Email Fails: Are you sending non-actionable B2B sales emails?
Building an actionable sales and marketing plan
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Transcript of Building an actionable sales and marketing plan
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Helpleasemarketing
t. 01204 416103 w. www.helplease.co.uk e. [email protected]
BUILDING AN ACTIONABLE SALES AND MARKETING PLAN
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Helpleasemarketing
FACTMost businesses build their strategy around their product / service and not their BUYER
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Helpleasemarketing
FACTA buyer-centric approach to strategy formation is more engaging, more actionable and ultimately more successful
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Helpleasemarketing
A GREAT PLAN CONSIDERSIndividual Buyer Personas:
- Target Audience Needs - Target Audience “Hang-outs” - Target Audience Behaviours
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Helpleasemarketing
A GREAT PLAN COMPRISESA needs-based value propositionA strong, engaging messageFully researched, specified sales channelsJourney navigation tactics
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Helpleasemarketing
MAKE IT EASY FOR THE CUSTOMER TO CHOOSE YOU
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Helpleasemarketing
THE Helplease CONVERSION JOURNEY
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Helpleasemarketing
CHOOSE THE RIGHT TACTICSATTRACT
MARKETING
It’s all about GREAT CONTENT:
• Blog regularly and link your WEBSITE• Use your OWN and OTHER influencers (relevant) content
to build your social authority• Choose and use SOCIAL MEDIA• Integrate it with your E & TRADITIONAL MEDIA
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Helpleasemarketing
CHOOSE THE RIGHT TACTICSDEMAND
GENERATION
It’s all about STRONG CALL TO ACTION:
• Solution-based LANDING PAGES• Relevant VIDEO content• Optimised FORMS• WHITEPAPERS and CASE STUDIES• EMAIL and LEAD SCORING• Introductory PROMOTIONS
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Helpleasemarketing
CHOOSE THE RIGHT TACTICSCHANNEL
READINESS
It’s all about TOTAL CONSISTENCY:
• Integrate with your CRM• Provide compelling CREDENTIALS collateral• Develop bespoke OFFER/PROPOSAL documentation• Provide SOCIAL PROOF• Develop CLOSED LOOP reporting
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Helpleasemarketing
CHOOSE THE RIGHT TACTICSAFTERSALE
It’s all about AMAZING SERVICE:
• UPSELL where relevant• Use SOCIAL MEDIA to provide real-time customer service• Keep in touch using relevant EMAIL & MARKETING
AUTOMATION• Create VALUE with FREE INFORMATION & EDUCATION
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Helpleasemarketing
AND FINALLYMEASURE WHAT ACTUALLY HAPPENED:
• Don’t DO what you can’t measure• Don’t measure what you can’t CHANGE• Measure INPUTS (email, direct mail, invites)• Measure OUTPUTS (wins, losses, recycles)• A/B TEST your content & messages• Continually REFINE
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Helpleasemarketing
ABOUT HelpleaseFounded in 2012, the Helplease Group’s mission is to “develop helpful, relevant and cost-effective B2B and B2C services and deliver them to our customers better than anybody else in the market”. We do this through our well-developed, unique service offers and our policy of employing only the very best people for the job. Our core value is delivering value.
Helplease Marketing is the founding brand in the group offering a fantastic range of services, including start-up and small business marketing packages. We offer a proven, unique sales & marketing plan development process which turns traditional strategy formulation on it’s head, ensuring a completely buyer-focused approach. And then we help to execute a structured, multi-channel content and communications plan to help customers win more business.
We’re also a proudly traditional “ad agency” offering full service creative, digital, social, content, events, campaigns, communications, brand, demand and sales funnel management services to businesses of all sizes. In addition we offer marketing services on a contract basis which is perfect for our smaller clients, providing them with access to an expert marketing guru without the associated costs of actually recruiting one!
Over the years our people have worked with a wide range of impressive B2B and B2C brands such as HSS Hire, Airtours, CHEP, Tangerine, MyTravel, VetPlus, Crown Paints, Carr & Day & Martin and we look forward to working with you, too.
For more information, or an informal chat with our Helpers please call 01204 416103, email [email protected] or visit us online at www.helplease.co.uk.
For the most up to date marketing insight, content and fun stuff you can also follow us on Google+, Facebook, LinkedIn and Twitter (@emseetweets).