Energizing Online Communities
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Energizing Energizing Communities Energizing Energizing
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Presented to an Internet Marketing class at Emerson College on December 17th, 2007. Does it work without me standing there?
Transcript of Energizing Online Communities
EnergizingEnergizingCommunities
EnergizingEnergizing
TextComputers used to be very lonely things.flickr cc: Tom@HK
Text
And now, they’re a crowd.
flickr cc: notsogoodphotography
TextBuilding communities online can be tricky.
flickr cc: jonrawlinson
Text We want to feel like superstars.
flickr cc: Todd Baker<<technowannabe
Text You can have standalone experiences.
TextOr you can empower community.
You can talk to one person.
TextOr you can talk with entire groups.
TextSimple interactions.
Text Rich and varied touchpoints.
Text
Is this a community?
Text O O O Or is this?
TextAnd don’t forget mobile communities.flickr cc: gaetan lee
CommunitiesAren’tTargetsDemographicsSimpleGuaranteedForever
CommunitiesAreHumansSharingEmotionalReachableAppreciative
