SOCIAL SELLING

NO Kissing on a first Date

SOCIAL

MEDIAis the most powerful networking opportunity ever created. Think of it as a conference coffee break what is open 24/7.

BUT WHEN COMPANIES START ON SOCIAL MEDIA THEY SEE IT AS ANOTHER PLACE FOR THEIR ADS & PRESS RELEASES

WHAT ISSOCIAL

SELLING?

ALL SELLING IS INHERENTLY SOCIAL.

SOCIAL SELLING IS A LAYER OVER TOP OF YOUR

CURRENT SALES PROCESS.

SOCIAL SELLING IS WHEN SALES PEOPLE USE SOCIAL

MEDIA TO FIND AND ENGAGE WITH PROSPECTS.

SOCIAL SELLING IS THE NEW SALES MODEL OR

SALES 2.0. SOCIAL SELLING IS LEVERAGING DIGITAL

SOCIAL NETWORKS TO CREATE AND NURTURE

RELATIONSHIPS WHICH ENHANCE YOUR SALES

EFFORTS.

SOCIAL SELLING STRADDLES THE WORLDS OF SALES

AND MARKETING.

AS THE TERM SUGGESTS, SALESPEOPLE ARE THE

ONES WHO DISTRIBUTE CONTENT AND EDUCATE

CUSTOMERS.

SOCIAL SELLING IS ABOUT LEVERAGING YOUR

SOCIAL NETWORK TO FIND THE RIGHT PROSPECTS,

BUILD TRUSTED RELATIONSHIPS, AND

ULTIMATELY, ACHIEVE YOUR SALES GOALS. 

SOCIAL SELLING IS LIKE DATING?

The things that matter

One of the most important decisions we ever make

happens when we try to find someone to spend the

rest of our lives with. Finding the right person for any

relationship is important, and that includes business

contacts as well as romantic commitments.

Our customers are looking for long-term

commitments with companies that have a vested

interest in their future success.

DATING SOCIAL SELLING

KNOW

FALL IN LOVE

ACTION (MARRY)

AWARENESSGenerate traffic, positioning,

be where your customer is

EVALUATION (CONSIDERATION)

Generate leads

RETAINretain,

upsell,

advocacy

KNOW

LIKE

TRUST

RETAIN

HAPPILY EVER

AFTER

ACTION (PURCHASE)

Convert leads to customers

SOCIAL SELLING IS A LOT LIKE

DATING. SO PLACING YOUR AD

IS LIKE A MARRIAGE PROPOSAL

FROM A STRANGER ON A FIRST

DATE.

WOULD YOU SAY YES?

APPROACHYOUR LEADS

THE WAY YOUWOULD

APPROACHYOUR

POTENTIAL DATE

Its not about B2C or B2B

Its about Human 2 Human (H2H)

A FIRST DATE IS

NOT AN AUDITION FOR A MARRIAGE.

SIMILARLY, YOUR FIRST INTERACTION WITH

SOMEONE ON SOCIAL MEDIA WILL NOT LEAD

TO AN IMMEDIATE DEAL

COM P AN Y . C OM

KNOW WHO YOUR PERFECT DATE IS. AND WHERE YOU CAN MEET THEM Social media lets your customers know

that you are always there, when they need

your help

AS WITH DATING, BUILDING A RELATIONSHIP IS ABOUT GETTING

TO KNOW YOUR PROSPECT

can be fun and full of potential, building a relationship will demand more of you

– and that is the essence of Social Selling.

SPEED DATING

AS WITH DATING, A TWO WAY CONVERSATION IS ABOUT EFFECTIVE

COMMUNICATION – WHICH ENTAILS HAVING SOMETHING INTERESTING TO SAY, AND

LISTENING SINCERELY WHEN SOMETHING IS BEING SPOKEN OF. TO BE INTERESTING, BE

INTERESTED

GIVING & TAKINGIt is all about giving and taking in

relationships. Well, on social, you will

need to be a generous giver. As you

design your content, let it primarily be

helpful to your prospects.

SO, YOU’VE GOTTEN TO KNOW YOUR DATE – WHAT’S NEXT? FINDING THE WAY TO THEIR HEART!

BUILDING RELATIONSThe story is your vehicle

It is the key to building and sustaining

lasting relationships with real people –

your customers! No one remembers facts,

but they do remember stories. And they

also remember how you make them feel. 

AUTHENTIC HELPFULNESS

Cause people to search for

brands, companies, people

BUILD TRUST /BUILD

RELATIONSHIPS

WHAT IS IMPORTANT ?

Being in the place where your

customer is looking for

answers

Make your potential & existing

customers part of your

community

KNOW /LEARN

LISTEN

TARGETED CONNECTIONS

CONTENTMeaningful engaging

content,  providing answers

& solutions.

GIVE

COMMUNICATE

SO WHAT IS YOUR STORY

GOING TO BE? AND HOW ARE GOING

TO MAKE YOUR PROSPECTS FALL

IN LOVE?

OLESIJA SAUE

olesija@goal.ee

+3725089351

linkedin.com/in/olesijasaue

GOAL MARKETING Achieving your goals with Social Media