Brief pharma caem backoffice

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www.caemagencement.fr

Marketing briefBack Office

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Contents

- Why Caem backoffice?- Position in the product portofolio?- Cibles- Market offer- Market trend- Development- Competition

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ENLARGE CAEM OFFER

CAEM IS THE ONLY BRAND SUPPLYING A

GLOBAL OFFER IN PHARMACY

IMAGEIDENTITTYNOTORIETY

NEW BUSINESS NEW CUSTOMER

ADDITIONAL TURNOVER

ADDED VALUE

WhyBack Office?

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Position in the product portofolio

Healthcare marketParapharmacy Pharmacy Hospital pharmacy

Front office Backoffice Backoffice

TN9 TN9 Medidrawer Medidrawer

Cabinets Cabinets Workstation Workstation

Counters Counters Cabinets Cabinets

Accessories Accessories Accessories Accessories

Prod

ucts

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Targets

- Pharmacies- Hospitals- Dealers and distributors at export- Caem subsidiaries

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Market offer

Brand Front Office BackofficeCaem Pharma Caem TN9 Medidrawer

Hermès Métal SR 25 None

Mobil M M18, MK3 None

Gibam M18,M26,M28 Line of pharmacy drawers

ICAS None Taxi drawers

Willach None Fama

Shoptec None Apothekensysteme

Itab Sintek Rombic, stockflow, carroussel

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Market trend

- RobotsLess than 10% of the french market is equiped with robots. 1500 pharmacies in 2011.Main avantage of the robot is efficiency and cost saving on labour costs.Main inconvenient is price, maintenance and fill in.

- Static storageMost of pharmacies use shelves made of metal (Mag system ) or timber shelves.Main advantage is the cost Main inconvenient is lack of efficiency

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- Dynamic storageMost of pharmacies use pharmacy drawers made by Icas, Willach or other. These drawers are very relialable and the market is not dynamic.Main advantage is reliabilty, main inconvenient is durability (for the producer).These installations are completed with static storage.

Some manufacturers offer solutions similar to CAEM with its Medidrawer. Caem is the only to offer both Front and backoffice, except ITAB which is not very present in France.

The market is about becoming mature and prepared to accept new solutions offering good efficiency and alternative choice to timber shelves or robots when the pharmacist refurbish its pharmacy.

Market trend

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Development

- Back office solution The aim is to propose a global solution to the pharmacist turning around TN9 system

- Shelving for front office – new range with permanent innovation to keep the client interested

- Medidrawer solution - Work station solution base on TN9 4 post with a thick and strong timber top as

workstation with options as :- Drawers cabinet- Doors cabinet- Desk- Lighting, reservation for cables ……

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Development

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Mobil M

Competition

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MobilM

Competition

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Competition

Willach

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Competition

ITAB Stockflow

Lockable cabinet

Brief pharma caem backoffice

Business

Transcript of Brief pharma caem backoffice