Database Presentation Dissection

April 2014

Why a Public Media Database?

Improved Decision-Making !

Enhanced Communication !

Benchmarking and Cohort-Based Learning

Data Equivalency

Local Context

Real-Time Data Access

Cohorts by Objective

Benchmarks

Data Management

Relevance ≠ Audience & Revenue

Amplifying Impact and Shifting the Story Require Intentionality

Relevance

Engagement

Bottom Line

Contact Information !

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Erik Langner erik@publicmedia.co

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Ken Ikeda ken@publicmedia.co