Build 2010 you had me at hello retention strategies
-
Upload
guestfeca99c -
Category
Documents
-
view
776 -
download
1
description
Transcript of Build 2010 you had me at hello retention strategies
![Page 1: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/1.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmtTo get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
“You Had Me at Hello”
Retention Strategies
![Page 2: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/2.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmtTo get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
You cannot improve customer retention.
![Page 3: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/3.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmtTo get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
But you have to get to that
point first.
![Page 4: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/4.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmtTo get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
Some Suggestions To Get You There
• Make it an experience• One stop shop – education, products• Social interaction• Branded contacts – emails, phone, snail mail• Staff retention• Cleanliness• Service consistency• Names• Creating a tribe
![Page 5: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/5.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmtTo get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
Let’s Put Some i2F.U.N. into exercise?
i Identify members who could potentially quit
i Interact with members as often as possible – and target
those we do not know
F Familiarity with your equipment & services
U Uniqueness for your club, members & Team
N Novelty – create a theme!
![Page 6: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/6.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmtTo get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
Identify• To have the biggest impact, we need to identify those members who are most likely to quit soon. • We can then target our resources on those members.• There are systems on the market to do this so you can manage your team to:
– Identify the right members.– Promote the programs to these members.– Measure the impact of these interactions /
programs.
![Page 7: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/7.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
Interact with members.
Members visit more often.
Members stay for longer.
Interaction
Model provided by:
![Page 8: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/8.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
Interaction Research• Interacting just once a month increases the chance of visiting the following month by between 10% and 70%* compared to not being interacted with.
• Attending just once a week reduces the rate members cancel in the following month by between 1/3 and 1/2 * compared to attending less than once per week.
* Depending on the month of membership.
Data provided by:
![Page 9: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/9.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmtTo get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
Let’s Put Some F.U.N. (back) into exercise?
F Familiarity with your equipment & services
U Uniqueness for your club, members & Team
N Novelty – create a theme
![Page 10: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/10.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmtTo get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
What is an exercise adherence program?
• Determine the target market for the program• Planning – don’t do too many• Make as much effort as a membership drive• Set the goals for the program
• Team buy in• Have them help design the program• Have them do the program 4 weeks prior• Make any changes/improvements
• Maintain the enthusiasm during the program• Follow up• Feedback from the members
![Page 11: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/11.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmtTo get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
Sample Adherence Programs
• Tour de France• Olympics• Run for a Cause• Group Fitness Passport• Indoor Triathlon• Row The Thames River• Step the Empire State Building• Bike Bonanza• Group Fitness Passport• Lotto
![Page 12: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/12.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmtTo get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
![Page 13: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/13.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmtTo get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
![Page 14: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/14.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmtTo get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
![Page 15: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/15.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
![Page 16: Build 2010 you had me at hello retention strategies](https://reader034.fdocuments.in/reader034/viewer/2022050919/5470422eb4af9fa30a8b4692/html5/thumbnails/16.jpg)
To get a free copy of the notes go to www.slideshare.net/JTActiveMgmt
Justin TamsettB.Ed (Phys & Health Education)
Feel free to contact JT: [email protected] or 0438 015 677
Follow JT on Twitter: @JTActiveMgmt
To read JT’s blog: www.justintamsett.com
Become an Active Management Fan on Facebook: www.facebook.com/activemanagement
And for more information on Active Management helping your business go to: www.activemgmt.com.au
"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."
Pericles