The Business Plan Presentation of

LamanSiswa.my

Presentation Outline1. Introduction

2. Background

3. Problem & Motivation

4. The Company - Org. Chart, Vision & Mission , Objective, Scope

5. Logo & Meaning

6. Tagline

7. BMC

8. Competitive Advantage

9. Competitive Environment

10. Target Market

11. Market Strategy

Introduction

https://www.facebook.com/lamansiswa

lamansiswa

@lamansiswadotmy

FB Page: 333 likes

Twitter: 20 followers

Instagram: 50 followers

LamanSiswa Start Promote Marketplace among Students

Using 3 Social Media Channel

Spread the Awareness of LamanSiswa

Background

LamanSiswa.myC2C Platform

Convenient, Simple & Trusted Platform for Students to do Business

Open to Any Individual or Interested Parties to Join The Potential Largest Portal of Student Community in Malaysia

Third Party Between Users and Suppliers of Products/Services

Free Platform

Problem & Motivation

Finding Cheaper Price

Technology Evolution

Save Time

One Stop Student Platform

Blue Ocean Strategy

The Company

Organisation Chart

Muhammmad'Hisyamuddin''Othman'

Mohamad'Asri'Mohd'Porwadi'

TECHNICAL)

CTO'Nurul'Ashikin'Ibrahim''

Crea<ve'Director'Nurul'Assikin'Khamis''

COO'Suriani'Muda''

CFO'Fa<mah'Mamat''

Sales'Director'Ummu'Fa<hah''

Marke<ng''Director'Hasmira'Mohamed'

Strategic'Planning'''''''''Director'Khairunnisa'Abdul'Kadir'

OPERATION))

BUSINESS)DEVELOPMENT))

FOUNDER)&)PRESIDENT)

CO5FOUNDER)&)VICE)PRESIDENT)

Content'Director'Sukmamurni'Abd'Manaf''

Vision To Act as a Trusted, Simple & Convenient Platform

for the Student Community to do Trading Online

!

Mission To Provide a Community-Based Online

Marketplace Where Students Can Trade Practically Anything, Anytime, in Trusted Platform,

While Leveraging Business Intelligence & Networks !

To Ensure the Best Value for Customers

Objective To Serve the University ’s Community with Services

that Fits their Daily Needs at Lower Costs !

To Allow Students to Crowdsource their Needs & Services at Ease

!

To Act as a Platform for the Third Parties to do Business & Gain Business Benefits

!

Scope Local IPTA/IPTS (1st Phase)

Logo

Two MORTAR BOARD are represent : Green : Scholars in IPTA and IPTS in Malaysia

Blue : Community in Malaysia

Green symbolizes balance and harmony between the two groups while at the same time supporting an eco-friendly theme. Nonetheless blue color sign for

trusted community business among IPTA and IPTS students

Links of semi circle between two color (green and blue) stand for as a collaboration and

cooperation between scholars and community in business

Font that choose simple , easily to captures and makes it unforgettable.

Logo Meaning

Business Philosophy!

“ Komuniti Niaga Siswa”

Business Model Canvas

Cost Structure

Revenue Streams

Key Partners

Key Activities

Key Resources

Value Proposition

Customer Relationship

Channels

Customer Segments

Telco Provider, Web Hosting Co.

Coopetition Eg: Other used

book store

IPTA/IPTS e.g.

UiTM, UKM, UPM, UM, IIUM, UUM,

UTM, UTeM, SeGi, KDU etc.

!Marketing and Promotion

! Scheduling ! Business

Intelligent Profiling

!Customer Database

!Sales & Marketing Force

!  Merchant Database

! Web+Mob App & Technical Team

CUSTOMER : !Trust

!Self Service !Community

Online: Social Media, Email, Website, Link

Via partnership

Word of mouth

Mass Market: The student,

Staff

MERCHANT: Businesses,

Owners

CUSTOMER: !Satisfaction !Convenient/

Usability !Free

!Geo-location !  Newness

!  Trusted Platform

Asset Sale Sponsor

Advertising Funding

IT: Hosting, App Development, Data Centre, Infrastructure

Marketing Salary

MERCHANT: !Effective Advertising

!Prospect List !Sell & Fulfillment

Platform

MERCHANT: ! Cost saving ! Efficiency

Competitive Advantage

Trusted Platform

Newness

Geo-Location

Convenience

Satisfaction

Free

Effective Advertising

Prospect List

Sell & Fulfillment Platform

Competitive Environment

Direct'Compe,,on'

(Local)'

Indirect'Compe,,on'(interna,onal)'

• http://www.mudah.my/ • http://www.hai.my/ • http://www.unimall2u.com/ • http://www.netbiz.my/ • FB Marketplace • http://www.ibilik.my/ • http://www..ebay.com.my

• http://www.alibaba.com/ • http://www.unimarket.com/ • http://themarketplace.staffnet.manchester.ac.uk/ • http://www.argos.co.uk/ • http://www.amazon.co.uk/

!

Direct Competition

Indirect Competition

Target Market

Local IPTA/IPTS within scope of uni/college community

Market Strategy

Plan%

Reach%customer%

Act%–%encourage%interac4on%

Convert%–%to%lead%or%sale%

Engage%–%develop%

rela4onship%

1.#Plan#(#Focus#strategy#"#segment#of#the#university#marketplace#

2.#Reach#–#SEO,#Pay#per#click#PPC,#Affiliate#and#partner#markeFng,#

Online#PR,#Social#Media#markeFng.#

3#&#4.#ACT#and#Converge#–##e(#commerce#management,#home#page#

opFmizaFon,#landing#page#opFmizaFon#

5.#Engage#(#content#markeFng#,#EnewsleOers#and#promoFon#emails,#

Customer#service#and#support,#Mobile#markeFng,#Social#CRM#

Sneak Peak

Thank you