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Media Kit 2015 I advertise.aarp.org
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AARP Bulletin is read with a sense of urgency because its news and policy editorial, not found elsewhere, meets member expectations and uniquely addresses the needs
of 50+ adults. A seamless ad/edit environment delivers an action-oriented audience and high ROI to a loyal and expanding advertiser base.
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January/FebruaryBrain Doctors: A Look at the Top Experts on Brain Health and How They are Solving the Riddles of Staying Sharp Longer
Inside the Medicare Strike Force: Meet the Investigators Who Have Uncovered a Billion Dollars in Medicare Ripoffs
Telling Your Story: How to Research and Preserve the Story of Your Family for Future Generations
Stephen King Talks about Staying Hun-gry Well into Your 60s
MarchHome Remedies: Top Medical Experts Reveal Which Ones Really Work
Student Loan Debt: More and More People over 50 are Being Saddled with their Children’s Debt, Even as Some Struggle to Pay Off Loans from their Younger Days
New Moms over 50: You’ll Be Shocked at How Many Women are Bearing Children in their 5th Decade
Magic Johnson Talks about Re-Imagining Himself as a Sports Team Owner and about His Special Health Challenges
AprilA Day in the Life of a Caregiver: Special Report on Caregiving
Top Mistakes of Older Jobseekers: Our Experts Flag the Landmines That Will Keep You from That Second Career
The High Price of Beauty: Our Investigative Report Details the Pitfalls of Skin Peels, Botox and Bad Face Lifts
Michelle Obama Tells of the Joys and Challenges of Being a Mother and Wife
MayWhere’s the War on Alzheimer’s? We Still Spend a Couple Pennies on this Disease for Every Dollar Spent on AIDS or Cancer Research. What Has to Happen to Change This
The New Entrepreneurs: More and More People over 50 are Jumping into the Pool as First-Time Business Owners
Making Our Streets Safe: The 10 Most Dangerous Places for Older Pedestrians and New Ideas for Making them Safer
Jim Cramer the Magic Money Man, Talks about Smart Investing at 50, 60, and 70
AARP BULLETIN
Editorial Calendar 2015Year after year, marketers choose AARP Bulletin. This response-oriented publication delivers results
by directly connecting with a major share of today’s 50+ demographic. With clear, consistent and
accessible editorial, it’s no wonder that AARP Bulletin is ranked among the top ten most respected
news media providing a credible context for advertisers.
29.7 million readers, #5 among all national magazines, and 81% read every issue
Closing DatesJan/Feb 11/7/14
Mar 1/8/15
Apr 2/9/15
May 3/9/15
Jun 4/8/15
Jul/Aug 5/8/15
Sep 7/8/15
Oct 8/7/15
Nov 9/8/15
Dec 10/8/15
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REACH YOUR REP 646.521.2500 / [email protected]
NOTE Editorial content subject to change wit hout notice
11/14
NOTE Editorial content subject to change without notice
JuneSpecial Report: Medicare—How Do We Keep it Healthy and Relevant for Another Century?
How to Get Hired by a Younger Boss
Being a Mentor: We Talk to People about the Person Who Changed their Lives and Look at How to Reach Someone Else
Raquel Welch: The Mexican-American Actress Talks about What Excites Her, Including a Growing Sense of Political Activism
July/August 99 Ways to Save: We Update Our Popular Feature
Dangerous Hospitals: We Tell You Which Facilities are Notorious for Causing Injuries and Which Procedures You Want to Avoid if at All Possible
Grandparent Effect: We Celebrate the Role Grandparents are Playing in Building the Future
Tom Brokaw: We Talk to the Man Who Gave a Name to the Greatest Generation
SeptemberStaggering Costs of End-of-Life Care: We Talk about Ways to Reform the System
Scams and Frauds: There are Always New Wrinkles for Those Who’d Rip Off People over 50—We Detail the Latest
Reinventing Yourself as a Health Care Worker: Health Care Is Attracting People from Surprising Backgrounds Who See it as a Rewarding Second Chapter in Life
Warren Buffet: Well Into His Ninth Decade, How He Keeps Reinventing Himself as the Marketplace Changes
OctoberEmergency Rooms vs. Urgent Care Centers: We Offer a Point-by-Point Comparison and Offer the Best Advice on Deciding Where to Seek Care
Stay Young on Your Job: Experts Tell Us the Best Strategies to Avoid Being Seen as Out-of-Touch
The New Communal Living: The Generation That Introduced Hippie Communes to America Has Figured Out Lots of Other Interesting Ways to Live in Non-Traditional Arrangements
Oliver Sacks: The Neurologist and Best-Selling Writer Gives Us His Inventive Spin on the State of Brain Research
NovemberA Deadly Dilemma: Drugs That Work, But are Too Expensive for Everyone Who Needs Them
Social Security Special Report
The AARP Action Awards: We Laud Ten People Who Have Made a Difference in the Lives of Those over 50
Tim O’Brien Talks About What We Learned About Welcoming Back the Veterans of Iraq and Afghanistan— And What We Still Don’t Get
DecemberThe Essential Guide to 2016
Nursing Home Abuses: A Special Report on How Some Nursing Homes Convince People They are Providing Quality Care When the Truth Is a Different, Tragic Story
The New Economy: People over 50 are Finding Innovative, Creative Ways to Pay the Bills
Bruce Springsteen: The Boss Tells Us How He Stays On Top
REACH YOUR REP 646.521.2500 / [email protected]
Closing DatesJan/Feb 11/7/14
Mar 1/8/15
Apr 2/9/15
May 3/9/15
Jun 4/8/15
Jul/Aug 5/8/15
Sep 7/8/15
Oct 8/7/15
Nov 9/8/15
Dec 10/8/15
REACH YOUR REP 646.521.2500 / [email protected]
11/14
SOURCE AARP Bulletin Reader Study, conducted by GfK MRI, Sept 2013
AARP BULLETIN
Must-Read Content
Action Driver88% say AARP Bulletin as an important part of their decision to renew membership. 7 in 10 discuss Bulletin editorial with others or take other actions after reading.
ROI Generator6 in 10 Bulletin readers take action after seeing an ad. Top 3 actions taken: 1) visit a website, 2) spread the word/contact a professional 3) respond to a special offer.
Valued Content7 in 10 readers say they gain knowledge from AARP Bulletin that they don’t learn from other media. Over half consider the Bulletin to be more informative and relevant than any other magazine they read.
Media Giant29.7 million readers #5 among all national magazines. 78% have been reading for 4+ years, 81% read every issue.
High Engagement95% first read within a week of receipt, 81% in the first two days. 75% read cover to cover. 52 minutes spent reading each issue.
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NOTE Editorial content subject to change wit hout notice
AARP BULLETIN
Audience DemographicsAARP’s news and current affairs publication provides marketers the opportunity to reach highly responsive
and influential 50+ consumers directly in their home.
SOURCE MRI Spring 2013, Publisher defined prototype
Audience 29,700 100Men 14,850 50
Women 14,850 50
Median age 66.5Readers per copy 1.35
EducationAny college 18,211 61.3
Bachelor’s 5,587 18.8
Post grad 4,536 15.3
Graduated college+ 10,123 34.1
Employment StatusEmployed 10,556 35.5
Professional/Managerial 5,015 16.9
Retired 15,936 53.7
Internet UseInternet access 23,589 79.4
Ot her Key DemographicsMarried 18,858 63.5
Single/Widowed/ Divorced/Separated 10,842 36.5
Grandparent of child under 18 18,531 62.4
Household IncomeHHI $50,000+ 16,999 48.8
HHI $75,000+ 11,070 37.3
HHI $100,000+ 7,153 24.1
Median HHI $58,618
Own HomeHomeowners 25,020 84.2
Home value $200,000+ 12,204 41.1
Avg home value $246,073
BulletinBulletinBulletinBulletinAudience
(000)%
CompAudience
(000)%
Comp
Apparel/Accessories Demesy + Company
Haband Company, Inc.
Hitchcock Shoes
Stauer
The Wig Company
Auto
Avis Rent A Car
Budget Car Rental
Hertz Car Rental
Collectibles/Toys Littleton Coin Company
Nationwide Coin & Bullion
Consumer Electronics Bose
Consumer Cellular
Great Call Jitterbug
MyGait Computers
Pantech Mobile
TV Ears
Financial/InsuranceAllstate Roadside Service Ctrs. for Medicare & Medicaid
Fidelity Investments
Foremost
Geico
Humana
JP Morgan Chase
Mutual of Omaha
New York Life
The Hartford
United Healthcare
US Money Reserve
Food/Beverages Frank W. Cawood & Assoc.
Omaha Steaks
Health/Wellness Bonro Medical
Connect America
Encore
Hurrycane
Laser Spine Institute, LLC
Liberator Medical Supply
Life Alert
Lifestyle Lift
Mobile Help
No! No! Hair
Nutrisystem
Palmer Industries
Sinclair Intimacy Institute
United Discount
Dental & Health
DTC/OTC
Bausch & Lomb
Bayer Diabetes Care
Regent Labs, Inc.
Xenna Corp.
Home/Building Acorn Stairlift
Adjustable Bed Enterprise
Alarm Force
Country Home Products
firstSTREET
Harbor Freight Tools
Premier Bathrooms
Safe Step Walk–In Tub
Select Comfort Direct
Sleep Comfort Adjustable Bed
Sun Setter Products
Sunporch Structure, Inc.
Media/Entertainment/Misc Services
Dish Network
Gilardi & Company
Kinsella Media, LLC
Restaurants
Denny's
Retail/eTail Walgreens
Travel/Real Estate American Land Lease
Avatar Properties–Cantamia
CRF Communities
Florida Parks Associates
Blount Small Ship Adventures
Escape World Travel
Go Ahead Tours
Your Man Tours, Inc.
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11/14
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