July 1, 2010-June 30, 2011

external web site analyticsExternal site: primarily Supports student recruitment, professional development, news and future phases of research dissemination and collaboration. this report cov-ers the analytics gathered from brownschool.wustl.edu.

background2006: Launched 5-phased process for rethinking the purpose, function, design, and structure of the Brown School web site• Phase I: Online Assessment – usage stats, lan-

guage analysis• Phase II: Core external marketing-oriented site –

launched 1/10/2007• Phase III: Inside Brown – launched 8/13/2007• Phase IV: Integrate Research Centers (CMHSR,

CLFR, Buder, and CSD) (in process)• Phase V: Pay Online, Multi Media, Collaborative

Workspace, Research repository/ product data-base, Library

• Phase VI: New web sites for public health re-search centers

where we are today• New Content

• Podcasting Heard@Brown Series: Increased the frequency of recordings

• Developed a more robust MPH Program Area• Social Media Landing page highlights several

social media sites as well as bloggers, news items and podcast series.

• brownschool.wustl.edu redirect developed; set-ting stage for permanent transition away from GWB

• Preparation for transition to SharePoint 2010 • Preparation for reformatting the organization of

the Brown School site

consider this a highlight reel

want something specific? just ask.Introduction 01Visitors Overview 02TrafficDrivers 02TrafficSources&Keywords 03TopContent&TopLandingPages 04

The analytics found in this report were gathered from two different sources: WebTrends and Google Analytics. The time period of July 1, 2009 through November 31, 2009 is measured according to the WebTrends. The time period of December 1, 2009 through June 30, 2011 is measured according to Google Analytics.

050,000

100,000150,000200,000250,000300,000350,000400,000450,000500,000

FY 08: QI,QII

FY 08:QIII, QIV

FY 09: QI,QII

FY 09:QIII, QIV

FY 10: QI,QII

FY 10:QIII, QIV

166,361

264,519 245,700

468,515

249,912

127,360

050,000

100,000150,000200,000250,000300,000350,000400,000450,000500,000

FY 08:QI, QII

FY 08:QIII,QIV

FY 09:QI, QII

FY 09:QIII,QIV

FY 10:QI, QII

FY 10:QIII,QIV

FY 11:QI, QII

FY 11:QIII,QIV

166,361

264,519 245,700

468,515

249,912

127,360 138,277 134,406

visi

tspa

gevi

ews

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

FY 08: QI,QII

FY 08:QIII, QIV

FY 09: QI,QII

FY 09:QIII, QIV

FY 10: QI,QII

FY 10:QIII, QIV

458,665

753,148 770,085827,444

1,013,416

448,104

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

FY 08:QI, QII

FY 08:QIII,QIV

FY 09:QI, QII

FY 09:QIII,QIV

FY 10:QI, QII

FY 10:QIII,QIV

FY 11:QI, QII

FY 11:QII,QIV

458,665

753,148770,085827,444

1,013,416

448,104475,803464,800

Returning35%

New65%New

73%

Returning27%

new

use

rs

The most accurate visitor-tracking sys-tems generally employ cookies to main-tain tallies of distinct visitors.

In the “Visits” and “Pageviews” graph to the right, the green bars represent the measurements according to WebTrends. The blue bars represent the measurements according to Google Analytics. The WebTrends Analytics system did not track cookies. The Google Analytics system does track cookies,whichgivesmoreaccuratetrafficmeasurements.

visitors overviewVisitsYear: 272,683 (241,179 excludes WUSTL)Avg. per day: 747 (661 excludes WUSTL)

PageviewsYear: 940,603 (835,485 excludes WUSTL)

New Users v. Returning Users73.43% New, 26.57% Returning (64.78% New, 23.66% Returning excludes WUSTL)

Average Pageviews per User3.45 (3.46 excludes WUSTL)

Average Time on Site per User2 minutes 39 seconds (2 minutes 42 seconds ex-cludes WUSTL)

traffic driversNews Pageviews16,945 (13,663 excludes WUSTL)

Heard @ Brown Pageviews3,036 (2,315 excludes WUSTL) *FY 10. QIII, QIV: 1,559 was the fi rst time segment used to monitor Heard@Brown with Google Analytics

Faculty Biography Pages179,108 Visits (154,680 excludes WUSTL)*FY 10. QI, QII: data not captured by WebTrends FY 10. QIII, QIV: 71,377*The landing page for “Full-Time Faculty” is the 5th most popular page on the site (up from 8th last report)

A Visitor is a construct designed to come as close as possible to defining the

number of actual, distinct people who visited a website.

YEAR NEWS STORIES

NEWS PAGEVIEWS

HEARD @ BROWN

HEARD @ BROWN PAGEVIEWS

FY 07 22 --- --- ---

FY 08 31 --- 5 ---

FY 09 52 74,386 13 5,858

FY 10 59 9,220 8 9,625

FY 11 67 16,945 5 3,036

5.5 %

3.7 %

8 %

*The landing page for “Full-Time Faculty” is the 5th most popular

3 spots (8th in 2010)

0%

10%

20%

30%

40%

50%

60%

70%

80%

Direct Link WUSTL Domain Google Other

42%

27%

14% 17%

77%

11%6% 6%

30%

18%

29%23%

FY 08

FY 09

FY 10

0%

10%

20%

30%

40%

50%

60%

70%

80%

Direct Link WUSTL Domain Google Other

42%

27%

14% 17%

77%

11%6% 6%

30%

18%

29%23%

29%

10%

42%

19%

FY 08

FY 09

FY 10

FY 11

top 10 keywords1. brown school of social work

2. george warren brown school of social work

3. washington university school of social work

4. social work

5. washington university social work

6. social services

7. brown school

8. social service

9. washington university msw

10. michael sherraden Referring sites

1. wustl.edu

2. gradschools.com

3. facebook.com

4. publichealth.wustl.edu

5. gradschools.com

Referring sites (2010)1. wustl.edu

2. gradschools.com

3. publichealth.wustl.edu

4. gradschool.about.com

5. catalog.wustl.edu

30. washington university school of public health 31. washington university public health

knowing how users find the site, see the site for the 1st time & use the site

helps us know what to leverage

traffic sources and keywords let’s you know how users are searching and finding the site. top landing pages let’s you know the first thing peo-ple see when arriving and top content wins the user’s choice award (the popular ones).

traffic sourcesTraditionally, the most purpose-fultrafficsourcecamefrom“Direct Link”, meaning the user knows the URL or it is content with a direct connection from an email. However, in the past two fiscalyearsGooglehasbecomemore popular.

0%

10%

20%

30%

40%

50%

60%

Direct Traffic Referring Sites Search Engines

16%

30%

54%

26% 25%

49%FY 10 QIII, QIV

FY 11

2 spots (32. in 2010)Firstappearance

top 10 content pagesWhich pages are popular?

1. Main Home Page:

/Pages/Home.aspx

2. MSW Program Landing Page:

/Admissions/MSWProgram/Pages/Landing.aspx

3. Social Services Web Sites under Community Resources:

/resources/pages/socialservicesresourcesintro.aspx

4. MPH Program Landing Page:

/Admissions/MPH/Pages/MPHLanding.aspx

5. Full Time Faculty Landing Page:

/Faculty/FullTime/Pages/Landing.aspx

6. MSW Overview Page:

/Admissions/MSWProgram/Pages/MSWOverview.aspx

7. Degree Programs for Prospective Students Landing Page:

/ProspectiveStudents/Pages/DegreePrograms.aspx

8. PhD Overview Page:

/Admissions/PhDProgram/Pages/PhDOverview.aspx

9. How to Apply for MSW Program Page under Admissions:

/Admissions/MSWProgram/Pages/HowtoApply.aspx

10. Academic Degrees under Admissions:

/Admissions/Pages/AcademicDegrees.aspx

top 10 landing pages“home” isn’t the first place people see

1. Main Home Page: /Pages/Home.aspx

2. Social Services Web Sites under Community Resources: /Resources/Pages/socialservicesresourcesintro.aspx

3. Academic Degrees Page under Admissions: /Admissions/Pages/AcademicDegrees.aspx

4. Jobs Online Page under Career Development: /CareerDevelopment/JobsOnline/Pages/Overview.aspx

5. Prospective Students Landing Page: /ProspectiveStudents/Pages/Landing.aspx

6. MSW Overview Page under MSW Program under Admissions: /Admissions/MSWProgram/Pages/Landing.aspx

7. MPH Program Landing Page: /Admissions/MPH/Pages/MPHLanding.aspx

8. Research Centers Landing Page: /research/Pages/ResearchCenters.aspx

9. PhD Program Overview Page under Admissions: /Admissions/PhDProgram/Pages/PhDOverview.aspx

10. Library Page under Research: /Research/Pages/Library.aspx

22. Professional development/careerdevelopment/Profession-alDevelopment/Pages/Profes-sionalDevelopment.aspx

36. upcoming events/events/pages/upcomingevents.aspx

3 spots (25. in 2010)

/resources/pages/socialservicesresourcesintro.aspx

MPH Program Landing Page: 1 spot (5. in 2010)