Social  Media  Tac,cs  for  Business  

Jane4e  Toral  h4p://www.searchprofileindex.com  

h4p://www.e-­‐commercephilippines.com  

Why  do  we  need  to  do  it?  

Scenario  #1  Personality  or  Company  in  crisis  

-­‐  Only  acts  when  a  company  or  personality  is  already  being  a4acked  

online.  

Scenario  #2  Social  media  value  is  ques,oned  

-­‐  Company  tries  out  a  campaign  and  expects  long  term  results.  

Scenario  #3  Focused  too  much  on  the  fancy  stuff  

-­‐  Company  executes  all-­‐out  campaign  and  abandons  site  (including  domain)  

aSer.  

Tac,cs  

#1  RESEARCH  

h4p://www.google.com/insights/search  

Find  out  compe,,on  through  search  engine.  

Figure  out  what  makes  them  rank  and  visitor-­‐friendly.    

Check  out  weakness.  

#2  Structure  /  Op,mize  

•  About  the  site  •  Company  index  •  Categories  

–  Cat1  •  Photo  •  Descrip,on  •  Company  info  

•  Keyword:  category,  company  name  

•  Sidebar  –  Facebook  page  –  Twi4er  –  Slideshare  –  Archives  –  Ads  –  About  author  –  News  

h4p://www.halalcer,fiedfood.com  launched  August  10.  

#3  CAMPAIGN  

Where?  

•  FREE  –  Twi4er  –  Facebook  –  Blog  

•  Paid  –  Blogs  –  Google  Adsense  

Tap  bloggers  to  promote  what  you  do.  

#4  MEASURE  

Monitor  your  ranking.  (results  as  of  August  11)  

#5  Calibrate!  

•  Control  search  engine  results  •  What  people  say  about  you  

•  Learn  how  to  read  trends  •  Know  what  your  compe,,on  is  up  to  

There  is  no  excuse  why  you  don’t  know.  

What’s  next?  

Automate  tracking  &  buzz  monitoring  Streamline  tac,cal  steps.  

Thank  you!  

h4p://www.e-­‐commercephilippines.com  h4p://www.searchprofileindex.com