Brandvertisor.com pitch deck #3 - Transparency Advertising Marketplace
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Nedko M. Nedkov nedkovbg@gmail. com +359 888 419848
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Transcript of Brandvertisor.com pitch deck #3 - Transparency Advertising Marketplace
TeamTeam
Nedko Nedkov, CEONedko Nedkov, CEOMarketing.PR.B2B.Marketing.PR.B2B.
Petar Telbiyski, CTOPetar Telbiyski, CTODevelopment. Front End. Development. Front End.
Transparency in advertising. Where traffic comes from?
How to find the best publisher to put ads on?
How to start with Programmatic Buying & RTB advertising?
Problem / OpportunityProblem / Opportunity
Investor Pitch Deck OutlineSolutionSolution
Market Size & ValidationMarket Size & Validation
Advertising agencies in US: Advertising agencies in US: 65, 02765, 027IbisworldIbisworld18 % of SEO Experts moved to paid traffic in 201518 % of SEO Experts moved to paid traffic in 2015
zzzBusiness ModelBusiness Model10 % fixed commission10 % fixed commission
Brandvertisor Synchronization:Inventory Fill Rate: 100%
Direct Advertising SalesRTB : OpenX, DoubleClickPubMatic, Rubicon
Customer Acquisition Channels:Google SEO Traffic:100k indexed pages: 1% CTRB2B Mailing: 1.8% convertMarketing Forums: 300 % ROI
CompetitionCompetition
B2B Ads MarketplaceCharges 15% on RTB
B2C Ads MarketplaceCharges 25% on Ad Sale
Publishers
Advertisers
B2CB2B
Competitive AdvantageCompetitive Advantage
Advertiser Segment : B2B & B2CAdvertiser Segment : B2B & B2C
Publisher Segment: MonetizationPublisher Segment: Monetization
