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Building mutuallybeneficialagencyrelationships
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Transcript of Building mutuallybeneficialagencyrelationships
It Takes Two, Baby!Building a Healthy Relationship with Your PPC Agency06.26.12
First things first…
…this goes both ways!
• This is not a one-sided relationship
• All must be held accountable for success
• Don’t think so?
Objectives
• New relationship? What should you do?
• What are some sources of client/agency rifts?
• How should your agency be handling themselves to get what they need?
• What can you to do stay on your Account Manager’s radar?
• Maintaining the client/agency relationship long term
• Hanapin examples & experiences
New Relationship? Ask Questions!
Getting started
• Establish goals
• Determine communication frequency
• Dive in to previous relationships, where applicable
• Don’t be scared
Client/Agency Rifts
Client/Agency Throwdowns
• Goals
• Communication
• Ego
• Wild Cards
Positive Agency Behaviors
Agency+
• Be proactive
• Deliver the bad news
• Stay positive
Maintaining Attention
Hey! Over here!
• You aren’t being ignored
• Keep up on your end
• Back scratching=good
Long Term Maintenance
Keeping it going
• Don’t forget the basics
• Be open to new opportunities
• Challenge one another
Been There, Handled That
You think you’ve seen it all…
• Bad agency
• Bad client
• Good agency
• Good client
Questions?
Join us next month!Topic: Why Your PPC Account Needs an AuditPresenter: Sam Owen