04/14/2023

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Brand STATURE(Esteem & Knowledge)

1

BREAKAWAY BRANDS

Lady Gaga breaks away from other celebrities Lady Gaga’s performance at last night’s MTV VMAs reconfirmed her sheer talent and uniqueness

Niche

Leadership

Undeveloped Commodity or Eroded

Ubiquitous

Source: BrandAsset® Valuator USA All Adults 2012

Celebrities

Lady Gaga’s extreme

Energized Differentiation levels set her

apart from other celebrities