barefOOT BUBBLYCELEBRATE THE SMALL STUFF

For this campaign I will be showing the ability to offer clients multiple art direction solutions with one singular message.

Client: Wine and bubbly producer known for their affordable prices, laid back attitudes and delicious bubbly.

My role: Sole Creative

Problem: Barefoot drinkers reservesparkling wine for special occasions only.

Solution: In order to change the “occasion stigma” that surrounds sparkling wine and to get the to drink the bubbly on a more often basis, we will show them that everyday embodies an excuse to celebrate with Barefoot. Bubbly.

barefOOT BUBBLYOne idea 2 COncepts

at 7:30 a.m. you made the 7:30 a.m. bus

celebrate the small stuff with barefoot bubbly at www.barefoot.com

at 5:30 p.m. you toast to this accomplishment

Vs

YOU CHOOSE.

COncept 1

For this concept (depicted through this set of print triplets) I am showing the message translated through art direction inspired by classic french champagne advertisements. The imagery, stylization and art work reflect classic, simplistic design with a vintage flare that will resonate with this art savvy audience.

barefOOT BUBBLY

at 7:30 a.m. you made the 7:30 a.m. bus

celebrate the small stuff with barefoot bubbly at www.barefoot.com

at 5:30 p.m. you toast to this accomplishment

For the next series of print triplets I have keept the same idea and message only this time completley changed the style and tone through the art direction. In this series I used a combination of photography and over the top effects as well as a more humorous tone to tell the story.

COncept 2barefOOT BUBBLY