INBOUND15

MARKETING YOUR CULTURE TO CLOSE NEW, BETTER BUSINESSThe many ways your people can make or break your success

Kymberly RobinsonCEO, Stratus Interactive

1. Why Culture is Your Agency’s Biggest Asset

2. Why You Can’t Ignore Culture

3. How We Built Our Culture

4. How You Can Leverage Your Culture to Win More, Better Business

TODAY YOU’LL WALK AWAY KNOWING:

INBOUND15

WHY CULTURE IS YOUR AGENCY’S BIGGEST ASSET1

INBOUND15

CULTURE = ASSET

INBOUND15

YOUR PEOPLE ARE YOUR SECRET SAUCE

INBOUND15

CULTURE HAS A PURPOSE -IT’S NOT JUST FOR SHOW.

INBOUND15

2 WHY YOU CAN’T IGNORE CULTURE

INBOUND15

STOP COMMITTING CULTURE CRIMES

INBOUND15

BAD APPLES KILL THE WARM AND FUZZIES

INBOUND15

IT’S OK TO MAKE AN OOPS…BUT YA GOTTA’ FIX IT.

INBOUND15

INBOUND15

A REAL LIFE EXAMPLE

INBOUND15

ENOUGH WITH THE DOOM AND GLOOM ALREADY

INBOUND15

3 HOW WE BUILT OUR CULTURE

#INBOUND15

GO WITH YOUR GUT-IT’LL RARELY STEER YOU WRONG“When I’m hiring someone I look for magic and a spark. Little things that intuitively give me a gut feeling that this person will go to the ends of the earth to accomplish the task at hand”

– Tommy Mottola, Sony Music Group

INBOUND15

Vision: To be the best at helping companies market, sell and grow, in the most authentic way possible.

Mission:We dedicate our lives to creating incredibly authentic consumer experiences using strategy, design and integrated marketing to make businesses wildly successful in this digital age. Their success is our success.

VISION AND MISSION

INBOUND15

We’re a Fearless team of

passionate Innovators that develop

incredibly meaningful Relationships with our customers

to focus on the the Effectiveness and

Success of their companies through Smarketing.

WE HAVE FIRES IN OUR HEARTS

Their success is our success and those FIRES never burn out.

INBOUND15

TRUDGING THROUGH THE TALENT POOLon your own vs. using a talent agency

INBOUND15

TRANSPARENCY IS THE BEST POLICY

INBOUND15

MEANINGFUL, AUTHENTIC RELATIONSHIPS WIN.

INBOUND15

OUR CULTURE

INBOUND15

4 How You Can Leverage Your Culture to Win More, Better Business

INBOUND15

SATURATE THE BUYER’S JOURNEY WITH CULTURE

INBOUND15

GETTING FROM THE “GO AWAY” TO “PLEASE, COME IN”

INBOUND15

MAKING SELLING LESS SLIMY

INBOUND15

BUT DON’T FORGET, IT’S QUALITY, NOT QUANTITY THAT REALLY COUNTS

INBOUND15

CULTURE FOR THE WIN

INBOUND15

THE PROOF IS IN THE PUDDING

INBOUND15

THANK YOU