E
Premiere
November 9, 20139 a.m. – 3 p.m.Carlisle Expo Center, 100 K Street, Carlisle
Second Annual
MMEDIA SPONSORS
CBS 21 • WINK104 • WJTL • WQICWWKL • WZCY
MEDIA SPONSORS
abc27 • WHP580 • WHYLWINK104 • WIOO • WWKL • WZCY
SUPPORTING SPONSOR
Giant Food Stores, LLC
AUTOMOTIVE
SPONSOR
Brenner Family ofDealerships
SUPPORTING SPONSOR
Domestic Violence Intervention of Lebanon County, Inc.
Call, text, or email yourfriends and family to joinyou at the women’s expo!
Attention,Ladies!
717.285.1350
Exhibitors Fashion ShowShopping
Relax and unwind
at thepremiere
Lebanon Countywomen’s expo
and thesecond annual
Cumberland Countywomen’s expo
held this fall.
Women of all ages have
enjoyed these
fun-filled events!
Hula
HoopContest!TTop Prize
$100!
Health & Wellness Demonstrations SeminarsDoor Prizes
Sponsor and exhibitor applications now being accepted.
FREE advance guest registration online! ($5 at the door)
For guest registration, to reserve booth space, or for more information, go to:
a G r e a t Wa yTo S p e n d M y D a y. c o m
