SUNZ 2011 - SAS Business Analytics
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Transcript of SUNZ 2011 - SAS Business Analytics
Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
Data AnalyticsChallenges in Data Growth and Information DistillationDeepak RamanathanHead - Technology PracticeAsia Pacific
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
Anticipate & Manage Change
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
Enterprise Information: Doubling at an Unprecedented Rate
Falling storage costs continue to drive the appetite for higher data volumes and data stores, including transactional systems; office automation and collaboration; LAN file systems; databases and warehouses/marts; e-mail, instant messaging, wikis, blogs, voice; digital images, video, RFID, etc.
20052005 1,1001,100 daysdays
20072007 1111 monthsmonths
20102010 1111 hourshours
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
The Data Explosion
In 2009, despite the global recession, digital data grew by 69% to 800,000 petabytes
In 2010, the Digital Universe grew almost as fast to 1.2 zettabytes
By 2020, the data will be 44 times as big as in 2009
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
Key Challenges for Data Management
Growth in embedded systems for Smart Grid RFID Telemetry data from automobiles
How much data do you keep?
What data do you keep?
How quickly can you access data?
How do you distill information from this data?
How do you analyze this data?
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
What makes up this Data Explosion? Structured data Relational
databases, structured data files, system/application data and logs that reside in a data store, defined by a catalog (table definitions)/data model accessible via SQL or Object definitions. This data has a characteristic of being contextualized by the heading (field name) and possibly defined in relation to other "fields.” This data is also capable of being processed in a simple manner, summed or aggregated, etc.
Semistructured Data houses structure with freeform elements (e.g., e-mails) and has structure and context to specific elements in the header, but is freeform text in the body..
Unstructured data Most of the information that
resides in organizations is unstructured in nature – images, content of Web
documents, standard documents, audio, video
and correspondence.This type of information is
typically difficult to find effectively if nothing has been done to make the
data accessible, such as putting it into a content
management system and tagging it with metadata.
70%
25%
5%
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
Après Structured Data – The Deluge !
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
Top Predictions for Business Analytics*
Social
Self service
Pervasive
Scalable
Cloud, and
Real-time
James Kobielus, Forrester Research
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
Social
"We have the ability to run an open, transparent, participatory and collaborative government.” 1
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
Text AnalyticsImproving Staff ProductivityImproving Staff Productivity
Increasing Operational EfficiencyIncreasing Operational Efficiency
Collaboration & ExchangeCollaboration & Exchange
Leveraging the Power Leveraging the Power of Technologyof Technology
Caring for the EnvironmentCaring for the Environment
Delivering Social CareDelivering Social Care
Improving Citizen & Business Improving Citizen & Business Service DeliveryService Delivery
Improving Compliance Improving Compliance & Accountability& Accountability
Raising Standards in EducationRaising Standards in Education
Enhancing Public Services with insights from Gov 2.0
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
The InDatabase Approach – Scale
SASScoring
Data
EDW
Traditional Capabilities
Data
Teradata EDW
SAS In-DatabaseCapabilities
SAS
Analytic Modeling
SAS
Analytic Modeling
SASScoring
Data Modeling Preparation
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
Pervasive Computing
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
Pervasive Analytics
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
Cloud is here..
Grid Manager
Distributed Enterprise Scheduling
Workload Balancing
Parallelized Workload Balancing
Distribute parallelized workloads to a shared pool of resources.
Distribute workloads to a shared pool of resources.
Distribute jobs within workflows to a shared pool of resources.
Optimize the Efficiency and Utilization of Computing Resources
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
Key to Building Analytical Solutions
Collaborating with interdisciplinary teams that combine Industry experience Specialized software development skills for data management,
analytical computing, reporting Expertise in in statistics, data mining, forecasting, optimization
Understanding complex data
Synthesizing effective analytical algorithms
Building models that work with large volumes of data
Evaluating the performance of models
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
SAS Innovation Continues
Solving challenging problems for our customers using the analytical tools directly
Working closely with the analytical solutions in vertical domains which provide increasingly challenging problems in terms of scale and complexity
…Responding to multiple challenges
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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.
Thank you
Enjoy the conference