Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and...

46
o Mason has partnered with Moscow State University to offer a new dual-degree program. Students enrolled in the joint curricular venture will receive two degrees, one from Mason and one from Mosc'ow State, Russia's leading institution of higher education. Russian students participating in the program will earn a bachelor of science in either economics or management from each institution. Developing a dual-degree program with Moscow State aligns with Mason's miSSion, which calls on the university to "educate the new generation of leaders for the 21st century - men and women capable of shaping a global community with vision, justice and clarity." This academic program brings a new approach to the international education landscape. After completing their first semester at Moscow State, students will spend the subsequent seven semesters at Mason. The second through fourth semesters will be taught in Russian by visiting Moscow State faculty. Once students have successfully met all academic and English language requirements to proceed to year three, they will integrate into eXisting Mason courses taught in English by the Mason faculty. This program provides an unprecedented experiment in collaboration - bringing programs from a distinguished international university directly to an American campus. In addition to enhancing a cultural framework between U.S. students and faculty and Russian students and faculty, it also provides opportunities for faculty from both institutions to engage in joint educational and research opportunities. It will lead to joint grant applications focusing on innovative economic and management research. This, in turn, will build a foundation for a research Center planned to be an integral part of the Program. Such a Center at Mason will become a focal point for the joint Russia-US research operations on the US East Coast. The idea of such a Center at Mason has been supported by the Russian Ministry of Foreign Affairs, Russian Academy of Diplomacy, Russian Embassy in the US, Representative of Russian Chamber in the US, Eurasian Center in DC, and by a number of US and Russian research and business agencies. Moscow State faculty members teaching at Mason will live in the newly constructed faculty and staff housing development, Masonvale, on the Fairfax Campus. After a small pilot year in 2010-11, a minimum of 10 students in each degree track will be necessary to sustain the program, with a cohort total of 20 students. It is anticipated that the program will continue to grow, and if so, by the fourth year there will be 150 Russian students in residence at Mason. Students will be an active part of the campus community, living with more than 4,700 other students in Mason residence halls. The Dual Degree program promises to create a unique contribution to the future workforce. Being exposed to two different economies and participating in real-life projects within the American businesses focusing on management, marketing, entrepreneurship, leadership of Russian and US businesses, the graduates of this program will create a pool of multilingual individuals with a deeper understanding both countries and ready to work in both world economies and businesses,

Transcript of Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and...

Page 1: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

o

Mason has partnered with Moscow State University to offer a new dual-degree program. Students enrolled in

the joint curricular venture will receive two degrees, one from Mason and one from Mosc'ow State, Russia's

leading institution of higher education. Russian students participating in the program will earn a bachelor of

science in either economics or management from each institution.

Developing a dual-degree program with Moscow State aligns with Mason's miSSion, which calls on the

university to "educate the new generation of leaders for the 21st century - men and women capable of

shaping a global community with vision, justice and clarity."

This academic program brings a new approach to the international education landscape. After completing

their first semester at Moscow State, students will spend the subsequent seven semesters at Mason. The

second through fourth semesters will be taught in Russian by visiting Moscow State faculty. Once students

have successfully met all academic and English language requirements to proceed to year three, they will

integrate into eXisting Mason courses taught in English by the Mason faculty.

This program provides an unprecedented experiment in collaboration - bringing programs from a

distinguished international university directly to an American campus.

In addition to enhancing a cultural framework between U.S. students and faculty and Russian students and

faculty, it also provides opportunities for faculty from both institutions to engage in joint educational andresearch opportunities. It will lead to joint grant applications focusing on innovative economic andmanagement research.

This, in turn, will build a foundation for a research Center planned to be an integral part of the Program. Such

a Center at Mason will become a focal point for the joint Russia-US research operations on the US East Coast.The idea of such a Center at Mason has been supported by the Russian Ministry of Foreign Affairs, Russian

Academy of Diplomacy, Russian Embassy in the US, Representative of Russian Chamber in the US, Eurasian

Center in DC, and by a number of US and Russian research and business agencies.

Moscow State faculty members teaching at Mason will live in the newly constructed faculty and staff housingdevelopment, Masonvale, on the Fairfax Campus.

After a small pilot year in 2010-11, a minimum of 10 students in each degree track will be necessary to sustain

the program, with a cohort total of 20 students. It is anticipated that the program will continue to grow, and if

so, by the fourth year there will be 150 Russian students in residence at Mason. Students will be an active partof the campus community, living with more than 4,700 other students in Mason residence halls.

The Dual Degree program promises to create a unique contribution to the future workforce. Being exposed to

two different economies and participating in real-life projects within the American businesses focusing onmanagement, marketing, entrepreneurship, leadership of Russian and US businesses, the graduates of thisprogram will create a pool of multilingual individuals with a deeper understanding both countries and ready to

work in both world economies and businesses,

Page 2: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

Date:June 1, 2009

Business Plan

Composed by:Dr. Sergei ndronikov,Director of Russian Programs

Page 3: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-A1SU Dual Degree Program. Business Plan

Table of Contents

I. Executive Summary... 3

II. General Description... 4

III. Educational Products & Services............ 6

IV. Marketing Plan 7

1. Market Analysis

2. Market Segmentation

3. Market Trends and Needs

4. Competition and Program niche

5. SWAT Analysis

6. Promotion Strategy

7. Pricing Strategy

8. Strategic Location

9. Program Delivery Forecast

V. Operational Plan 141. Program Requirements

2. Program Timing and Layout

3. Program Admission and Fee

4. English Language Proficiency Requirements

5. Academic Integrity Requirements

6. MSU faculty

7. Housing

VI. Management and Organization 18

VII. Financial Plan 19

Appendices......... 22

2

Page 4: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

Where does the future of university scholar education exist? To Mason, it is inGlobalization, in its interdisciplinary and multidisciplinary approach that transcendstraditional academic disciplinary boundaries, changes the way we educatestudents about business and economics, history and languages,psychology and geography, politics and culture, arts and science. GeorgeMason University is committed to growing more fully as a global university, inoutreach, research and education, and promotes increasing global competenciesamong students.

The key to success for a comprehensive university such as George MasonUniversity in this new century is to illustrate to the society ways in which education isimportant and relevant. Research and teaching are becoming equally significant aswell as the way in which global issues can be harnessed effectively to enhance thequality and relevance of education. The utilization of global academic approachesand experiential learning are vital to the departments, schools, colleges anduniversity in general that seeks to educate an increasingly diverse population.

The teaching environment and our students' interests are rapidly changing. Theuniversity today must emphasize a multidisciplinary and globally innovativeeducational approach that will broaden the students' horizons, employment andcareer opportunities in the era of globalization. Universities allover the world need tojoin these efforts to focus more on international scholarly teaching, research andcommunity service. But successful change will only come if we do it together,preserving order while changing.

Mason and its partner, Moscow State University, are proposing an innovativeAcademic Dual Degree Program, also preserving academic integrity andrigorousness of Mason and MSU degrees Both universities are committed toproviding education for students in economics and management that will allow futuregraduates to fully utilize information and enhance skills in analysis, decision-makingand international communication. The benefits will include greater confidence inglobal decisions, shared analytical understanding and improved collaboration amonganalysts, researchers, managers and functions.

3

Page 5: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

I. G~neral Description

This is a joint curricular venture resulting in the delivery of two undergraduatedegrees, one from George Mason University (Mason) and one from Moscow StateUniversity (MSU). Students will earn either a B.S. in Economics or a B.S. inManagement from each institution (appendix 1).

As a result of initial interactions between Mason and MSU, this proposal hasemerged. MSU sought a relationship with an American university for a dual degreeprogram, partially patterned after its current academic program in Switzerland in Lawand Ecology. The Swiss program has proved to be attractive to students,academically sound and financially viable, and MSU has wanted to replicate asimilar model with an American university in high demand fields, specificallyeconomics and management.

Developing a dual degree program with MSU aligns with George Mason University'smission, which calls on Mason to "educate the new generation of leaders for the 21 st

century - men and women capable of shaping a new economy in a globalcommunity with vision, justice and clarity". MSU has a similar mission and mandatefor internationalization, along with a desire to provide additional educationalopportunities through dual degree programs to Russian students who areacademically qualified. Further, this proposed dual degree program contributes toMason's ability to achieve the goal in the 2014 Strategic Plan to "develop more fullyas a global university, in outreach, research and education, to promote increasingglobal competence among our students".

,io. StatementEstablish a new rank of educational programs in Economics and Managementpromoting global competency.

Program VisionThrough teaching and research. study activity and academic dialogue, the MSU­Mason Dual Degree Program offers new opportunities for mutual understandingbetween Russian and American constituencies.

Goalso Offer Dual Undergraduate Degrees in Economics or Management from the

two respective universities;o Create an innovative harmonized approach centering the international

interactions of universities' communities;o Expand the reach of Moscow State and George Mason Universities global

partnerships;o Provide opportunities to Mason students to learn from MSU students;o Offer additional capacity for MSU students to obtain cross-cultural

experience;

4

Page 6: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

o Provide the opportunity for Mason & MSU faculty to collaborate onchallenging economic and business issues (both in research and teaching);

o Provide MSU faculty the opportunity to teach at Mason, and offer culturalexposure to the Mason, Northern Virginia and Washington, D.C. community;

o Expose George Mason University and Moscow State University academiccommunities to Global Educational Systems.

Specific objectives of the proposed dual degree program include:1. Offering a unique education experience for admitted Russian students to

acquire an undergraduate degree from both MSU and Mason;2. Enhancing cultural prospects between U.S. students and faculty and Russian

students and faculty;3. Providing opportunities for faculty from both institutions to engage in joint

educational and research partnerships.

The Mason-MSU Dual Degree Program will involve from George Mason University:School of Management and Department of Economics at the College of Humanitiesand Social Science, and from Moscow State University: Faculty of Economics (inRussia the academic unit is identified as a Faculty).

Mason School of Management will oversee the scholar requirements of a B.S.degree in Management; and Mason Department of Economics will oversee a B.S. inEconomics.At Moscow State University the Faculty of Economics is academically in charge ofboth degrees: B.S. in Economics and B.S. in Management and, thus, oversee andadvise on both degrees.

Currently the Program is targeting the Russian students with a High School Diplomapursuing a Bachelor of Sciences Degree in EconomIcs or Management.However, in the long-run the Program will be open to any students interested ingetting two degrees, one from Mason and one from MSU including Americanstudents and the migrants from the Former Soviet Union and East Europeancountries residing in the US.

5

Page 7: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

u. Educational Products & Services

The final educational product of the program is two bachelor degrees either inEconomics or Management: one from Mason and one from Moscow StateUniversity.

MSU and Mason agree to work on a distinctive collaboration in order to provideRussian students with opportunities to study under both Russian and Americanfaculty and take advantage of the strengths of programs operating at the twoinstitutions.

In addition, the global educational collaboration underlying the dual degree programswill create possibilities for joint research and the opportunity of developing additionaleducational partnerships. It will also provide further exposure to Russian scholarshipand culture for the Mason community.

As a result of global educational activity and dialogue, the Mason-MSU partnershipwill truly "reset" international relationships between the Russian Federation and theUS and provide new opportunities for mutual cultural, social, economic, and politicalunderstanding between the broader Russian and American communities.

The core competency of the Mason-MSU program is the high level of academicprograms within both universities coupled with extensive experience in internationalprograms, partnership and collaboration. Utilization of the knowledge, skills andoutstanding academic record of the Mason and MSU faculty will help the Program tosucceed.

The major competitive strength of the Mason-MSU Dual Degree Program is theavailability of the highly skilled and experienced bilingual faculty and administrativestaff at both universities, an opportunity to provide in-depth exposure to Americanstyle of life for Russian students and visa versa, high interest and demand in bothcountries in bilingual workforce with profound knowledge in Economics andManagement, broadly recognized brand name of MSU degree, and the location ofthe Program within the epicenter of the business, management and governmentcommunity in the US.

6

Page 8: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

IV. Ian

Mason-MSU Dual Degree Program: Business Plan

arket Analysis

One of the opportunities of the Mason-MSU Program is the brand name of MoscowState University. It was and still is the top academic institution in the RussianFederation and even among neighboring East European and Former Soviet Unioncountries.For many years the academic degree from MSU was a very appealing argument forRussian high school graduates.

Every year Moscow State University admits students to 27 Faculties and AcademicUnits. The average admission number varies from Faculty to Faculty.

The MSU Faculty of Economics annually admit 220 students, total, in Economicsand Management tracks whose tuition and fees are covered by the state.Additionally 65-68 students are admitted as fee paying students in Economics whoagree to pay $10k per year. Also, MSU admits 120 Management students whoagree to pay $12k per year.

The MSU admission hopes to expand the number of students accepted to MSU byup to at least 15-20 students by offering the dual degree program offering withGeorge Mason University.

After surveying and analyzing the Moscow State University admission rate todifferent MSU schools, it was concluded that the competition rate at the Faculty ofEconomics was one of the highest among all MSU academic units (table 1):

Table 1: Rate of competition during the admission process to MSU Schools(state budgeted places)

School 2000 12001 2002 2003 2004 2005 2006 2007 2008.-

Law 4,9 4,2 4,6 3,1 3,8 5,2 5.2 5,6 3.8..

Economics 5,2 5,4 7,0 6.5 6,8 11,0 10.5 10,5 10.6

Philosophy 2,9 5,5 3,7 4,2 5,6 6,3 6.3 5,9 5.4--

Medicine 5,6 6,3 6,1 10.9 9.0 I 7,0 7.7 7,8 6.8

Psychology 7,9 5,1 4,8 4,6 4,8 6,7 4.9 7.0 7.8Foreiqn Language 13 12 17,5 8,3 16,6 8.0 12.2 10,1 10.5 IInformation Tech. 7,4 7,2 7,3 7,3 7,3 5,5 6.1 4,3 4,5

The rate of competition demonstrates number of applicants per one admittedperson. It demonstrates that the period from 2005 through 2008 there were 10 timesmore applicants than admitted to the School of Economics. In total, there were more

7

Page 9: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program.- Business Plan

than 2200 applicants to the School of Economics every year during four consecutiveyears.

The current forecast IS that this tendency will remain constant during 2009-10admission years.

Market egmentation (potential students)

There are five major segments of institutions providing applicants to Mason-MSUDual Degree Program:

o Graduates from Moscow High schools (MHs);o Graduates from Moscow colleges, lyceums, private schools (MPs);o Graduates from Moscow high schools specializing in Economics and

International languages education (MELs);o Graduates from other Russian Regional High schools (RHs);o Applicants with a Degree interested in changing the career (ChC)

According to preliminary research and estimates the potential students' distributionis as following (Figure 1).

Students applyilng to a Program

2

.MHs

• MPs

i MELs

iIiJ RHs

figure 1: Potential students' distribution within the leading market segments.

The overall majority of applications are expected to come from Moscow and otherRussian regional centers high school graduates.

Keeping in mind tuition rate, the Mason-MSU Program is focusing on graduates fromtwo major market segments: Gymnasiums and Lyceums, and Moscow high schoolsspecializing in Economics and International languages education. These market

8

Page 10: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

groups are the most advanced in Economics and English language. Also, theseeducational institutions frequently require tuition and attract upper socio-economicmembers of the Russian population.When the Dual Degree Program matures it will be significant to add the other marketsegments as targets.

Market trends and needsData from recent years have reflected market trends that obtaining knowledge andan academic education in Economics and Management are growing curve in theRussian Federation. It is particularly true in large urban clusters in Moscow, St.Petersburg, Novosibirsk and Russian regional centers.

International companies doing business in Russia are on the rise in particular inoil/gas, banking, retail, real estate, and tourism industries. These multinationalcompanies are constantly searching for a highly educated workforce creating anappealing opportunity for the young Russian generation in getting education inhighly-demanded areas of management and economics.Another large employer is the Russian government, where the demand and need inqualified professionals with a background in economics is on a constant rise.

The demand in economics professionals is justified by a recent trend in Russiansecondary education. A large number of high schools with specialization inEconomics have been opened in Moscow, St. Petersburg and Russian regionalcenters. It creates a pool of graduates seeking the continuation of education withinthe university system.

CompetUion and Mason-MSU Program nicheTraditionally, a high level of education and academic integrity at MSU, and broadnational and international recognition of the MSU degree, makes competition for adegree from other colleges and universities in Russia almost irrelevant.

Recently the trend has started to change. Today, together with MSU, there areseveral other universities who playa distinctive role in the Russian educationalmarket. Battling to attract students other universities started implementing innovativeacademic programs including Dual Degree programs. These universities beganpartnering with top West European and American universities and colleges.The latest example is the Higher School of Economics (HSE) located in Moscow. In2008 HSE introduced a Dual Bachelor Degree in Economics from HSE and theLondon School of Economics (LSE). To obtain a degree Russian students complete2 years at HSE in Moscow, and 2 years of study in London at LSE. Leveraging thelower cost of education in UK, such dual degree program will require lower tuitionrate than any other dual degree programs with US universities.

Nevertheless the Moscow State University Faculty of Economics degree is still veryacademically profound and strong. The demand for the MSU Bachelor degree inEconomics is currently very high and predicted to stay at this level for several yearsto come.

9

Page 11: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program. Business Plan

The Bachelors Degree in Management from MSU Faculty of Economics wasintroduced several years ago, and immediately became a highly desired degreeamong Russian students.The Mason-MSU Dual Degree Program needs to capitalize on the current highdemand of the MSU degree.Also, the proposed Mason-MSU Dual Degree Program is going to be the first of itskind and occupy a separate niche. Similar programs have not been designed in theUS and most of Western Europe. There is only one similar model in Switzerland withMSU Faculty of Law involved.There is an opportunity for Mason and MSU to show strong market presence in thisparticular academic educational niche, and if successful, start introducing similareducational programs with other Eastern European, Latin American and Asianuniversities.

SWOT FrameworkInternal factors influencing the Mason-MSU Dual Program are grouped intoStrengths and Weaknesses and external factors into Opportunities and Threats(Figure 2).

Strengths Weaknesseso Two of the most popular academic p Start-up academic program;

programs among stUdents; p Need to develop strong appealing8 Brand recognition of MSU Degree; content;0 Large pool of interested applicants 10 Need to attract participants, gain the

produced by Russian specialized high I market recognition;!schools; o Relatively high tuition and lodging fees

0 Magnetism of international exposure for for Russian studentsstudents and faCUlty from bothuniversities;

o Utilization of already establishedacademic educational strengths, and

I established infrastructure of bothinstitutions

Opportunities Threats0 Continuing recognition of importance of 0 Presence of competitors with established

Globalization in World economy, brand names in academia;business and management; o Availability of similar free and/or low-cost

0 Increasing stipulation in unraveling academic programs in EU and Russia;economic issues internationally; o Vulnerable U.S.-Russian relations;

o Amplifying demand of internationally- p Unstable economic situation in bothsavvy workforce; countries;

o Growing Global market; ~ Instability on the Financial and Job0 Expanding role of Economics and markets, possibilities of inflation and

Management issues globally and in the future job losses in the RussianRussian Federation in particular; Federation

o Integration of western managementexpertise into business and governmentoperations in the Russian Federation

Fi,gure 2: SWOT Analysis

10

Page 12: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

In the current situation, the Mason-MSU Program has unique strengths to succeedand strong opportunities to utilize and leverage a success. Threats on currentmarkets are mainly dependent on international relationships between the two

I

countries. To minimize the threats, the marketing strategy has to utilize the currentpositive political climate of US-Russian relations and reach out to the countriesrespective leaders and administrators to establish strong educational and academicbonds.

To overcome the aforementioned weaknesses, the Dual Degree Program needs tofocus on a promotional campaign and develop strong appealing content to thepotential students' market segments. The rationale of the initial stage of programdevelopment is to narrow its offers to two market segments: graduates fromspecialized lyceums and gymnasiums and specialized language schools.

Promotion StrategyTo reach the potential customer base and promote the Mason-MSU Program,several marketing steps are needed such as:

• Build printable promotional material flyer outlining the strength andopportunities of the program. Special focus has to be on future employmentopportunities and global uniqueness of the program graduates;

• Create a Mason-MSU Web page within the home page of both universities;

• Advertize the Dual Degree program on Russian media sources as: businessnewspapers "Kommersant" and "Vedomosti", Web sites: Business

• Invest heavily in advertizing the Program through Internet sources as:MySpace, Twitter, LinkedlN, Facebook, etc. also on analogous web sites inRussia;

• Closely work with Russian High school administrators to reach out to futuregraduates. Main focus is on large Russian urban industrial clusters. However,Russian regional centers and neighboring countries are important as well;

• Employ Moscow State University and Russian High Schools Alumni feeds;

• Widely announce the Dual Degree program at the International, Global, US­Russia Forums, meetings, conferences, workshops, advising committees;

• Fully exploit the network of Russian and Mason friends, colleagues,professionals from other disciplines;

• Capitalize on the relationship with the US and Russian Embassies, Chamberof Commerce in both countries to outreach to companies, business,industries, governments;

11

Page 13: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

• Provide a Mason delegation to present a highly publicized group of events,receptions and information sessions before final acceptance of applications;

• In the future, the promotional campaign needs to be developed along twoavenues: 1) heavily in the Russian Federation 2) in the US outreachingRussian-speaking community.

Promotional BudgetAt the initial stage the promotional budget has to be kept low, but needs to beconsidered and included at the mature operational stage as a part of operating planbudget.

Pricing StrategyFrom the SWOT analysis price of the Program is an important competitive factorMore and more universities in Europe and the US have started to recognize thepotential of the Russian educational market and importance of Global education.Last year several institutions such as the London School of Economics started toalso offer a Dual Degree program with Russian Universities charging a lower tuitionfee. Once established, these programs are going to compete heavily across theborder in the Dual Degree Program offers.

But, the timing appears to be right, the interest from the Russian counterpart isstrong, and the tuition fee is set correctly (see: Marketing Strategy). The MSUrepresentatives hope to expand the number of students accepted to MSU by offeringthe Dual Degree Program offering with George Mason University.The Mason-MSU Dual Degree program has a unique ability of utilizing the brandname of Moscow State University Degree. A series of information sessions havedemonstrated that the potential students make their decision mostly on the quality,job relevance and assistance to professional growth.

Strate ic LocationThe courses within the first semester of the Dual Degree Program will be offered inMoscow at Moscow State University. Beginning with the second semester untilgraduation the courses are offered in the US, at Mason on the Fairfax campus.Russian students will reside and study within close proximity to Washington, D.C.,businesses, federal and local government offices within Northern Virginia. Thislocation provides great opportunity for Russian students to get familiar with the"heart and soul" of an American community.

It is advantageous to capitalize on the strategic location of the Program that unitesthe two capitals of two countries.

Program Delivery ForecastIt is anticipated that the Mason-MSU Dual Degree will first target Russian graduatespredominantly from Moscow High Schools.

12

Page 14: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program. Business Plan

However, the anticipation is that the Program will be of interest to a large group ofRussian immigrants residing in the US as well as the US students with the Russianlanguage knowledge

It is expected that the Mason-MSU Program Advisory Board will heavily collaboratewith Russian-Eurasian centers in the US as well as other Russian/Eurasianprograms at US universities through Russian Educational Center expected to beestablished at Mason.

The projected growth of Program participants is outlined below (Table 2):

2009FY 2010FY 2111FY 2112FY 2113FY

ssian Stude, ts 10-15 25-30 30-40 40-50 >50*

US Students 0 3-5 5-10 10 >10(Former Soviet Union &East European miorants)

US Students 0 1-5 3-5 5 5-10

f---- L65-70TOTAL 10-15 30-40 40-55 55-65i

* - admission cap for Russian freshman is placed at 50 students

Tabl- 2: Projected number of students within Mason-MSU Dual DegreeProgram

It is anticipated that after the second year the program will become profitable, andafter year three will reach the 50 student mark to become completely self supportive.

13

Page 15: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

V. Operational Plan

Program Requirements:The organization for the Dual Degree Program includes four years (8 semesters) ofacademic preparation and 126 credit hours of coursework in the semester bysemester course plan required for getting a Bachelor of Sciences Degree fromGeorge Mason University.

Additional requirements by the Moscow State University Bachelor Degree Programincluding foreign language (English) examination, physical training exams, Statecomprehensive examinations, and a bachelor's Graduation Education Thesis havebeen defined and accommodated within an academic course plan to satisfy 240European (ETCS) units required for a B.S. degree from Moscow State University.

Mason and MSU Undergraduate Degrees in Economics or Management areawarded following completion of all academic requirements of both Institutions.

Program Timing and Layout:The Mason-MSU Dual Degree Program will function on an academic semestercalendar. It is anticipated that the beginning date of the Program is Fall 2009 withMSU students arriving at Mason in Spring 2010 if all necessary arrangements andconditions are finalized and both parties agree.

Program layout is as following:o Semester 1 is taught at MSU in Moscow, Russia;o Semesters 2-4 are taught at Mason by MSU professors on Russian;o Semesters 5-8 are taught at Mason by GMU professors;o Mason will provide a non-credit Physical Education program to meet Physical

Training requirement of MSU;o Mason General Education requirement of Lab Science 1 and 2 will be taught

by MSU Geography faculty;o MSU Graduation Thesis is defended at MSU in June (end of semester 8),

supervised by the MSU faculty;o Final State University Examination is taken at MSU in June (end of semester

8)

In order to offer a program layout leading to degrees from Mason and MSU inEconomics or Management both universities will create a Consortium (appendix 2).In the first semester of the program, students in the Mason-MSU program are atMoscow State, taking courses pre-approved by Mason for transfer.

In semesters two through four, students and faculty from Moscow State come to theFairfax campus and participate in the Mason-MSU Consortium. Through theConsortium, students are taught Moscow State courses in Russian by Moscow Stateinstructors, those courses having been pre-approved to meet applicable Masonrequirements, including General Education. Special course numbers and sections

14

Page 16: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

will be used in registration and will appear on the transcript as resident credit, withcourses and grades listed and a notation of the Mason-MSU consortium source.Grades earned during consortium semesters will be part of the students' semesterand cumulative GPAs, and will contribute to Mason academic standing. Eachsemester students are required to take enough credit hours for full-time status.Students must also participate in English Language Institute courses to strengthenlanguage skills and pass English proficiency requirements (see more below). Thesecourses will not contribute to students' semester and cumulative GPA's and furtherwill not contribute to Mason academic standing.

For semesters five through eight, (Le., Junior and senior year), students becomefully integrated into the applicable Mason programs.

The program will be subject to normal monitoring for quality of courses, instructionand the program overall. Mason will ensure the quality of the programs and servicesthrough normal assessment processes followed on campus. Students will use thecourse evaluation process in place at the university.

Program Size·On average 10 Economics students and 10 Management students are needed tomake the Program feasible and cost effective.

Program Admission and Fee:Students are admitted to the Dual Degree Program through the Moscow StateUniversity admission process. MSU coordinates all admissions that start on June 20and goes through July 31 with the decision of admittance no later than August 15 forthe coming Fall semester.Students must pass the entrance requirements of MSU to enroll in the Dual DegreeProgram.

A deadline for the MSU students to submit an application to be admitted as Masonstudents is September 25. To be admitted as Mason students, the MSU studentsneed to:o Fill in a special Dual Degree application. The new student application fee is

$160.00o Provide translation of the official high school diplomas;o Meet the entrance standard requirements;o Demonstrate English language proficiency (see: English Language Proficiency

Requirements)

The students accepted into the Dual Degree Program will pay a flat fee of $25,000 intuition per year. In addition to tuition, students will pay room/board, transportation,application fees, medical plan, required textbooks, and other incidentals. See morein Financia/ Plan.

15

Page 17: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

Russian students enter the U.S. on visa F-1. Obtaining the visa, medical insuranceand flight ticket is the responsibility of the Russian students. Mason and MSU willprovide necessary assistance and support.

Students will have the opportunity to live on campus in guaranteed and providedspace. If space is not available, efforts will be made by the George Mason ProgramDirector to assist with securing near-campus housing.

Russian students will have to return to Moscow after studying in the US.

English Language Proficiency Requirements:Russian students will take six Moscow State University credits of English languagein semester 1 while studying in Moscow at MSU.

Russian students will be expected to take extensive English language preparationclasses beginning year one in anticipation of taking the final two years of instructionpresented in English language. Students will be required to pass the TOEFL with aminimum score of 570 (paper-base exam) in order to begin taking courses taught inEnglish.

Students can take the TOEFL test in Moscow or at any time in the US but before thestart of Semester 5 If they pass TOEFL, the students are fully admitted to GMU. Ifnot, they are admitted provisionally and take English Language Institute (ELI)classes in Semester 2 and 3 in addition to their regular courses taught in Russian. Itis recommended that all Russian-born students will take ELI classes in Semester 2and 3 provided by Mason at no cost.

Students who require more English language training will take an additional 10-weeksummer program at ELI between semesters 2 and 3. Cost for this English summerprogram will be borne by the student.Students must pass TOEFL or be recommended by ELI in order to proceed toSemester 5.

Academic Integrity Requirements:

Student qualifications: students will be admitted to Moscow State University andGeorge Mason University if demonstrate appropriate academic qualifications(grades and test scores) including a TOEFL score of 570 or higher. Students will beadmitted to School of Management (SOM) at George Mason University as Dean'sAdmit students (B.S. status upon completion of TOEFL requirement).

Faculty qualifications: both Russian and the US faculty will be academicallyqualified (research active faculty with terminal degrees).

Curriculum design and management: the curriculum is agreed upon by bothinstitutions as approved by the faculty at Mason and MSU. Courses must meet bothGMU and MSU curriculum requirements (appendix 3 & 4) Oversight of the

16

Page 18: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program.· Business Plan

curriculum will be the responsibility of the respective academic units (Managementand Economics at Mason, Faculty of Economics at MSU). Textbook selectionshould be done in collaboration with the faculty teaching the course topics at Masonand MSU.

Moscow tate University (MSU) faculty:MSU faculty will provide course work In Russian, while on-site at George MasonUniversity Fainax campus for semesters 2 through 4. MSU faculty will enter the U.S.on J-1 visa as visiting professors. It is required that the Russian faculty can speak,understand and communicate freely in English.

Obtaining the visa, medical insurance and a flight ticket is the responsibility of theMSU faculty and must be obtained well in advance.

Russian faculty will stay for four weeks in the U.S. on average. Three weeks of thevisit will be dedicated to covering course curriculum, and one week will be committedto offering seminars, presentations, establishing research partnerships, etc.MSU faculty will be paid a four-week honorarium for participating in the Program.

George Mason will provide transportation for Russian faculty to/from Dulles airport.

HousingRussian students participating in the Dual Degree Program will receiveaccommodation in Mason dorms on Fainax campus. To provide adequateintegration opportunities for Russian students it will be important to consider mixingthem with other types of US students.

Russian faculty from Moscow State University participating in the Program will beprovided with on-campus housing at George Mason; housing in the hotel andconference center when available; and information for near-campusaccommodations if needed.

17

Page 19: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

VI. Management and Organization

Program Management TeamDay-to-day business of the Mason-MSU Dual Degree program will be managed bythe Program Management Team (PMT). The Team will consist of a ProgramDirector assigned to administer, manage the Program on behalf of Mason, and serveas a liaison between various Mason and MSU Academic units; Program Manager - apart-time member of a team allocated to promote research collaboration, programenhancement (e.g. peer advising, cultural exchange seminars, etc.) and provideprogram oversight from a student services and curriculum standpoint. This positionwill be filled ideally with a faculty member with Russian language skills conductingresearch in a discipline that affords collaboration with MSU faculty. The third PMTmember is a graduate assistant appointed to serve as an administrative assistantand the main point of contacts for the Russian students.

It is anticipated that both universities will also assign personnel to oversee admissionand curricula process.

Advisory BoardProfessional and Advisory support for the Mason-MSU Dual Degree Program will beprovided by the Program Advisory Board. The Board will oversee the Programoperation and consist of representatives from Mason and MSU administration, aswell as representatives from the participating academic units from Mason and MSUuniversities.Academic Board will advise the progress and development of academic curriculum,coordinate and facilitate the priorities for academic education and activities,determine implementation timelines, plan for expansion and enhancements, directon major academic avenues and related issues.

Program Review:The Mason-MSU Dual Degree Program will be reviewed annually. The ProgramDirector will submit an annual report to the various academic units and the ProvostOffice summarizing the status of the program, the accomplishments of the program,and recommendations for program modification.

18

Page 20: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program' Business Plan

I. F"nancial Plan

To calculate the Program operational budget, predict the degrees volume at a givenprice to get revenue and recover total cost, a break-even calculation for a Mason­GMU Dual Degree Program has been done (appendix 5).

The basic conditions are as following:

Program conditions.:

o A Program consists of two separate degree cohorts: on average 10 students perdegree program cohort;

o Students admitted to the Program will take the first semester at Moscow StateUniversity;

o Russian students will arrive at Mason in mid-January;o Students will pay tuition of $25,000 as a flat annual fee during 4 years of study;o Students will pay tuition for the first semester of study at Moscow State University

to the MSU financial office in rubles in equivalency of $12,500;o To continue within the Program in the US, the students must transfer $12,500 to

Mason Financial Office to cover second semester tuition. The transfer has to bemade NO LATER than on January 15;

o At the end of the forth year students will pay part of the last year tuition to theMSU financial office in rubles in equivalency of $6,250 to cover the State exams,Graduate Thesis preparation and Defense at MSU;

o Students will take intensive English courses through English Language Institute(ELI) at Mason during semesters 2 and 3 at no additional cost;

o If there is a need to obtain more English education, the student will have anopportunity to take ELI courses during a summer semester. If this is the case, thecourse fee is covered by the student;

o Students may only progress past semester four of this program upondemonstration of English proficiency at Mason's admission standards;

o Students will be solely responsible for covering additional fees while in the USas: housing, medical insurance, meal plans, textbooks, travel expense if any,and have sufficient funds for accidentals;

o GMU will cover international tax (25%), accommodation cost, teachingequipment including laptops, house furnishing for MSU faculty while at GMU;

o MSU faculty while at GMU will be responsible for covering: meals, medicalinsurance in the US, transportation, flight ticket and visa cost to enter the U.S.

A financial plan has been developed. Student tuition, while slightly higher thannormal out-of-state tuition, will cover the costs of the program. It has beendetermined that this cost is realistic for Russian students, based on receiving twodegrees and current educational fee structure in Russian universities ..

General financial estimate for the Year 1 is as following:

19

Page 21: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

Revenue:20 students per program @ $25,000 per student:

30 students per program @ $25,000 per student$500,000

$750,000

E.xpen .. es:

1 semester at MSU: at 20 studentsat 30 students

$250,000$375,000

Russian Faculty Costs:1 professor:Stay 4 weeks (Saturday thru Saturday):3 weeks: 15 days of teaching (3 credits)1 week: 5 days of research @ $100 a day25% faculty tax

Total pip:

6 professors a semester (with 25% faculty tax)

Faculty Apartments (6 months contract)3 bedroom apartment cost ($2,000 a month)Utilities/internet ($150 a month)Cleaning ($ 50 a month)Initial furnishings & maintenance

Total:

Shuttle: airport and return @$100 per faculty

$5,000$ 500$1,639$ 7,139

1$12,000$ 900$ 300$ 6,000

$43,584

$19,800

$ 1,250

Personnel:Program Director/Manager @ 1.0 FTE with benefitsAdmin. Asst @ 1.0 FTE with benefitsMason graduate student, support equivalent

Total:

Board Meetings:Semester meetings (3 people for 2 days per diem;airfare and transportation; host meals)

Direct Expenditures.;Teaching Materials DuplicationFaculty laptops & printersTeaching equipmentPrinting, mailing, phone, suppliesSupplement to ELI

(2 semesters per year; avg. $1770 per student)

$99,500

$ 6,290

$ 2,000$ 4,000$ 5,000$ 2,500

$35,400

20

Page 22: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

Office equipment/furnitureStudent events/reception ($100 per student)WES credential evaluation for new facultyProgram Director travel (1 trip/year)Department SupportMiscellaneous

Total:

TOTAL Expenses

TOTAL PROFIT:

$12,000$ 2,500$ 1,500$2,000$1,000$2,500

$69,400

$489,824

$ 10,176

$614,824

$135,176

21

Page 23: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Mason-MSU Dual Degree Program: Business Plan

Appendix 1: Memorandum of Understanding

Appendix 2: Mason - MSU Consortium

Appendix 3: Schedule of courses for the B.S. in Economics: bysemester

Appendix 4: Schedule of courses for the B.S. in Management: bysemester

Appendix 5: Financial Plan

22

Page 24: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Appendix 1

MEMORANDUM OF UNDERSTANDINGESTABLISHING PRINCIPLES OF DUAL DEGREE PROGRAM

By and betweenGEORGE MASON UNIVERSITY and

MOSCOW STATE UNIVERSITY

THIS MEMORANDUM OF UNDERSTANDING ("MOU"), dated this 20th day ofDecember, 2008, (the "Effective Date"), is made by and between George MasonUniversity ("Mason"), a public institution of higher education and state agency ofVirginia, United States, and Moscow State University ("MSU"), a public institution ofhigher education of Moscow, Russia, (together, the "Parties" or "institutions").

Moscow State University and George Mason University agree to work on a distinctivecollaboration in order to provide Russian students with opportunities to study under bothRussian and American faculty and to take advantage of the strengths of programsoperating at the two institutions. The educational collaboration underlying the dualdegree programs will create possibilities for joint research and the possibility ofdeveloping additional educational partnerships. It will also provide additional exposureto Russian scholarship and culture for the George Mason University community.Through educational activity and dialogue, the Moscow State University-George MasonUniversity partnership will provide new opportunities for mutual understanding betweenRussian and American constituencies.

WHEREAS, both parties offer a B.S. degree in Economics and a B.S. degree inManagement; and

WHEREAS, the Parties wish to promote and provide an international educationalexperience for Russian students; and

WHEREAS, the Parties wish to establish a joint curricular program to offer dualundergraduate degrees from both Mason and MSU in the fields of Economics andManagement; and

WHEREAS, the Parties envision establishing a program for Russian students to enroll inboth institutions, and to take classes both at MSU and Mason; and

WHEREAS, Mason has the infrastructure and student support services for internationalstudents to enjoy a complete college experience with American students; and

WHEREAS, the Parties wish to provide intensive English language instruction as part ofthe joint degree program; and

WHEREAS, the Parties have agreed in principle to the basic terms and conditions of amutually beneficial dual degree program; and

Page I of3

Page 25: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

WHEREAS, the parties wish to set forth the terms and conditions of a mutuallybeneficial affiliation which would promote and be in furtherance of the objectivesdescribed above;

NOW, THEREFORE, in consideration of the mutual promises herein, the Partieshereby agree:

1. The Parties agree in principle to establish a dual degree program (the"Program"), in which both institutions will offer a B.S. in Management and a B.S.in Economics (the "Degrees"), and award degrees to those students whosuccessfully complete the requirements of those programs.

2. The Parties will timely enter into an agreement (the "Agreement") to establish theterms and conditions of the Program.

3. The Parties agree to mutually establish approved curriculum requirements for theDegrees.

4. It is anticipated that the Agreement will include the following core principles:a. Students will apply to both institutions and will meet the admissions

requirements of both institutions.b. Degrees will be awarded when students complete the degree

requirements of both institutions.c. The Curriculum will be composed of 126 Mason credits / 240 ETCS units,

and the institutions will both approve the content of the curriculum.d. The first semester of courses will be taught as MSU, in Russian, and

SUbsequent semesters of courses will be taught at Mason, in both Russianand English.

e. The second, third, and fourth semesters will be taught at Mason, by MSUfaculty, in Russian, in an intensive compressed schedule. The fifththrough eighth semesters will be Mason classes, on a regular semesterschedule, taught in English, alongside other Mason students.

f. Students will be taught English by Mason ELI. Students must achieve aTOEFL score of no less than 570 or equivalent on another test, ordemonstrate English proficiency, to progress to the fifth and subsequentsemesters.

g. MSU faculty will teach on-site at Mason for the second, third, and fourthsemesters; Mason will provide housing (which cost is charged to theProgram) for MSU faculty on this assignment.

h. Mason will provide integrated student support services to students in theProgram, as it provides to all international students at Mason. i. Students

will be responsible for costs of tuition, room/board, and otherordinary fees. j. Students will directly pay MSU in rubles for their first

semester, and willpay Mason in US dollars for subsequent semesters. k. Mason will

provide a program coordinator to help ensure success of theProgram.

Page 2 of3

Page 26: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

5. Notwithstanding anything herein to the contrary, the Parties agree that this MOUwill not constitute a legally binding agreement between the Parties. Rather, theobligations of the Parties will become legally binding only if, and to the extent towhich, an Agreement, acceptable in form and substance to both Parties, hasbeen negotiated, executed, and delivered.

6. This Agreement shall be construed, governed and interpreted in English, and-byand in accordance with the laws of the Commonwealth of Virginia. Any litigationwith respect to this Agreement shall be brought before an appropriate court in theCommonwealth of Virginia. Nothing in this Agreement shall be deemed a waiverof the sovereign immunity of the Commonwealth of Virginia. The signatory foreach Party certifies that he or she is an authorized agent to sign on behalf suchParty No employee of Mason may receive compensation from MSU unlessauthorized by Mason in writing.

WITNESS the following signatures of the Parties:

GEORGE MASON UNIVERSITY:

0, ~I• '. ... I ~.:.te. ;.... ;. '.i)"..""" _,..0.=...

_.. -,Peter'Stearns, Provost

Da::!Wr fklhwJi/S~~Maurice Scherrcns, Senior Vice President

MOSCOW STAT~ UNlVERS1TY:

Date:---

Date:---

Page 3 of3

Page 27: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Appendix 2:

M un.: Geo ge so. U IV rst - MenOl urn

o cow ta

In order to offer a program of study leading to degrees from George Mason University (Mason) and

Moscow State University (MSU) in Economics or Management, building on the distinctive academic

strengths of both universities and offering students the advantages of study in two languages and two

cultures, Mason and MSU will create a Consortium.

Among the features of this Consortium is a cross-registration arrangement, patterned on the

longstanding practice of the Consortium of Universities of the Washington Metropolitan area. The

Consortium cross-registration arrangement permits students enrolled in eligible degree programs at one

Consortium member institution to register for a course offered at another member institution. 1 In this

case, students in the Mason-MSU Consortium program will take an approved set of MSU courses (as

described below) which will either transfer as specific Mason courses or be cross-registered as

Consortium courses.

In the first semester of the program, students in the Mason-MSU program are at Moscow State, taking

courses pre-approved by Mason for transfer. Students apply for the Mason-MSU program through

Mason's Admissions Office early in the first semester at Moscow, at the latest.

In semesters two through four, students and faculty from Moscow State come to the Fairfax campus and

participate in the Mason-MSU Consortium. Through the Consortium, students are taught Moscow State

courses in Russian by Moscow State instructors, those courses having been pre-approved to meet

applicable Mason requirements, including General Education. Special course numbers and sections will

be used in registration and will appear on the transcript as resident credit, with courses and grades

listed and a notation of the Mason-MSU consortium source. Grades earned during consortium

semesters will be part of the students' semester and cumulative GPAs, and will contribute to Mason

academic standing. Each semester students have to take enough credit hours for full-time status.

Students must also participate in English Language Institute courses to strengthen language skills and

pass English proficiency test. These courses will not contribute to students' semester and cumulative

GPA's and further will not contribute to Mason academic standing.

Students may only progress past semester four of this program upon demonstration of English

proficiency at Mason's admission standards.

For semesters five through eight, (Le., Junior and senior year), students become fully integrated into the

applicable Mason programs. Students apply for degree conferral; once Mason has verified that a

student meets all Mason graduation requirements, they will be graduated.

1 http://www.consortium.org/cross_registration.asp

Page 28: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Co ort-lin.,,1oive Ma:son

pod 0 fer: ( d e cy(All courses are taught in Russian by Moscow State University faculty)

onsortium MSU courses I MSU GMU Equivalency Teaching Schedule

# (in Russian) credit GMU courses G

credit

MSU101 Microeconomics I 5 ECON 103: Contemporary 3 Semester 1:

Microeconomic Principles at MSU in Moscow

MSUI02 Mathematical 6 MATH 113: Analytical 4 Semester 1:

Analysis Geometry and Calcul'us I at MSU in Moscow..-MSU103* Linear Algebra 4 MATH 1XX: : GMU Elective (3) Semester 1:

at MSU in Moscow.. ..._-

MSU104 Economic Informatics 5 IT 103T: Introduction to 3 Semester 1:

Computing ..at MSU in Moscow

MSU105 History of Russia* 5 HIST 2xx: History Elective (3) Semester 1:at MSU in Moscow

MSU301 Fundamentals of 5 MGMT 312: Principles of 3 Semester 1:

Management Management at MSU in Moscow

MSU201 * Jurisprudence 3 GOVT 2xx: GMU Elective (1.5) Semester 1:at MSU in Moscow

MSU106 Macroeconomics I 5 ECON 104: Contemporary 3 Semester 2:Macroeconomic Principles at GMU in Fairfax

MSU302 Microeconomics /I 3+4 ECON 306: Intermediate 3 Semester 2:Microeconomics at GMU in Fairfax

MSU202 Theory of Statistics 6 OM 210: Statistical Analysis 4 Semester 2:for Management I at GMU in Fairfax

MSU203 Probability Theory 6 OM 2xx: Elective 4 Semester 2:at GMU in Fairfax

MSU303 Management 3 MIS 301: Management 3 Semester 2:Information System Information System at GMU in Fairfax

MSU304 acroeconomics II 5 ECON 311: Intermediate ; 3 Semester 3:Macroeconomics at GMU in Fairfax_. ..

MSU107 Environmenta I 6 EVPP 110: The Ecosphere: 4 Semester 3:Management .. I An Introduction to at GMU in Fairfax

Environmental Science IMSU108 Environmental 6 EVPP 111: The Ecosphere: 4 Semester 3:

Management .. II An Introduction to at GMU in Fairfax

-'--'Environmental Science II

MSU204* Demography 5 SOCI 2xx: GMU Elective (3) Semester 3:at GMU in Fairfax

MSU305 Organizational 5 MGMT 301 Managing 3 Semester 3:Behavior People and Organizations at GMU in Fairfax

MSU109 Mathematical 6 MATH 114: Analytic 4 emester 3:Analysis /I Geometry and Calculus II at GMU in Fairfax

Page 29: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

--

MStJ205* Philosophy 4 PHIL 2xx: GMU EI'eCtive (3) Semester 4:

at GMU in Fairfax

MSU206~ Pubtlc Administration 5 GOVT 2xx: GMU Elective (3) Semester 4:

at GMU in Fairfax

MSU306 Operations 6 OM 301: Operations 3 Semester 4:

Management Management at GMU in Fairfax---

MSU307* History of 5 MGMT 3xx: GMU Elective (3) Semester 4:

IManagement at GMLJ in Fairfax

Thought

MSU308* History of Economic 5 ECON 3xx: GMU Elective (3) Semester 4:

Thought at GMU in Fairfax--

jMSU309* Economic History 3 ECON 3xx: GMU Elective (1.5) Semester 4:

at GMUin Fairfax._- ---

MSU310· Economics of 5 ECON 3xx: GMLJ Elective (3) Semester 4:, Innovation at GMU in Fairfax

f-------- iLabor Economics------

MSU401 4 MGMT 431: Employee 3 Semester 4:

Relations at GMtJ in Fairfax'---- ~ . --.,..

>/< - Courses required by MSU curriculum and considered as electives by GMU curriculum

Page 30: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Appendix 3:

Assumptions:

eaule e jL.II,~•• U ..... '"UJIUIlJ .....~. se see

Only the MSU courses will be taught in Semesters 1-4. Only the GMU courses win be taught in Semesters 5-8.

The highlighted courses are required by MSU but not by GMU.

In Semesters 2-4: (J) indicates that the course will be taught jointly to Economics and Management students.

uS1liia :Ii

SEMESTER 1:I r hv ,Russiun MS[I nrnfe.sso~

Consor- ! Catalog MSU courses (in Russian) MSU Equivalency, Course #

- - -- -

timn # atMSU credit GMU GMU courses GMU Commentscourse # credit

MSU10l Microeconomics I 5 ECON 103 Contemporary 3 GEN ED : Social &Microeconomic Prin(:;jJ2les Bellavioral Science

MSU102 Mathematical Analysis 6 MATH 113 Analytical Geometry and 4 GENED: QuantitativeCalculus 1 ReasoniJ12

MSUI04 Economic Informatics 5 IT I03T Introduction to Computing 3 GENED:ITMSLJI05 H iSlOi~y of Russia 5 HIST 2xx HISTORY Elective (3)

----

I

MSU20I I Jtlrisprudence 3 ' GOVT2xx: Elective (2)

MSUI03 :Linear AIQ,ebra 5 MATH lxx Elective (3 )I Foreill:n Langua£!e (EIlJrlish) 5])hYSiical Tl'aj,~ 2

TOTAL (exc1. electives)~-

10

ITOTAL 18

ason-MSU Dual Degree: Courses for the 8.S. in Economics Page 1

Page 31: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

SEMESTER 2:in IJS at (;t\U T hl H.ussian MSlJ prfllt.JiSOrS

Consor- Catalog MSU courses (in Russian) ! MSU ECluivalencyI

tium # Course # I cr'edit GMU GMU CGurses GMU Commentscourse # credit

MSUI06. Macroeconomics I (J) 5 ECON 104 COlltemporary 3Macroeconomic Principles;

MSU302 Microeconomics II (1) 7 ECON 306 lntennediate 3

I MicroeconomicsECON 3xx Elective ( 1)

MSU202 Statistical Analys,is for---'---

Theory of Statistics (J) 10 OM 210 4

- Management IMSU203 Probability Theory (1) OM2XX 2 I ._.... _-._-

I MSU303 Management Information 6 ,MIS301 Management Information (3 )System (J) System

MIS 102 Spreadsheet ApplIcations for (1 )Business

, .. _.

Ph)'si~_at Training 3 ELI classes

TOTAL (excl. electives) 1.2 ,TOTAL 31 17

Page 2

Page 32: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

inSEMESTER 3:

MIl by Russian M~U nfofessor.;

Consor- Catalog MSU courses (in Russian) MSUI-

Eq.uivalenc~____ -tium # Course # credit GMU GMU courses GMU Comments

course # credit

MSU304 Macroeconomics II (J) 5 ECON 311 Intermediate 3Macroeconomics . ,.....---

MSUI07 Natural Science for 6 EVPP 110 The Ecosphere: An 4 GEN ED: Na/llralEconomists (J) Introduction to Science with Lab

I Environmental Science I- 1-'--I MSUlm~ i Natural Science for 6 EVPP 11\ The Ecosphere: An 4 GEN ED: Nat,mll

Economists (1) Introduction to Science with LabEnvironmental Science Il.

MSU204 Demograohy (J) 5 SOCI2xx Elective (1)MSU109 Mathematical Analysis II r 6 MA rH 114 Analytic Geometry and 4

Calculus II

._._--.- IPhysical Train~. 3

ELI classes

ITOTAL (excl. electives) 15TO'fAL 3J 18

Mason-MSU Dual Degree: Page 3

Page 33: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

ib USSEMESTER 4:

MII h)R:ussian MSl; nrof{'SSfoll"S

Consor- ' Catalog MSU Courses (in Russian) MSU ~uivalen~~ .- -tium # Course # credit GMU GMU courses GMU Comments

course # credit

MSU205 Philosophy (J) 5 PHIL2xx Elective (2)PHIL 112 1 GEN ED: Ethics

MSU309 EconOlnic IIistory (J) 3 £eON 3xx Elective (2)..-

MSU308 History of EconOlnic 5 ECON 3xx Elective (3)Thought I

I MSU206 Public Administration 5 GOVT 2xx Elective (3)MSlJ310 Economics of Innovation 5 ECON Jxx Elective (3)

I II

Foreign Language (basic) 6 ENGL 100* Composition Nonnative 4 Gh'N ED: WrillenSpeakers Communication (lower)

Term Paper Preparation 2Physical Training 3

I I

TOTAL (excl. electives) 5TOTAL 34 18

* GLl 00 "English as a Second Language" is a GMU COUrse taught to boost the exposure to English

Total: Semesters 1-4 (excL electives) 4229

Electives: Semesters 1-4 (need 22)

ITOTAL: Semesters 1-'"71

Ilneed 60)'-==Mason-M5U Dual Degree: Courses/or the B.S. in Economics Paae 4

Page 34: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Wi

SEMESTERS:Sa' GMI hJ Amcricim GMl! nrnle..,~(n"S

GMU GMU course GMU credit MSU EquivaleJl9_ ,- Comments, ; - -course # I

MSU courses MSUcredit

ECON 345 Introduction to Econometrics 3 Econometrics I + Econometrics 4+211_.. _-_. --

BCON 390 International Economics 3 International Economics -I 4+2 GEN ED: Global

I ECON 321Economics of Foreign Countries Understanding

Economics of Labor 3 Labor Economics +- Personnel 4+2!

, EconomicsCOMM 100 Public Speaking 3 Rhetoric of Business Dialogue 5 GENED: Oral

I

CommunicationACCT 203 Survey of Accounting 3 Accounting and Economic 5 cover Accounting

Analvsis req uirement I

HIST 125 Introduction to World History ??? ! 5,

GEN ED: WesteTfl3

... ICivilization

-

..

IIi TOTAL IS 33 II

Mason-MSU Dual Degree: Courses for the B.5. in' Economics Page 5

Page 35: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

SEMESTER 6:in IJS ai GMt bl American GMli prtllc.'Isors

GMU GMU course GMU credit MSU EquivalencL Comments- -course # MSU courses MSU

creditECON 370 Econom ics of Jndustrial 3 Economics of Sectoral Markets 0, 5

Or,P;anization ._-

EeON 330 Public Finance .. Public Sector Economics-+-- 4+3-'I Theory of Public Finance ,

FNAN 301 Financial Management 3 ' Financial Markets 5ENGL 2xx Course in Literature J ??? 5 I GEN ED: Literature

I ACCT 301 Financial Accounting and J ! International Financial Repol1ing 3+3, Managerial Decision Making I Standards +Administrative I

Accounting I

I

Term Paper Preparation 2-

TOTAL 'I 15 30

Mason-MSU Dual Degree: Courses for the B.5. in Economics Page 6

Page 36: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

In tiS·SEMESTER 7:

Ml' b} American GMlI prolcsson

GMU GMU course GMU creditf--

MSU E<tuiva'eocy ___ Comments--course # MSU courses MSU

credit

ECON 335 Environmental Economics 3 Environmental Economics 5 I

ECON 309 Economic Problems and Public 3 Economic Problems and Public 5 GEN ED: Synthesi.'iPolicies Policies

fNAN 302 Financial Analysis, Forecasting and 3 Theory of Finance 5, Valuation

FNI\N 401 Advanced Financial Management 3 Advanced Financial 5I Manage~.ent

ENGL 302 Advanced Composition 3 English Language lbasic) 5 GEN ED: WrittenCommunication (upper)

I Course in Arts 3 Cultural Studies 5 GEN ED: Art.'i

,

TOTAL 18 30

Mason-MSU Dual Degree: Courses for the B.S. in Economics Page 7

Page 37: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

SEMESTERS:. 1 lJ~ at GMU by American GM lJ prolessors

GMU I GMU course GMU credit MSU Equivalency Commentscourse # MSU courses MSU

credit

ECON 410 Pubfic Choice 3 Public Choice 5"-

ECON 412 Game 11leory and Economics of 3 Game Theory 5 Optional fromInstitutions MSU Semester 5

ECON 415 law and Economics 3 Economic Analysis of Law 5MKGT 301 Principles of Marketing J Marketi~. 5

f---..

MIS 301 Introduction to Business 3 Introduction to Business 5Information Systems Tnformation Systems

Students return back to MSU in Moscow to complete the Program

Graduation Paper Preparation 6 In Moscow, in June

..Final University Examination 6 In Moscow, in June

, and Defense of Graduation Paper

II

TOTAL 15 37

GRAND TOTAL I 137 2·62

eonomies age 8

Page 38: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Appendix 4:

Assumptions:

Tentati sche rses for t bvsemest

Only the MSU courses will be taught in Semesters 1-4. Only the GMU courses will be taught in Semesters 5-8.

The highlighted courses are required by MSU but not by GMU.

In Semesters 2-4: (J) indicates that the course will be taught jointly to Economics and Management students.

SEMESTER 1:In Russia ~Il MSII h~ Russian MS IJ rrufl"Sso

Consor- Catalog MSU courses (in Russian) MSU Equiv~~_~_--- -- -tium # Course # atMSU credit GMU GMU courses GMU Comments

course # creditMSUIOl Microeconomics I 5 ECON 103 Contemporary 3 GEN ED : Social &

I Microecon0IT!ic Principles Behavioral ScienceI

MSUJ02 Higher Mathematics 6 MATH 113 Analytical Geometry and 4 GENED: QuantitativeI Calcu Ius I Reasoning

I MSU 104 I Economic Informatics 5 I [I' lO3T Inlmduction to COl:11.Euting 3 GEN ED: IT I

MSUI05 History of Russia 5 HIST 2xx mSTORY Elective (3)I

MSU201 Jurisprudence 3 GOVI; 2xx: IEle;tive (2)

I MSU301 Fundamentals of 5 MGMT312 Prrl1clples of Management 3Managem~n t -Foreign Language (English) 5Physical Training 2 !

-TOTA[. (ex:cl. electives) 13TOTAL 36 18

Page 1

Page 39: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

iu US.SEMESTER 2:J hv Rultsiun MSl! nr.lfc"l.~(I •.

Consor- Catalog MSU courses (in Russian) MSU - Equivalency-- - -- --- -- --tium # Course # credit GMU GMU courses GMU Comments

course # credit

MSUI06 Macroeconomics I (J) 5 I ECON 104 Contemporaly 3, ... Macroeconomic Principles

MSU302 Microeconomics II (J) 7 ECON 306 Intermediate Microeconomics 3,

ECON 3xx Elective ( r)-Theory of Statistics (J) IOM2IO

-I MSU202 10 Statistical Analysis for 4

MSU203 ' Probability Theory (1) OM2XX Management 2

I MSU303 Management Infonnation , 6 MIS 30 I Management Information 3System (J) ~ystem

!

I I

MIS 102 Spreadsheet Applications for IBus,iness

I-

I Physical Training 3ELI classes

,TOTAL (excl. electives) I 16

ITOTAL 31 t7.-

Page 2

Page 40: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

SEMESTER 3:-n l S ~.. GMl l b} l~u~si.9n MSU DfOln.so

Consor- Catalog MSU courses (in Russian) MSU ~!Jivalenc)_'-, _-- .-- ---tium # Course # credit GMU GMU courses GMlJ I Comments

course # creditMSU304 Macroeconomics II (1) 5 ECON 3xx Elective (3) , -= Econ 311: Intennediate

MacroeconomicsMSUI07 Environmental 6 EVPP 110 The Ecosphere: An

!4 ' CElli ED: Natural

Management (.I) l Introduction to Science with Lab

-. Environmental Science I _.

MSUI08 I Environmental 6 EVPP 111 The Ecosphere: All 4 CEN ED: Natural

I Management (1) Introduction to Scie11ce with LobI Environmental Science II

MSU204 Demography (1) 5 SOCI2xx Elective (3 ) SOM requirement of 3hours in Psych, Soc or_. Anthrop

MStJ305 Organizational Behavior 5 MGMT301 Managing People andI

3,Organizations ..

Physical Training 3 I

ELI classes

: ! -

TOTAL (excl. dectives) IITOTAL 30 17

Mason-M5U Dual Degree: Courses for the B.5. in Management Page 3

Page 41: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

SEMESTER 4:ill l S ,a. (;Mll h)' Russian MSll nrull'SSUt"S

Consor- Catalog MSU courses (in Russian) MSU Equivalencyr- --,,--

tium # Course # credit GMU GMU courses GMU! Commcflltscourse # credit

MSU205, I Pbilosophy (J) 5 PHIL 2xx Elective (2)PHIL 112 I I GEN ED: Ethics

MSU309 Economic History (J) 3 £CON 3xx Elective (2)MSU307 History of Management 5 MGMT 3xx Elective (3)

ThoughtMSU306 Operations Management 5 OMJOI o erations Manllgement 3 --MSU401 Labor Economics 5 MGMT431 I F·.!2:.!2 Ioyee Relati5=>lls 3

,

Foreign Langllage (bask) 6 ENGL 100* Composition Nonnative 4 GEN ED: WTitl~n

Speakers Communication (lower)..

Tenn Paper Preparation 2I Physical Training 3 I

TOTAL (excl. electives) 11TOTAL 34 18

*ENGL 100 "English as a Second Language" is a GMU course taught to boost the exposure to English

.

Tota!: Semesters 1-4 (excl. electives) 51.-

19Eiectives: Semesters 1-4 (need 7)

70TOTAL: Semesters 1-4 (need 60)

Mason-MSU Dual Degree: Courses for the B.5. in Management Page 4

Page 42: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

SEMESTERS:in US at f~MlJ b:v ltmericaR GMt Iln,fess

GMU GMU course GMU credit ~~U Equivalency I _ Commentscourse # MSU courses j MSU

I creditENGL 2xx Course in Literature 3 ??? 5 GEN ED: Literatllre---_. -MKTG 301 Principles of Marketing 3 Market'ing 5 Does not have prereq, but

I COMM 100not checked by system

Public Speaking 3 Rhetoric of Business Dialogue 5 GENED: OralCommunication

ACCT203 ! Su~ of Accounting 3 Accounting and Audit 5 ..

BULlS 302 Legal Environment of Business 3 Civil Law 5HIST 125 Introduction to World History

3' ??? 5 GEN ED: Western

I Civilization

- --

TOTAL 18 30

Mason-M5U Dual Dearee: Courses for the B.s. in Management Page 5

Page 43: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

SEMESTER 6:in ITS al GMt h, lunericHn GM 1I prOre....soN

GMU GMU course GMU credit __ MSU Equivalency - Comments-course # MSU courses MSU

credit

ACCT 301 Financial Accounting and 3 Financial Accounting and 5Managerial Decision Making I Managerial Decision Makinl!

SOM 301 Business Models: A Learning by 3 English Language (advanced) 5 I

t---Writing

-

MGMf321 Human Resources Management 3 Human Resources Management 5OM 493 Management of Tedll1ology 3 Project Management 5

Projects ~ I-

FNAN 301 Financial Management 3 Corporate Finance 5-MGMT461 Cross-cultural and Global 3 Cross-cultural and Global 2+2

Management Management _Tenn Paper Preparation 2-

TOTAL 18 31

Mason-MSU Dual Degree: Courses for the BS in Management Page 6

Page 44: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

SEMESTER 7:llS at (:1\111 b,,- American Gj\'Il.J proressors

GMU GMU course GMU credit MSU Equivalency --- Comments- -

course # MSU courses MSUcredit

MKTG 481 Marketing in the Non-Profit Sector 3 Public and Municipal 5Management

FNAN311 PI:inciples of Investment I 3 ??? 5FNAN321 Financial Institutions 3 Financial Markets ??? 5ENGL 302 Advanced Composition 3 English Language (basic) 5 GEN ED: Written

Co'!!munication (upper)Course in Arts 3 Cultural Studies 5 GEN ED: Arts---

FNAN 302 Financial AnalysIs, Forecasting and 3 Financial Analysis, Forecasting 5VaJuation and Valuation

I----

--. ..._-- - --

TOTAL 18 30

Page 7

Page 45: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

SEMESTER 8:. h) <\merical (lrnfe:s~on

GMU GMU course GMU credit .!JSU Eq uivalencL Commentscourse # MSU courses MSU

cred,it

FNAN 440 International Financial Management 3 International Financial 5 GEN ED - GlobalManagement Ul1derstandil1f?

SOM 498 Capstone Project: Advanced 3 Industrial Economics 5 GEN ED: SynthesisBusiness Models

MGMT471 C~mputitjveStrategies _ 3 Strategic Management 5..

ACCT 3J I Managerial and Cost Accounting 3 Management, Accounting and 5Control

_.-

I Fundamentals ofMGMT451 New Venture Creation 3 5Entrepreneurship

Students return back to MSU in Moscow to complete the Program

Graduation Paper Preparation 6 In Moscow, in June

._.

Final University Examination 6 In Moscow, in Juneand Defense of Graduation Paper

ITOTAL 15 37

I

GRAND TOTAL 1,39 259

Mason-MSU Dual Degree: Courses for the 8.S. in Management Page 8

Page 46: Business Plan · IV. Marketing Plan 7 1. MarketAnalysis 2. MarketSegmentation 3. Market Trends and Needs 4. Competition and Program niche 5. SWATAnalysis 6. Promotion Strategy 7.

Date: November 16, 2009

To: Academic Initiatives Committee

From: Terry Zawacki

Re: Update on Access Program planning

In spring 2009, Peter Steams convened an ad hoc task force to develop a plan for a first­year-Access--academic experience for provisionally admitted internationalundergraduate students and a one-year "bridge" program for international graduatestudents who have typically taken only three years of coursework for their baccalaureatedegrees. This planning occurred in anticipation of Admissions focusing on recruitinglarger numbers of international students. The Access task force met throughout the springand summer to generate a draft. In October 2009, Vice Provost Linda Schwartzstein metwith a group of faculty representing programs/courses across the curriculum that wouldpotentially be part of the Access year for international students.

While plans are still being drafted for the undergraduate Access year, it will likelyinclude a selection of general education courses and a "stretch" version of the first-yearcomposition course. The ELI will also provide support for students in this program.International students who qualify for admission to the Access year will be asked tocomplete a summer orientation program. While the TOEFL cut-off scores for provisionaladmission to Mason through the Access program have still not been decided, they willprobably be in the mid-70s compared to the current required score of 88 for fulladmission (this latter score is higher than many institutions of our size and caliber).

The projected cost of the program is still being analyzed by the budget office. Projectedcosts will include release time for developing Access courses and, at some point, for adirector for the program. It's anticipated that Admissions will incur additional recruitingcosts as Mason works more aggressively to recruit international students.