By: Jennifer Taylor

As a business, you can use Twitter to quickly share

information, gather market intelligence and insights, and

build relationships with people who care about your

company.

• Provides powerful ways to generate

awareness

• Connects you with your customers

• Builds relationships with consumers

• Know what you want to measure before you

engage!

Tie an activity to an end game.

• Allows you to establish goals and objectives for:

Sales

Registrations

Referrals

Links

Reduction in costs and processes

Decrease in customer issues

Lead generation

• blogging

• bookmarking

• business

• community

• design

• entertainment

• health

• microblogging

• music

• news

• photo

• tech

• travel

• video

Vision of Twitter:• Age 14: Fascinated with real-time physical information transfer—like couriers, taxis,

and 911.

• Age 15: Worked as a programmer and built several dispatch systems; wanted the same thing for his friends.

Technology That Made It Possible:“AOL’s Instant Messenger was getting big and included this thing called “status.” You could set your “away status,” and you could see what your buddy list was doing at a glance. It was a dispatch system, but it was limited: There were only four status options. We took the concept of status and mixed it with the ubiquity of texting. We’re not building a social network; we’re allowing users to issue a series of personal newswires, 140 characters or less. The reason Twitter works is that we recognized patterns in the world. We listened, and we made those patterns more convenient.” ~ Jack Dorsey

http://bit.ly/cDN2pJ

• To follow somebody is to subscribe to their messages

• A tweet is an individual message

• A DM or direct message is a private message on Twitter

• RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit

• Trending topics are the most-discussed terms on Twitter at any given moment

• Find people to connect with!

• Reveals shared (and unique) friends and followers for up to 3

separate users.

• Venn diagrams and listings of all users.

Manage Lists

Manage Lists

• Leverage Other Profiles

• Tweet and Tweet Often

– But Create Space for Reactions

• Be Conversational

• Provide Value

• Tweet in Peak Times

• Be yourself and Tweet from the ❤

Blip.fm

• dlvr.it

• hootsuite.com

• ping.fm

• seesmic.com

Keeps track of conversations that mention you, your products, your company, anything, with hourly updates! You can even keep track of who's tweeting your website or blog, even if they use a shortened URL (like bit.ly or tinyurl.com).