Business success with Twitter
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Tweet Me RightBusiness Success with Twitter
Paul Strack
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Tweet Me Right
Objectives• Twitter – What is it?• How do I?• Why bother?• What can it do for me?
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“I’M A GREAT LOVER.”
MARKETING
Source: Neutron, LLC
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Exactly what is Twitter?
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What exactly is Twitter?• Micro blog • 140 characters – “tweet”• Followers – “tweeps”• Instant/direct messaging – “DM”• Educational• Cocktail party of Social Media• A connection catalyst
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A Communication Tool
• Send a short message to a bunch of people publicly
• Send a short message to a specific person publicly
• Send a short message to a specific person privately
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Twitter handle To Follow
Tweet Follower
@Reply
DM
hashtag
Retweet (RT)
Tweetup
Trending topic
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Profile pic
Profile
Background image
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Tweet it!
Retweet
Mention/ @Reply
# hashtag
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Engage. Interact. React.
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Engage. Interact. React.
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Engage. Interact. React.
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Active listening (or is it voyeurism?)
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React.
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Engage. Interact. React.
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If you Tweet it, they will come.
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Marketing/Branding Opportunities
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Marketing/Branding Opportunities
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Organize, Plan, but keep it simple.
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Twitter Rules13. Repeat Yourself14. Monitor Keywords15. Honest Advertising16. Provide Value17. Connect Offline18. Send Traffic19. Use Hashtags20. .@Mention21. Live Chat22. RT Instead23. Talk, Don’t Sell24. Share Pictures and Videos25. Always Respond26. Monitor Success27. Go Mobile Source: @renee_warren
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• One @reply per day• One RT per day• One original thought (tweet) per day• Play along, play nice.
Twitter Rules - Revised
@ghidotti @bryanjones
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QR codes
Prezi
Mobile marketing
#LRtweetup
@johnfoleyjr@jeffreyhayzlet
Augmented Reality
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. Lunch & Learn
#printlives
Mobile marketingblog
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“I am excited to be working with you. This is a long partnership. You guys are innovative and think outside the box.
.
Lunch & Learn
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2009 - $25,000+
2010 - $50,000+
2011 - $100,000 +
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