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Bus606 operationsanalysisproject-ripcurl-100815231959-phpapp02-aaa
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Operations Analysis Project Presented By Grant Biniasz • Sherilyn Bogatz Leah Campbell • Bryan Cotter • Matt Ellis Curtis Goodman • Lori Johnson
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Transcript of Bus606 operationsanalysisproject-ripcurl-100815231959-phpapp02-aaa
Operations Analysis Project
Presented By
Grant Biniasz • Sherilyn Bogatz
Leah Campbell • Bryan Cotter • Matt Ellis
Curtis Goodman • Lori Johnson
The Ultimate SurfingCompany
“Rip Curl is a company for, and about, the Crew on the Search. The products we make, the events we run, the riders we support and the people we reach globally are all part of the Search that Rip Curl is on.”
RIP CURL5 PHASE
BOARDSHORT
PRODUCT
DEVELOPMENT
PROCESS
PLANNING
CONCEPTDESIGN
DETAIL DESIGN
TESTING &MARKETREVIEW
PRODUCTIONRAMP-UP
VOICE OF THE CUSTOMER
RECOMMENDATIONS
Logistics: Inbound
• Products received from:– India– China– Compton
Logistics: Inbound
• Quality Check• Bottleneck• Overstock• Boxes Stored in
Warehouse
• FOB• Containers• Paperwork• Receiving Team
Logistics: Outbound
• Number of SKU’s versus product volume
• Managing Demand
• Goal to ship on start date
Logistics: Outbound
• Scanning
• Turnkey
• SDQ
•Layout
• Shipping and Receiving are located on the ground level
• Location of merchandise from Shipping and Receiving in relation to demand
L A Y O U T
Why?
50,000 sqft Capacity
30,000 sqft Capacity
Batch Shop
Made to Stock
Increased Ops Budget
More Skus Than Competition
“Demand Layout”
Demand Bins
“Demand Layout”
Overstock
“Demand Layout”
Rip Curl Girl
“Demand Layout”
Wetsuits
Inventory Efficiency Laid Out
AS 400 ComputerGABZ Software
Inventory Efficiency Laid Out
Telxon System
Inventory Efficiency Laid Out
S/R1
3
2
4
Internal Logistics
• Rail System
Internal Logistics
• Roller Ramps
Two Types of Orders
• Booking order
• At-once order
Yes
No
Order is Placed
Pick Ticket Written
Pick Ticket Placed in File
Order Put in System
Items Shipped Items Picked From
Warehouse
Are All Items
Available?
Customer Service Process
Customer Service:Art vs. Science
Benjamin Franklin “discovers” electricity
Order Picking
• Pick Ticket– Identifies product aisle & section– Integrated with RF Scanners– “Navigates” the picker through the
warehouse
Order Packing
• Value Added Services– Specialty hangers– Customer-specific price tags
• “Pack by store”
• Store direct quantities (SDQ)
The End of the Road
• Retail Outlets
