Building and Nurturing Global Online Communities
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2012 Association International Conference Building and Nurturing Global Online Communities May 1, 2012 2:45p.m. Bonnie Koenig and Amy Sample Ward #asaeintl
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This presentation was given by Amy Sample Ward and Bonnie Koenig at the 2012 ASAE International Conference in Washington DC. Learn more at http://amysampleward.org and http://goinginternational.org
Transcript of Building and Nurturing Global Online Communities
2012 Association International Conference
Building and Nurturing Global Online Communities
May 1, 2012 2:45p.m.
Bonnie Koenig and Amy Sample Ward
#asaeintl
Who we are
Amy Sample WardMembership DirectorNTEN: Nonprofit Technology Network
Who are you?
Bonnie KoenigPresidentGoing International
Why an Online Community?
Engagement
Why an Online Community?
Asynchronous
Why an Online Community?
Offline
Your Organization
In order to be successful as an organization supporting a community, you must have:
– Culture to listen and follow
Your Organization
In order to be successful as an organization supporting a community, you must have:
– Culture to listen and follow– Staffing to support community engagement
Your Organization
In order to be successful as an organization supporting a community, you must have:
– Culture to listen and follow– Staffing to support community engagement– Permission to take action
Building the Community
Four core stages of launching an online community platform:
1.Catalyzing / Creating
Building the Community
Four core stages of launching an online community platform:
1.Catalyzing / Creating2.Launching
Building the Community
Four core stages of launching an online community platform:
1.Catalyzing / Creating2.Launching3.Enhancing and Expanding
Building the Community
Four core stages of launching an online community platform:
1.Catalyzing / Creating2.Launching3.Enhancing and Expanding4.Transforming and Transition
Building the Community
Throughout all 4 stages, you must incorporate:
• Feedback from all stakeholders (full circle)
Building the Community
Throughout all 4 stages, you must incorporate:
• Feedback from all stakeholders (full circle)• Adaptation (of your plan, tools, message)
Building the Community
Throughout all 4 stages, you must incorporate:
• Feedback from all stakeholders (full circle)• Adaptation (of your plan, tools, message)• Sustainability (for yourself and community)
Special aspects of online global
There are 3 main considerations for using an online platform with a global community:
• Different comfort levels with online interactions among members of association
Special aspects of online global
There are 3 main considerations for using an online platform with a global community:
• Different comfort levels with online interactions among members of association
• Different types of technical options / programs
Special aspects of online global
There are 3 main considerations for using an online platform with a global community:
• Different comfort levels with online interactions among members of association
• Different types of technical options / programs• Challenges in different parts of world (bandwith, etc...)
Special aspects of online global
To influence each element, you should:
• match functionality to the content members want to use/access
Special aspects of online global
To influence each element, you should:
• match functionality to the content members want to use/access
• match language needs to platforms that can support it
Special aspects of online global
To influence each element, you should:
• match functionality to the content members want to use/access
• match language needs to platforms that can support it• identify goals early on to help prioritize functionality
options, adoption metrics, etc.
Case Study: TechSoup Global
Case Study: NetSquared
Case Study: NTEN
Case Study: NTEN
Our Tips
To help your efforts be most successful, we suggest:
• Make it simple• Platform should be accessible (easy to use)• Moderators / empower people• Online-offline attention• Time• Partnerships
Discussion
In your association, are you:
• Currently supporting an online community?• What are your struggles?• What are your successes?• What are your questions!
Resources• http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-
community-building/
• http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/
• http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/
• http://www.goinginternational.com/american-academy-of-pediatrics-helping-babies-breathe/
• http://globalscale.wikispaces.com
Books & Collections:We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com
Contact InformationBonnie KoenigPresidentGoing International(773) [email protected] http://www.goinginternational.com
Amy Sample WardMembership DirectorNTEN: Nonprofit Technology [email protected] or [email protected] http://amysampleward.org
