Digital Marketing Summit Asia 2016 - You had me at hello. How marketing automation can help you...
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Transcript of Digital Marketing Summit Asia 2016 - You had me at hello. How marketing automation can help you...
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You had me at hello How marketing automation can help you build
real connections
Michal Leszczynski@mrleszczynski | @GetResponse
DigitalMarke,ngSummitAsia2016
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Michal Leszczynski Content Marketing Manager at GetResponse @mrleszczynski
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Where do we stand?
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Era of the consumer
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Era of the on-demand
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They shape the reality around them
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They want to be heard
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They want to be seen
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And they want it quickly…
Source: Econsultancy
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The Problem?
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The user average attention span in 2015
The average attention span of a gold fish
8.25 sec 9 sec
Source: StatisticBrain
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Happy customers who get their issue resolved tell about 4-6 people about their experience. – White House Office of Consumer Affairs
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A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people.
– White House Office of Consumer Affairs
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The Solution?
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Marketing Automation
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Lets you automate your communication
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Puts you in control of how you’re heard
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Delights your customers.
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How?
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It helps you welcome users the right way
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It helps you engage more
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It helps you sell more
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Source: Shopify
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Summing up
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Marketing Automation lets you
• automate your communication • communicate in a relevant way
and at the right time • engage more • sell more
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… and form real connections
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And not just any connections…
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Source: metro.co.uk
And not just any connections…
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How to get there?
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Remember:
• Start slow and get to know your audience • Build your list and segment it • Test, test, test • Run drip campaigns • Grow your workflows as you grow