BRANDED 2.0 ENTERTAINMENT

An Advertising Perfect Storm

MediaDeclining Revenues

LandscapeFragmenting

MarketingNeed For Utility

EntertainmentNeed For Funding

ConsumerRejection

Branded Entertainment

BRANDEDENTERTAINMENT

MUSIC EVENTS

PUBLISHINGFILM/VIDEO/TV

GAMINGTHEATRE / DRAMATIC ARTS

RADIO/AUDIO

PARTNERSHIPS

8 Channels For Branded Entertainment

Product Placement

ProductIntegration

Original Content

Brand as Prop

Brand as Character

Brand as Storyteller

FranchiseProperty Brand as Story

4 Levels Of Brand Integration

2 Ways To Integrate Into The Marketing Mix

BrandedEntertainment

Component Core

But The Game Keeps Changing…

GOOGLE