AARP THE MAGAZINE - Cloudinary€¦ · AARP THE MAGAZINE 2019 Media Kit REACH YOUR REP 646.521.2500...
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AARP THE MAGAZINE 2019 Media Kit REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc. AARP The Magazine is the only lifestyle publication with three demographically versioned editions that address the evolving life stages of 50+ adults. This contextual relevance, along with mass reach and scalable targeting, delivers success to a diverse group of marketers seeking to make an impact.
Transcript of AARP THE MAGAZINE - Cloudinary€¦ · AARP THE MAGAZINE 2019 Media Kit REACH YOUR REP 646.521.2500...
AARP THE MAGAZINE
2019 Media Kit
REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc.
AARP The Magazine is the only lifestyle publication with three demographically versioned editions that
address the evolving life stages of 50+ adults. This contextual relevance, along with mass reach and
scalable targeting, delivers success to a diverse group of marketers seeking to make an impact.
REACH YOUR REP 646.521.2500 / [email protected]
7/19
1
4 5SOURCE GfK MRI Spring 2019; Nielsen week ending 6/17/19
2
#1 in Boomer Reach21 million Boomers turn to each issue—more than any other MRI-measured magazine.
More Infl uential2X more likely to be Infl uentials than age 18-49.
3 Must-Read Magazine2 in 3 (65%) read 4 out of 4 issues. Among the top 10 magazines, only Costco Connection has comparable loyalty, while the others range from 33%-46%.
2A Media Giant With Mass AppealAmerica’s most-read magazine, with 38.2 million readers—more than 2X the viewership of 60 Minutes and America’s Got Talent combined.
#1 in Long-Term GrowthNearly 3 million in reader growth over the past 10 years while the remaining top 10 reach magazines declined, on average, by 7 million.
AARP THE MAGAZINE
Delivers Powerhouse Value
A Division of AARP Services, Inc.
ATM Powerhouse Value_Top 5 F18 12.17.18r1
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10/18
As the only lifestyle publication edited for and about 50+ Americans, the Magazine’s top-ranked
responsiveness and reader engagement is a testament to its effectiveness. Three seamlessly edited
versions speak directly to the mindset and life stage of each core demographic to maximize audience
and advertising connectivity.
AARP THE MAGAZINE
Targeted Access
Faces of 50-59
Faces of 60-69
Faces of 70+
Targeted Advertising Flexible demographic options provide 80 ways to place
advertising that reach today’s most powerful consumer
segment and not the general market. Product selection,
creative approach, and messaging can be altered to
maximize impact.
A Division of AARP Services, Inc.
1 Magazine 3 Waysê
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AARP THE MAGAZINE
Audience DemographicsAARP’s flagship lifestyle publication provides marketers with up to 80 ways to target today’s largest
demographic within an editorial environment that speaks directly to them.
SOURCE GfK MRI Spring 2019
A Division of AARP Services, Inc.
50+ Edition
Rate Base 23 million
Audience 38,194,000
M/F 41%/59%
Any College 64%
Median HHI $66,703
Homeowners 76%
Internet Access 89%
Median age 64
RPC 1.58
50-59 Edition
Rate Base 4.75 million
Audience 14,103,000
M/F 40%/60%
Any College 64%
Median HHI $73,969
Homeowner 65%
Internet Access 94%
60-69 Edition
Rate Base 7.75 million
Audience 11,551,000
M/F 42%/58%
Any College 67%
Median HHI $70,351
Homeowners 81%
Internet Access 91%
70+ Edition Rate Base 10.5 million
Audience 12,540,000
M/F 43%/57%
Any college 60%
Median HHI $56,639
Homeowners 85%
Internet Access 82%
50-69 Edition
Rate Base 12.5 million
Audience 25,654,000
M/F 41%/59%
Any College 65%
Median HHI $72,292
Homeowners 72%
Internet Access 93%
60+ Edition
Rate Base 18.25 million
Audience 24,091,000
M/F 42%/58%
Any College 64%
Median HHI $62,734
Homeowners 83%
Internet Access 86%
MS-449 ATM ResearchDemo Spring 18 7.6.18 r2ATM Audience Demo_snapshot 7.15.19 r1
AARP THE MAGAZINE
Editorial Calendar 2019AARP The Magazine has three editorial editions targeted to different life stages (50-59, 60-69, and 70+) with versioned
editorial. Service journalism, compelling storytelling, first-person narrative, and celebrity profiles are presented in a warm,
vibrant and inviting format that encourages readers to reflect, engage and enjoy midlife and beyond.
Money Special Section; Movies for GrownupsHealth Dinner in America: History as told by the
Morton family; Vaccination Guide for 50s/60s/70s
Money Countdown to Retirement (50s/60s): What to do at each stage
Living Annual Movies for Grownups Awards
Travel Wave Season! How to maximize a cruise vacation
Closing Date: 12/3/18Feb
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Health Special SectionHealth All Your Health Worries—Solved (50s/60s/70s)
Money How to Get Your Kids to Hate You: Money and estate planning mistakes that make it hard on them now and later; The 15-Minute Will
Travel Budget Traveler: Tips from experts on transportation, accommodations, and attractions
Living The New Social Media Influencers Roundup
Closing Date: 2/8/19
Ap
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May
A New Age: A Worldwide Look at Aging WellHealth The 100-Year Life Pill;
Health Report on Prostate
Living Best Unexpected Places to Live for under $40K; The Moon Landing Remembered
Money What You’d Better Know About Reverse-Mortgages
Closing Date: 4/8/19Jun
e/Ju
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50th Anniversary of Woodstock
Health OTC Hacks: How to Make Medicine Work Better
Money I Bounced Back: Profiles of five Americans who have recovered from late-in-life financial shocks
Living The Property Brothers Plan Your Future Home
Closing Date: 6/7/19
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Health Special SectionHealth Medical Breakthroughs;
How to Survive Anything
Travel In Search of Your Roots
Money That’s Crazy: Odd money behavior
Living Caregiving: The Five Mistakes of Patricia Femia
Closing Date: 8/8/19
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Tech Special SectionHealth New Hope for Aching Backs and/or Feet;
Brain Attack! The 15 worst things you can do
Living Life Made Easier, 2020 Edition
Money Love & Money: Learn how other couples handle money
Closing Date: 10/8/19
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Motown Special SectionHealth Metabolism Q&A; This Is Why Your Head Hurts; How to Protect Your Hips
Living This is What the Future Feels Like: virtual reality; electric cars; 3-D printers; Life Made Easier Tech Roundup
Money If You Believe in This Invest in That; Rent Don't Buy
Closing Date: 10/9/18Dec
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9/20/18
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A Division of AARP Services, Inc.• Ask about digital complements.• Editorial disruptor options subject to availability.• Editorial content subject to change without notice.
Apparel/AccessoriesCartusDemesy & Co.Dream ProductsHitchcock ShoesHotter ShoesPaula Young WigsSkechers FootwearStauer
AutoAvis Budget GroupChevroletGarminWeatherTech
Collectibles/Toys1st American Reserve1st National ReserveAshton-Drake GalleriesGovMintUniversal Coin and Buillion
Consumer Electronics/ServicesConsumer CellularGreatCall JitterbugTiVoTracfone WirelessTV EarsZVOX Audio
FinancialFidelity Investments Harland ClarkeWesley Financial
Food/BeveragesBob's Red MillCalifornia Wine ClubFratelli Carli Olive OilKellogg'sOmaha SteaksOscar MayerPOM WonderfulQuaker OatsStouffer's
Health/WellnessAbbott Diabetes Care
Abbott Ensure Products
Always Discreet
Bausch & Lomb Preservision
Bioderm
Bladder Cancer Advocacy
Network
Bonro Medical
CareLinx
ClearChoice Dental Implants
Cochlear Americas
Coloplast
Connect America
Curel
Exact Sciences Cologuard
Inogen One
Invacare
Life Alert
LifeEar
Magni Company
Medical Guardian
MobileHelp
Novartis Alcon Surgical
Novartis Alcon Toric
P&G Everyday Brands
Pride Mobility Products
Texas Health and Human
Services Commission
Hospitals/ Treatment Centers
Centura Health Colorado
M.D. Anderson Cancer Center
South County Hospital
Texas Ctr. for Proton Therapy
Texas Health Resources
Texas Oncology
Home/Building
Acorn Stairlift
BathWraps
Bruno Independent
Living Aid
Country Home Products
David Oreck Candle Co.
firstSTREET
Generac Power Systems
Harbor Freight Tools
Let's Gel
Renewal by Andersen
Safe Step Walk-In Tub
Sleep Number
Stannah Stairlifts
Insurance
Allstate
Blue Cross Blue Sheild
California Dept. of Insurance
CarePlus Health Plans
Delta Dental
EyeMed Vision Care
Foremost
GEICO
Globe Life & Accident
The Hartford
Mutual of Omaha
New York Life
UnitedHealthcare
Media/Entertainment
Instant Publisher
PBS
Penguin Group
Suze Orman Media
Pets
PetComfort
Petplan
Real Estate
Arkansas Retirement
Brookdale Senior Living
GL Homes
Glen Lakes
Good Samaritan Society
Kissing Tree
The Relocation Center
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4/19
AARP THE MAGAZINE
Advertiser List
A Division of AARP Services, Inc.
4/19
Restaurants
Carrabba's Italian Grill
Denny's
Outback Steakhouse
Retail
Kroger
Visionworks
Walgreens
Travel
Cruises/Transportation
America By Rail
American Cruise Line
Blount Small Ship Adventures
Crystal Cruises
Grand Canyon Railway
St. Lawrence Cruise Lines
Destinations
Arkansas State Parks
Asheville CVB
Carlsbad CVB
Chickasaw Cultural Center
Choctaw Casino
City of Alamogordo
City of Laredo CVB
Clinton Presidential Library
Colorado Springs CVB
Daytona Beach CVB
Fredericksburg CVB
Galveston CVB
George Bush
Presidential Library
Henderson County
Las Cruces
Louisiana Travel & Promotion
New York State Tourism
North Dakota Tourism
Oklahoma City CVB
Oklahoma Tourism
Outer Banks Visitors Bureau
Pearland CVB
Port Arthur Texas
Santa Fe County
Santa Fe Opera
Sixth Floor Museum/
JFK Museum
South Padre Island CVB
St. Augustine Lighthouse
State of Arkansas
Visit Denver
Visit Greenville, SC
Zoysia Farm
Hotels
Hilton
Hilton Sandestin
Palace Resorts
Sandals
Tour Providers
Caravan Tours
Go Ahead Tours
Perillo Tours
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