Business is like dating (no really). In religious Jewish circles, there is a form of dating called "shidduch dating," where the potential mates are set up based on common interests and marriage potential. After a few dates (and sometimes only one) the parties both know whether the relationship is going anywhere, and in as soon as a one to three months, they can know whether they will be married; sometimes they are married in this short space of time. It may sound a bit foreign to secular folks, but shidduch dating can produce great and healthy marriages. In business, creating customer relationship, especially through social media is a lot like shidduch dating. You present your business to the matchmaker, i.e., the social media platform, hoping that your great match will be everyone. Just as when dating you ask questions to get to know your potential partner. Then reality hits, and you find that not everyone is for you; the customer, your true love, belongs to a smaller segment than you thought and you focus your efforts on serving them. You find your true love, in Hebrew we call this "besheret," and these people are your evangelists. You are lucky to have them because they will gladly tell proclaim their love for your products to the world (there are fewer marketing opportunities as great as this). This is getting married. Of course you have to continue to grow with your customers for the relationship to mature and last. It is a continuous series of "what can I do for you, customer, my love? How can I be of maximum service to making your life better? When this is your focus, you will be able to spend 120 years in a great marriage with your customers. Check out these slides from a talk I gave on this topic:
Transcript of Business is Like Dating: Social Media Shidduch
1. Finding the Right Customer Relationships for Your
2. 3. GETTING HONEST Evaluating your needs. 4. Getting Out There
Member Driven Marketing 5. Getting Understood Blogging and Content
6. Getting Heard Rapid Communication: Twitter 7. Getting Married
From Market to Customer 8. Getting Honest 9. Where are your
customers? 10. Tells You the Reach of Your Ad 11. Matchmaker Break
12. Getting Out There Member Driven Marketing 13. Ridiculous Facts
About FacebookAnd Why Its a Solid Choice for Businesses 14. Create
Killer Facebook PagesWith a Few Simple Guidelines 1. Strong Calls
to Action Generate Likes on Your Page. 15. 2. Incentive to Click:
Make Them Do Something to Get Something 16. 3. Use Multimedia 17.
4. Clean Design 18. LinkedIn for Creating B2B Communities 19.
Answers Lets You Demonstrate Expertise 20. Getting Understood:
Blogging and Content 21. Blogging Tools: Wordpress and Others 22.
Cranking Out Content 23. Syndicating Your Blog: Publishing
Everywhere 24. Getting Heard: Twitter Communications 25. Why You
Shouldnt Follow Everyone 26. The Art of 140 Characters Or 26
Characters 27. Getting Married 28. Work with My Media Labs on Your
Social Media Campaign Direct Contact Online Networks Email:
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