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OUTLINENeed of a Proposal (why do we need a proposal?)Definition TypesElements of Winning Business ProposalsCriteria for ProposalsWriting Process

Prewriting Writing Rewriting

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Need of a Proposal

Proposals are a starting point for your Audience to understand your ideas by identifying the key issues, methods, sources of your plan to develop the project.

A proposal will help you complete your project because you have move ahead and made a plan.

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Definition and TypesDefinition:

A written offer from a seller to a prospective buyer. Business proposals are often a key step in the complex sales

process.

Types: Solicited and Unsolicited Business Proposals External and Internal Proposals

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Solicited and Unsolicited Business Proposal(cont. . .)

Solicited Business Proposal

“Solicited” means “to be requested”.

When individual or organization completes a project, they’ll request that interested parties bid for the project i.e. submit a proposal because it was requested.

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Solicited and Unsolicited Business ProposalUnsolicited Business Proposal

The one which is not requested.

At some point, your small business wants to do business with larger company.

A well written business proposal can win the hearts and minds of the targeted Audience.

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External And Internal ProposalsInternal Proposal

A proposal for a party within the organization such as boss of your company or government agency.

External Proposal

A proposal written for an individual or organization outside your organization.

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ExampleUnsolicited Business Proposal

Solicited Business Proposal

External Proposal

Internal Proposal

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Elements of Winning Business Proposals(cont. . .)SolutionsBenefitsCredibilitySamplesTargeted

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Elements of Winning Business Proposals(cont. . .)Solutions

After you have written a lead paragraph on company’s needs and problems, follow up with solid presentation of how your business can provide them solutions.

The key here is to promise solutions you can deliver.

Benefits Your business proposal should clearly outline the company

benefits to be gained by doing business with you. If your small business can meet tight deadlines, state it in

your benefit section.

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Elements of Winning Business Proposals(cont. . .)Credibility

If you have worked with clients in the same field or have an award winning business, then third party endorsements will build credibility.

Samples A Business Proposal with samples and evidence of your

ability to deliver is vital to gaining the winning bid. A small sample of your work can show your ability to do

work.

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Elements of Winning Business ProposalsTargeted

A winning Proposal is all about communication. Speak in a language spoken by your intended Audience.

For example, if your proposal evaluators are from Engineering background, use appropriate jargon.

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Criteria for Proposals Basic Elements

Title Page Cover Letter Table of Content List of illustration Executive Summary Introduction and Discussion Conclusion

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Title Page for External Proposals

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Title Page for Internal Proposals

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Cover Letter(cont. . .)Your Cover Letter provides the reader an overview of

what is to follow. It tells reader:

Why Are you writing?

What you are writing about (subject of the proposal)

When the action should occur?

Why that day is important?

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Table of ContentDifferent Readers have different area of interest.

Help the reader the section of their interest.

Table of Content should be Accurate.

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Table of Content (example)

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List of illustrations(cont. . .)If your proposal contain figures or tables you should

provide a List of illustrations.

List should be Clear and Informative.

Don’t waste your and reader’s time by providing a poor list of illustration.

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List of illustrations(example)

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Abstract(or Executive Summary)Abstract is a brief overview of key points.

Abstract should focus on the following: The Problem necessitating your proposal. Your suggested Solutions . The Benefits.

Avoid High tech terminology and Concepts.

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Introduction and DiscussionIntroduction should include two primary sections:

Purpose Problem

In Discussion section, you will sell your product, service and suggested solution.

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ConclusionSum up your proposal.

Provide your reader a sense of Closure.

Be, specified. State amount and percentages

Can be made accessible through highlighting techniques.

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Writing Process(cont. . .)

Prewriting Writing Rewriting

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Writing Process(cont. . .)Prewriting

Examine your purposes.

Determine your goals.

Consider your Audience

Gather Data

Determine how the content will be provided.

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Writing Process(cont. . .)Writing

Review your rewriting.

Organize the Data.

Write using Sufficing Techniques.

Format your writing according to the Criteria of Effective Proposals.

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Writing ProcessRewriting

Add Missing details. Delete Wordiness. Avoid Biased Language Simplify word usage. Correct Errors. Reformat your text for ease of access. Enhance the Tone of your Proposal. Review the Text.

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Sample ProposalA company named “Rocket Soft wares” build a

computer software. This company wants to do business with a larger company. So this company writes a proposal to that company.

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Title Page

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Cover Letter

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Table of Content

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Executive Summary

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Introduction

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Proposal

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Conclusion

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Thank You…..

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