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Business Research Tactics & Sources
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Susan M. Klopper, Andersen May 25, 2001 Business Research Tactics & Sources News and Resources for the Library and Information Community Special Libraries Association, News Division May 25, 2001 Susan M. Klopper Andersen [email protected]
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Business Research Tactics & Sources. News and Resources for the Library and Information Community Special Libraries Association, News Division May 25, 2001 Susan M. Klopper Andersen [email protected]. survival tactics. never forget the basic search skills - PowerPoint PPT Presentation
Transcript of Business Research Tactics & Sources
Susan M. Klopper, AndersenMay 25, 2001
Business Research Tactics & Sources
News and Resources for the Library and Information Community
Special Libraries Association, News Division
May 25, 2001Susan M. Klopper
Susan M. Klopper, AndersenMay 25, 2001
survival tactics
never forget the basic search skills read as much as you can - as often as you can become partners with vendors/content
providers learn to negotiate realities & manage your client’s expectations (or how to make them keep coming back for more) think like your users enjoy the ride!
Susan M. Klopper, AndersenMay 25, 2001
collections of business links:
super searchers Super Searchers Do Business www.infotoday.com/supersearchers/ssdb.htm
Super Searchers on Mergers & Acquisitions www.infotoday.com/supersearchers/ssma.htm
Super Searchers in the News (Journalists & News Researchers) www.infotoday.com/supersearchers/ssnews.htm
Super Searchers on Wall Street www.infotoday.com/supersearchers/superwall.htm
Coming Soon: Super Searchers on Madison Avenue: Advertising Professionals Super Searchers Cover the World: Global Business Researchers Super Searchers Go To the Source: Interviewing & Hands-On Strategies
of Primary Researchers
Susan M. Klopper, AndersenMay 25, 2001
collections of business links:
academic business sitesGoogle’s University Search
www.google.com/options/universities.html
alphabetical list of links to a school’s web site search each site using Google’s search engine
Susan M. Klopper, AndersenMay 25, 2001
Google’s University Search
Susan M. Klopper, AndersenMay 25, 2001
collections of business links:
all-in-one pageCEOExpress
http://www.ceoexpress.com
remains one of the smartest collections of business site links
rich collection of primary & secondary links Daily News Business Research Internet Industries (just “ok”) Biz Research (just “ok”)
NEW FEATURE: Ask an Expert (Find/SVP partnership)
Susan M. Klopper, AndersenMay 25, 2001
collections of business links
Business.comwww.business.com
collections of links/reports for industries & business topics Associations
surprisingly comprehensive & expansive Profile
1-2 pages, text & data Research Department
Research Picks market & analyst research, statistics,
white papers Email newsletters Statistics
Susan M. Klopper, AndersenMay 25, 2001
industry insightsBusiness.com Profiles
www.business.com
1-2 page profiles on large range of industries contains both descriptive information and data,
usually represented as time graph/chart market size, competitors, projections, market share
useful for identifying reputable sources of intelligence
currency of data is variable profiles written by editors??
Susan M. Klopper, AndersenMay 25, 2001
Business.com: Telecom Industry Resource Links
Susan M. Klopper, AndersenMay 25, 2001
Business.com: Telecom Industry Profile
Susan M. Klopper, AndersenMay 25, 2001
collections of business links:
management/best practicesHarvard Business School Publishing
Web Sites for Managershttp://www.hbsp.harvard.edu/ideasatwork/managersites.html
each site is annotated and evaluated also includes search option across all HBSP publications
benchmarking consulting e-commerce knowledge management thinking outside the box
Susan M. Klopper, AndersenMay 25, 2001
competitive intelligenceWashington Researchers
www.washingtonresearchers.com
CI Research Source Encyclopedia: Top Internet Sites for Business Research
search engines corporate information federal government sites state government web sites international information industry news industry specific sites useful news sites
includes “free” and “for pay” WR “staff favorites”
Intelligence Weekly “free” newsletter
Susan M. Klopper, AndersenMay 25, 2001
competitive intelligenceWashington Researchers
Research Fundamentals www.washingtonresearchers.com/public/ResearchFundamentals/ResearchFundamentals.html
What is Competitive Intelligence www.washingtonresearchers.com/public/whatis.html
Analyst Reports www.washingtonresearchers.com/ResearchFundamentals/AnalystReports.html
“Wish List” for Company Studies www.washingtonresearchers.com/public/wishlist.html
methodology for understanding a company and its business landscape
Susan M. Klopper, AndersenMay 25, 2001
collections of business links:
ebusiness/IT trendsNorthern Light Special Editions:
Electronic Commercewww.nlresearch.com
bibliographic collection of links to Web-based intelligence on e-commerce
created by librarians on NL staff
Susan M. Klopper, AndersenMay 25, 2001
Northern Light Special Edition: Electronic Commerce
Susan M. Klopper, AndersenMay 25, 2001
collections of business links:
ebusiness/IT trendsMarket Research“Free” - or close to it
Market Research Firm/Consulting Firm/Brokerage Firm Web sites
most give “something” away check frequently grab it when you see it most allow you to search across report titles/summaries for free
reports statistical data/graphs
Gartner, Forrester, et al Nielsen NetRatings Morgan Stanley
Susan M. Klopper, AndersenMay 25, 2001
Morgan Stanley: Free Technology Industry Research
Susan M. Klopper, AndersenMay 25, 2001
FreeReports &Statistical Data
Search titles
Gartner Web Site: Free Market Research, News, & Search
Susan M. Klopper, AndersenMay 25, 2001
collections of business links:
ebusiness/IT trendsE-mail Alerts
Computer Economics www.computereconomics.com eflash
latest IT & e-business news and “quick read” analysis on hottest markets and e-
business issues archived on the site by title
eMarketer www.emarketer.com eChannel Newsletters
eCommerce;eDemographics;eAdvertising;eAsia QuickeStats eStatNews
Susan M. Klopper, AndersenMay 25, 2001
collections of business links:
ebusiness/IT trendsMarket Research“Free” - or close to it
Per Page revenue models Profound Marketel Northern Light MarketResearch.com
search engines vary tremendously some have browsing capability CAVEAT: embargo periods, huge variation in
which vendors/reports are available where
Susan M. Klopper, AndersenMay 25, 2001
collections of business links:
ebusiness/IT trendsMarket Research“Free” - or close to it
cull key data from external articles knowledge of tactical keywords creative strategies combine names of market research firms with
keywords Trade & Industry Prompt Newsletter Database TextBase Business & Industry
Susan M. Klopper, AndersenMay 25, 2001
industry insightsWall Street Transcript
www.twst.com industry roundtable discussions/outlooks company outlook ceo interviews Sectors:
Technology Healthcare Consumer Financial Services Industry/Services Natural Resources
Susan M. Klopper, AndersenMay 25, 2001
Wall Street Transcript: Industry “Roundtables”
Susan M. Klopper, AndersenMay 25, 2001
search engine smartsGoogle
tagged .pdf Adobe Acrobat documents[pdf] tag next to the title search tactics:
keyword - allinurl:pdf ebusiness allinurl:pdf
pdf ebusiness
Reading: “Google Ventures Into the Invisible Web,” Chris Sherman, About Web Search Guide, Jan. 31, 2001//websearch.about.com/internet/websearch/library/week/aa013101a.htm
Susan M. Klopper, AndersenMay 25, 2001
susan’s favorite for-pay web site
OneSourcewww.onesource.com
intelligent translation of “classic” research tool to an interactive Web interface easy to use smart content-provider alliances self-contained steadily keeps improving utilized different document formats
Susan M. Klopper, AndersenMay 25, 2001
OneSource Industry Coverage: S&P
Industry Profiles
Susan M. Klopper, AndersenMay 25, 2001
OneSource Industry Coverage:
Market Share/Research Reports
Susan M. Klopper, AndersenMay 25, 2001
keeping up & staying ahead
Virtual Acquisition Shelf & News Desk (Gary Price)
running commentary highlighting Web sites and key events in information and information professional industry
summaries and bold subject headings/titles make easy to scan
lots of new stuff (and a little bit of duplication) Wish List: add URLs
Susan M. Klopper, AndersenMay 25, 2001
Virtual Acquisition Shelf & News Desk
Susan M. Klopper, AndersenMay 25, 2001
what’s newsubscription fees are IN; for “free” is OUT
fees are returning as key part of content companies’ revenue mix subscription fees for “premium” services
Yahoo! Salon.com CeoExpressSelect FreeEdgar Impact on end-user access and our “quick & dirty” resources????
Susan M. Klopper, AndersenMay 25, 2001
what’s newAccording to Outsell…
2001 will NOT be the year of the end user only 18% of surveyed had received 8+ hours training in searching, gathering & evaluating information and sources but 96% considered themselves “skilled” or “very adept” at finding information conclusion:
users consider themselves competent to use information tools learning opportunities: helping them to recognize what they don’t know
“Outlook 2001: Issues in The Information Marketplace,” Outsell Briefing, December 29, 2000
Susan M. Klopper, AndersenMay 25, 2001
the rhythm of search
classic v. web interfaces what have we gained/lost how much have we
learned to accommodate state of mind=methodology generation x, y, z…..
Susan M. Klopper, AndersenMay 25, 2001
quotes
“choose the business information service that comes with people,
not strings, attached”
Factiva
Susan M. Klopper, AndersenMay 25, 2001
quotes
“Shhh. You’re on the Internet”
hp advertisement, Time Magazine
Susan M. Klopper, AndersenMay 25, 2001
quotes“When we had paper, we had all those
wonderful organizational characteristics that allowed us to figure out where the content was - card catalogs, file folders, labels - and then we threw them all in the trash and replaced
them with an empty box that says “enter your search here.”
This is the state of the world.”
Susan M. Klopper, AndersenMay 25, 2001
quotes
“Still searching? Ask a Human”
Susan M. Klopper, AndersenMay 25, 2001
quotes
“Warning: This site hasn’t been updated since dinosaurs ruled the
earth”
Comtex
Susan M. Klopper, AndersenMay 25, 2001
quotes
“change is inevitable, except from vending machines”
