Buffer MarketingCulture

Version 0.1

Purpose & Mission

Values

1. Focus on improvement

2. Choose positivity

3. Set aside ego

4. Listen first

5. Work smarter, not harder

Focus on improvement

Educational content

Detailed & specific

Actionable

Simple, clear language

Choose positivity

Optimistic

Reasonable goals

No bashing of approaches or network challenges

Set aside ego

Humble

Relatable

Conversational

Experimental

Transparent

Listen first

Community-driven

Respond to comments

Learn from others

Work smarter, not harder

Move fast, ship things

No need to overly perfect, polish - a good plan this

week is better than a great one next week

Update and improve as needed

How We Think About Marketing

How We Think About Marketing

Brand -

Promoting Buffer culture, values. Altruistic

marketing.

The goal: Create a bias for Buffer ... so that when

the decision time comes, we have an advantage.

[Open blog]

How We Think About Marketing

Product -

Goal: Getting people to know and understand

what our application can do and how it supports

all our customers in meeting their business needs.

How are people using our application and why - to

help people have more ideas and be successful

[Closely tied to Happiness]

How We Think About Marketing

Education -

Helping people with social media. Creating

resources and adding value for people. [Social

blog]