Building a Personal Brand to Change the World (DYPB 2015)
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Transcript of Building a Personal Brand to Change the World (DYPB 2015)
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BUILDING A PERSONAL BRAND TO CHANGE THE WORLD
The tools and core principles to find your purpose, build sustainable growth and change the world
DYPB, August 15, 2015
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My StoryPurposePromiseCommunity
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MY STORYI believe we are all on the same journey to find meaning and purpose in our lives
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PURPOSEThe eternal search for purpose unites all mankind
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What the #&%@ IS MY PURPOSE?!
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Is it about finding my ?!
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Follow your fearKnow your inner truth
Seek your inner guide
Find your passion
Find yourself through travelMake your truth
Be a seekerFind your mentor/guru/addiction
Listen to your heartSurvey your community
Free writing Walk on coalsRead this book
Join my religionMeditationMotorcycle Maintenance
Shopping therapyDress your way to success Follow your bliss
Pray for guidanceBuild your mission statementInspire your network Know yourself
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”Where your talents and the needs of the world overlap, there lies your vocation”
- Aristotle
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”Where your talents and the needs of the world overlap, there lies your vocation”
- Aristotle
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Our purpose is found in service to something larger
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Mr. Aristotle
”Where your talents and the needs of the world overlap, there lies your vocation”
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But first we need to unpack this wordTALENT
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The dictionary is full of SH$T.
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We have allowed talent to become a myth of inherentgenius.
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Talent is not skill!
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?
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Talent is a predisposition for a task to bring us pleasure.
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Talent is not to be confused with skill!Focus on what feeds you.
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What is fun and easy for you but considered challenging by others?
Talents Thought Starters
When do you feel most alive?
What tasks or activities feed you?
When do you go into “the zone” or a state of flow?
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What issues in the world make you yearn to take action?
World’s Great Needs Thought Starters
What causes you to feel a deep sadness?
What moves you to tears?
What unsolvable problems are you drawn to solve?
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Mr. Aristotle
”Where your talents and the needs of the world overlap, there lies your vocation”
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“To love people and assist them in creating a life of meaning.”
“To nurture and bring safety to the inner child we all carry within us.”
“To awaken a greater compassion, tenderness and respect for ourselves, nature, this beautiful planet and all the things in it. When love takes over, which is inevitable with such awareness, and replaces the fear which seems to dominate much of how our lives & societies operate, then can true transformation & healing take place, within ourselves, & the world at large.”
“Craft things with my hands that help people to see clearly.”
“To show the world the need for compassion to all life.”
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“Before you tell your life what you intend to do with it, listen for what it intends to do with you”
– Parker J. Palmer, Let Your Life Speak
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PROMISEThe single greatest tool to build your brand
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Your is the single greatest tool you have to build your brand.
PROMISE
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What is a brand?
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By Marty Neumeier
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By M
arty Neu
meier
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By M
arty Neu
meier
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By M
arty Neu
meier
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By M
arty Neu
meier
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By M
arty Neu
meier
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By M
arty Neu
meier
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By M
arty Neu
meier
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By M
arty Neu
meier
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By M
arty Neu
meier
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By M
arty Neu
meier
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By M
arty Neu
meier
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You build a brand by meeting or exceeding the expectations of your audience
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You build a brand by meeting or exceeding the expectations of your audience
Every time. Everywhere.
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Your promise is your commitment to setting and meeting expectations
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“Know your promise and then treat every interaction as a chance to fulfill that promise.”
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The sustainability of what we are building is entirely dependent on the experiences we offer our community.
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Your promise sets the bar for
EVERYinteraction
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Where will you build trust with your community?
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To act in loving kindness and provide timely access to the tools and safe spaces for honest reflection
My Promise
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Your promise is your commitment to setting and meeting expectations
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What is the highest promise that unites all of the places where I connect with people?
Promise Statement Thought Starters
To what do I wish to be accountable?
How does this align and support my purpose?
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Read
THISBook
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COMMUNITYSupport and Accountability
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“You are the average of the five people you spend the most time with.”
– Jim Rohn
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Build the network that you!SUPPORTS
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Be to your tribeACCOUNTABLE
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Feed your community EVERY day!
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How will YOU be?AUTHENTIC
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Get your FREE copy atseanhoward.ca/books
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