Bubbly – A Voice Blogging Cum Social Networking Concept

About Bubbly

• Bubbly is the name of the erstwhile startup Bubble Motion.

• Bubble Motion, which launched the product in 2005 was a Singapore Based Startup.

• It re-named itself Bubbly in 2013.

• Bubbly was a VC funded company with Sequoia Capital and Jafco being main investors.

• Bubbly was acquired in 2014 by Altruist Group, one of India’s largest players in Mobile VAS and Telecom Platform products.

http://articles.economictimes.indiatimes.com/2014-09-19/news/54109191_1_voice-viber-whatsapp

What is Bubbly?Bubbly is a new Social Networking Platform which allows users to

1. Make their own Voice Blogs & share it with their friends

on Facebook and Twitter

2. Follow their favorite celebrities’ Voice Blogs.

3. Listen and Respond to their favorite celebrities’ Voice

Blogs via their own voice blogs.

4. Add/Delete to the list of celebrities that they want to

follow depending on their mood and choice.

5. Do SMS Chat with any of the 30 Million Bubbly users

worldwide

Product PlatformsTo make sure that Bubbly as a product is available to all

subscribers (Data/Non Data Users)

Data –There is a high end Mobile Application (IOS/Android)

which allows users to follow celebs/blog and share blogs on

social networking sites. This is the main highlight of the

product.

Voice – All Blogs are also hosted on an IVR platform and upon

every new celebrity blog

Customer

Bubbly Server

Bubbly App– Functionalities

Login/Register Create Blogs

- Register Using o Mobile o Facebook IDo Twitter IDo Google + Account.o Personal Email ID.

- Choose a Username

- Personalizeo Profile Photoo Background Imageo Audio Greetings

- Record your Blog o Press Record Button and Record blog

for 90 Seconds. .

- Add Fun Element o Background Musico Voice Filters (With preview before

record)

- Publish your Post o Facebooko Twitter, on a click of a button

Bubbly App– Functionalities

Get Social Premium Content Access

- Discovero Find Trending posts o Checkout top users in Diff Countrieso Link Facebook/Twitter Accounts

- Add Friendso Choose to add users as friends o Invite friends from Facebook and

Twitter Accounts

- SMS chat with other Bubbly Users

- Premium Celebrities Locked

- Purchase of subscription for a particular premium celebrity required to listen to his/her blogs.

- Purchase via Telco Billing & Payment Gateway (Credit /Debit Cards)

Bubbly Application – Screenshots

Upload Profile Photo

Upload Background Image

Record Audio Greeting

Bubbly Sign in Screen Bubbly Personalization Screen

Bubbly Application – Screenshots

Record and Add Effects to Blogs

Record and Add Background Music to Blogs

Bubbly Application – Screenshots

Discover Trending Posts Linking Facebook Account

Bubbly on IVR – Functionalities

Bubbly - IVR Record and Post Blogs- User Can Record Blogs/Follow Blogs of Celebs

Browse Blogs – Listen to Blogs of Celebs/ listen repeatedly to blogs.Follow Celebrities – Choose and Follow Celebs.Add/Delete Celebrities – User can add or delete celebrities from the list of celebrities he initially chose to follow.

Bubbly – Strategy & Performance Credentials

Bubbly Penetration – Strategy Used

Bubbly Penetration

Feature Phone Smartphones

IVR IVR + App

Feature Phones – Promotion Tools

Smartphones – App Penetration Strategy

Bubbly Users are heavy social networking users, therefore

• Promotions on Social Networking Websites works well

• Website like Facebooks gives huge engagement and App Installs

• Social Games have also been used to promote the app extensively with good results.

Daily App Installs – A Snapshot

Twitter as source for app downloads - Indonesia Case Study

Facebook –A Big Driver of App Downloads - India Case Study

Facebook– A big User Engagement Platform – Vietnam Case Study

Bubbly – Unique Characteristics

1. Rides on the ongoing phenomenon of Social Networking which makes service adoption easy

2. Unique product mix of Data and Voice which is rare

3. Zero Capex product for the telecom – revenue share business model proposed

4. A ready base of 30 million helps by bringing in rollover effect to usage and revenues.

THANK YOU!Link for Downloading the app

IOS - https://itunes.apple.com/in/app/bubbly-social-voice/id462545005?mt=8

ANDRIOD- https://play.google.com/store/apps/developer?id=Bubbly&hl=en