Building a Public Media Database
12
Database Presentation Dissection April 2014
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Ken Ikeda and Erik Langner discuss their efforts at Public Media Co. to build a database of best practices around impact measurement for public media.
Transcript of Building a Public Media Database
Database Presentation Dissection
April 2014
Why a Public Media Database?
Improved Decision-Making !
Enhanced Communication !
Benchmarking and Cohort-Based Learning
Data Equivalency
Local Context
Real-Time Data Access
Cohorts by Objective
Benchmarks
Data Management
Relevance ≠ Audience & Revenue
Amplifying Impact and Shifting the Story Require Intentionality
Relevance
Engagement
Bottom Line
