Building a roadmap to credibility · Roadmap to Credibility •Customer Profile •Pain Points Mona...
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Building a roadmap to credibility Jawwad Farid alchemya.com FinanceTrainingCourse.com [email protected]
Transcript of Building a roadmap to credibility · Roadmap to Credibility •Customer Profile •Pain Points Mona...
Building a roadmap to credibility
Jawwad Farid
alchemya.com
FinanceTrainingCourse.com
What is credibility?
Can you really deliver on your dreams?
Does your audience believe you?
Do you believe yourself?
Roadmap to credibility?
Markets
Customer
Products
Sales
Idea
Prototype
Product
Distribution
Sales
Scale
Roadmap to credibility
•Milestones
•Assumptions & Thesis
•Test Plan for assumptions & thesis
Includes
Roadmap to credibility
•Customer pain
•Product fit
•$$ generation model
Showcases
Milestones Criteria
7 or 30 days milestones
Actionable, measurable progress
Kill or live decisions
$100 tests
Persona Depth
•Pain Emotions
•Pitch Message
•Medium Messenger
•Most Receptive Timing
The Sales Process
Sales Voice of the customer
Presentation & Pitching
Pricing it right
Prospect List
Follow up
Answer the questions.
Customer? Pain? Profile?
Sales? Process? Revenues Model?
Why you? So What?
Roadmap Checklist Mona Lisa
• Customer Profile
• Pain Points
Practice Trumps Theory
Building a Pitch
Concept Problem Market Sizing
Opportunity Competition Model
Special Sauce
Numbers So What?
Dimensions / Attributes
•Pain Emotions
•Pitch Message
•Medium Messenger
•Most Receptive Timing
Dimensions / Attributes
Emotions
• Pain
Message
• Pitch
Messenger
• Medium
Timing
• Most Receptive
Roadmap to Credibility
•Customer Profile
• Pain Points
Mona Lisa
•Matching Features
•With Pain point
Pitch • First 10 Sales
Call
• Script
Prospect List
•Roadmap
•MAT
Milestones •Revenues
• Scale
Execute
A roadmap case study
FinanceTrainingCourse.com
1999 – 2014
$100 milestones
Life cycle of a concept
Cookaracha
• ‘99-’00
• MBA Guides
Avicena
• ‘00-’01
• Corp. Finance Guides
Alchemy
• ‘03-’08
• Risk Training
PRR
• ‘08-’09
• Pakistan Data
Oil Insights
• ‘09-’10
• Oil
LCF
• ‘10-’11
• Risk Training
• Videos
Life cycle of a concept
Cookaracha
• ‘99-’00
• MBA Guides
Avicena
• ‘00-’01
• Corxp. Finance Guides
Alchemy
• ‘03-’08
• Risk Training
PRR
• ‘08-’09
• Pakistan Data
Oil Insights
• ‘09-’10
• Oil
LCF
• ‘10-’11
• Risk Training
• Videos
Site Experience
Who are you?
Business Owner
Credit
Financials
Student
Business
Quant
Analyst
Models
Domain
Site Experience
What do you need?
Risk Models
ALM
VaR
Interest Rates
Tutorials
Models
CPE
Consulting Help
Model Building
Jawwad Ahmed Farid
alchemya.com FinanceTrainingCourse.com
