Susan M. Klopper, Andersen May 25, 2001 Business Research Tactics & Sources News and Resources for...

Susan M. Klopper, AndersenMay 25, 2001

Business Research Tactics & Sources

News and Resources for the Library and Information Community

Special Libraries Association, News Division

May 25, 2001Susan M. Klopper

[email protected]


survival tactics

never forget the basic search skills read as much as you can - as often as you can become partners with vendors/content

providers learn to negotiate realities & manage your client’s expectations (or how to make them keep coming back for more) think like your users enjoy the ride!


collections of business links:

super searchers Super Searchers Do Business www.infotoday.com/supersearchers/ssdb.htm

Super Searchers on Mergers & Acquisitions www.infotoday.com/supersearchers/ssma.htm

Super Searchers in the News (Journalists & News Researchers) www.infotoday.com/supersearchers/ssnews.htm

Super Searchers on Wall Street www.infotoday.com/supersearchers/superwall.htm

Coming Soon: Super Searchers on Madison Avenue: Advertising Professionals Super Searchers Cover the World: Global Business Researchers Super Searchers Go To the Source: Interviewing & Hands-On Strategies

of Primary Researchers



academic business sitesGoogle’s University Search

www.google.com/options/universities.html

alphabetical list of links to a school’s web site search each site using Google’s search engine


Google’s University Search



all-in-one pageCEOExpress

http://www.ceoexpress.com

remains one of the smartest collections of business site links

rich collection of primary & secondary links Daily News Business Research Internet Industries (just “ok”) Biz Research (just “ok”)

NEW FEATURE: Ask an Expert (Find/SVP partnership)


collections of business links

Business.comwww.business.com

collections of links/reports for industries & business topics Associations

surprisingly comprehensive & expansive Profile

1-2 pages, text & data Research Department

Research Picks market & analyst research, statistics,

white papers Email newsletters Statistics


industry insightsBusiness.com Profiles

www.business.com

1-2 page profiles on large range of industries contains both descriptive information and data,

usually represented as time graph/chart market size, competitors, projections, market share

useful for identifying reputable sources of intelligence

currency of data is variable profiles written by editors??


Business.com: Telecom Industry Resource Links


Business.com: Telecom Industry Profile



management/best practicesHarvard Business School Publishing

Web Sites for Managershttp://www.hbsp.harvard.edu/ideasatwork/managersites.html

each site is annotated and evaluated also includes search option across all HBSP publications

benchmarking consulting e-commerce knowledge management thinking outside the box


competitive intelligenceWashington Researchers

www.washingtonresearchers.com

CI Research Source Encyclopedia: Top Internet Sites for Business Research

search engines corporate information federal government sites state government web sites international information industry news industry specific sites useful news sites

includes “free” and “for pay” WR “staff favorites”

Intelligence Weekly “free” newsletter


competitive intelligenceWashington Researchers

Research Fundamentals www.washingtonresearchers.com/public/ResearchFundamentals/ResearchFundamentals.html

What is Competitive Intelligence www.washingtonresearchers.com/public/whatis.html

Analyst Reports www.washingtonresearchers.com/ResearchFundamentals/AnalystReports.html

“Wish List” for Company Studies www.washingtonresearchers.com/public/wishlist.html

methodology for understanding a company and its business landscape



ebusiness/IT trendsNorthern Light Special Editions:

Electronic Commercewww.nlresearch.com

bibliographic collection of links to Web-based intelligence on e-commerce

created by librarians on NL staff


Northern Light Special Edition: Electronic Commerce



ebusiness/IT trendsMarket Research“Free” - or close to it

Market Research Firm/Consulting Firm/Brokerage Firm Web sites

most give “something” away check frequently grab it when you see it most allow you to search across report titles/summaries for free

reports statistical data/graphs

Gartner, Forrester, et al Nielsen NetRatings Morgan Stanley


Morgan Stanley: Free Technology Industry Research


FreeReports &Statistical Data

Search titles

Gartner Web Site: Free Market Research, News, & Search



ebusiness/IT trendsE-mail Alerts

Computer Economics www.computereconomics.com eflash

latest IT & e-business news and “quick read” analysis on hottest markets and e-

business issues archived on the site by title

eMarketer www.emarketer.com eChannel Newsletters

eCommerce;eDemographics;eAdvertising;eAsia QuickeStats eStatNews




Per Page revenue models Profound Marketel Northern Light MarketResearch.com

search engines vary tremendously some have browsing capability CAVEAT: embargo periods, huge variation in

which vendors/reports are available where




cull key data from external articles knowledge of tactical keywords creative strategies combine names of market research firms with

keywords Trade & Industry Prompt Newsletter Database TextBase Business & Industry


industry insightsWall Street Transcript

www.twst.com industry roundtable discussions/outlooks company outlook ceo interviews Sectors:

Technology Healthcare Consumer Financial Services Industry/Services Natural Resources


Wall Street Transcript: Industry “Roundtables”


search engine smartsGoogle

tagged .pdf Adobe Acrobat documents[pdf] tag next to the title search tactics:

keyword - allinurl:pdf ebusiness allinurl:pdf

pdf ebusiness

Reading: “Google Ventures Into the Invisible Web,” Chris Sherman, About Web Search Guide, Jan. 31, 2001//websearch.about.com/internet/websearch/library/week/aa013101a.htm


susan’s favorite for-pay web site

OneSourcewww.onesource.com

intelligent translation of “classic” research tool to an interactive Web interface easy to use smart content-provider alliances self-contained steadily keeps improving utilized different document formats


OneSource Industry Coverage: S&P

Industry Profiles


OneSource Industry Coverage:

Market Share/Research Reports


keeping up & staying ahead

Virtual Acquisition Shelf & News Desk (Gary Price)

running commentary highlighting Web sites and key events in information and information professional industry

summaries and bold subject headings/titles make easy to scan

lots of new stuff (and a little bit of duplication) Wish List: add URLs


Virtual Acquisition Shelf & News Desk


what’s newsubscription fees are IN; for “free” is OUT

fees are returning as key part of content companies’ revenue mix subscription fees for “premium” services

Yahoo! Salon.com CeoExpressSelect FreeEdgar Impact on end-user access and our “quick & dirty” resources????


what’s newAccording to Outsell…

2001 will NOT be the year of the end user only 18% of surveyed had received 8+ hours training in searching, gathering & evaluating information and sources but 96% considered themselves “skilled” or “very adept” at finding information conclusion:

users consider themselves competent to use information tools learning opportunities: helping them to recognize what they don’t know

“Outlook 2001: Issues in The Information Marketplace,” Outsell Briefing, December 29, 2000


the rhythm of search

classic v. web interfaces what have we gained/lost how much have we

learned to accommodate state of mind=methodology generation x, y, z…..


quotes

“choose the business information service that comes with people,

not strings, attached”

Factiva


quotes

“Shhh. You’re on the Internet”

hp advertisement, Time Magazine


quotes“When we had paper, we had all those

wonderful organizational characteristics that allowed us to figure out where the content was - card catalogs, file folders, labels - and then we threw them all in the trash and replaced

them with an empty box that says “enter your search here.”

This is the state of the world.”


quotes

“Still searching? Ask a Human”


quotes

“Warning: This site hasn’t been updated since dinosaurs ruled the

earth”

Comtex


quotes

“change is inevitable, except from vending machines”

Susan M. Klopper, Andersen May 25, 2001 Business Research Tactics & Sources News and Resources for...

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