BRIAN VANDEKAMPCOPY PORTFOLIO

HI,

I WRITE COPY.

Scratch that – I write great copy.

I have been working as a copywriter for William Joseph Communications since the beginning of 2015, and have aspired to write advertising copy since my teens. From high school to work, work to school (SAIT’s Print Journalism Program), school to work, work to school (University of Calgary’s BA in Communications Studies), I have taken the scenic route to my budding career in advertising. None of that time has been wasted, and I’ve spent every year developing skills applicable to advertising and marketing communications. Difficult, hard-to-please client? Well, my years working in specialized construction as a field technician taught me how to handle near-impossible expectations and come out the other side with happy clients and happier bosses. High-stress environment with ludicrous time lines? Let my years of working in commercial kitchens speak for themselves. From beginnings as a teenaged fry cook, all the way to kitchen management positions, cooking has been an excellent way to hone my skills in time management, and pay my way through school.

Consistent and creative promotion? Well, I’ve spent a considerable amount of time promoting bands through the punk and hardcore community. I’ve been active in the music community for nearly a decade; watching social media and digital promotion move from a novelty to a requirement and utilized it to its full effect. Most importantly, I found out just how important it is to me to work in a creative field if I have any hope at job satisfaction. Post-college, I found myself with a position with William Joseph Communication. As the sole copywriter, I had to hit the ground running and establish myself as not only a competent writer, but a writer who can perform under pressure. I’ve had the opportunity to work with a stunning variety of clients across a wide swatch of industries. I’ve loved my time with WJ, but I’m looking for something bigger. I’m hungry. Hungry for a more collaborative environment in which I can practice my love of writing. I want the opportunity to work with others, to grow together, and to create excellent copy for our clients. I’m ambitious, dedicated, and ready to create some incredible work with some incredible people.

ContextCopy from print ads

TOURISM SASKATOONPrint and Digital Ads – Brand Standards Guide – Campaign Development

Tourism Saskatoon is visitor and convention agency that markets the City of Saskatoon and surrounding areas as a premier destination for leisure and business travel. Through my work with William Joseph, I was given the opportunity to work on a wide variety of projects with Tourism Saskatoon.

With help from our senior strategist, I developed a campaign evolution of the ‘Endless’ campaign. Using the psychographic data, our new strategy developed new campaign advertisements around defined traveller types and narrowed in the messaging for each type. The end product was a repurposed brand strategy that utilizes experienced-based destination marketing.

After the campaign evolution was complete, I was tasked with developing a brand standards guide to be used by business partners in Saskatoon. Working with the art director, we developed a simple, easy-to-read guide to assist with implementation of the Saskatoon destination brand across local business’ existing marketing.

Through out this time, I worked on a wide variety of Tourism Saskatoon print and digital advertisements. Taking the evolved campaign strategy, I wrote advertisement copy that focused in on traveler types and experiential marketing to convey the Tourism Saskatoon message.

Endless Indulgence;Spoiling yourself is easy in our lively city; just as easy as sharing that experience with friends. After a busy day taking in our great shopping, treat yourself to a fabulous meal and a glass of wine and at one of our culinary hot spots. End your night with a beautiful walk through our urban parkland, or take in the vibrant nightlife and dance the night away. Book your stay in one of our luxurious hotels, and enjoy the best that Saskatoon has to offer.

Endless Connection;Become a part of our rich cultural tapestry and share the creative energy that defines our vibrant city. Join in an afternoon open jam on Broadway, or chat with a local producer at our Farmers Market about their passion for food. Step outside yourself and into a piece of Saskatoon’s history; there are great opportunities to take in the culture of the surrounding heritage sites. Our warm and friendly city vibe prove we’re a people who still say hello to each other on the street, so book your stay with us and see for yourself; you’ll fit in great in our welcoming city.

ENDLESSInno va tion

U of S Signature Areas of Research Saskatoon has always been on the forefront of development.

Be a part of the leading edge innovation in Canada’s ‘Science City’

ContextCopy from web

THE RPM PROJECTWebsite Copy - Social Media

The Raw Power Marketing Project (RPM Project) was developed as a marketing giveaway from William Joseph to reward entrepreneurs in Alberta and Saskatchewan. The giveaway would see two winners receive up to $25,000 in marketing from William Joseph.

My work with the project began with long collaboration sessions with our creative director to plan out a functional, segmented website that could be easily changed depending on the phase of the contest. The finished product is a multiphase website that utilizes a new complementary brand voice for the messaging.

In addition to the website, I developed a social media content for LinkedIn, Facebook, and Instagram to promote the contest and gain additional participants.

Hard work, determination, and a little help from Lady Luck.

We understand the challenges that come with being an entrepreneur. On the best of days, owning your own business is a bit of a gamble, and we could all use a hand-up. That’s what the Raw Power Marketing Project is all about.

We want to stack the odds in your favour and boost your company’s bottom line. We will be giving two hardworking entrepreneurs the chance to win a marketing giveaway from William Joseph to help provide solutions to the complex challenges that owning an independent business presents.

Social Media Post:These ten companies showed grit. They showed determination. They showed chutzpa. Whatever you want to call it, these are the hardworking, deal-making, expectation-breaking entrepreneurial businesses who we feel best represent what the RPM Project is all about.

Copy from E-Blasts Context

CASTLEAVERY HOSPITALITYBranding and Key Messaging - Print Collateral – E-Blasts

Castleavery is a new hospitality group operating out of Calgary that just purchased their first property, the Mount Engadine Lodge located near Canmore. Working with our senior strategist, I was tasked with developing a brand strategy and key messaging for the lodge.

Utilizing psychographic data, a brand was developed that would appeal to the regularly returning guests as well as individuals looking for a new experience. Focusing on both the outdoor experience, as well as the ability to spoil oneself in with amenities at the lodge, the key messaging was developed to appeal to variety of travelers, while avoiding alienating any specific group. The board of Castleavery enthusiastically approved this brand strategy.

With the branding and key messaging in place, I applied the brand strategy to a variety of marketing pieces, both print and digital. The new collateral utilized experiential marketing to drive the messages home and make Castleavery at Mount Engadine an appealing destination for travelers.

MOUNT ENGADINE LODGEBox 8643 | Canmore, Alberta, Canada | T1W 0B9

(403) 678-4080 | mountengadine.com

@mountengadine

GET COZYTHIS FALL

Is there anything more beautiful than fall in Alberta? Come see the leaves change colour from one of our many trails, then join us in the lodge for a hearty, harvest meal that uses only the freshest ingredients. Come for a hike, for a meal, or for a night and see just how beautiful our mountain lodge is during autumn. Contact us today to make sure you don’t miss the season!

BOOK NOW ATMOUNTENGADINE.COM

MOUNT ENGADINE LODGEBox 8643 | Canmore, Alberta, Canada | T1W 0B9

(403) 678-4080 | mountengadine.com

@mountengadine

JOIN OURHOLIDAY

TRADITION

Join us at Castleavery at Mount Engadine and spend your Christmas season at our beautiful backcountry lodge. Enjoy full days of exciting winter activities, such as snow shoeing and skiing, and enjoy cozy nights gathered around the fireplace. Let our wonderful staff take care of Christmas dinner, and take the time to cherish your friends and family. We are now booking up for our Christmas package, so contact us soon to ensure your spot!

BOOK NOW ATMOUNTENGADINE.COM

MOUNT ENGADINE LODGEBox 8643 | Canmore, Alberta, Canada | T1W 0B9

(403) 678-4080 | mountengadine.com

@mountengadine

This year, spoil your loved ones with the gift of a unique, backcountry retreat at our fabulous lodge. Fill your days with snowshoeing or skiing, and spend your nights connecting around a roaring fireplace with a cup of hot cocoa. Let our knowledgeable staff take care of every detail: from well-appointed rooms that suit any family’s needs, to world-class dining with local ingredients. Contact us today for additional information, and start a new tradition with Castleavery at Mount Engadine.

GIVE THEPERFECT

GIFT

BOOK NOW ATMOUNTENGADINE.COM

Say ‘I Do’ At Our Mountain GetawayEnsure your nuptials are stunning with a beautiful wedding in the backcountry at Mount Engadine Lodge. Close to the amenities of Calgary, but miles away from a typical wedding, our lodge is the perfect location for ceremonies and receptions of many sizes. Allow our staff to handle every detail and ensure that your special day goes off without a hitch. From well-appointed rooms, to fantastic meals cooked with local ingredients, our lodge is a truly unique location for your big day.

Embrace the Snow and Cold.Escape the city and celebrate the winter with Castleavery at Mount Engadine. Fill your days with a wide variety of outdoor adventures, like skiing and snowshoeing, and spend your nights around a fireplace with friends and family. Outdoor adventure not for you? Then cozy up with a good book, and let our staff ensure you have a perfectly relaxed vacation and watch the beauty of the backcountry from the comfort of our lodge. Contact us today to plan your perfect winter escape!

ContextCopy from microsite

MOGEN MOTOR CLUBMicrosite Copy - Print Collateral

Mogen Motor Club is an exclusive, luxury automotive club that provides it’s members with the opportunity to fractionally own a fleet of unique, high performance cars. In 2015, the club came to William Joseph for help with it’s initial branding and marketing materials.

After the preliminary meetings with Mogen, I began work with the our brand strategist and creative director to develop a concept for the marketing materials. Keeping the target market in mind, I developed taglines and language that portrays the club as exclusive but not snooty; focusing on the clubhouse dynamic more so than the luxury. The finished product is a slick campaign that has gone through web, print, and environmental.

info@mogenmotorclub.com / 403 540 6682 / MOGENMOTORCLUB.COM

MEMBERSHIP HAS ITS BENEFITS

Mogen Motor Club provides its members the opportunity to drive Italian exotics, high-performance racers, vintage classics, and a variety of other head-turning rides.

Imagine having the keys to a dream car garage filled with unique performance and luxury vehicles just waiting to be driven. Imagine being a part of a true motor club. Imagine it filled with people whose passion for bold automotive experiences matches your own. Imagine the opportunity to learn the intricate details of the vehicles available to you, honing your skills with advanced driver training and automotive seminars. Imagine attending exclusive special events, parties, industry product launches and much, much more.

There are a variety of membership options to choose, from as low as $750 a month with a one-time equity purchase.

To learn more about how to make your driving dreams a reality, including a complete pricing guide, contact us today.

Copy from website Context

WILLIAM JOSEPH COMMUNICATIONS

Website Copy - Blog Writing and Planning - E-Blasts

From the beginning of my working relationship with William Joseph, my skills as a copywriter were utilized for their in-house marketing. Developing content for web, print, and social, I had to learn-on-my-feet and adhere to their developed brand guide.

One of the larger projects was the complete rebuild of the website. The previous site was dated, did not utilize basic principals of SEO, and was difficult to navigate. Beginning with several meetings between the creative director, digital director, and myself, we developed a basic site map and concept for website structure. From there, I took the existing brand standards and wrote copy that reflects the agency: professional, conversational, and collaborative. Through many revisions, and the addition of a massive portfolio, this project taught me a lot about staying on budget while producing great copy.

Additionally, since I’ve started with William Joseph, I’ve contributed weekly to the blog. I’ve developed the strategy, schedule, and wrote promotional social media posts. While I’ve researched and wrote the blog posts I’ve realized the importance of conveying relevant information and topics, while avoiding shameless self-promotion.

TELL YOUR STORY. WE CAN HELP.

Marketing is an investment, not an expense. So when times

get tough, your marketing must perform and generate results.

That’s what we excel at.

This is the team that digs in, figures it out, and produces powerful

marketing in any economic climate. We don’t run from difficulty,

we embrace it. We are here to take the unique challenges our

clients bring to us and transform them into results.

To learn more about our team and discoverhow we can help tell your story visit:

williamjoseph.com

RYAN

TERRIN

KRIS

BRIAN

ERIN

BRYCE LAURA

JORDAN

KEVIN KEN

JASON

JOELLE

ADRIAN

CEO

ART DIRECTOR

ASSOCIATECREATIVEDIRECTOR

COPYWRITER

MARKETINGSTRATEGIST

ACCOUNT MANAGER

ACCOUNT MANAGER

MARKETINGSTRATEGIST

WEBDEVELOPER

DIGITALDIRECTOR

CREATIVEDIRECTOR

OPERATIONSMANAGER

ART DIRECTOR

1.877.770.0840 williamjoseph.com

Our team is determined.

We dig in, figure it out, and create great marketing for our clients. We check our egos at the door and take on every project with fresh eyes guided by decades of experience. With every client, every industry, and every budget, we create over arching strategies that tell your organization’s story, from the development to the activation of your brand. It’s more than brochures or ads; it’s your business, and we are here to go above and beyond to create tailor-made solutions for every client.

We understand the risks and rewards unique to business owners, as we are business owners as well. It is our entrepreneurial sensibility that keeps us moving forward, innovating marketing for tomorrow. William Joseph is not just an agency, we are the difference between a successful, lasting marketing strategy and a one-hit-wonder. We understand business, whatever industry, and want to help you build yours. Your business has a story; we want to be the ones passionately and purposefully telling it.

I WRITE GREAT COPY.

So cal l me, ( 1 -403 -874 -3291)

e-mail me, ( ba vandekamp@gmai l . c om)

or send me a note via carr ier pigeon. ( 51.0486° N , 114 .0708° W)