Business Message and Business Proposal

8/2/2019 Business Message and Business Proposal

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BUSINESS MESSAGE ANDBUSINESS PROPOSAL

EXECUTIVE TEAM :- SHRIDARA G N

SANDEEP D.S

SANDEEP MSHWETHA

SHALINI



MEANING

A business message is a form of message used

to convey business related communication for

internal and external purpose

Internal purpose

External purpose



NEED AND OBJECTIVE

To convey messages to the employees within the

organization.

to build a good relationship with potential customers

and suppliers.

To create network with outside agencies like bank,

financial institution.



ORAL BUSINESS MESSAGE

• It is a primary mode of passing a message

• No need of formal structure.

• More frequently used in routine type of

messages.

• It is basically carries within the organization.



WRITTEN BUSINESS MESSAGE

• It is in the written format.

• It should be in a formal way.

•

Basic steps to be fallowed.

• It may be in the physical format like letter or in

the format of electronic mail.



Types of

Business

Messages

Positive

Persuasive

Negative

Routine



POSITIVE BUSINESS MESSAGE

• This type of message applies for promotionand performance appraisal of employees.

• Buy back information to customers.

•Serving when advertising for a job hiring.

Ex : proposal acceptance , Hiring , promotion



NEGETIVE BUSINESS MESSAGE

• Designed specifically to impart a message to

employees, clients or any other stake holder.

• To convey a sense of dismay or frustration

without being rude with a sense of professionalism being showcased with.

• Ex:-Job/Bid rejection, Contract denials



PERSUASIVE BUSINESS MESSAGE

• This type of messages are usually framed For

influencing the person who receives the message totake into action what the message partakes.

•

A sales letter should be written at through persuadingthe receiver to take an immediate action to avail the

product or service.



ROUTINE TYPE OF MESSAGES

• They are usually framed to give a routine type

of updated or modified information about

product/services.

• Designed to communicate with suppliers

vendors.

• Convey routine updated technical information

to employees in the organization.



Business Messages Using Technology

Fax(facsimile)

Electronic Mail(e-mail)

Instant Messages(IM)

Text Messages

Blog Postings

Podcasts

Printed Memos and Letters



THREE STEPS OF WRITING

BUSINESS MESSAGE

Plan Write Complete



A) Plan Analyze the situation

Define your purpose and analyze the audience profile

Gather Information

Determine audience needs and obtain the informationnecessary to satisfy those needs

Select the right medium

Select the best medium for delivering message

Organize the information

Define main idea , limit the scope , Select direct orindirect approach , outline the content



B) Write

Adapt to the audience

Be sensitive to audience needs with a you attitude ,

politeness , positive emphasis , bias free language .

Build a strong relationship with the audience by

establishing credibility and projecting company’s

image

Compose the message

Choose strong words that will help create effective

sentences and coherent paragraphs



C) Complete

Revise the message

Evaluate content and review readability ,

Produce the message

professional appearance

Proofread the message

Review for errors in layout , spellings and mechanics

Distribute the message

Choose the medium for delivering the message,



Business proposals

•INTRODUCTION:

A Proposal is a marketing tool that sells yourideas to others and also makes an offer to providegoods or services to potential or existing customer.

•

Classification of proposals:1. Internal and external proposals.

2. Solicited and unsolicited proposals.



Internal and external proposals:Internal proposals are directed towards management

within the organization.

External proposals are directed towards the current and

prospective customers.

Solicited and unsolicited proposals:A proposal to supply specific goods, to solve a problem

and to exploit some situation, the proposal is solicited.

A proposal to identify the need and propose to meet it isunsolicited proposals.



•The proposal-planning process:

The rule for proposals would be plan beforeyou write and write to the plan.

There are four major steps to planning process:-

1. Screening: Bid/No Bid decision.

2. Conduct a customer analysis.

3. Theme development.

4. Formulation of solutions and strategies.

5. Budgeting and scheduling the proposal.



Proposal formats:

• Cover materials.

• Executive summary.

•

Need or Problem statement.• Technical solutions or methodology.

• Management and staffing profiles.

• Budget.

• Conclusion and recommendations.

• Appendices.



Any questions

Business Message and Business Proposal

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