BUSINESS PLAN “WHITE PINE“ Nursery Garden by Lidija Petarić.
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Transcript of BUSINESS PLAN “WHITE PINE“ Nursery Garden by Lidija Petarić.
BUSINESS PLAN
“WHITE PINE“Nursery Garden
by
Lidija Petarić
PRODUCT DESCRIPTION
Place where you can find everything for your garden (evergreen and deciduous plants, decorative plants and flowers, fountains, tool)
MARKETS
- Territory of Valjevo city and surrounding area
TARGET CUSTOMERS
- People of all ages
PRICE
- Depending on the kind of flowers: from 30 to 300 din
- Evergreen plants of different kinds: from 200 up to 2000 din. - Fountains (depending on size
or form): from 50-500 eur/pc
COMPETITORS
• Lepo polje, Ljig
• Erozija, Valjevo
• Flora, Valjevo
• Petunija, Valjevo
MAIN SELLING POINTS
• Everything you need for your garden at one place
• High quality products with low prices
PROMOTION
- Local TV channels,
- Magazine „MY GARDEN“
- Web site, leaflets or catalogue
- Agricultural Fair
START-UP COSTS
- Registration: 500 eur
- Equipment: 10,000 eur
- Building a green house: 15,000 eur
- 5 Employees :1,200 eur
FINANCING
- Bank loan
- Ask for a grant from the National Employment Centre
- Own money