Branded Content appGet the riGht messaGe to the riGht consumer at the riGht time

today’s advertisers struggle to gain the attention of consumers. an overload

of content has caused ad avoidance and brand marketers now need to create

relevant and engaging dialogues. While 85% of marketers publish branded

content, only 36% feel that they are doing it effectively (Forrester 2013). this

means that over half of them are missing out on the benefits that mobile offers.

“most marketers are struggling to build

content at scale — to get the right message

to the right consumer at the right time.”

– tracy stokes, Forrester

• Be where your audience is; one quarter of all organic search traffic now

originates from mobile devices (mma 2013).

• Be easier to recommend; brand recommendations from friends and

family are better trusted than texts from brands (cmi 2012).

• create an engaging dialogue and let consumers select their own content,

push messaging no longer works (Young 2010).

• Become a trusted advisor in the eyes of your customers and provide

useful information, advice and ideas (Forrester 2013).

• repurpose your content, underscoring the multi-channel nature of

content marketing (cci 2013).

Benefits of a Branded magazine

taking a moBile first strategy

imgZine (pronounced imagine) offers a mobile platform for producing smart

and real-time Branded content apps, based on your existing content. the

platform is inspired by the success of digital magazines like Flipboard, Pulse

and Zite, as well as traditional print magazines. this combination translates

into a more engaging and personalized experience for your readers. Building

on business intelligence and analytics, imgZine offers key insights for you.

• create an engaging dialogue with your readers

• manage your app easily

• aggregate and/or curate existing content sources

• release your publications in multiple platforms:

ios, android, Windows and (mobile) web

• Get a standardized solution

• Target specific content to your customers and ensure that they are engaged

• recommend articles that your customers value and prefer

get smart with Branded Content

To ensure that your customers are fully engaged, they need to be satisfied

with the content that is being delivered. at imgZine, we analyze large amounts

of data to understand reading behavior on tablets and smartphones and

determine what your customers value and prefer. in addition to these insights

imgZine developed a recommender engine that is geared to:

recommended articlesare read by of users75%

non-recommended articlesare read by of users42%

• Beautiful design

• content curation

• content aggregation

• Personalization

• social media feeds

• social sharing

• Offline reading

• advertisements

appliCation features

our Branded content apps contain a variety of features, including:

• Dashboard/analytics

• real time updates

• multiple languages

• Notifications

• Push messages

• recommended articles

• targeted content

“the more engaging the role of the brand, the

more memorable the integration will be.”

– nigel hollis, millward Brown

inCrease your Brand awareness with relevant Content

it may sound basic, but a key to the success of branded content is for it to be relevant.

otherwise, why would any (potential) customer want to engage with it? With imgZine’s

mobile platform you are able to deliver relevant, entertaining and informative content

through real-time communications. are you seeking to engage your consumers and

build a long-term relationship? contact us today to get started.

the netherlands

+31 20 411 18 38

Basisweg 52d

1043 aP amsterdam

united states

+1 415 3950941

811 sansome street

san Francisco, ca 94111

ContaCt us

info@imgzine.com

www.imgzine.com